Although you read it on a website related to photography and videography, the information in this article can be applied to many other businesses. What I'm going to share is based on my own experience, not based on marketing books. I will not teach you new psychology tricks on how to sell mediocre products or services, nor will I give you X steps to follow blindly in order to have a successful business. I will try to give you advice to help you correctly estimate your business value and set a price accordingly.
Boudoir photography at its core is more about the experience the client feels than the reward of the album or other products. When the client steps foot in the door, they have already committed to a life changing event that he or she will be relying on the professional to create for them. One photographer is choosing to create an experience for her clients on a deeper psychological level that is proving to create not only a higher trust but also a connection for loyal returning clients.
In this high-tech, fast-paced world, we all "snap pics." I'm going to go ahead and venture a guess that the majority of us tend to do so from our phones, since we now have these amazing portable devices that can provide a decent exposure for us. What has come out of these great technological advances is a larger-than-ever movement of aspiring photographers... which is great! The internet is now more saturated than ever with some pretty decent amateur work. So my big question for you today is, does this in-fact hurt the Professional Photographer?
You heard it all across the internet last week as YouTube legend Casey Neistat ended his daily vlogs after nearly a year and half and sold his company Beme for an outstanding amount of money. Jumping to a new project of this scale can only be described as scary and empowering. With many articles and stories being told around the world right now its easy to get caught up in the news and speculation as to why he moved and what brought it on. Here is the story from the man himself, Casey Neistat.
It’s simply impossible to ignore the change our industry is undergoing. The wide availability of industry-standard equipment has seen an uprise of people pursuing photography as a career. Photographers are battling against many threats to their careers; increasingly, celebrities who are trying their luck behind the camera. Be it models, socialites, or the rich and famous, people who are not renown for their photographic skills are increasingly booking jobs ahead of established professionals. So are those of us who work behind the lens full-time being made redundant? Can anyone be a photographer these days? It’s time to discuss.
While many of us have grown to love the services offered by the web giant Squarespace, their e-commerce options have been seriously lacking one important feature needed for professional photographers. In this candid letter to Squarespace, I pose a couple of questions that I feel the company may not be listening to.
Hanging a photograph from your wall will always have its appeal. Make that photograph the work of a famous and respected artist, and the appeal starts to rise. This is why well-established artists can demand such a high price tag for their work. But this entire process relies heavily on the person purchasing the piece to actually enjoy the art. If the photograph does not resonate with you, then it loses a lot of its value. With that in mind, would you buy a photograph without actually seeing it first?
Earlier in the year, I reported on a photography service that was offering tourists the chance to summon a professional photographer through an app — essentially the photo-equivalent of Uber. Reaction to the concept was mixed, although there's clearly potential in the idea, as 500px has just taken things up a notch with "500px for Business," their newly-announced series of photography on-demand services.
Are you using Instagram Stories in your marketing? Are you wondering how photographers are using Stories? With new features like tagging and Boomerang being added this week as well as the possibility of links being added in the near future, Instagram Stories is quickly becoming a great tool for marketing that every photographer should take advantage of. Here is a list of ways you can start using Stories for your business today.
Planning and timing is the key; especially, when it comes to a serious photography or video work. Usually, you have to deal with lots of details in a fast-paced environment, and manage your own crew as well. Therefore, it's better to be planned and be prepared against any possible misfortune. All you need is a well prepared production call sheet.
Now I'm not sure about the rest of you, but the art of responding to a new lead is an ever shifting task for me and my photography business. We all do our best to stay on top of the trends, by researching our genre of photography to better understand our perspective clients and keep our responses fresh and interesting. However, just how often should we re-evaluate our approach?
The photography industry has made one error over and over again. It is expressed in the assumption that since the march of technology makes it possible to achieve something with less effort, photographers will be happy to accept the current standard and pay extra for more convenient ways of achieving it. Instead, photographers have consistently chosen lower quality in exchange for convenience or asked for higher quality while keeping the process much the same.
Those of us working within the creative industry are often held captive to an unwritten rule: working for free. No other field suffers the same stigma; we don’t expect our laywers, our handymen, or our child-minders to work without payment. So, why is it so often expected that we will?