The wedding industry is shifting, and it’s impacting how businesses book clients. Economic pressures like inflation have led couples to cut costs, making it essential for you to adapt your strategies. If your bookings are slowing down, small adjustments can make a big difference.
Coming to you from Katelyn James, this thoughtful video shares five actionable tips to help improve your wedding photography business. One of the most practical suggestions is conducting an inquiry audit. By retracing the steps a potential client would take to find and contact you, you can identify problems in your online presence. This includes reviewing your Instagram profile, testing your website’s mobile and desktop functionality, and even submitting an inquiry form to ensure it works correctly. Issues like broken links or full inboxes might seem small, but they can cost you clients if not addressed.
Another crucial tip is what James calls the "busy barometer." If you aren’t regularly sharing your work, it may appear that you’re not booking or active. Posting consistently, even unpaid projects or older shoots, creates the perception of being in demand. Potential clients are drawn to photographers who look busy and successful. If your content pipeline feels empty, James recommends reposting older work or staging personal projects to stay visible.
Trust is another essential factor. James explains how consistency in your portfolio and personal branding influences whether clients feel confident choosing you. If your images vary in tone or style across your portfolio, it can create doubt about what they’ll receive. Equally important is adding a personal touch to your online presence. Including casual, approachable videos on your website can make you more relatable and trustworthy to potential clients. That's just the start, so check out the video above for the full rundown from James.
If you would like to continue to learn about wedding photography, be sure to check out "How To Become A Professional Commercial Wedding Photographer With Lee Morris and Patrick Hall!"
