Recent Commercial Articles

A Most Unusual Portfolio Meeting: Instagram Edition

You don’t need me to tell you the importance of social media. Many of you under a certain age likely can’t picture your life without it. Judging by the number of selfie sticks and Facebook screens annoyingly lighting up dark movie theaters, social media had apparently become as important as breathing. Even those who came of age before the dawn of the smartphone are not immune to its charms. And in an increasingly connected world, our devices are not only a social diversion, but can also become a business necessity. This week, I had an experience that drove home just how necessary it can be.

When Photography Gear Matters

You might have noticed a common theme in my articles: "the gear doesn’t matter". A lot of people have called me out on this, especially as in my profile picture I’m shooting on a Phase One with Broncolor lights. And yes, you are right, the kit does matter in my line of work, just not always. Sitting on the fence? Maybe. Here’s my explanation:

Plug In Your Robotic Arm

We love gear. But this is next level stuff. If you’ve seen the smoothness of the shots used to introduce the Microsoft Studio Surface, you’ll know what I’m talking about. The guys at Motorized Precision who introduced KIRA robotic arm at NAB 2017 are taking pre-orders for the MIA, their latest robotic arm. It’s smaller, about as portable as a fridge is on wheels, and can plug into any traditional single phase wall socket. It holds up to a 22lb camera package, the arm itself weighs 120lbs and it comes with a standard six-meter track. If you want to see what it's capable of go watch Thor: Ragnarok, which used the KIRA for many of their shots. The video shows what the KIRA 1.0 could do.

Create Amazing Food Photos With a Single Speedlight

Inspired by a recent photo book I purchased, "Creative Flash Photography" by Tilo Gockel, I set out to create a series of food photos this week as part of a Thai dinner theme my wife and I decided on. The principle here was simple: create a great image using a single speedlight and a bounce card. That’s it.

15 Tips on How to Start Working with Modeling Agencies

If you are interested in the commercial side of the photography industry, working with models and agencies is a must. Approaching a modeling agency and asking to work with models can be intimidating, particularly when you aren't sure how to get started. Fortunately, Dublin based fashion photographer Anita Sadowska recently shared a video on her Youtube channel that provides helpful hints any photographer can use to get their foot in the door.

How to Become the Best Headshot Photographer in the World

After a four-hour trip to London and only being able to catch whatever sleep I could during the uncomfortable journey down, I met with Peter Hurley and immediately felt welcome. For those of you who don't know, Peter Hurley is a headshot photographer based in New York City. Hurley once had a career as a model and was also part of the U.S. Olympic sailing team. He is known for his clean, white background headshots and for coining the phrase "squinch," which has now become relatively mainstream thanks to news channels and shows like Orange is the New Black. To many, Peter is known as the best in the business and this may be true, but, what is Peter actually like to work with?

A Photographer Takes Out Four of His Teeth for a Commercial Shoot

Commercial shoots and photography can be quite demanding and even taxing on the body. But when I started out this art, I would have never thought it could go as far as taking out four of teeth out to create an advertising image. Well, that’s what Blair Bunting was willing to do for a campaign he shot for Discovery’s Deadliest Catch.

Learning From The Masters: Albert Watson Photographs Dancer Sergei Polunin

Albert Watson. Legend. Period, end. With a career spanning five decades and multiple iconic images, his career in fashion and portraiture would be the aspiration of any budding photographer. Alongside Irving Penn and Richard Avedon, PDN recognized him as one of the twenty most influential photographers of all time. And in a new video by Profoto, the man whose subjects have ranged from Alfred Hitchcock to Kate Moss, discusses his approach to lighting, photography, and life.

Multi-Million Dollar Shootout and How I Created the Winning Photo

A few weeks ago, I came across a post on social media from the Jônt about a shoot out contest inside a staged multi-million dollar estate which piqued my interest. Reading more about the shootout, it would be geared toward several different genres of photographers, as they would have vendors on site providing food, drinks, cars, and models at our disposal for the shoot out. First, you had to submit your info along with your portfolio to be one of the selected photographers to join the contest, I figured I would go ahead and throw my name into the hat and see what would happen.

Ego Vs. Humility: A Photographic Battle

We are photographers. We are not a bunch known for a lack of opinions. By and large, we know (or think we know) what’s good and bad and aren’t shy about telling others just how qualified our own personal greatness makes us to pass judgment on other far inferior work. Yes, I’m generalizing to make a larger point. There are as many different types of photographers as there are different types of people. And, if ego sits on one shoulder, its distant cousin humility stands firmly on the other, grasping tightly to the other end of the rope in an endless game of tug of war. But knowing when to pull, and when to offer slack, from one side or the other can be the secret to both successful shoots and successful creative relationships.

Three Steps to Make $500 an Hour in Your Photography Studio

Primarily, I'm a NYC Wedding Photographer. However, I also photograph business headshots in my NJ Studio as well. I love doing this as a side-gig that brings me extra money for practically no work at all. To be honest, I wasn't really all about it when D.C. Headshot Photographer Moshe Zusman told me I should start implementing it into my business. Seemed a bit boring and I didn't get how it would make me more money than the $10,000+ High-End Weddings that I photograph now. I was wrong.

Singapore Airlines Mixes a Travel Video With Its Safety Video, and It's Beautiful

Singapore Airlines' latest safety video mixes the regular safety video you'll see just before take-off with the dream of exploring Singapore. It's beautifully executed and shows how they'll push barriers to give you the travel experience you desire. Why is this important? Because it shows that the travel industry is really getting creative with their approach, and they are pushing the boundaries of just what's needed to evoke that curiosity and excitement of travel.

How to Become a Professional Commercial Photographer

There are many paths in professional photography. I have gone down the route of commercial photography, and whilst I am nowhere near where I want to be in professionally, I thought I’d share a few points that can go a long way to making it as a professional commercial photographer.

The Curious Case of Coincidence

Life… is funny. I don’t need to tell you that. Anyone afforded the great privilege of living long enough will be finely attuned to the vast absurdities that occur on a daily basis. The anomalies. The coincidences. The luck. The misfortune. And as I was gratefully subject of such a peculiar day of coincidences last week, I couldn’t help but to share a brief tale and try to explain what it all means to me.

How to Organize a Professional Photoshoot

Organizing a photoshoot, professional or otherwise, can be a daunting task. From a small portrait sitting with a local band to a worldwide ad campaign, there are some key steps that will reduce stress, ensure everyone feels understood, and ultimately help everyone work towards the same goals. As a bit of a disclaimer, I work in the U.K. as a commercial photographer, but most of these steps can be dialed up or reduced for any project, wherever they happen to take place and whether paid or not.

Obsession: The Divide Between Making Hundreds to Thousands as a Professional Photographer

I’ve learned a lot over the past 15 years as a professional artist. I’ve learned a lot about fear, failure, and success. I’ve been fortunate enough to mentor and educate thousands of photographers all over the world. Even as a young four-year photographer who many would still consider “green,” I’ve taught photographers from all walks of life, all levels of advancement, and even some who had reached a level of comfortable success.

Professional Cannabis Photographer Kristen Angelo Follows Her Passion

I first discovered the work of Cannabis Photographer Kristen Angelo when the Seattle Times did a profile of her for their series highlighting "cool jobs" in the region. Her work stood out as something fresh, new, and real. Unlike the high-contrast, psychedelic images I was used to seeing, Angelo's images showed different side of the culture of cannabis: sun-drenched, cultivated by passionate farmers in the rural Pacific Northwest. I caught up with Angelo to ask her about how she got into the field of cannabis photography, and how she developed her business as a freelance photographer.

Eight Tips for a Fashion Catalog Shoot

If you have ever been assigned a full-day catalog shoot for a big retail brand, you probably know about the hectic process, especially if you are not working with a producer who deals with everything. Besides, a catalog shoot consists of innumerous steps from creating the concept to delivering the final images, and if you don’t have a producer ready for you, there are some steps that you need to consider before start shooting.

When Marketing Your Photography, Always Keep the Audience in Mind

These days, there are endless ways to get your images in front of clients, and it is more important than ever to put your best foot forward at all times. A tight and well curated portfolio is absolutely essential; trimming the fat and staying true to your brand. But keeping a consistent brand and level of presentation isn’t the same as duplicating your presentation, and to best reach your intended audience requires consideration of the end-user experience.

What to Do When Your Image Goes Viral on the Internet

Many of us have been there. You upload your work to a social media platform only to find out months later that your photos have gained the attention of the masses. Immediately you start getting bombarded with emails, phone calls, and publications start reaching out. You quickly realize the moment you have always been waiting for is happening right now, but a new reality also sinks in: you have no clue what in the world you are supposed to do with all of this attention. In this video I sit down with Mike Kelley to discuss some of the steps you should take to capitalize on your viral photo series.

The Keys to Composition in Filmmaking

Composition may be one of the most widely discussed artistic aspects in photography. In theory, the idea is simple. Putting it to work, particularly in motion arts, is easier said than done. Composition is one of the most important creative aspects of any filmmaking. Simply put, it is the act of defining the position, arrangement, and view of objects within the frame. The composition is, in effect, representing the point of view of your viewer and it will have a direct impact on how that viewer feels when they see it.

Should You Create a Video Portfolio of Your Photography?

After Google, Youtube is the second largest search engine, and thus having a video-portfolio of one's photography can be a great addition in so far as getting one's work seen. Any time we get to offer our work in a different format, it allows us to both see and showcase different angles which otherwise may remain hidden or less apparent. Give a client the option to watch your video or scroll through your portfolio, and they might well take you up on the video, which, in being rarer, can also be more memorable.

An Interview With Music Vine, The New Name in Music Licensing for Video

Finding the perfect soundtrack for a video project or short film can be a laborious and painful process for budget filmmakers, yet it’s a task that requires plenty of care and attention. Music Vine claims to have filled this gap in between by providing affordable, high quality, curated music licensing. We sat down with Co-founder Lewis Foster to speak all things music licensing for video projects.

Tips for Self-Producing Your Own Shoot

I met a new contact on a job recently that encouraged me to delve deeper into the world of lifestyle imagery when thinking about my next shoot. She explained that over the years in between paid gigs, she would self-produce and fund her own micro shoots to use as portfolio material, but more importantly, as stock imagery to be sold. Over time, she has amassed an impressive collection of stock imagery that continually pays her royalties and is an excellent source of continuous revenue when work is slow.

Why I Am A Photographer

A casual conversation leads to an interesting question. There I was again. Spouting endless drivel at the beginning of a date. Trying desperately to impress her with my chatter. Listening to her and responding with what I hoped were deep and probing questions that both relayed my interest in her personally and required a significantly lengthy response which would provide me the necessary time to catch my breath and subdue my nerve-induced racing heartbeat.

How To Photograph And Composite A Commercial Beverage Image In Photoshop

I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot for advertising. What’s a standalone product hero shot you ask? It’s a standalone image of a product that’s generally well lit, super crisp, super clean, and essentially aids in selling a company's product.

Casey Neistat Hides an Ad Behind His Vlog

One of the latest vlogs from Casey Neistat was a little different to the others. If you are like me, you have subscribed to his channel, and have noticed that his approach and energy towards it has changed quite significantly since he took his break. But now it’s become a marketing platform, and his vlogs are just marketing brands and products. This vlog especially, with a teenage fantasy that he’s always wanted to experience during summertime as concept, and him pursuing it. At the end of the video the sponsorship messaging, which is obviously great from the brand’s perspective, but not so much for the viewer. We watch vlogs because of its candid, honest nature. With this vlog, it’s not true anymore.

Go Behind the Scenes of an Air-to-Air Shoot of a Boeing 787

Have you ever wondered where those amazing air-to-air shots you see in airline marketing videos and the like come from? Go behind the scenes of Wolfe Air Aviation's marketing work with Air Canada for their new livery on the Boeing 787-9 and one of the coolest photoshoots you'll ever see.

Adobe Lightroom Now Has an Instagram Account

You might say they are late to the pack, and it's quite ironic. One of the largest photography communities in the world and Adobe Lightroom, the software many photographers use to make the photos look the way they do. I'm glad they are doing it, but why now? I mean, Fstoppers has over 325,000 followers on Instagram. It's because of the love of photography and the community that we form part of. And I am not sure I can say the same thing for Adobe Lightroom starting up their profile now. Instagram just became a very viable marketing platform too, so it makes sense for brands to come into the fray, especially brands who make products for the photographic market.

The Genius of Apple’s New iPad Pro Commercial? Masterful Transitions

At Monday’s WWDC keynote, Apple announced the latest iteration of the iPad Pro, leading with a 75 second commercial that is as slick as one would expect with any Apple product launch. The iPad Pro will sell by the bucketload no doubt, but “Any Given Wednesday,” directed by Leonardo Dalessandri, is worthy of recognition itself as a supreme piece of commercial filmmaking.

Apple Appocalypse: What If All Our Apps Suddenly Disappeared?

Within the framework of the WWDC conference, held in June 5-9 in San Jose, California, Apple introduced an advertisement video called Appocalypse, showing the consequences of the sudden removal of mobile applications from users' devices around the world.

Mike Kelley's BTS Episode 3: How to Photograph From a Helicopter

The third episode of Mike Kelley's Behind the Scenes series from his architectural tutorial is now live. In this episode, Mike shows you how you can turn an overcast day into a sunny afternoon, how to photograph a resort from a helicopter, and also teaches you an effective way to make a hotel lobby look more inviting. You can also watch as the Fstoppers crew goes night diving with massive manta rays off the coast of the Big Island of Hawaii.

What Photographers Need to Know About Public Domain Images and Stock Photography

In 2006, Leah Caldwell was eating at a Chipotle near the University of Denver when a photographer took her picture. When she got up to leave, the photographer asked her to sign a release form for use of the images, but she said no. Eight years later, when Caldwell went into a Chipotle in Orlando, Florida, she saw her picture on one of the restaurant’s walls, and subsequently in two other locations in California.

'Two Photographers Walk Into a Bar...' Or Injecting Humor In Photography

Telling a joke to an audience large or small can be a risk. An edgier joke can offend as many people as it amuses. Using humor in photography carries that same risk. Many photos can have a natural humor, but when a professional photographer is tasked with creating a humorous photo from scratch it can be serious business.

How I Started Working as a Commercial Photographer

Becoming as a commercial photographer can't be defined with a formula. Each story is different but lots of stories share similar basic principles. They can be applied not only in the areas of photography and filmmaking, but also in other businesses.

Fstoppers Interviews Photographer Kate Woodman

Creative genius rarely erupts onto the scene full force and in your face. Its entrance into the world is often quiet, gentle, allowing only a few to see it and recognize its brilliance. Such is the case with Portland, Oregon-based Kate Woodman, whose use of color in her work produces an instant halt to the ever scrolling feed of images - causing even the average user to stop and appreciate the story unfolding before them.

Smart Campaign of an Animal Shelter Speaks for Itself

Visual imagery, when used properly, can become one of the most powerful tools of making an impact around any disturbing topic. The recent campaign for an animal shelter World for All in India is a bright example of it. Photos of puppies and kittens might work, but I am inspired by how the creative team took this campaign beyond what we see on a regular basis. Optical illusion, more precisely figure–ground reversal, is used intentionally to create new visual images with the play of foreground and background within an existing image.

Mike Kelley's Hilarious New Architecture Photography Behind-the-Scenes Vlog Starts Now!

Last week Fstoppers released Mike Kelley's latest photography tutorial called "Where Art Meets Architecture: How To Photograph Hotels, Resorts, and the Business of Commercial Architectural Photography." It is the third installment of Mike's thorough educational series on shooting real estate, architecture, and hotels. Throughout our travels, we never turned off the behind-the-scenes cameras so that you can experience a first-person perspective of what goes into producing one of these tutorials. In episode 1, Mike gets settled into the amazing Mauna Launi Bay Resort on the Big Island of Hawaii and shows just how exhausting photographing complex properties can be.

Gigi Hadid Goes Behind the Camera for V Magazine Feature

Supermodel Gigi Hadid has become the latest high-profile celebrity commissioned to shoot for an international fashion feature. Following in the recent footsteps of Kendal Jenner and Brooklyn Beckham, the V Magazine Special Edition is made of backstage Polaroids taken by Hadid, laid out in collages alongside handwritten notes.

Art Streiber, Or the Art of Being Prepared

I'm taking a second to reflect on the lessons I learned from working with the legendary Art Streiber. Part one in the series is the benefits of preparation.

Face To Face: How Finding The Right Subjects For Your Photographs Can Make All The Difference

Have you ever gone to the see a romantic comedy and absolutely fallen in love? Have you ever gone to a romantic comedy and spent the majority of the film’s running time politely sneaking peeks at your watch? Have you ever realized that both movies were essentially the same story and wondered why you couldn’t get enough of the first, and got way too much of the second?