Commercial

The Top Sportswear Commercials of All Time

The Top Sportswear Commercials of All Time

Today I take a trip down memory lane to identify a few of the television commercials that, for me, have exceeded the level of infomercial pitch to touch the mantle of enveloping art. As with any "tops of all time list," these are thoughts are completely subjective, but I'll do my best to explain my thinking behind each choice and hopefully, my list will inspire you to start thinking of your own.

Do I Need an Agent for Photography?

Do I Need an Agent for Photography?

Photography agents are nothing new. They've been around for a long time, but since the advent of social media they seem like something we are all a lot more aware of; anyone who's anyone has an agent, right? However, there are a few misconceptions out there as to what an agent offers.

The Truth of How I Hired My Last Model For a Major Ad Campaign

The Truth of How I Hired My Last Model For a Major Ad Campaign

You book a commercial job and the client wants a beautiful face to grace their next ad. The client relies on you, the photographer to help with the process of hiring the model. The crew you hire rely on you to select the right candidate for their needs. That's great, right? Get the most radiant face, possibly the one with the highest social media numbers for that extra bump and you're set! Is that how it works?

Twelve Lifestyle Photography Tips to Get That Candid Look

Twelve Lifestyle Photography Tips to Get That Candid Look

Lifestyle photography means different things to different types of photographers. Some might say photojournalism is the truest form of lifestyle photography. A portrait or wedding photographer would describe it as putting their subjects in real life situations and capturing almost candid moments. I shoot commercial and editorial work so more often than not I create scenes using models and props that feel like real life events but weren't. No matter how you look at it though, lifestyle photography is about telling stories.

Get A Grip: A Product Photographer's Guide To Using A-Clamps

Get A Grip: A Product Photographer's Guide To Using A-Clamps

When it comes to studio product photography, we use a lot of tools in the studio. Sure, there’s the obvious: cameras, lenses, and lights. But today I want to talk about one of those little indispensable tools that can really make all the difference on set. If there’s one thing that I’ve learned over the years of working in a studio environment, it’s that you can never have enough clamps! There’s always something that you need to hold in place, or simply rig.

Luxury Real Estate Photographer Shares Success Story

Luxury Real Estate Photographer Shares Success Story

I recently had the opportunity to catch up with a photographer I follow who shared his wonderful story with me about how he got where he is today. A lot of us have been told we take great photos somewhere along the way and dreamed of making a living off simply taking good photos. This doesn't really happen in the real world since you actually need a niche of some sort. If you happen to live by some of the most amazing houses in the world, luxury real estate is one of those niches that can make the dream a reality.

How to Begin Shooting High-End Real Estate Video

How to Begin Shooting High-End Real Estate Video

With the advent of digital cameras, drones, the Internet, and social media, video has become much more a part of every facet of advertising and our general content consumption. Even Fstoppers began by sharing behind-the-scenes videos of photographers at work to inspire and educate people all around the world. Everywhere you look, now, video is always present. Today's behind-the-scenes video comes to you from Parker Walbeck, the guy responsible for flying the LG V30 on top of a Red Weapon to compare the video output. In this video, he takes us on a real-estate video shoot and walks us through his gear and process.

My Best Investment as a Photographer

My Best Investment as a Photographer

As I set up to shoot an assignment last week, I found myself in a casual conversation with the owner of the location. He was also a photographer, and as I opened my Pelican case and began to set up my strobes, he commented on the fact that he owned the same one. He then lamented the fact that this particular kit was no longer made by the manufacturer. It had been discontinued and replaced by a new line of photographic debutants. I had no idea.

Drugstore Chain CVS Health to Ban Retouched Images

Drugstore Chain CVS Health to Ban Retouched Images

Drugstore chain CVS Health announced today that it will stop using photo manipulation in the promotional images for its store-brand makeup and will require all other companies to follow suit by 2020. Companies that continue to use manipulated imagery will have their adverts labeled by CVS to help customers understand that the photograph has been altered.