Starting out in commercial photography is a daunting prospect, especially for those who are more creator than entrepreneur. I was one of these people, and I'd like to share some tips that are very easy to implement that could save you from a lot of headaches down the road.
The business of photography is unique in a specific way like few other careers are. Many people that call themselves professional photographers are also hobbyists that love to shoot whether they get paid for it or not. Is that a gift or a bonus to calling photography your career or is it an affliction?
As advanced technology becomes more affordable, we seem to be seeing more and more photographers and videographers using robots to help them create jaw-dropping work, which requires precise movements. These machines are no longer only in the domain of the likes of NASA, Google, or Hollywood — and that's really exciting.
90% of people in the creative industries have worked for free. In the world of photography and filmmaking, it's not unusual to work for nothing in return for exposure, experience, and getting a foot in the door — to the frustration of others. Whether you're the one moaning or the one undercutting, check out these ideas for how we can make things better.
Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them.