Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

Travel Guide For Photographers

Working as a commercial photographer, I have the opportunity to travel often with my work. In the year 2013 alone, I've flown over 25 thousand miles, and have a few thousand more before the end of the year. Here are some tips I've picked up over the years to help make traveling as a photographer much easier and far less stressful.

 

 

What Does Success Look Like For You In 2014?

As the end of the year looms, we begin to look back and reflect on the previous year and think about aspirations for 2014. What will make this coming year successful for you? Getting paid to live and work as a photographer? Producing creative, fulfilling work? Being published? Teaching and helping other photographers?

It's Not All About The Money

Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner! 

Why You Should Accept Bitcoin For at Least One Job

If you haven't heard about Bitcoin yet then you really should pay attention to this because in the long run it could make you a lot of money. Before we get into the whys and hows and what it means for photographers though, you need to know what it is in the first place.

Fstoppers Real Estate and Architecture Photography Tutorial With Mike Kelley

Each year Patrick and I work on one extremely large project. Two years ago we created The Art Behind The Headshot with Peter Hurley. Last year we finished our 14 hour tutorial on how to become a wedding photographer. In 2013 we teamed up with Mike Kelley to produce what I believe is the best resource available on How To Photograph Real Estate, Architecture, and Interiors.  

My 6 Favorite Travel Tips

As a wedding photographer and workshop instructor I travel quite frequently. In the last couple of years I have been all over the world and throughout this time I have picked up a number of great travel tips. Here are six of my favorites that will hopefully make your next trip more enjoyable. 

Entrepreneurial Inspiration: Interview On The Most Popular Camera Of All Time

Anyone who happened to see me speak at Photo Plus this year knows that I am obsessed with both photography and business. I love learning from those who have been big successes in any field because the idea of building something in general is so exciting to me. This 60 minutes interview with Nick Woodman, the creator of the GoPro Camera is the most inspiring video I've seen in years. 

Fstoppers Answers - "How Do You Balance Your Personal Creativity in Your Paid Work?"

Every Wednesday, we have a question to ask our writers in a series we call Fstoppers Answers. We encourage the public to ask questions they'd like our staff of professional photographers and videographers to answer. Last week, you asked to hear our worst mistakes, this week you ask "How Do You Balance Your Personal Creativity in Your Paid Work?"  

The Must Have Tool For Blogging Photographers

Blogging is essential for photography. Not only does it provide an unique interaction with potential clients and fans of your work, but it’s also essential for SEO purposes. When building web presence, every expert in the field of SEO and Web Development will tell you to blog often, and this tool is essential for the modern day blogging photographer. 

Tips For Setting Up Your Home Office Without Breaking The Bank

So I just landed in Colorado, and while working from my laptop on a TV tray worked in a pinch, getting a home office set up quickly and cheaply has been a top priority of mine. I’ve come up with some tips that have helped me now and in the past when it comes to making a functional workspace at home. 

Nikon Sales of High-End Cameras Slipping

Nikon has always been the silver medal holder in the High End Digital Camera race behind Canon, but always remained proud with their numbers boasting well above Sony, Fuji or Olympus. With their recent quarterly statements however, Nikon seems to be struggling even more than they had thought, and posted slipping numbers for the third quarter of the year. 

Download Multiple Cards At Once With This Workflow Solution

You've been out shooting for 12 hours, you've got 4 cards full of data, it's midnight, and you have another shoot first thing in the morning. Wouldn't it be nice to have a solution that allows you to pop all those cards in a reader at one time thereby getting your download done 4x faster than if you did it with one card reader.

Fstoppers Answers - "Why Did You Choose Your Professional Niche?"

Each week, we ask our viewers to submit questions in the comments for our writers to answer in a series we call "Fstoppers Answers". Last week, we asked our writers to give marketing advice to the viewers. This week, we're asking them what made them choose their career with "Why Did You Choose Your Professional Niche (Wedding, Commercial, Sports, Etc.)?" 

How to Take Advantage of the Creative Process in Your Own Way

PBS Digital Studios has just released a brilliant video focused on unwrapping the creative process. Throughout the video, an author, a cognitive psychologist, a filmmaker and a computer scientist come together to share their incredibly diverse theories of how to hone your creativity in a multitude of ways.

 

Day Three of Photo Plus Expo in New York City

This weekend, Fstoppers has been at PhotoPlus Expo in New York City to give an inside look at all the new products being announced to the photography community. Yesterday, we showed off new products from Samsung, Spider Holster and more, and the day before we showed off the impressive DEFY gimbal system and others.

Fstoppers Answers - "Give One Piece of Advice on Marketing Yourself"

Each week, we ask our writers a question submitted by the public in a segment we call Fstoppers Answers. Last week, we asked "What is Your Cancellation Policy?" and people showed some interest in the marketing side of things. So keeping with that in mind, this week we ask "If you could give ONE piece of advice on how to market yourself, what would it be?

Why I Quit My Job To Do What I Love, And Why You Should Too

I just quit my full time job of six years as a video producer at a local college. A decent salary, good benefits, and the security that came with it… all gone. I'm now focusing on my dream project called Ascending India (our film trailer is what’s featured) and I might go broke trying to make it.

The Guide To Pricing Commercial Photography Part 4: License Fees

In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is! 

Don't Forget To Register For Shoot NYC Speakers - It's Free

I'm all kinds of excited for Photo Expo this week in New York. One of the biggest things I am looking forward to is Shoot NYC just down the street from the Convention. If you are planning on attending the convention this week, don't forget to register for the Hasselblad/Broncolor Shoot NYC.

How To Make Money In Photography

Often when it comes to professional photography, I get asked one simple question. That question is - How do you get clients to pay? It’s not uncommon to have some troubles jumping from the TF (Trade For) world into the paid world, so I'm here to share with you the tip that every single Fortune 500 company has used to get payment out of clients and build a successful business. 

Low Budget, High Scale - Incredible Action Sequence With BTS

Whether you’re a photographer or you focus on video, this article highlights the high octane visual set piece created by Slaughterhouse Pictures, who successfully combined principles of both stills and motion work to create high impact visual media with zero budget and very limited resources.

Innovative Way For Friends To Collaborate On Great Shoot Locations

Have you ever been driving around and saw an amazing place that would be perfect for your next shoot? Only to forget all about it later. This evening my friend Jeremy Kester, owner of H.H. Boogie, shared with me an innovative way for photographers to share shoot locations. It's free, it's easy and it's probably already on your phone.  

Fstoppers Answers - What Is Your Cancellation Policy?

Each week, we ask our writers to answer a question submitted to us in the comments from the previous weeks. These questions can cover anything, and hope to provide some insight on what its like to be a working professional photographer in the industry.

How to Succeed at a Portfolio Review

The portfolio review is likened to speed dating for good reason — you often have only 20 minutes to make a lasting impression. Whether you are having a one-on-one chat in a prospective client’s office or meeting at a photo festival round robin with several reviewers, here’s some advice for how to succeed… and, hopefully, put yourself in contention for future visual opportunities.

Focus Your Attention

A couple weeks ago, fellow Fstoppers writer Peter House wrote an article on focusing your work. I got excited at the possibilities of him giving tough love on the photography community as a whole. This article however, while exceptional, was centered on focusing your business efforts to grow to new clients.

The Staggering and Transformative Power Of Make Up Artists

If you’ve ever wondered how much time a good make up artist can really save you in post on your stills images, you might want to take a look at the absolutely stunning before and after shots in this article. Believe it or not, no Photoshop was used in the making of any of these images, this is all done the old fashioned way - straight out of camera.

 

Fstoppers Answers - "Ten Headshots for a Corporate Client, What Do You Charge?"

Every week, we ask our eclectic group of writers to weigh in on a question that is asked in the comments from our own readers. The questions can be anything relating to photography, and we invite everyone to participate in our segment called "Fstoppers Answers". This week, we ask "Corporate Headshots for Local Realtor Firm. Ten Clients, One Headshot a Piece.

Case Study: How & Why Our Best Clients Choose Us

Before my trip to Russia in August I wrote about what we should keep in mind when choosing our clients. While in Moscow, I photographed my own best clients and I thought it would be very interesting to find out how we, photographers, get chosen too.

The Fstoppers Store Is Now Open

As many of you know, Fstoppers.com has 2 video products currently for sale; Peter Hurley's: The Art Behind The Headshot and our wedding tutorial How To Become A Professional Commercial Wedding Photographer. Today we have expanded and created the Fstoppers store that will house some of the best digital photography products on the web. 

Storygami: The Evolution of Online Video?

It's been 7 years since Google spent a whopping $1.65 billion on the video sharing website YouTube. Although many questioned the potential of the popular video sharing site, Google’s decision has proven to be a good one. YouTube now hosts an impressive 450,000,000 monthly visitors.

Why the New Pinterest and Bing Partnership Should Make You Use Pinterest

If you use Bing, you'll notice that in the image search, they added a Pinterest bar on the righthand side. This new feature brings up pinboards with whatever key words you're searching for. With the new feature it pulls directly from Pinterest and shows you in a minimized sidebar.

Save $50 On Animoto Pro Photography Slideshows

A few days ago I wrote a post about Animoto's new theme that I designed. Although I'm sure a few of you will take advantage of it, I forgot the mention the really important part; they wanted me to give out a discount. Click here to save $50 on a year of Animoto Pro. 

As I said in the last post, if you don't know what Animoto is you may want to check out their newest promo.

What I Learned While Shooting In The NFL

Like a kid in a candy shop, I stood on the bright fresh green grass, eyes wide open watching the Arizona Cardinals on their practice field. I wore my media badge like an Olympic gold medal. This was my first time shooting professional sports and I was quite excited to be there.

Do You Use Animoto? Check Out This New Simple Theme

Animoto.com has revolutionized photo slideshow creation. I believe that for my wedding photography business in Charleston, slideshows are the most valuable form of marketing I have. I've always had one problem with Animoto though, most of their themes were really over the top. That was until they let me design my own. 

Grow Your Photography Business With A Little Focus

Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business. 

Using The Free Program IFTTT To Automate Your Life

I am a big fan of automating as much as I can in life. As a husband, a daddy to 5 kids and a busy wedding photographer I am always looking for life hacks that can save me time in my day and help me live more efficaciously. One free program that I'd highly recommend to anyone who is looking for a little automation in their life is IFTTT. Here's why. 

Tips For Making A Better Video Demo Reel Which Can Get You New Clients (Part 1)

If you’ve ever struggled to put together a video demo reel, or you’re planning to make one in the future, this post is for you. Below, I’ll share some tips that will help you be more efficient in your process to prepare for editing hours of your footage down to a montage of a couple of minutes. 

Photographer Etiquette: A Guide to Networking With Your Peers

Anyone with good business sense knows how strong networking can influence the way you build your career, but how about the rest of us who may not be as networking savvy? Proper etiquette says much about the way you conduct yourself and your business.

Keep Your Mac in Tip-Top Shape With These Apps

If you are like me your work computer is one of your most prized possessions. It does the heavy lifting in post production, and it's also there in times of need, like "needing" to waste four hours on Facebook instead of finishing your retouching.

3 Things You Can Do To Stay Pain-Free On Long Photo Shoots

Often as photographers we put in long hours on our feet, walk quite a bit, bend, crouch, shimmy and shake all while carrying heavy gear on our shoulders and back. At the end of the day my feet would be sore, my legs tired, my thighs chaffed and my back aching. If you have felt the same way, here are three things that will help you be more comfortable and pain free while out on long shoots.

Finding Inspiration and Happiness In Your Business

Finding work in the photography industry is always a challenge, and becoming uninspired is always a fear. Through his couple years of being a photographer, Phil Chester has found some ways to help find happiness in his work, and help build his craft into a successful business.

Fstoppers Answers - What is the Worst Part of Being a Full-Time Professional Photographer?

In our weekly Wednesday series, we ask our writers various questions from the public, and ask them to share their experiences working as full time professional photographers. Last week we touched on our favorite lenses, this week we're doing something different. We ask "What is the Worst Part of Being a Full-Time Professional Photographer?

What is PASS? Who Cares. This Is Better!

I use PASS for my gallery systems. I use it because it’s pretty on both the computer and on mobile devices, something that Smugmug and Zenfolio sometimes fail on. The system is pretty expensive ($30 per gallery), and gets a lot of criticism for completely hustling photographers over with their print system and prices. To top it off, Pass creator has had his share of controversy.

The $15 That Got Me Organized...And Saved My Sanity

There are an endless amount of options to help organize your daily tasks. Whether you are a working professional or simply a procrastinator, we have all felt the suffocating feeling of projects as they slowly begin to pile up. Some folks might be lucky enough to inherit a photographic memory or super human organizational skills, but if you are like me, you possess neither of those.