You've probably heard that short behind-the-scenes videos can be a great marketing tool. They show potential clients what it’s like to work with you and highlight your production levels. Let's dive into how to create these videos effectively.
Coming to you from Scott Choucino with Tin House Studio, this detailed video explains the process of making impactful behind-the-scenes videos. First, capturing the footage involves a mix of handheld shots, time-lapses, and perhaps some gimbal action if you have the time. Time-lapse is particularly useful here, adding a dynamic feel without needing extensive resources. Once you have your footage, it's time to edit.
Choucino recommends using DaVinci Resolve for editing. The first step is finding the right music. Once you’ve chosen your music, organize your clips. Drag your footage into DaVinci Resolve, cut out the best parts, and place them on the timeline. The crucial tip here is to edit to the beat of your chosen track. Cutting your footage to match the music’s rhythm makes your video more engaging. Time-lapse works well for intros, setting the scene and pacing the viewer for the rest of the video. Focus on syncing your cuts to the beat, even if it means discarding some clips that don’t quite fit.
After assembling your video, it's time to distribute it. Choucino mentions uploading to a separate YouTube channel and Vimeo for hosting. Additionally, share your video on platforms like LinkedIn, Instagram, and Facebook where your clients are active. Another effective strategy is embedding the video in blog posts. Choucino’s team sends out a monthly email to a list of 29,000 creative directors, art buyers, and art directors, featuring these behind-the-scenes videos. This method not only showcases your work but also your creative vision and working environment.
Choucino emphasizes the importance of portraying a positive working atmosphere. Your video should convey that working with you is enjoyable and efficient. This includes showing a well-organized set, a happy crew, and maybe even some fun moments from the shoot. Clients are more likely to book you if they see that your shoots are well managed and enjoyable. Check out the video above for the full rundown from Choucino.
If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"
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