Whether you’re selling a product, an idea, or simply reminding a generation that your brand is still relevant, it’s no secret that great advertising sells. Though traditional media channel consumption and distribution have changed over the years, one thing remains consistent: great concept plus production value equals great advertising.
Who could forget the Coca-Cola bears, Budweiser Frogs, or Hershey's Christmas Bells? A great advertisement is a great advertisement. And this viral video is proof of it. Though you may not see “Coleman Sweeney; The World’s Biggest Asshole” on national tv anytime soon, chances are you will run across this viral video on YouTube or Facebook sooner or later. This video debuted it’s YouTube launch on August 3rd and already has well over a million views and counting.
In short, this video was created by The Martin Agency for Donate Life. According to their website, "Donate Life is a not-for-profit alliance of national organizations and state teams across the United States committed to increasing the number of donated organs, eyes, and tissue available for transplant to save and heal lives.” You may recognize voice over narration by the one and only Will Arnett as well as music composed by Coldplay.
In recent press, both AdWeek & Forbes published articles highlighting "The World's Biggest Asshole" campaign that are worth checking out.
Sometimes great advertising is hilarious. Sometimes it’s emotional. And sometimes... advertising inspires change. What are your thoughts? Do you think maybe one day you will become a hero and donate your organs to save someone else’s life based on this advertisement? Let me know what you think in the comment section below!
For more information on organ donation, head over to www.donatelife.net
Interesting Idea
It is great to see an ad where an organization isnt concerned about being politically correct. Funny ad with a great message.
Exactly, it grabs your attention with it's humor and then ties into a powerful message about saving lives. It's a highly executed & really well thought out concept. Also Will Arnett did the voice over, Coldplay wrote the music. The credits for the entire production crew are listed in the Adweek link I provided in the article.