Last week Facebook rolled out a relatively minor update, but it may be one that has important consequences for your business' exposure on Facebook. Taking a break from changes to the the ever-evolving newsfeed algorithms (changes that have steadily decreased pages’ organic reach), this time Facebook switched their focus to the search capabilities of the social media platform. With the new changes, the Graph Search tool is now capable of searching through posts for content and keywords. What does this mean for your business page? Well, it appears that with a little diligence, your posts could see an increase in organic reach through this new feature.
This week has been a big one for Instagram. The social media platform announced that it is cleaning up spammers, and Fortune noted that Instagram has left Twitter in the dust with 300 million active users. What does this mean for our businesses? If you aren’t on Instagram, or using it actively, you are missing out.
Yesterday, we showed you some of the very best gifts for photographers and videographers under $75. Today, I wanted to show you some of the very best deals and must have tools for photographers and videographers everywhere that cost less than $200 that are all part of our Annual Holiday Gift Guide.
While people around the world prepare for the holidays, photographers have something else on their mind. For all of us it's that time of year to buy your conference pass, make your hotel reservations, plan shoots with friends and highlight the classes you want to attend at the annual WPPI Photo Conference in Las Vegas from February 26th thru March 5th.
It's that time of the year again, where your loved ones ask what you'd like for Christmas, Hanukkah, or any other celebration you may partake in. Rather than fumble around trying to make a list of things you might need to further your photography career, I thought I'd break down the absolute best gifts for photographers under $75.
Peter Lik must be one very happy camper. Earlier we broke the news of the sale of the “Phantom”, a black and white image of Arizona’s Antelope Canyon, sold for a record breaking $6.5m, making it the most expensive photograph ever sold. A massive internal discussion amongst Fstoppers writers took place shortly thereafter, arguing whether any photograph was actually worth that much money.
Our latest article in the Seniors Ignite series with Jen Basford from 3 girls photography covers how to create a year round senior business. Jen has created a studio that doesn’t slow down in the off months. Instead, she is constantly building her portfolio and generating revenue. How does she does do this? In this article, we dive into the four things that have helped Jen create a year-round business.
As an admin in a few photography Facebook groups about once a week I receive a private message from someone complaining about another member in the group. While I can appreciate the complaints and am sorry to hear about the situation it really is not my right to ban people from a group because of a personal feud they have with someone or because another group member doesn't like what they are posting. Instead, I always recommend using the best feature on Facebook that far too many people are not yet using: block people.
My studio receives client inquires anywhere from once per week to several times a day. Obviously not all of these inquiries turn into paid work, some are a downright waste of time. Dealing with client inquiries is not my favorite pastime, but if everything goes to plan, at least a few of them get me behind the camera and end up paying the bills. Here's a few things to keep in mind when making initial contact and responding to client inquiries.
Remember that time you planned a business and it worked out perfectly? Neither do I. Starting a business, any business, is a daunting task. The reality however is that most of us overcomplicate the starting process and do some severe damage to our business before it ever takes off. Let’s put things into a bit of perspective.
While sharing drinks with a friend, he started inquiring as to how I’m able to supplement my income with video editing projects. The more we talked, the more I realized that a lot of people have the ability and skill to do it, but they don’t understand the small things that can make or break being successful at it. In this post, I’ll share what I’ve learned about being a freelance editor.
Once you have decided who you’re going to sell to and have worked on your portfolio enough to be confident with it, as discussed in Chapter 1, it’s time to get started in the game of marketing. Like any other part of the process, selling your product or service is something that requires planning. Marketing plans for big companies can get really complex, sometimes they can be extensive as a 100 page document, but I’ll try to break it down to the basics. In this chapter you will learn how to think with a marketing mindset, focusing on objectives and organizing tasks that will eventually fulfill your goal.
Up until now we've talked mostly about how to shift your thinking away from the unfortunate standard of the professional artist. However, we can't really talk about how to build a thriving business without addressing the stretches when nobody is walking through the door. In fact, many of us are probably running head first into that season right now.
It's not often that we feature book series here on Fstoppers, but I personally found that the three piece series by 99U was worth mentioning. In their latest book entitled "Make Your Mark - The Creative's Guide to Building a Business with Impact", author and editor Jocelyn K. Glei interviews successful creatives to find the secrets that helped separate them from the rest of the pack, making "Make Your Mark" a must have book for photographers looking to increase their business.