Recent Commercial Articles

Is Photography Worth It in 2024

Is becoming a professional photographer worth it these days, especially in 2024? I asked myself this question in 2023 every other day, as it was one of the most difficult years since I had become a professional photographer over ten years earlier.

5 Tips for More Effective Interior Photographs

Shooting interiors for real estate shouldn’t be that challenging if your goal is simply to photograph the entire space. However, if the goal is to come up with visually impactful images, then it’s very likely that you’ll have to solve some problems while shooting.

Future-Proofing Your Photography: Navigating the 2024 Commercial Landscape

In the dynamic world of commercial photography, staying current and adaptable is crucial for success, especially in 2024. The industry has undergone significant changes since 2020, evolving rapidly and becoming almost unrecognizable. This video delves into the essential strategies that commercial photographers must adopt to stay relevant and avoid being left behind in this fast-paced environment.

Helpful Advice for Approaching Your Photography Clients

At some point in any photographer’s career, I am pretty sure you will at some point come across clients who will just send in inquiry with zero context asking how much you charge for a photoshoot. There is no way we could have possibly been able to provide an accurate project cost estimate without having any information on a project scope to establish the parameters. These types of clients are those that keep me awake at night, not because I am incapable of delivering but because these clients will have unrealistic expectations of what we can deliver.

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5 Tips for a Smoother Workflow in Photographing Interiors

Shooting interiors can be a daunting task for an unprepared photographer. No matter how big or small the space is, there will be challenges that you need to face and problems you need to solve. Here are some ideas to get you started.

A Photoshoot at the Edge of Space

A number of years ago, while still an ambassador for Hasselblad, I received a fateful phone call from a gentleman asking if he could pick my brain about the newly released Hasselblad X1D. I agreed, and we proceeded to talk about cameras, both past and present, along with the photos we had taken with them. It was a jovial conversation, but it wasn't until we were talking about the Hasselblad 500 that he said the line: "That is the camera I used to photograph the Mir Space Station."

The Ultimate Checklist for Staging Property Photography

Creating an effective staging plan for property photography involves careful planning, attention to detail, and a focus on highlighting the property's best features. Here's a comprehensive staging plan that I use that includes the use of props and emphasizes cleanliness.

Photography, CGI, and AI: Can You Tell the Difference? An Interview With Steve Hansen

Which image in the banner is a photograph, and which is computer generated? Can you even tell anymore? With the addition of computer generated imagery (CGI) and artificial intelligence, the process of creating images has provided commercial photographers more tools than ever. I sat down with award-winning food photographer Steve Hansen to discuss this topic and to delve into the question: "Is it enough to just be a photographer these days?"

How to Become a DOP for Sherlock, Game of Thrones, and Justice League

As I began my interview with Fabian Wagner DOP, he sits there, totally relaxed and easygoing. Describing himself as just an ordinary guy, it quickly becomes clear that my conversation was going to be a very relaxed affair, without pretenses, and totally open to all questions I threw at him.

How to Become a Commercial Photographer

Have you ever walked by a beauty image on the shelf at ULTA or scrolled by a brilliant shot on Instagram and thought: “I want to make images like that”? Or perhaps you are a photographer who saw a picture and thought: “I could have shot that better!” You have the skills, but you don’t know how to break into the commercial market. In this article, I’ll share about how to break into the market and disclose tips and tricks to succeed in the commercial photography space.

5 Crucial Details to Discuss With Clients Before a Shoot

Doing photography professionally does not only require you to be good at taking pictures. There are additional competencies that one must have to be able to provide what your clients need and one of the most important ones is communication.

A Game-Changing Search Update: Google Photos

Google Photos is in the process of testing an enhanced search feature that allows users to perform complex queries, making it simpler and more efficient to find and manage photos within the platform. By catering to detailed and specific queries, users can locate their desired images with greater ease, thereby improving their overall experience.

Why My Synology NAS Is Still My Best Photographic Purchase in 2023

Are you thinking of buying yet another lens? Can't wait for a new body? (In my case, reincarnation is the only option). This article covers the main reason why my Synology DS1821+ is the best purchase I made in 2020 for my photography business.

We Review the V-Flat Karl Taylor Light Cone

When V-Flat released the new Karl Taylor Light Cone, the comments ranged from dismissive jokes about "the cone of shame" to excitement for a product designed by esteemed commercial photographer Karl Taylor. I decided to take the cones into my product studio and see for myself if this simple tool really delivered the effortless results it boasted.

The Canon 5D Mark II: The Relic Still Flying the Flag in a Mirrorless World

DSLR fashion has plummeted in recent years. The perks of mirrorless tech continue to exceed expectations, pushing boundaries and leaving their clunky, slower siblings in their shiny, space-age wake. But does any of that really matter in the commercial photographic world? Well, no, not really. In 2023, £250 will still have your images contending with ones from bodies 10 times the price.

Should Famous Artists Be Working for Exposure?

Over the years, the fine art and commercial art communities have slowly wised up, learning how to run their businesses as businesses and saying no to free work. So, why are these famous artists working for free when it comes to the Super Bowl? The NFL surely isn't struggling for money, so shouldn't they get paid? Should any artist, famous or unknown, work for exposure?

This Is Why Photographers Don't Succeed

A couple of weeks ago, I published a piece on the Jack of All Trades Photographer, which covered the plight of the gigging photographer just starting out, doing what he or she can to build portfolio content and generally begin to make a living from it. Imagine my surprise when just a few days later, the topic was covered by straight-talking, commercial super talent and formerly of this parish, Scott Choucino!

10 Fundamental Facts You Need to Know Before You Turn Pro

Thinking about turning your hobby into a jobby? What are the essential points you will need to consider when taking your hard-earned savings and convincing your better half that this will be the new, next chapter in your life? With over 15 years as a professional photographer and more than 25 years being self-employed, here’s what you need to know to make your dream a reality.

The Biggest Myth About Commercial Photography

There is a common myth about commercial photography: it is a genre just like landscape, macro, and product. However, this could not be further from the truth. As someone who thought so, I spent too much time creating “commercial” work. What I should’ve done instead is this.

The Jack of All Trades Photographer: What’s the Problem?

They say variety is the spice of life and in the world of the freelance photographer, a broad and knowledgable skill set goes a long way. So, why does knowing your way around a multitude of photographic genres breed so much disrespect in the professional world?

The Photographer And Story Behind The 1990 TMNT Movie Poster

Have you ever wondered about the photographers and process behind iconic movie posters? Some of Azriel Knight's most vivid nostalgic memories are over the striking movie poster for the blockbuster film Teenage Mutant Ninja Turtles.

Does Midjourney AI Have a Place in Your Photography?

The role of AI is being discussed more than ever in creative fields, even where we previously thought it had no application. Among the various thoughts and emotions that arise when discussing AI in the creative arena, there is one that sees it as a tool — one of many that an artist may call on. Today, we're looking at a video that approaches a graphical AI tool, Midjourney, with that mindset.

Photography on a Budget

While photography definitely isn’t the cheapest business you could get into, you can definitely get started on a budget. Here are my tips for being prudent with your money as you start out.

Studiobinder's Ultimate Guide to Film Composition and Framing

Instead of getting overwhelmed by the various ways to go about positioning your camera, frame composition, and then deciding what you're trying to say with your shot selection, this video breaks down the various elements that directors and directors of photography use to convey their intent.

How to Run a Remote Photoshoot

Since the pandemic, running remote photoshoots where the client is not physically on set has become more commonplace. In this article, I'll share my best tips on how to run a successful and efficient remote photography service.

How to Photograph and Style Ice Cream

Needless to say, there's a fair few logistical complexities when photographing ice cream. After shooting for a vegan ice cream brand for a couple of years now, here are my best tips for running a smooth shoot when you’re capturing ice cream.

Your Images are Making Me Fall Asleep

It's time to be honest with yourself. It's time to ask some hard questions about your work and answer them straightforwardly, even if you hurt your own feelings. Grab a pen and paper, drop your ego, and tackle these questions.

5 Questions To Ask on a Discovery Call

You’ve received an enquiry from a potential new client and you’re looking forward to booking them in. Here are five questions to ask on your discovery call to make sure you understand what the client needs and that you can quote for the job accurately.

Savage Sports Photography

How do you get “the shot”? The saliva spewing out, as a fighter gets the decisive knockout blow. The sprinters desperately leaning forward in to gain the winning inch as they cross the finish line. The water tracing the swimmer's face as they come up gasping for air. Sporting events happen so fast, and even if you make the most of your camera's impressive burst rate, it takes a lot more to nail your sports photos. These are three pillars I always lean on to create savage sports imagery.

Should Product Photographers Learn 3D Modeling?

Most of the time, when it comes to photography or video of cars, beauty products, cosmetics, and even shoes, it’s made on a computer and not by a photographer. There are several reasons for this, but in this video, Karl Taylor, a renowned product photographer and educator, discusses photography versus 3D CGI and the advantages of each.

How To Liven Up an Office Interview Shoot

At some point, we will all end up shooting in a boring conference room. It’s not always easy to get a good shot when the space isn’t made for it. So, these tips from Epic Light Media might just be the trick.

Rankin and 40 Graduating Photographers at Visual Noise

"Use your platform for good. Don't worry about your platform, be concerned with your impact." Very few people find success without a helping hand or barrels of luck. As one of photography's stars, Rankin is using his influence to help out young and emerging photographers through the Visual Noise art fair at Maryland Studios and online catalog through Public Offerings Ltd.

Hard Light Versus Soft Light Explained

It seems hard light is trending these days. From elaborate food spreads in Bon Appetit to fashion shoots for Burberry, hard light is in. If you've ever wondered how to create this look, this quick and simple tutorial will lay it out for you. I'll share a few concepts, and you can watch the video for a demonstration.

It’s Not About the Camera, It’s About Who’s Pressing the Shutter

I can think of so many times throughout my career where I have drooled over that latest camera release or that most recent lens that my brain convinces me that I simply have to have. Realistically, though, what photographer out there hasn't done that at least once in their career?

5 Things You Should Do to Sign With a Photo Agent

For many of us photographers in the commercial world, the key to getting good jobs for exciting campaigns is having the right agent by your side. However, finding the right agent and with space on their books for you can be incredibly hard to do.

Can You Make Passive Income Selling Your Existing Photographs Online?

Passive income, the Holy Grail of personal finances. Who wouldn’t want to make money from all those old photos without having to lift a finger? With that in mind, I’m going to share with you my own experiences as a casual photographer selling my existing back catalog of digital photos online. It’s been an interesting experience to say the least and I even made a little money.

Choose Colors Deliberately for Extraordinary Photos

There are a bunch of different ways to make your photos stand out: great light, gorgeous model, amazing locations, idealized retouching, but one that is often overlooked in favor of these less subtle approaches is color. We photographers tend to schedule a shoot, show up, capture what's there, and pat ourselves on the back for our genius, but what goes into the shoot before we schedule it can be just as important to the end result as what we do with our lights or our camera. Let's look at an example from my work for Lifetime. No lights. No reflectors. Just color.

A Simple Trick To Improve Your Final Image

There is a wealth of information for every step of the photographic process, but one area that drastically improved my work some years ago is also one of the areas discussed the least.

Judge Rules National Park Filming Rule Unconstitutional

Filmmakers, YouTubers, and other content creators received a big win recently when a D.C. Federal Judge ruled that the permit and fee requirements applying to commercial filming are unconstitutional. Still photography rules remain unchanged, although they weren't as restrictive as the filming rules.

Why Your Photography Prints Aren't Selling

Selling your photographs as prints for someone's wall is both a gratifying experience and a useful revenue stream, but it's not easy to do. So, why is it so difficult to sell prints?

How and What To Charge Your Clients

Often being successful in any creative field is equal parts talent and knowing how to run your business. Yet for a lot of us, we spend the least amount of time educating ourselves on good business practices. The beginning of the new year is a great time to remedy this.