Being a working commercial photographer requires consistent self-marketing and, according to award-winning commercial sports and portrait photographer Alexis Cuarezma — whose work can be seen on the cover of Sports Illustrated — portfolio reviews are a great way to do just that.
Matthew Vandeputte is a Belgian photographer living in Sydney, Australia, whose work is at the forefront of commercial time-lapse and hyperlapse photography. In this video he gives a short insight into his work and offers a nice introduction to time-lapse photography while also providing some inspiration to anyone seeking to turn a hobby into a profession.
The age of social media has brought with it a new type of advertising campaign. Companies are more in touch with their customers than ever and are always looking at creative ways to engage with their audience and show a bit of personality. KFC’s latest adverts are doing exactly that, after their released images creatively using fried chicken to imitate explosions.
In a saturated market of incoming photographers each holiday or tax season, it is easy to get discouraged when you are trying to get paid clients in the door. When we think of photography sessions we generally tend to lean on the idea of photographing only people in portraits. Families, boudoir, fashion, and even underwater sessions. With so many other creative ways out there to get paid why not tap into another resource for marketing?
You’ve spent tens of thousands of dollars on a fantastic camera body that outputs 5K or 8K imagery, but the film you’re working on requires some time-lapse b-roll for transitions. Instead of breaking out that DSLR, you can set up your RED camera to shoot that time-lapse and use the near same post-processing as you would for the filmed imagery you are currently capturing.
Today I take a trip down memory lane to identify a few of the television commercials that, for me, have exceeded the level of infomercial pitch to touch the mantle of enveloping art. As with any "tops of all time list," these are thoughts are completely subjective, but I'll do my best to explain my thinking behind each choice and hopefully, my list will inspire you to start thinking of your own.
Photography agents are nothing new. They've been around for a long time, but since the advent of social media they seem like something we are all a lot more aware of; anyone who's anyone has an agent, right? However, there are a few misconceptions out there as to what an agent offers.