Being good with a camera and having creative vision is, of course, crucial to finding professional success, but it is not enough. Knowing how to land and retain high-impact clients is one of the most important skills a professional can have. This great video essay features an experienced photographer discussing how he has landed clients like the New York Times in the course of a storied career.
Coming to you from Justin Mott, this excellent video essay discusses how he landed many of his top clients. If you want to make a career out of photography, it is crucial to understand the craft of business in addition to having skills with a camera. This is something that many budding creatives overlook, and it is a shame when talented photographers fail to find success because they lack the complementary business skills. As Mott details, it is a game of consistent hustling, confidence in your abilities complemented by constant improvement, and, of course, never growing complacent. Check out the video above for a lot of helpful advice from Mott.
If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"
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