Have you ever seen a photographer breakdown his or her pricing for a decently sized project? Me neither, so here's one.
I'm never sure if it's just us Brits that find the discussion of money so very gauche, but I avoid it like the plague. Even my closest friends will never hear about how much I charged for a job or even how much I spent on something; it's just not a topic I want to have. However, there is value in talking about money, particularly in business. I remember when I first started my business I was looking all over for how to price different jobs I was being offered and found nothing relevant. Instead, I had to assign rough costs to my time and expenses and offer that as a quote, which ended up being much lower than it ought to have been. A learning curve we must all traverse at some point.
In this video by Atlanta based photographer Evan Ranft, we get a thorough exposition of how he priced a $17,000 lifestyle job for a client.
Pricing is difficult, particularly for people new to the business, so what's your best tip? Leave it in the comment section below.