Your online portfolio is one of the most critical tools you have at your disposal when looking to make a sale. Clients are looking to your website as a sign of both your skill and professionalism. The customer wants to find a photographer who is the perfect fit so your website needs to be built to enable that feeling. Below are four priorities that photographers often overlook when designing their websites.
Whether you're a photographer, videographer, or a retoucher, you've probably been asked for free work once in your life. Recently, I've noticed an enormous increase of job postings from companies or individuals who are seeking free photography or videography work, or in their own words, "volunteer work." In the past, free work ads were a relatively rare occurrence, but recently they have become quite commonplace. It is possibly related to the increase of photographers in the market as well as the increase in the number of photographers or videographers who want to dive into the market. It's not difficult to offer an explanation for the growing trend of free digital imaging work, and it is even easier to find a solution that might overcome the problems caused by it: Never ever work for free in any circumstances.
Chase Jarvis is always putting out content that aims to push the boundaries of your thought process. Whether he is showing you how to creatively tackle projects with inspirational behind-the-scenes footage, or he is interviewing top creative minds to gain their insight on a variety of matters, Jarvis wants to make sure we have access to the information you don't even know you need. In this new video entry he explores a topic that struck a chord with me: the idea of drawing inspiration from outside sources.
Bryan Cranston has become one of the most famous actors in the world after his wildly popular portrayal of Walter White in TV show Breaking Bad. Backstage at the Oscars, Bryan was asked to give advice to aspiring actors. His response could be pertinent to any creative, but especially photographers.
Move over Craigslist. Letgo wants your used camera gear and tripod. The online classifieds market is heating up fast, with the impending merger of Wallapop and Letgo, two startups whose roots are in Europe, but who are making their mark on the U.S. market. Reports in the Wall Street Journal and Techcrunch this month put the combined cash infusion for the new company at 100 million dollars.
A number of iOS and Android apps rake in huge sums of money by promising heavy Instagram users access to a multitude of account information and analytics. It's no secret that Instagram could capitalize on this in a huge way. Naturally, they don't plan on charging for the service. Instead, they're likely counting on it to boost user interaction. But we do finally know what the new "Insights" feature will offer and how it will look.
Hailing from Seattle, portrait photographer Ben Lucas put together this amusing video pitting his talents as a photographer against those of an actor pretending to be a professional photographer. The lights are set up and the camera is the same, the only thing that changes is the person taking the pictures. How big of a difference can it make?
Shooting or being involved in a fashion or beauty shoot is a lot of fun. It’s a day where creative personalities, the photographer, stylist, hair and makeup and assistants as well as the client's creative team get together to produce a story, a body of work that they want to show the world. Everyone is focussed on bringing their best ideas to the party.
Fauxtographers. Everyone knows what that means, commonly associated with Mom-tographers and GWC's. Basically someone that self describes as a photographer with no basis or experience to warrant such a title and in some extreme cases, people who have for long stretches of time have made claims of being a professional but have not improved their methods or techniques past what that little green square on the camera does.
With little exception, every time you agree to provide raw images to your client, you are hurting your own brand and doing that client a disservice. Although it might be easy to feel, it may be hard to understand exactly why this is. Even more difficult is how to then explain your decision to your clients in a way that also makes them feel good about receiving 'less.' Thankfully, Austin-based commercial photographer Caleb Kerr has all of these answers.
In this recent video from The Slanted Lens, host and photographer Jay P. Morgan explains the benefits of having a mentor during the early stages of your photographic career. He then goes on to provide usable examples of how just about anyone can go about making a connection with professional who could fill that role.
I just attended a talk by the renowned Travel Photographer Jon Reid. He has been delivering work to Getty Images on a regular basis for over 10 years, but most of his work is commissioned by the largest travel agencies in the world. He shoots stills and video, and his work gets used online to provide information on a specific city or country.
Some people use social media platforms as their emotional outlet, some for vanity purposes. I use social media to brand my photography business. This approach may not fit every photography niche, but I would like to explain how it fits mine, and I am sure you will note a thing or two that you could use as well. I hope you can interpolate my experience onto the niche you work in.
In some ways, working with clients is a lot like the dating scene. So how do we get that second date? Wouldn't life be easier if you didn't have to look for new clients all the time? What if you could retain the best clients you've worked with before? Maximize your resources, get better recommendations, and make freelancing far more relaxing. Maybe we're all guilty of annoying a client or two, but if you find you're not being approached by anybody for that second date, then maybe it's more than your bad breath. Here are five great ways to go about it.