Building a Successful Photography Website: Essential Dos and Don'ts

Creating an engaging photography website is more than just a digital showcase; it's a pivotal element in a photographer's professional identity and in building a successful business. This helpful video tutorial features an experienced photographer sharing a range of tips sure to improve yours.

Coming to you from Justin Mott, this enlightening video dives deep into the intricacies of building a successful photography website. Mott underscores the importance of simplicity in website names and advises against using cliché photography terms. He advocates for clear, straightforward naming, using his own site as an example. His emphasis on authenticity in representing one's work resonates throughout the video. His advice to avoid over-embellishing one's skills or experience is particularly significant, stressing the value of honesty and transparency in the professional photography sphere.

Mott also discusses the layout and content of a photography website. He suggests a black, white, or gray background for the main page to let the images stand out. His advice on the landing page is particularly important, recommending photographers to lead with their strongest work to immediately capture the viewer's interest. Mott also recommends categorizing galleries based on the type of work one wants to get hired for, ensuring each category reflects a well-rounded body of work. Additionally, he encourages photographers to consider the website's user experience, suggesting features like a lightbox for full-size image viewing. For a comprehensive understanding of how to craft a compelling photography website, check out the video above for the full rundown from Mott.

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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