Exploring the Path to Starting a Photography Business in 2024

Navigating the complexities of starting a photography business in 2024 is a daunting task for many aspiring photographers. Understanding the state of the industry and strategizing for success amidst intense competition and technological disruptions is crucial for those looking to make a mark.

Coming to you from Justin Mott, this insightful video shares Mott's personal journey and the lessons he's learned from over two decades in the photography business. Mott emphasizes the importance of mental preparation and understanding the saturated market photographers are entering. He candidly discusses the challenges posed by a plethora of content creators and the declining value of content due to technological advancements like AI. This perspective is invaluable for newcomers who need to grasp the reality of the photography industry today. Mott advises on the necessity of diversifying skills, including storytelling, video production, and editing, highlighting how these can differentiate a photographer in a crowded market.

Moreover, Mott touches on the practical aspects of starting a photography business, such as selecting the right gear without overspending and the significance of mastering the business side, including contracts, accounting, and marketing. He stresses the importance of storytelling in creating compelling content that stands out. Mott also provides guidance on navigating the digital landscape, leveraging social media for marketing, and continuously adapting to new opportunities. His advice on maintaining a balance between commercial work and personal projects to stay connected with the passion that drew one to photography initially is particularly resonant. Check out the video above for the full rundown.

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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