Commercial

Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.

Perhaps the benchmark of “making it” in this business is to earn an assignment that would cause all but those with the strongest moral character to push both ethical and legal boundaries if an opportunity to supplant the rightful hire were to present itself. Bicoastal photographer Navid Baraty is one such photographer that might draw out said envy from his peers with the most recent addition to his client list.

Last summer, photographer and director Dixie Dixon was called upon by Nikon to shoot a campaign for their new touch screen DSLR, the D5500. This incredible opportunity had one interesting challenge in store for Dixon, however; All of the material would be photographed and filmed — kit lens, auto settings, and Photoshop-free — using the consumer-level D5500 itself.

Super Bowl XLIX is just two days away and most of us are looking forward to the commercials as much - if not more - than the actual game. This year will feature a Snickers’ commercial that is bound to be the talk of the work place come Monday.

The commercial follows the familiar “You’re Not You When You’re Hungry” campaign – only this time, it takes place within an episode of The Brady Bunch.

I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.

Building a quality portfolio can be an expensive endeavor, especially if you don't budget and carefully consider your costs. Putting together professional quality shoots on a budget can be challenging. After experiencing some of the wide variations in cost for things like models, makeup artists, and the other essential pieces of a shoot, I wanted share my experiences and lessons learned the hard way.

London-based product photographer Sean Tucker is releasing a three-part video series on photographing large objects, such as chairs and sofas, in a studio setting. Here in part one, Tucker demonstrates how to set up your lighting and camera in order to achieve a great, clean image that will be easy to cut out in post-production for online product catalogs.

When it comes to tactical photography, Jason Swarr is one of the best. His business is called Straight 8 Custom Photography, and his images grace the cover of magazines such as Recoil Magazine, Survivers Edge, Personal Home & Defense Magazine, and many more. Being that both Jason and I are composite photographers in the tactical world, it's only natural that I keep up with his work. When I saw this amazing project today, I had to share it. You have got to check this out!