It happens to me all too often: a bride or groom sees our wedding work work in a bridal magazine or blog and tells me that it's been a dream of theirs to be featured and can't wait for me to submit the wedding. Often, this happens far before her wedding has been shot; I'm talking first meeting and boom, "I can't wait to be in a magazine." As professional photographers, obviously, we know there is much more to getting featured than the desire itself. At this moment, when my client gushes about their dreams of being published, I see this as an opportunity to educate them and help get their wedding that much closer to being featured.
Did you know that photographers and videographers get special rates on checked bags with most major airlines? Some airlines will allow you to save money on extra bags and others will allow you to save money on over-weight bags. You just have to prove that you are a photographer/videographer and that's harder than it sounds.
When it comes to price, everything we think we know is an illusion. Consumers assume that paying handsomely for something magically increases the product’s quality. We can acknowledge that there is a logical fallacy in this thinking. By understanding perceived value and the nature of the psychological construct, photographers can climb into the mind of a consumer, reflect on their marketing practices, and transform their new understanding into increased revenue.
Whenever I am working with models on a shoot, I always have their best interests at heart. You may say I care too much about my models, but I am alright with that. No one badmouths a caring photographer. I have seen firsthand how some models are treated badly on set and it saddens me to see how bad attitude from photographers can ruin the photographer-model relationship and also lead to bad photos. Knowing how to build a relationship upon meeting your model and engaging in a photoshoot with the latter is a must and I asked a couple of models for advice to write this article.
If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction. At one stage these images were computer generated and rendered to make a simulated environment look as perfect and clinical as possible.
You get what you pay for. In most cases, this saying rings true. However, there is another narrative playing out in the photographic world. This other, rather untold story has a central character getting much, much more than what they pay for. When it comes to portrait photography, clients are reaping rewards from photographers who are unwilling or too fearful to raise their prices. There comes a time when something other than a photographer’s livelihood must give.
It's October and this year has been one of my most productive years as a working photographer to date! I finished writing my second book this year (which will launch in August), I'll have taught over 30 workshops by the end of the year, my number of clients has increased exponentially, and my income has also increased as a result of that effort. How? Simply accountability and focused productivity. Over the course of the last year, I've worked on reducing my total "work time" by purposely controlling my productivity. Here are five methods that I've used to become exponentially more productive.
Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.
If you’re like me and live in a town of 1,300, marketing is the most difficult aspect of business you’ll encounter. Marketing with conventional methods is often extremely difficult or even impossible. In this article I will outline some conventional and non-conventional ways of marketing yourself in a small town.
One of the biggest hits at a wedding reception (or any event) is the photobooth. It’s an area where guests can gather around and make ridiculous faces, dress in silly props, and have an overall great time. When running a photography business that shoots events, we are always asked if we offer photobooth services, so I think it's a natural evolution to want to incorporate one into your packages. When I first found the booth from Photobooth Supply Co, it instantly stood out from all the other options.
This is one of the most important questions that most photographers out there have been asking themselves. We admire the photographers who have their own styles, and sometimes we try to imitate their styles that we like most. We were all taught to try everything, until we find our own unique visual styles. But, is that really important?
One of the most common questions photographers have is about how to effectively price their work. Rates vary so widely based on location and skill level that many are left scratching their heads as to what is fair. This has led to the common mantra stating “ask for the clients budget.” Here is why I think that's a ridiculous way to price yourself and a horrible piece of advice.
Photographers are creative entrepreneurs. As creative entrepreneurs, most of us aspire to monetize our craft and make a living as artists. In order to run our businesses efficiently, it’s important to have tools and systems in place. If you’re a single person operation, it can be overwhelming at times to think about all the things that go into running your business that aren’t “photography,” including but not limited to marketing, bidding, invoicing, making phone calls, sending emails, networking, upgrading equipment, and higher education to name just a few. Without systems, it’s easy to get off track.