Commercial

Photographer Recreates Famous Brand Adverts to Highlight Lack of Diversity in the Industry

Photographer Recreates Famous Brand Adverts to Highlight Lack of Diversity in the Industry

Does the world of advertising suffer from a lack of diversity? One photographer certainly thinks so, and to highlight the issue, has faithfully recreated some of the best known advertising campaigns of recent years to imagine what they would look like with a black model instead of the white models predominately used within the industry. Entitled "Black Mirror," the project is the work of Los Angeles-based photographer Raffael Dickreuter and his girlfriend, model Deddeh Howard. Dickreuter believes it was being part of an interracial couple which first opened his eyes to the lack of diversity in the photography of many of the world’s leading brands.

500px Launches '500px for Business,' a New Global On-Demand Photography Service

500px Launches '500px for Business,' a New Global On-Demand Photography Service

Earlier in the year, I reported on a photography service that was offering tourists the chance to summon a professional photographer through an app — essentially the photo-equivalent of Uber. Reaction to the concept was mixed, although there's clearly potential in the idea, as 500px has just taken things up a notch with "500px for Business," their newly-announced series of photography on-demand services.

How Your Smartphone Can Benefit Your Photography

How Your Smartphone Can Benefit Your Photography

I never really used to take photos on my phone; in fact, I used to be really against it because I never thought the camera was good enough to capture what I wanted. Of course, it's great to always have a camera on you so you can take a photo, which makes the smartphone one of the best tools around. With today's technology, these cameras just keep getting better, and I am finally beginning to use my phone's camera just to work on my composition and angles when I see something of interest.

Verifly: Affordable, Easy-to-Use Insurance for Aerial Photographers, Videographers, and Hobbyists

Verifly: Affordable, Easy-to-Use Insurance for Aerial Photographers, Videographers, and Hobbyists

While there are many insurance companies that are out there for photographers and drone pilots, Verifly is the first drone liability insurance company that protects pilots and allows them to pay on demand. I recently interviewed Verifly CEO Jay Bregman to find out more about his new company and what they are doing to help drone pilots all around the country. One of the first things you will see about Verifly is that they cover up to $1,000,000 in liability within a flight radius of a quarter of a mile with any drone under 15 pounds. All operators have to do is select their area, after which they are instantly approved and provided with on-the-spot insurance to fly and proof of coverage to show to anyone who needs to see it.

How to Constructively Critique a Photographer’s Work

How to Constructively Critique a Photographer’s Work

As an aspiring photographer, it eventually becomes obvious that likes on Facebook or comments such as “Beautiful work Kiddo!” from your mother aren’t exactly providing an objective evaluation of your talent. Constructive feedback from others in your field is something that everyone can benefit from at times, even as a professional. The problem is, most of us don’t take criticism very well especially when it comes to something we’ve poured our heart into and may actually love on a personal level.

Four Secrets for Shooting a Compelling Music Video on a Tight Budget

Four Secrets for Shooting a Compelling Music Video on a Tight Budget

As a music video filmmaker, the juggling of tight budgets is a regular occurrence. Emerging artists often survive on a shoestring, so commissioning a music video director for their latest release is often their largest cost in their marketing campaign. Once a concept is decided, it then becomes my job to provide high production value for my client. Using one of my latest projects, "Youth Club - Sorry," as an example, here are the four secrets that will help create compelling music videos.

How to Use a Big-Brand Strategy as a Beginner Photographer

How to Use a Big-Brand Strategy as a Beginner Photographer

If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction. At one stage these images were computer generated and rendered to make a simulated environment look as perfect and clinical as possible.

Planespotting: Photographing Luxury Jets With Pepper Yandell

Planespotting: Photographing Luxury Jets With Pepper Yandell

When you think of photographing jets above rising cityscapes, some of you may think initially of a "Mission Impossible" type of situation: a daring photographer in a flight suit and goggles strapped to the back of a military-looking plane with the cargo ramp down, snapping off shots as they fly through the air. Sure, it's been done, maybe not to that extreme, but you get the gist. However, Dallas-based Automotive Photographer Pepper Yandell shows you his trick to getting those picture-perfect photos, and it's much less dangerous and extreme than what you may have first thought.

Behind the Scenes on the Set of Metallica's 'Hardwired' Music Video

Behind the Scenes on the Set of Metallica's 'Hardwired' Music Video
Here’s a really cool behind-the-scenes look at the set of Metallica’s "Hardwired" music video. This is the first single from their new album “Hardwired To Self Destruct” slated for a November 18 release. Let’s take a look at this video from a cinematography point of view. I think this video is a great example of how you can create an effective music video out of a seemingly simple set. This music video features no B-roll, just great footage of the band hammering it out.

Fstoppers Is Asking for Your Help

Fstoppers Is Asking for Your Help

Fstoppers has worked hard to bring you valuable educational content from incredible photographers like Peter Hurley, Mike Kelley, Dylan Patrick, Elia Locardi, and Joey Wright. Now we're asking for your help! We at Fstoppers are preparing to create our next premium photography tutorial which will probably cost around $300. We would like to know from the Fstoppers community which genres we should focus on and who it should be with. Would you take a quick one minute survey to help us out?

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