Pricing is one of the trickiest aspects of being a professional photographer, and there are no hard and fast rules on how to go about setting yours to ensure you bring in the most income from your work. Nonetheless, there are some important principles every photographer should understand. This helpful video tutorial features an experienced pro discusses two common pricing mistakes photographers make and how to fix them.
Coming to you from Keith Cooper, this great video tutorial discusses two common pricing mistakes photographers often make. As Cooper discusses, offering big discounts to get clients in the door will often not have the effect you want it to, as you will have established an unsustainable price level with those clients, and once you try to raise the prices back to a more reasonable place, they will often simply leave you for the next bargain photographer. It is much better to have a few clients from whom you make a good income than many clients from whom you only make a little each. Check out the video above for the full rundown from Cooper.
If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"
