Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

Using Tether Tools Air Direct Wireless Tethering System

As a commercial photographer who tethers at every shoot, I’ve always relied on Tether Tools cords as part of my workflow. So, I was excited to hear that they had launched a wireless offering and wanted to put the new Air Direct through the paces. 

If You Want to Make Money in Photography, Stop Taking Pictures of People

Are you a photographer that owns a business or are you a business owner who offers photography? That realization can sometimes mean the difference between having a successful business or not. Here’s why you should stop photographing people as the sole subject of your imagery. 

8 Ways Your Website is Holding You Back

Photography websites are here to stay, despite social media's best efforts. Having a website is really affordable and simple in 2020, but there are several faux pas that could be stopping your viewers from booking you. 

 

How to Get Your First Paying Job

Getting your first paying job is without a doubt the hardest task you will ever complete as a professional photographer. In this video, I give my advice on how to obtain your first paying client. 

Your Photography Is Worthless: This Is Why!

The concept of working for “credit” is not a new one, nor is it unique to photography. Yet, it is one of the few industries that everyone thinks should work for free. 

Do Not Be Afraid of Using Stock in Your Creations

Being a freelance photographer and digital artist, I have resigned myself to the fact that I will not always be able to use my own photography in the images I create for clients. 

Lindsay Adler on Developing a Personal Style: From Good to Great

Since the mid-2010s, there have been more photographs taken each year than existed in the history of photography. The democratization of photography and the removal of barriers to entry means there are also more professional photographers than ever before in history. Given this steep competitive curve, how is it possible to stand out?  

Using Capture One for Your Photography in Three Easy Steps

For those of you who keep hearing about Capture One, but wondering if it’s worth the trouble, this one might be for you. 

I am not old. At least that’s what I tell myself in the mirror each morning between Googling cures for arthritis and wondering how my body can ache before I’ve even started my day.

Is Photography as We Know It Dying?

Every couple months or so, I find myself in a conversation about the state of photography. There is no doubt technology is pushing our field farther and faster than ever before, but is this technology actually killing photography? 

10 Tips for Turning Pro in 2020

If your goal for 2020 is to become a full time professional, make sure that you start doing these things now. 

How I Mixed Strobes and LED Lights in This Fashion Photo Shoot

In today's Fstoppers video, I set out to create some conceptual fashion images with Puerto Rican model Krystal Xamairy. Using the brand new Tamron 35mm f/1.4 lens, a few strobe lights, and a couple colored LED panels, I will walk you step by step through the entire process. 

This Videographer Used LEDs in Times Square, and the Results Are Stunning

Shooting out on location in a busy environment like New York City can be extremely difficult. When dealing with police, public safety, traffic, and pedestrians, it can often be near impossible to create the look you want without sacrificing your lighting. The way videographer David Geffin tackled these issues in his latest project, "Let's Dance," is pretty brilliant. 

Joel Grimes on How to Be a Successful Photographer

As I've gotten older, one thing I've learned is that it's often easier and quicker to learn from someone else who has "been there and done that" than it is to learn by trial and error on your own. In this video, Serge Ramelli interviews Joel Grimes about what it takes to be a successful photographer. 

Why It's Important to Know Your Value as a Photographer

In the world of professional photography, the value of our work doesn’t always line up with our client’s budgets. But as tempting as it is to take the money and run, holding firm can often be more profitable in the end. 

Three Simple Steps to Keep You and Your Clients Happy

Starting out in commercial photography is a daunting prospect, especially for those who are more creator than entrepreneur. I was one of these people, and I'd like to share some tips that are very easy to implement that could save you from a lot of headaches down the road. 

Shooting Photography and Video for Yourself, or Shooting to Make Money?

The business of photography is unique in a specific way like few other careers are. Many people that call themselves professional photographers are also hobbyists that love to shoot whether they get paid for it or not. Is that a gift or a bonus to calling photography your career or is it an affliction? 

Conceptual Advertising Image Photoshop Walkthrough

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts and why I decided on certain aspects. 

Photographer Uses Robots to Shoot Commercial Videos

As advanced technology becomes more affordable, we seem to be seeing more and more photographers and videographers using robots to help them create jaw-dropping work, which requires precise movements. These machines are no longer only in the domain of the likes of NASA, Google, or Hollywood — and that's really exciting.

When You Realize You Are Exactly Where You Want to Be as a Photographer

Today, I’d like to share with you a story. A story about a brief moment that was a long in the making. 

I arrived for my appointment early. I always do. All it takes is one instance of blowing a massive opportunity by misjudging the chronically impossible to judge Los Angeles traffic to cause you to pledge your loyalty to punctuality.

If You're Going to Work for Free, Read This First

90% of people in the creative industries have worked for free. In the world of photography and filmmaking, it's not unusual to work for nothing in return for exposure, experience, and getting a foot in the door — to the frustration of others. Whether you're the one moaning or the one undercutting, check out these ideas for how we can make things better. 

Improvisation on Last-Minute Shoots

While we all love it when a gig lands in our lap, sometimes the timetable doesn't work in our favor. Having a decent amount of time leading up to the shoot can be critical in getting the best results for you and your client.

Getting the Perfect Beauty Shot

Looking for the perfect beauty shot? In this video, Daniel Norton takes us through his way of lighting the subject in order to achieve the "beauty shot".   

Country Music Trends, Photography, and Modern Sameness

Do you like country music (or music in general for that matter)? Hey, me too and here's a video that I think raises interesting questions and may serve as a great thought exercise regarding modern media trends and the problems of sameness. 

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Submit your best image that fits the theme "technology" for a chance to win a free Fstoppers tutorial.

Technology is constantly changing but it always requires good imagery to sell. See if your images are portfolio worthy by putting them in front of the Fstoppers community to be judged. 

New to Commercial Photography? You Should Try Up-Selling.

Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them. 

BTS: How Apple Made Its 'Made on iPad Pro' Ads With the New iPad Pro

Apple's latest iPad Pro ads tout what you're able to do with the new tablet as it gets closer and closer to offering the full capabilities of your computer, camera, and editing suite. Today, however, Apple shared a look into how it made those ads with the iPad itself (from the shoot to the edit) as the iPad Pro became both subject and filmmaker. 

"Can I Get a Copy Of Those Photos?"

It's probably happened to you: you're shooting away and someone, usually the venue owner, approaches you. You get that sinking feeling hearing those dreaded five words: "Can I get a copy?"

 

$25,000 for a Wedding? It's Easier Than You Think!

The market is saturated — true. Competition is driving prices into the ground — sure. But it can be done: generating more income through wedding photography can be achieved. The question is, are you up for the challenge?  

How I Improved My Photography by Ditching HDR

If you rely heavily on HDR for your image processing, I have some news for you: It can be a lazy approach, and you may be using it in the wrong applications. It's time to learn about the limitations of HDR and far better alternatives at your disposal. 

The Most Important Tips To Consider When Building a Website for Photography

Every photographer needs a good website; that's a given. What isn't so obvious is should you have a contact page? What about a photo on your bio? Is it best to have multiple galleries or everything on one landing page? Today Lee and I review a few websites to show you what does and doesn't work when displaying your work.

Traveling with Profoto: Little Shao in South Korea

Do you ever shy away from packing strobes when you travel? Worried that too much gear will weigh you down? Little Shao, a Paris-based photographer who specializes in dance photography, travels a lot. This new video from Profoto spotlights both the ease with which Profoto's B10s travel, as well as the incredible versatility they provide.

Which Focal Length Is the Best for an Editorial Photoshooot?

Every well-rounded photographer needs to be able to tell a story in three images or less. This is particularly important when shooting editorial content for online publications and in print magazines. On today's assignment, I explore three different focal lengths to capture a well-rounded story of a local musician.  

How To Build A Business Plan As A Photographer - Part Three

In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.