Commercial

My Best Investment as a Photographer

My Best Investment as a Photographer

As I set up to shoot an assignment last week, I found myself in a casual conversation with the owner of the location. He was also a photographer, and as I opened my Pelican case and began to set up my strobes, he commented on the fact that he owned the same one. He then lamented the fact that this particular kit was no longer made by the manufacturer. It had been discontinued and replaced by a new line of photographic debutants. I had no idea.

Critique the Community Episode 21: Commercial Imagery

Critique the Community Episode 21: Commercial Imagery

It's been a while since we've sat down to critique of the Fstoppers images but we're back with the series for our 30 videos in 30 days challenge. To commemorate our recent tutorial with Monte Isom, we filmed a new episode of Critique the Community which will focus on commercial images. A few days ago, we asked the community to submit their work for us to choose from. Since the definition of commercial imagery encompasses a wide variety of subject matters, we chose 20 varied images to give some feedback to. Do you agree with Chelsey and Lee's commentary on the images below?

Critique the Community Is Back! Submit Your Commercial Photographs

Critique the Community Is Back! Submit Your Commercial Photographs

Fstoppers is happy to announce we're bringing back Critique the Community in 2018. We invite everyone to submit your best commercial image to be critiqued by the Fstoppers team. We are keeping this first critique of 2018 pretty vague and broad, so if you think your image is "commercial" then submit in the comments below! Please follow the guidelines for submissions below to ensure eligibility for your image to be chosen. We will be accepting submissions through Thursday night, January 4, and will be offering feedback to a total of 20 pictures.

Learn About Marketing Tactics with Clay Cook's Livestream Tuesday Afternoon

Learn About Marketing Tactics with Clay Cook's Livestream Tuesday Afternoon

World-renowned photographer Clay Cook decided to bring Christmas a bit early by hosting a livestream on the topic of marketing for photographers. Cook is an editorial and advertising photographer who works very heavily in the commercial space shooting editorial portraiture. Cook has worked with a myriad of national brands and celebrities throughout his career and is poised to offer great advice to any budding photography looking to begin a career in any commercial photography market.

A Scouting Checklist: What I Look For in a Location or Studio

A Scouting Checklist: What I Look For in a Location or Studio

Art is about storytelling. It’s about using all the tools at one’s disposal to convey and idea or an emotion. To connect an audience to a brand, or a personality, or a moment in a way the no other medium can. Along with my own technique, the ingenuity of the on-camera talent and the creative team behind it, plus the tools necessary to complete the job, the location you select for your shoot is one of the many raw materials that will have an effect on the eventual alchemy you bring forth to produce a great image.