The Insane Prices Some Photographers Command

Understanding the pricing landscape in photography can be a daunting task for both emerging and seasoned photographers. The vast range of prices, from a simple potato image fetching millions to a seasoned professional receiving a few hundred dollars for a day's work, can leave many scratching their heads. 

Coming to you from Justin Mott, this interesting video looks at the complexities of photography pricing and explores the factors influencing these disparities. Mott uses the example of Kevin Abosch, a photographer known for his minimalist portraits of Silicon Valley executives and celebrities, who commands exorbitant fees for his work. Despite the seemingly simple nature of his portraits, Abosch's strong branding and network have enabled him to transcend typical market rates. 

Mott emphasizes that while technical skill is undoubtedly important, branding and networking play a crucial role in a photographer's ability to command higher prices. He compares Abosch's work to that of legendary photographers like Richard Avedon and Irving Penn, noting that while their minimalist styles might appear similar, the latter possessed a unique ability to capture the essence of their subjects' personalities, elevating their work beyond mere technical proficiency. 

The video underscores the importance of recognizing the dynamics that drive pricing in creative industries. As a photographer, understanding your niche, target audience, and unique value proposition is essential for establishing a sustainable career. While stories of exorbitant prices often grab headlines, it's crucial to remember that these are outliers. Mott encourages aspiring photographers to focus on honing both their technical skills and marketing acumen to carve their own path in the industry. Check out the video above for the full rundown from Mott.

If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"