Commercial

Finding Your Style as a Fashion Photographer

Finding Your Style as a Fashion Photographer

Style is one of the most important aspects of fashion photography. Having a consistent portfolio of images that reflects who you are and your creative vision is really important when it comes to clients viewing your work. Many fashion photographers, including myself, have struggled with making their work stand out from the crowd. Here are a few tips from what I have learned about finding your style and visual voice as a photographer.

Tips for Photographers and Retouchers for Handling a Commercial Photo Shoot

Tips for Photographers and Retouchers for Handling a Commercial Photo Shoot

Despite being one of the best jobs in the world, photography and retouching are both technical processes in which you usually deal with some problems and find solutions afterwards. Every shoot is a different problem to be solved, and mostly, this is the fun part of this job. But sometimes, you have to be prepared when dealing with large amounts of photos with a tight deadline. So, here are some tips for fast-paced workflows for a commercial photo shoot.

Art and Dogs: A Fascinating Short of William Wegman

Art and Dogs: A Fascinating Short of William Wegman

There are certain images that have become so ingrained in our psyches, they are almost dismissed outright. If you've ever been in a bookstore, browsing the photography section, you've seen the docile faces of the Weimaraners of William Wegman. The images are always clean, crisp, and have become immensely popular in the last 20 years, gracing coffee tables and calendars alike. The temptation to dismiss them as commercial drivel is strong. But that would be a mistake!

BLACKBIRD - The Mill: The Automotive Industries' Newest Secret Weapon for Filming

BLACKBIRD - The Mill: The Automotive Industries' Newest Secret Weapon for Filming

From the company that pioneered the use of virtual car reskinning for video use, comes the newest innovation of film technology. The Mill, in partnership with JemFX, Performance Filmworks, and Keslow Camera, launched their new product onto the scene, dubbed "Blackbird." Resembling a mix of a Caterham 7, a dune buggy, and maybe some sort of Batman-esque type vehicle, the Blackbird is a small electric car that has pre-mapped tracking points on it to allow for easy replacement in post.

Newest Installment of 'Joyride' Video Series - What's Next?

Newest Installment of 'Joyride' Video Series - What's Next?

If you ask many filmmakers, or any video production companies, coming up with video ideas and concepts is not always the easiest thing to do. Especially when you're trying to make a series. However, through abstract story telling, Penzoil has successfully made a video series that so far, has kept viewers coming back for more with each iteration of the series. The first, a powerful trip through a city, the second a high speed trist around a race track before breaking back onto the streets, and with this last one, a high velocity excursion through the desert.

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