Business

What Facebook’s New Search Feature Means for Your Business

What Facebook’s New Search Feature Means for Your Business

Last week Facebook rolled out a relatively minor update, but it may be one that has important consequences for your business' exposure on Facebook. Taking a break from changes to the the ever-evolving newsfeed algorithms (changes that have steadily decreased pages’ organic reach), this time Facebook switched their focus to the search capabilities of the social media platform. With the new changes, the Graph Search tool is now capable of searching through posts for content and keywords. What does this mean for your business page? Well, it appears that with a little diligence, your posts could see an increase in organic reach through this new feature.

Seniors Ignite Series - Creating a Year-Round Senior Business

Seniors Ignite Series - Creating a Year-Round Senior Business

Our latest article in the Seniors Ignite series with Jen Basford from 3 girls photography covers how to create a year round senior business. Jen has created a studio that doesn’t slow down in the off months. Instead, she is constantly building her portfolio and generating revenue. How does she does do this? In this article, we dive into the four things that have helped Jen create a year-round business.

You Need To Start Using Facebook's Best Feature More Often

You Need To Start Using Facebook's Best Feature More Often

As an admin in a few photography Facebook groups about once a week I receive a private message from someone complaining about another member in the group. While I can appreciate the complaints and am sorry to hear about the situation it really is not my right to ban people from a group because of a personal feud they have with someone or because another group member doesn't like what they are posting. Instead, I always recommend using the best feature on Facebook that far too many people are not yet using: block people.

9 Tips for Negotiating with Clients and Successfully Estimating a Project

9 Tips for Negotiating with Clients and Successfully Estimating a Project

My studio receives client inquires anywhere from once per week to several times a day. Obviously not all of these inquiries turn into paid work, some are a downright waste of time. Dealing with client inquiries is not my favorite pastime, but if everything goes to plan, at least a few of them get me behind the camera and end up paying the bills. Here's a few things to keep in mind when making initial contact and responding to client inquiries.

12 Tips On How To Work From Home As A Freelance Video Editor

12 Tips On How To Work From Home As A Freelance Video Editor

While sharing drinks with a friend, he started inquiring as to how I’m able to supplement my income with video editing projects. The more we talked, the more I realized that a lot of people have the ability and skill to do it, but they don’t understand the small things that can make or break being successful at it. In this post, I’ll share what I’ve learned about being a freelance editor.

The Freelancer's Guide to the Industry - Chapter 2

The Freelancer's Guide to the Industry - Chapter 2

Once you have decided who you’re going to sell to and have worked on your portfolio enough to be confident with it, as discussed in Chapter 1, it’s time to get started in the game of marketing. Like any other part of the process, selling your product or service is something that requires planning. Marketing plans for big companies can get really complex, sometimes they can be extensive as a 100 page document, but I’ll try to break it down to the basics. In this chapter you will learn how to think with a marketing mindset, focusing on objectives and organizing tasks that will eventually fulfill your goal.

Becoming a Photopreneur: The Slow Times

Becoming a Photopreneur: The Slow Times

Up until now we've talked mostly about how to shift your thinking away from the unfortunate standard of the professional artist. However, we can't really talk about how to build a thriving business without addressing the stretches when nobody is walking through the door. In fact, many of us are probably running head first into that season right now.

Latest 99U Book "Make Your Mark" Investigates Finding Success In Creative Businesses

Latest 99U Book "Make Your Mark" Investigates Finding Success In Creative Businesses

It's not often that we feature book series here on Fstoppers, but I personally found that the three piece series by 99U was worth mentioning. In their latest book entitled "Make Your Mark - The Creative's Guide to Building a Business with Impact", author and editor Jocelyn K. Glei interviews successful creatives to find the secrets that helped separate them from the rest of the pack, making "Make Your Mark" a must have book for photographers looking to increase their business.

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