Creating a portfolio that speaks to the clients you want is one of the most critical steps in growing your photography career. It’s not just about showcasing your best work—it’s about showing the kind of work you want to do and aligning your style with potential clients’ needs.
Coming to you from Samuel Elkins, this insightful video dives into the importance of curating your portfolio to attract the right clients. Elkins breaks down the process into actionable steps, starting with asking yourself what kind of work you want to pursue. It’s not a quick answer—it requires reflection. He suggests working backward from your ultimate goals, identifying the types of projects you’d love to shoot, and crafting your portfolio to reflect that vision.
One common mistake Elkins highlights is the disconnect between what you want to shoot and what your portfolio displays. For example, if you want to photograph outdoor campaigns but your portfolio is filled with urban or wedding photography, it becomes difficult for potential clients to envision you in the role they need. Instead, he recommends filling your portfolio with personal projects that emulate the style and content you aim to be hired for. This gives clients a clear sense of what you can deliver and builds your credibility.
Elkins shares an example of a recent personal shoot he organized to showcase outdoor lifestyle photography. He and his team planned a camping trip that captured natural and authentic moments—friends hiking, swimming, and enjoying campfires. Every detail was intentional, from styling to equipment. The pre-production process, including mood boarding and coordinating wardrobe, played a significant role in the shoot's success.
To make the most of personal projects, Elkins emphasizes the importance of viewing them as investments in your career rather than expenses. His camping shoot cost about $700 but resulted in a fresh, professional body of work that aligned perfectly with his goals. This work not only elevated his portfolio but also resonated with collaborators, benefiting everyone involved. Check out the video above for the full rundown from Elkins.
If you would like to learn more about the business of photography, check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"
