I've been shooting corporate jobs since about 2010. At first, it was a little rocky. I didn't really know what I was doing, I hadn't shot enough with other photographers to learn the ropes, and I was just a self-taught photographer trying to make ends meet. Fast forward to 2017, and I'm shooting high-profile executives at Fortune 500 companies, and am expected to do it quickly. I'm shooting luncheons where half of the attendees flew in from another hemisphere on their private jets, and am expected to do it quietly. And well. So, here are a few quick tips for people who are just starting out in the freelance corporate photography world.
A while back, while on a shoot for Crystal Bridges Museum of American Art here in Northwest Arkansas, I was asked to get a shot of the museum’s executive chef and the Director of Culinary for their members magazine. Time was short, the kitchen was starting to prep for dinner service, and every second I was there I was inconveniencing someone. I had to get in and out quickly and create a dynamic image in the process. Here’s how it happened.
Shooting a beauty video is not quite the same as shooting beauty portraits. While in still photography there is a single frame, in video you can use the power of the moving image to tell a superior story. Here are three cool techniques that help to create this beauty video clip all in camera.
Does the world of advertising suffer from a lack of diversity? One photographer certainly thinks so, and to highlight the issue, has faithfully recreated some of the best known advertising campaigns of recent years to imagine what they would look like with a black model instead of the white models predominately used within the industry. Entitled "Black Mirror," the project is the work of Los Angeles-based photographer Raffael Dickreuter and his girlfriend, model Deddeh Howard. Dickreuter believes it was being part of an interracial couple which first opened his eyes to the lack of diversity in the photography of many of the world’s leading brands.
Nikon has teamed up with sports photographer Tom Miles and world champion martial artist Tom "Fire Kid" Duquesnoy for its new #MomentOfImpact campaign – which largely involves epic action photos of the latter smashing watermelons, cakes, and pumpkins. Check out the intense photo series here, and learn more about how it was lit and executed.
Earlier in the year, I reported on a photography service that was offering tourists the chance to summon a professional photographer through an app — essentially the photo-equivalent of Uber. Reaction to the concept was mixed, although there's clearly potential in the idea, as 500px has just taken things up a notch with "500px for Business," their newly-announced series of photography on-demand services.
I never really used to take photos on my phone; in fact, I used to be really against it because I never thought the camera was good enough to capture what I wanted. Of course, it's great to always have a camera on you so you can take a photo, which makes the smartphone one of the best tools around. With today's technology, these cameras just keep getting better, and I am finally beginning to use my phone's camera just to work on my composition and angles when I see something of interest.
While there are many insurance companies that are out there for photographers and drone pilots, Verifly is the first drone liability insurance company that protects pilots and allows them to pay on demand. I recently interviewed Verifly CEO Jay Bregman to find out more about his new company and what they are doing to help drone pilots all around the country. One of the first things you will see about Verifly is that they cover up to $1,000,000 in liability within a flight radius of a quarter of a mile with any drone under 15 pounds. All operators have to do is select their area, after which they are instantly approved and provided with on-the-spot insurance to fly and proof of coverage to show to anyone who needs to see it.
If you’re interested in shooting production sets, like with fashion photography, you’re going to need to build a team beyond yourself. The truth of the matter is that your success will depend on who you know and what they can do for you. As blatant as that sounds, it’s the nitty-gritty truth about building a team.
As an aspiring photographer, it eventually becomes obvious that likes on Facebook or comments such as “Beautiful work Kiddo!” from your mother aren’t exactly providing an objective evaluation of your talent. Constructive feedback from others in your field is something that everyone can benefit from at times, even as a professional. The problem is, most of us don’t take criticism very well especially when it comes to something we’ve poured our heart into and may actually love on a personal level.
As a music video filmmaker, the juggling of tight budgets is a regular occurrence. Emerging artists often survive on a shoestring, so commissioning a music video director for their latest release is often their largest cost in their marketing campaign. Once a concept is decided, it then becomes my job to provide high production value for my client. Using one of my latest projects, "Youth Club - Sorry," as an example, here are the four secrets that will help create compelling music videos.
If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction. At one stage these images were computer generated and rendered to make a simulated environment look as perfect and clinical as possible.