Commercial

With over 40 years of portrait work under his belt, American Photographer Will Shively has become one of the most successful commercial fashion shooters in Columbus. Will found himself at a crossroads when he first decided to pursue his passion for photography. He got his BFA in painting from Ohio State University and was working for a design firm before being let go with a newborn on the way. But despite the risks involved, Will worked nights as a janitor at a local manufacturing plant while teaching himself the art of photography.

How many times have you seen that popular meme that inaccurately says today is the "Back to the Future" day? Well today, October 21, 2015, is in fact the true date Marty McFly set as his future destination in his time traveling DeLorean from "Back to the Future II." To help celebrate this iconic date as well as the 30th anniversary of the original film, the production company Full Frame did this awesome photoshoot where they explore the capabilities of time travel. Check out the full behind the scenes video in the post below.

A few months ago I wrote a two part article on branding for photographers. In this article I will continue with branding for photographers, and why you should keep your brands separated. The most common thing I see are wedding photographers combining their wedding work with their family, baby, senior, and even commercial work. While I completely understand the tendency to not only simplify your marketing, but also the concept that by showing your multiple talents you will increase your value to clients, combining genre's is one of the biggest things hurting the growth of your business.

The well-known underwear and lingerie company is at it again with its Photoshopping ways. Victoria's Secret has a long history of Photoshopping their models, but this time, have they gone too far with an editing job that's not just unnecessary, but very poorly executed as well? Check it out for yourself!

In a move that's sure to stir the pot of an already hot-button topic, the Federal Aviation Administration proposed a record $1.9 million fine against a drone company for operating in a "careless or reckless manner so as to endanger lives or property."

In this video we see Antwerp, Belgium-based commercial photographer Andy Van den Eynde tackling color correction on location. Andy starts by dropping his base temperature down to a cool 2800K and then recreates the warm glowing effect of torch light using gels from his Rosco Color Correction Filter Kit. What I found interesting was how he actually builds torches out of strobes and gels, which provide the rim light and the glow that would be thrown off from actual torches.

Recently our own Lee Morris shot a model photoshoot entirely with an iPhone 6s Plus, showing that with proper lighting technique, a good model, and proficient use of editing software, you can obtain professional looking results with even the most humble of cameras. Andrew Weber, a professional sports photographer, decided to take it one step further by capturing the unpredictable environment of a primetime NFL game with only his iPhone 6s Plus in hand. Weber was kind enough to answer some of our questions and provide a great sampling of his photos from the shoot.

Recently, SmugMug featured the amazing artist Renee Robyn, based in Canada in a touching tribute video called "Dream Of A Digital Artist', and I recommend you take the 3 and a half minutes and check it out. If it doesn't leave you in awe and full of inspiration, then you must not have a pulse.

Oh the world of high end retouching. This week cosmetic company Dior released a new video and ad campaign featuring their hot spokeswoman, Jennifer Lawrence. With a not so subtle nod to Sharon Stone in Basic Instinct, this new lipstick commercial isn't so bad upon first watch. Social media has gone ablaze however once screen grabs from the video have been making their way across the internet. Where are Jennifer's eyelids! We have the behind the scenes video to see where things went wrong.

Philadelphia based Director of Photography Mitch Martinez thought the world needed access to more 4K footage for free. So, he collected clips he shot from all over the United States and created a catalog with over 35 different categories of footage on his website just for that. An even cooler aspect of this collection: it's free for commercial use as well.