Allow me to be the first to ask the question. Are we really worth it? Now, don’t get me wrong. I come from an economics background. I understand price equilibrium. Pour me a large blonde roast with cream, and whisper me sweet nothings about Adam Smith all day. Leave all that behind for a second. I’m talking on a more philosophical level. Are we really worth the money we charge?
As the winter months can be a slower period for portrait photographers, they present an opportunity to work more on your business, rather than in your business. One productive off-season activity for growing your pet photography business is to reach out to local retailers to create new co-marketing opportunities.
A little over a year ago I had the opportunity to do my very first celebrity photo shoot with Grammy Award-winner Fatman Scoop at my studio in New Jersey. He had posted on Instagram that he was looking for photographers and videographers to collaborate with. Thinking I had nothing to lose I submitted a brief email expressing my interest and directing him to my website to review my work and to reply back if he liked my work. To my surprise, I received a response a couple of days later asking to schedule a date to shoot!
First impressions are everything, and your website is often your first chance to make a great impression with a potential client or fan. Unfortunately, most website portfolios are pretty rough. I will try to skip the obvious and avoid telling you about having a nice design or great work, instead lets focus on some of the things that are a lot less obvious but also super important when it comes to putting your best foot forward.
Life is busy… I get it. Between weddings, engagements, meetings, phone calls, and the seemingly never ending hours of toil spent in the Lightroom develop module it can be very easy to let things go. It starts small at first. You forget to send that album to print, or you forget to listen to that voicemail from yesterday morning. Slowly, it seeps further into your workflow, until you suddenly realize you haven’t cleared out your inbox in three days.
On Sunday night, "The Jungle Book" took home the Oscar for best visual effects. It shines a spotlight on how a story can rely so heavily on VFX, but how the industry continues to sideline the people behind it. A newly released short documentary is showing us just how digital art is a race to the bottom.
Last night was the Academy Awards Ceremony; it's one of the most-watched shows of the year and the pinnacle of award ceremonies for the film industry at large. It's quite a who's who with a red carpet and television cameras all over the place and the people are dressed to the nines in the super-brand fashion designer dresses, flaunted for the world to see. Enter Casey Neistat, a YouTube creator who proposed Samsung make an advert that airs during the ceremony.
For decades, business cards have been the most popular way to share personal details for networking and self-promotion purposes. Whilst these clever introductory tools have traditionally taken the shape of a rectangular piece of paper, one young Singaporean wedding photographer, is changing the face of business cards with his innovative idea.
Well, technically it's economics but let’s be honest, proclaiming to the world “It’s Economics!” just doesn't pack quite as big of a punch. You probably haven’t heard that competition is good for business since (if I had to guess) your high school economics class, but most of us probably weren’t paying attention anyway. No offense Mr. Holt… The whole idea that competition increases your business is a super backward concept but when you break it down, it actually makes a lot of sense. As a photographer, I am going to explain this as it pertains to the photography, but the whole idea works for any industry out there.
It’s time to answer the often-asked question I hear from many wedding photographers. Is it worth the money to advertise with online marketplaces for professional wedding vendors? I track everything in my wedding business. If you can record it, track it, analyze it, and summarize it, I’m aware of it. There’s nothing quite as satisfying as opening up a spreadsheet of raw, unrefined data and pulling out the hidden truths that lie dormant in the numbers.