Someone looking to get their first professional-quality headshots taken might find themselves surprised by the price. Why are they so expensive and how do photographers justify charging so much money for so little of their time?
Kevin Patrick Robbins has spent his fair share of time in the headshot photography business, and in this short video, he runs through why this type of photographic service costs as much as it does. KPR makes an excellent point when it comes to what many assume is calculated as an hourly rate: a client is not paying for a photographer’s time. As he explains, there’s a lot more to it than that. As he emphasizes, more time does not mean better quality.
Wedding photographers will also be able to relate to clients assuming that their services should be a lot cheaper, especially when their cousin’s daughter’s new boyfriend has offered to shoot the entire day for a couple of hundred dollars.
Convincing clients that paying good money for professional services means receiving a high-quality product can be exhausting, especially when you’re competing with photographers who are more than prepared to work at low rates in order to add to their portfolio. Fortunately, videos like this make it easier to explain to prospective clients why your services cost so much.
How do you explain to clients why your headshots cost what they cost? Let us know in the comments below.