We all have or will want to buy gear that is out of our price range or that we think doesn't have enough value compared to another competitor's products, and we'll choose what we can afford today over what might be a better piece of equipment bought later. I'm certainly one of those photographers that learned what I value after committing to several manufacturer's products over others that I tried and had to abandon due to their workmanship, cost, or my actual need. Maybe you are going through this internal debate now with a lauded piece of equipment that will be a benefit to you and your work, but the price exceeds its perceived value to you. Do you really need that equipment or is there a cheaper alternative?
Last year Team Stuart was faced with a big storage problem. Our 9-plus terabytes of photos were a few weddings away from out growing their 10 terabytes of storage. This meant we needed to shell out a bunch of money for more hard drives to even think about storing more photos. Money that I didn't have, especially considering we'd need a whole new NAS setup. That is when I made the bold decision to forgo on-site storage and move to the cloud. In retrospect, it may have been a big waste of time.
These days, there are endless ways to get your images in front of clients, and it is more important than ever to put your best foot forward at all times. A tight and well curated portfolio is absolutely essential; trimming the fat and staying true to your brand. But keeping a consistent brand and level of presentation isn’t the same as duplicating your presentation, and to best reach your intended audience requires consideration of the end-user experience.
Many of us have been there. You upload your work to a social media platform only to find out months later that your photos have gained the attention of the masses. Immediately you start getting bombarded with emails, phone calls, and publications start reaching out. You quickly realize the moment you have always been waiting for is happening right now, but a new reality also sinks in: you have no clue what in the world you are supposed to do with all of this attention. In this video I sit down with Mike Kelley to discuss some of the steps you should take to capitalize on your viral photo series.
Today Picr is joining ranks in the photography community with a bold statement: Picr does it all. The U.S.-only Picr Beta will aim to be your one-stop shop for everything you need to run the business end of your photography. From lead generation, client management, and financial earnings reports, to hosting your website, delivering your completed photo projects via client galleries, and re-generating follow-up repeat client work.
After Google, Youtube is the second largest search engine, and thus having a video-portfolio of one's photography can be a great addition in so far as getting one's work seen. Any time we get to offer our work in a different format, it allows us to both see and showcase different angles which otherwise may remain hidden or less apparent. Give a client the option to watch your video or scroll through your portfolio, and they might well take you up on the video, which, in being rarer, can also be more memorable.
In a time where it so easy for anyone to get ahold of a camera, where short films are literally being shot on cell phones, it can be tricky to figure out where to start when you want to create your own short film. Short films can be a great way to get noticed, they can be the perfect way to get your foot in the door at film festivals, and they can be a whole lot of fun to put together! However, since there are thousands of people out there wanting the same attention for their film that you want for yours, it's important to think about what will really make your short stand out against all the others.
If you haven't been paying attention to the topic of Net Neutrality, now is the time to jump on the bandwagon. To save the long explanation, take a quick visit to Battle for the Net for more info on what exactly is going on and how to add your name to the growing list of independents everywhere in support of Net Neutrality. To see the long list of companies valiantly taking this stand in support of Net Neutrality, check out their post.
I met a new contact on a job recently that encouraged me to delve deeper into the world of lifestyle imagery when thinking about my next shoot. She explained that over the years in between paid gigs, she would self-produce and fund her own micro shoots to use as portfolio material, but more importantly, as stock imagery to be sold. Over time, she has amassed an impressive collection of stock imagery that continually pays her royalties and is an excellent source of continuous revenue when work is slow.
The filmmaking industry has historically been a male-centric one, and though the scales have started to tip back toward equal representation in recent years, the disparity is still very much real. This interesting videos examines the data, causes, and consequences of the current state of affairs.
Work-life balance is like a unicorn: no one knows whether it really exists, but vague hope persists. Balance is particularly difficult for entrepreneurs because we wear so many hats. More often than not, work-life balance is like a seesaw, with life on one end and work at the other. One side is always either up or down, and time spent in the middle is fleeting. The seesaw will never be completely balanced, but there are ways to maximize the time spent in the middle. These seven tips will give you a start.
A casual conversation leads to an interesting question. There I was again. Spouting endless drivel at the beginning of a date. Trying desperately to impress her with my chatter. Listening to her and responding with what I hoped were deep and probing questions that both relayed my interest in her personally and required a significantly lengthy response which would provide me the necessary time to catch my breath and subdue my nerve-induced racing heartbeat.