Some people use social media platforms as their emotional outlet, some for vanity purposes. I use social media to brand my photography business. This approach may not fit every photography niche, but I would like to explain how it fits mine, and I am sure you will note a thing or two that you could use as well. I hope you can interpolate my experience onto the niche you work in.
In some ways, working with clients is a lot like the dating scene. So how do we get that second date? Wouldn't life be easier if you didn't have to look for new clients all the time? What if you could retain the best clients you've worked with before? Maximize your resources, get better recommendations, and make freelancing far more relaxing. Maybe we're all guilty of annoying a client or two, but if you find you're not being approached by anybody for that second date, then maybe it's more than your bad breath. Here are five great ways to go about it.
Whether Pablo Picasso or T.S. Eliot had said "good artists copy, great artists steal," I think they were both trying to emphasize the significance of finding and later on evolving a unique style for your art or craft. Well, this quote is quite ambiguous in some points and I doubt if stealing is still vital for being a "great artist."
Photography is an art and a wonderful hobby to get yourself involved in. There comes a point where many hobbyists decide to turn that passion into a full-time career, and when that happens, it is imperative to have a solid strategy in place to be financially stable. Photography can be a volatile career, more so than most businesses, so here are three strategies I use to make sure I stay profitable.
In my journey to separate my family life from my work life, as detailed in my last post, a change in my work environment has been key. Namely, my wife was tired of seeing my hard drive sitting on the kitchen island and I was handily kicked down to the basement. I took this opportunity to switch up my workflow from using a local external hard drive to a NAS (network-attached storage). Here are some interesting things I've discovered along the way.
You can have the tools, and you can have the know how, but what is one of the most powerful skills that most photographers, videographers, and just about anyone else will swear by in a creative industry? The power of forethought and pre-planning. Granted, for some this step isn’t as important as it is to others. However, whether you sit down and make a shot list, sketch out some rough ideas for shots, or just develop a really strong concept of what you want to accomplish on a project, most people do pre-plan in some way shape or form.
Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.
Do you spend more time researching photography gear than shooting? Do you believe that you can’t achieve a particular look without buying the latest shiny product? Then you might be suffering from G.A.S., also known as Gear Acquisition Syndrome. Step into my office and let me share some prescriptions that can help you cure this debilitating disease!
Work hard. Create personal work. Blog. Be active on social media. Pick up the phone. These (any many others) are tried and true ways to promote yourself and your business while you're trying to get noticed in a sea of other artists. But what happens when life gets in the way of your success? How do you balance taking care of your family while giving photography an honest to goodness shot?
For a few years, the names in the game of digital video technologies have remained pretty constant, especially in the professional or prosumer category. It’s not often you have a company jump onto the scene swinging, promising to release what could be one of the most versatile systems to hit the market in a while; this is exactly what Craft Camera has done. Purchasing isn’t available yet but they are taking reservations now and shipping out the first units off the line as early as December.
I always had a strong love/hate relationship with the New York City subway, never picturing I would be driving again. But now that my work is having me travel more frequently, I find myself in the market, looking for that perfect vehicle. The first thing I did was a search for "Best Vehicles for Professional Photographers" on Google, with no luck. So, after further work, I wanted to share my findings and knowledge with you, so when you start looking for that perfect photo-mobile, you know just where to start!
Lots of skilled videos editors have started to see the value in being hired for contract work. It’s a great supplement to other income, you can be picky about projects, and most of us enjoy the work. But what about negotiating rates, estimating time, and dealing with files after the job? Here are some tips for the business-side of being a freelance video editor.
Shooting a wedding can certainly be a daunting task, especially if you're new to the genre. However, self-described "up and coming photographer" Chloe Johnston soon learned that they, just like every other business venture, have a serious job that should not be taken lightly. In this instance, I'm not sure if it was a lack of experience, or maturity, or both. Ultimately she did not deliver a desirable final product. After which, she publicly tried to defame the bride and groom once they attempted to voice their concerns to her about the low photo count and overall poor quality of the images delivered.