Commercial

A recent spate of camera purchases has indeed improved my photographic skill, but perhaps not in the way you may be thinking.

In the world of professional photography, the value of our work doesn’t always line up with our client’s budgets. But as tempting as it is to take the money and run, holding firm can often be more profitable in the end.

Starting out in commercial photography is a daunting prospect, especially for those who are more creator than entrepreneur. I was one of these people, and I'd like to share some tips that are very easy to implement that could save you from a lot of headaches down the road.

The business of photography is unique in a specific way like few other careers are. Many people that call themselves professional photographers are also hobbyists that love to shoot whether they get paid for it or not. Is that a gift or a bonus to calling photography your career or is it an affliction?

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts and why I decided on certain aspects.

After finding myself in yet another strange new world last week, I began to reflect on the future of photography and steps necessary to protect the profession we love.

As advanced technology becomes more affordable, we seem to be seeing more and more photographers and videographers using robots to help them create jaw-dropping work, which requires precise movements. These machines are no longer only in the domain of the likes of NASA, Google, or Hollywood — and that's really exciting.

Today, I’d like to share with you a story. A story about a brief moment that was a long in the making.

Even as the corresponding shifts from film to digital and from print to online have brought with them an expectation of instant feedback, sometimes you gain more as a photographer from being forced to wait.

90% of people in the creative industries have worked for free. In the world of photography and filmmaking, it's not unusual to work for nothing in return for exposure, experience, and getting a foot in the door — to the frustration of others. Whether you're the one moaning or the one undercutting, check out these ideas for how we can make things better.

While we all love it when a gig lands in our lap, sometimes the timetable doesn't work in our favor. Having a decent amount of time leading up to the shoot can be critical in getting the best results for you and your client.

Looking for the perfect beauty shot? In this video, Daniel Norton takes us through his way of lighting the subject in order to achieve the "beauty shot".

A quick trip into downtown Los Angeles allowed me a closer look at one of my photographic heroes.

Do you like country music (or music in general for that matter)? Hey, me too and here's a video that I think raises interesting questions and may serve as a great thought exercise regarding modern media trends and the problems of sameness.

Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them.

Through a matter of circumstance, I found myself working with multiple camera systems to fulfill a variety of assignments over the last month. Here are a few thoughts on why I chose each system and what I learned from the process.

Today, I’ll share a brief story about a brief moment with big consequences.

A Chinese washing machine manufacturer has produced a series of photographs to advertise its products, all of which seem to have an impossible resemblance to a campaign shot by an award-winning U.S. ad agency.

Apple's latest iPad Pro ads tout what you're able to do with the new tablet as it gets closer and closer to offering the full capabilities of your computer, camera, and editing suite. Today, however, Apple shared a look into how it made those ads with the iPad itself (from the shoot to the edit) as the iPad Pro became both subject and filmmaker.

It's probably happened to you: you're shooting away and someone, usually the venue owner, approaches you. You get that sinking feeling hearing those dreaded five words: "Can I get a copy?"

It is official: Canon has toppled Olympus to become the leader in terms of market share in the Japanese mirrorless market for 2018. The Canon EOS R, released in the autumn of 2018, might not have impressed the pundits but seems very much on it's way to becoming wildly popular among consumers, at least in Japan.

If you rely heavily on HDR for your image processing, I have some news for you: It can be a lazy approach, and you may be using it in the wrong applications. It's time to learn about the limitations of HDR and far better alternatives at your disposal.

Every photographer needs a good website; that's a given. What isn't so obvious is should you have a contact page? What about a photo on your bio? Is it best to have multiple galleries or everything on one landing page? Today Lee and I review a few websites to show you what does and doesn't work when displaying your work.

Do you ever shy away from packing strobes when you travel? Worried that too much gear will weigh you down?

Every well-rounded photographer needs to be able to tell a story in three images or less. This is particularly important when shooting editorial content for online publications and in print magazines. On today's assignment, I explore three different focal lengths to capture a well-rounded story of a local musician.

Glue guns and poster board. Who would have thought these basic craft items would be useful for photographing jewelry? This in depth tutorial by New Amsterdam Photo Video covers the entire gamut of shooting rings from set up and lighting, to focus stacking and retouching, and everything in between.

In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.

Last year, Fstoppers produced a tutorial with Monte Isom, which has helped numerous photographers including Gregg Shipman. In this video, Shipman details how he earned an extra $31,000 in just one photoshoot using the knowledge gained in the tutorial.

One of the first things I learned early on after becoming a full-time photographer is the importance of establishing a diversity of revenue streams. I’m not a traditional commercial photographer whose brand is predominantly focused in one area, or specialty, such as booking client gigs (weddings, maternity, etc), shooting products photography for companies, or catering to the swath of people who need headshots.

In Part One of this series, we began writing our business plan by focusing on the nuts and bolts of our business. In this section, we will start to expand on those roots and add to the "what" by knowing our "why".

Lifestyle photographer Denise Crew was approached by the producers of Netflix’s Queer Eye about a book they were producing that had a very quick turn-around. It typically takes 18 months to publish a book from start to finish and they needed to do this book in 6 months.

A lot of writers and experts in the photography world have been joining the chorus of “photographers should add video to their skill basket.” But, as far as business models are concerned, photography and video can be as different as sushi and gelato. So, before you jump head-on into video, consider my words of caution.

Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.

Want to know what it's like to shoot world-renowned athletes for a magazine like Sports Illustrated? In this video, commercial, editorial, and advertising photographer Alexis Cuarezma shares the method behind his very first cover shoot for SI, including light setups and how he overcame unexpected obstacles.

Earlier this year, I released an in-depth tutorial on product photography with Fstoppers called "The Hero Shot: How to Light and Composite Product Photography." As I started publishing images from this tutorial on Instagram, I found it extremely interesting that the most liked image was the cordless drill. It was the most simple image that I created for the series, and I used very basic inexpensive continuous lighting to create it. So, if I were to have photographed this drill using strobes instead of continuous light, would you have been able to tell the difference? I’ll...

If you are thinking of taking a full-time photography position, you should read this first.

Commercial photographer Geoff Ang was approached by one of the top CGI companies in Singapore “CUM Creative” to create an entire series of images for Razer’s newest line of gaming headphones.

We live in a time when photography becomes more and more commonplace but appreciation of the commercial value of photography is uncommon. So it shouldn't come as a surprise that copyright lawsuits from photographers are increasing.

Yes, photographers can and do have bad days. Following your favorite photographers on Instagram, it might seem that all the photographers in the world are cruising along while you alone battle horrible days. And guess what, bad days are more common than you might think. So, it is important that we as a community learn and help each other survive bad days. I’ve created an action plan for myself that has helped me overcome difficult days and I hope this will help you as well.

When you're getting into genres of photography that require working with models, navigating the landscape of who to hire, when to pay, and more can be a bit confusing. This great video will tell you exactly when you should pay for a model, when you should offer a trade, and where to find them.

Throughout the course of my creative career, I’ve overdrawn my bank account a lot, shed tears over stress, and stared in the mirror for hours in dejection. I’ve made my share of professional and personal mistakes and certainly learned the hard way from all of those choices. I’ve lost, I’ve won, I’ve sacrificed, and I’m blessed to have earned.

It's no secret that color toning in photography is a incredibly deep subject that helps bring life to the vision you have in your head. This video is a great entry point on the subject to help get you going in the world of color toning.

Car photography is a sharp learning curve, with the incline coming primarily in post-production. A tutorial like this can save you incredible amounts of time learning techniques.

In case you haven't heard, Apple announced some new devices about a week ago, one of which was the Apple Watch 4. One of the most striking things about the announcement was the intense new watch faces shown during the demo that varied from fire, to water, to colored clouds of dust.

We all have our favorite songs that we sing when are going through bad times or want to pump ourselves up. In this hilarious photo series, a photographer captures his friends singing their favorite songs and imagining that the camera is not there. See which song each person was singing!

Dear Thumbtack, you’ve been a major national player in service-sector networking, including the field I love, professional photography. I appreciate the jobs I accessed through you in the past. But the door on that past, I’m sorry to have to say, is closed.

Deciding which images to keep and which to throw away is one of the hardest lessons to learn for new photographers. One would think that it gets easier with experience, but the more you learn the harder it can get.

Sometimes, you find yourself in a bind and need to get some work done quickly without spending your usual amount of time retouching. Check out this video for some techniques to get things done if you find yourself in a bind.

With 2018 being the year of mirrorless, it is tempting for many of us to fall into the trap of trying to spend our way to good photography rather than using our own talents. And while having appropriate gear is essential to the trade, it’s equally important to think twice before sacrificing your business for the latest trends.