As a working professional commercial photographer, the return on investment (ROI) of your equipment is very important. Or at least it should be. In this video, I look at what actually makes me money.
For me, my photography can be broken down into two areas when it comes to kit. The gear that physically pays the bills, and the gear that allows me to make the images to get booked to pay the bills. This might sound a bit strange, but all that art buyers and creatives want to see is your personal work when your rep or agent presents your book. The kit you need for your personal work often differs wildly from the gear you need to execute their commercial projects.
In this video I look at the kit I use the most to physically generate income and also look at how I use that information to make informed purchases and to know when and what to spend my hard-earned money on. Although it's probably pretty obvious that within this list is a camera, lens, and studio light, you might be more surprised by exactly which ones it is, especially when my portfolio is incredibly specific and uses only one camera, lens and light throughout.
I think this is a good exercise for any professional photographer to make as it is all too easy to push cash into things that really shouldn’t have upgrades and then skimp on rather dull areas that actually make you a lot of money.
What equipment has offered you the best return on investment?