Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

3 Tips for the Struggling Photographer

It's not easy and if it were, everyone would be doing it. You have to keep repeating that to yourself because it's true and you are entitled to some grace, as you grow. These 3 tips help me continue and I'm sharing them with you!

2021 Black Friday Deals for Photographers

Black Friday sales are here and we want to keep you up to date on some of the best photography deals available. These savings are only available for a very limited timeframe, so if there's something that piques your interest, make sure to act on it now!

Photography Website Mistakes That Can Cost You Money

Nowadays, your website is probably the most important tool in your business toolkit, as it is where the vast majority of potential clients will evaluate if your work suits their needs and initiate contact with you. As such, it is crucial that you ensure you do everything you can to create the best possible online experience for your site's visitors, and this great video tutorial will help you ensure that you do. 

How to Make Money From Your Photography in the Off-Season

Depending on where you live and what you shoot, you might not have a steady flow of clients at all times of the year. People like wedding photographers often have to deal with a period during which business is significantly lower or even stops entirely. That does not mean your income has to completely stop as well, however. This helpful video will give you a few ideas to weather the off-season. 

3 Ways Working For Free Can Be More Empowering Than You Might Realize

It always starts innocently enough: you buy a new camera and start taking photos. Then someone you know asks a favor and you’re all too happy to oblige them with all the photos you can snap. Fast forward just a small amount of time later and you realize, with great sorrow, this phase of freebies doesn’t have an end.

Should You Ever Work for Free as a Creative?

No matter how long you’ve been involved in photography or other creative work, you’ve probably been asked to do something for someone for free, or worse, for “exposure.” Is it ever sensible to give your time without some form of tangible remuneration?

Habits Photographers Should Break Now

Having a successful business means you are often changing, learning, and creating a better path to success. In this video, I'm discussing four habits that I have seen with many photographers actively participating in.

7 Tips for Starting Out as a Professional Photographer

You can spend a lot of time learning how to work a camera and process images, but it takes a lot more than that to become a successful professional photographer. If you are thinking of making the leap, check out this fantastic video tutorial that will give you seven helpful tips to increase your chances of finding success. 

Do Not Wait on Clients to Set Your Value

For photographers, setting the price can be a daunting task. How much should you charge? How much product should you give? What's too high and what's charging too little? You set the initial value, but the market determines where it'll live in the long haul. 

How to Sell Yourself as a Photographer

Of course, it is crucial to continuously work on building your skills with a camera and expanding your creative palette, but to be successful professionally as a photographer, you have to be able to sell yourself to clients and to convince them to place their trust in your vision and capabilities. That is something a lot of us struggle with. If you need a little help with it, this great video tutorial will get you started in the right direction. 

How Two Photographers Sold $47,000 of Stock Photos

While very few photographers make a full-time living shooting stock photography, it can be a decent way to supplement your main work and provide some additional financial security by diversifying your income streams. This excellent video goes in depth to show you how two photographers sold $47,000 of their photos on stock services. 

Why You Should Consider Adding Video to Your Services

There is no doubt that the demand for video is steadily increasing, but many of us who have shot exclusively stills for a long time may be reluctant to learn another process and add it to our list of services. If you have been considering expanding your capabilities to include video, this excellent video essay discusses why it could be a great choice for your bottom line. 

How One Photographer Grew His Business to Six Figures Per Year

While jobs in the creative arts, like photography, are infamously difficult to make good money in, it is possible. In this video, Evan Ranft walks you through how he turned the income from his photography business from low to six figures in 8 years.

Being Bold and the Promise of the Nikon Z 9

Nikon has finally officially announced their new flagship mirrorless camera, the Z 9. The long-rumored specs are now confirmed, and the promise of the system has exceeded expectations.

5 Mistakes a Photographer and Filmmaker Has Made in His Career

Making a living as a photographer or filmmaker is hard enough even if you do it perfectly, but of course, none of us are perfect, and we all make mistakes along the way. This excellent video features a seasoned photographer and filmmaker discussing five mistakes he has made in his career and how to fix them or avoid them entirely in the first place. 

How to Keep the Passion for Photography Alive

New gear, new techniques, exciting shoots, and financial success are all parts of a fun and successful photographic life. However, it’s equally important to maintain our passion for our art form and continue to feed our creativity in the long term.

Do You Get Pre-Shoot Anxiety?

We talk a lot about how to ease the anxiety of our subjects and make them more comfortable in front of our lens, but being behind the camera can cause just as much anxiety. This great video discusses the topic of pre-shoot anxiety and dealing with it as a creative. 

How Do You Price Destination Wedding Photography?

Learning how to price your wedding photography business can be tricky enough, but if you are asked to start taking on destination work, it approaches an entirely new level of complexity. If you are looking to add that to your services list but are unsure of how to go about pricing it, this helpful video will give you some good advice to set you on your way. 

Am I Charging Enough or Not Enough?

Since photography prices range all over the spectrum, it can be difficult to understand your pricing placement. Am I charging enough for the work or am I severely undercharging? There is a way to gauge your fees for the beginner photographer, and it works like this.

Should You Sell Your Raw Files or Not?

If you've worked in photography for a little while, you'll likely have been confronted with the question of whether you should sell your raw files or not. Is there a right answer? Here's one photographer's take on it.

5 Ways to Get More Experience in Photography

Trying to get more experience as a photographer can feel like a bit of a Catch-22 sometimes: you need to be given opportunities to get more experience, but you often need established experience to get those opportunities. So, what can you do? This helpful video essay features a professional photographer discussing five different ways you can get more experience. 

Why Test Shoots Are Career Builders

Last week I wrote about the importance of the test shoot for the budding photographer, and even the established photographer. It's a way of proving your talents and style, something new clients are always looking for. 

Is It Worth Becoming a Photographer?

Being a photographer (professional or amateur) can be a wonderful thing; after all, it is a dream of many people to devote their lives (or a significant portion of them) to a creative pursuit. Like anything in life, though, it has its drawbacks as well. This great video essay features a seasoned photographer discussing what is good and what is bad about being a photographer. 

Should You List Your Full Prices on Your Wedding Website?

Wedding photography is a very competitive business, and with so many options, many couples will make initial decisions based on what they find on your website. So, should you include your pricing on your website, or is it better to save that for a phone call or in-person consultation? This excellent video discusses the topic. 

Nikon Drops First Z 9 Preview Video

As Nikon shooters worldwide await with bated breath the announcement of the brand’s flagship mirrorless camera, Nikon has dropped a first look preview that gives us a clue as to their priorities.

Test Shoots Are Important for Portfolio Building

Photographing for free can hurt your brand or build a whole new business branch. There are photographers who work for free because they are afraid to charge. Then, there are photographers who work for free in the form of test shoots. 

It's Not Just About the Images You Make

If you’re thinking about going into photography full time and make a profession out of it, it might be worthwhile considering the skills other than getting a good photograph. Let’s discuss the somewhat soft skills required.

The Biggest Marketing Mistakes Photographers Keep Making

Why do we keep seeing photographers make the same photography marketing mistakes? In this video, I take a look at the mistakes I see photographers making time and time again and look at how to avoid such pitfalls.

5 Ways to Increase Your Business

We are always looking for more ways to increase our photo and video business, but given the nature of creative pursuits, the road to more success is not always clear. If you are looking to increase your business, check out this fantastic video tutorial that will give you five tips to get more clients and increase your income. 

The 7 Mistakes to Avoid That Can Destroy Your Photography Business

Let’s address the elephant in the room: there are probably 1.2 trillion pieces of content about running a business. I’ve read maybe half of them myself, and there’s some outstanding information available, but let’s set a goal to create the top mistakes to avoid when you decide to go from hobbyist to professional.

All Photographers and Videographers Should Charge This

If a business does not charge a production fee, they are leaving money on the table. It's standard, and your commercial clients are accustomed to paying an additional fee. We call it a production fee, but others industries may call it a convenience charge or kit fee, among other terms. Either way, it's standard and you are entitled to this fee.

The Nikon Coolpix B600: Everything You Need to Know About the Camera Market In One Camera

Nikon quietly — or maybe not so quietly given the press — announced the demise of the innocuously named Coolpix B600, a product name that just trips off the tongue and screams cheap and cheerful. What is startling about this camera is that it only hit the market in December 2020. Some eight months later it has bitten the dust. Why is this and what does it say about the camera market?

3 Ways to Make Money With Landscape Photography

Landscape photography is a tricky genre in which to make money, as unlike most other genres, there is rarely a direct relationship in which a client pays you for a specific brief. As such, making money with it can be a bit trickier than in other cases. This great video tutorial will give you three ideas to make some money with your work. 

Dealing With Evil Photography Clients

Have you had the client you're convinced is pure evil? Why do they behave like that? It seems they like to spread misery and just make life difficult for everyone in sight. Believe it or not, there's a method that I use to help bring them back down to tolerable levels. In some cases, they've become my biggest ally and supported me over the years. 

How Do You Know if Your Photography Is Any Good?

Art is subjective, but the professional world of commercial photography is far less so. With this in mind, how do you work out if your work is good enough to make it as a professional photographer or one day will be?

What Does the Future Hold for Fujifilm?

Back in July, Fujifilm announced that it plans to focus investments on pharmaceuticals — and not imaging — in order to drive profits. What does this mean for the future of its cameras?

You Deserve Higher Photography Rates

If the title intrigued you, I'd bet that you feel slightly insecure about raising your creative fees. It's my belief that somewhere along the way, someone said artists shouldn't get paid, and we foolishly chose to believe it. Then, we further damaged each other by spreading that lie. This is the purpose of this entire video.