Commercial

It's probably happened to you: you're shooting away and someone, usually the venue owner, approaches you. You get that sinking feeling hearing those dreaded five words: "Can I get a copy?"

It is official: Canon has toppled Olympus to become the leader in terms of market share in the Japanese mirrorless market for 2018. The Canon EOS R, released in the autumn of 2018, might not have impressed the pundits but seems very much on it's way to becoming wildly popular among consumers, at least in Japan.

If you rely heavily on HDR for your image processing, I have some news for you: It can be a lazy approach, and you may be using it in the wrong applications. It's time to learn about the limitations of HDR and far better alternatives at your disposal.

Every photographer needs a good website; that's a given. What isn't so obvious is should you have a contact page? What about a photo on your bio? Is it best to have multiple galleries or everything on one landing page? Today Lee and I review a few websites to show you what does and doesn't work when displaying your work.

Do you ever shy away from packing strobes when you travel? Worried that too much gear will weigh you down?

Every well-rounded photographer needs to be able to tell a story in three images or less. This is particularly important when shooting editorial content for online publications and in print magazines. On today's assignment, I explore three different focal lengths to capture a well-rounded story of a local musician.

Glue guns and poster board. Who would have thought these basic craft items would be useful for photographing jewelry? This in depth tutorial by New Amsterdam Photo Video covers the entire gamut of shooting rings from set up and lighting, to focus stacking and retouching, and everything in between.

In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.

Last year, Fstoppers produced a tutorial with Monte Isom, which has helped numerous photographers including Gregg Shipman. In this video, Shipman details how he earned an extra $31,000 in just one photoshoot using the knowledge gained in the tutorial.

One of the first things I learned early on after becoming a full-time photographer is the importance of establishing a diversity of revenue streams. I’m not a traditional commercial photographer whose brand is predominantly focused in one area, or specialty, such as booking client gigs (weddings, maternity, etc), shooting products photography for companies, or catering to the swath of people who need headshots.

In Part One of this series, we began writing our business plan by focusing on the nuts and bolts of our business. In this section, we will start to expand on those roots and add to the "what" by knowing our "why".

Lifestyle photographer Denise Crew was approached by the producers of Netflix’s Queer Eye about a book they were producing that had a very quick turn-around. It typically takes 18 months to publish a book from start to finish and they needed to do this book in 6 months.

A lot of writers and experts in the photography world have been joining the chorus of “photographers should add video to their skill basket.” But, as far as business models are concerned, photography and video can be as different as sushi and gelato. So, before you jump head-on into video, consider my words of caution.

Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.