The age of social media has brought with it a new type of advertising campaign. Companies are more in touch with their customers than ever and are always looking at creative ways to engage with their audience and show a bit of personality. KFC’s latest adverts are doing exactly that, after their released images creatively using fried chicken to imitate explosions.
In a saturated market of incoming photographers each holiday or tax season, it is easy to get discouraged when you are trying to get paid clients in the door. When we think of photography sessions we generally tend to lean on the idea of photographing only people in portraits. Families, boudoir, fashion, and even underwater sessions. With so many other creative ways out there to get paid why not tap into another resource for marketing?
You’ve spent tens of thousands of dollars on a fantastic camera body that outputs 5K or 8K imagery, but the film you’re working on requires some time-lapse b-roll for transitions. Instead of breaking out that DSLR, you can set up your RED camera to shoot that time-lapse and use the near same post-processing as you would for the filmed imagery you are currently capturing.
Today I take a trip down memory lane to identify a few of the television commercials that, for me, have exceeded the level of infomercial pitch to touch the mantle of enveloping art. As with any "tops of all time list," these are thoughts are completely subjective, but I'll do my best to explain my thinking behind each choice and hopefully, my list will inspire you to start thinking of your own.
Photography agents are nothing new. They've been around for a long time, but since the advent of social media they seem like something we are all a lot more aware of; anyone who's anyone has an agent, right? However, there are a few misconceptions out there as to what an agent offers.
You book a commercial job and the client wants a beautiful face to grace their next ad. The client relies on you, the photographer to help with the process of hiring the model. The crew you hire rely on you to select the right candidate for their needs. That's great, right? Get the most radiant face, possibly the one with the highest social media numbers for that extra bump and you're set! Is that how it works?
Lifestyle photography means different things to different types of photographers. Some might say photojournalism is the truest form of lifestyle photography. A portrait or wedding photographer would describe it as putting their subjects in real life situations and capturing almost candid moments. I shoot commercial and editorial work so more often than not I create scenes using models and props that feel like real life events but weren't. No matter how you look at it though, lifestyle photography is about telling stories.