Pricing is something many photographers struggle with. While things like camera settings can be quantified and are, thus, easier to learn in a way, pricing can be a nebulous and tricky thing to nail down. So, when it comes to selling prints, how do you set your prices? This helpful video tutorial features an experienced photographer sharing some useful advice sure to put you on the right track.
Coming to you from Keith Cooper, this great video tutorial shares a range of useful advice for pricing photography prints. The important thing to remember is that there is no one-size-fits-all approach to pricing, and photographers often get in trouble by oversimplifying the process and not considering the multitude of factors that go into it. While heuristics are tempting, they ultimately overlook things like market factors, time investment, travel, the uniqueness of a print, its demand, target market, and more. This is why (if you plan on doing it professionally) it is so important to not only have a strong understanding of how to create a compelling photo and a quality print, but of sound business approaches and tactics. Check out the video above for a lot of useful advice from Cooper.
