Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

The Ultimate Guide to Finding a Makeup, Hair, and Wardrobe Stylist

If you’re interested in shooting production sets, like with fashion photography, you’re going to need to build a team beyond yourself. The truth of the matter is that your success will depend on who you know and what they can do for you. As blatant as that sounds, it’s the nitty-gritty truth about building a team.

 

 

4 Effective Exercises To Develop Your Photographer's Eye

Having a recognizable style helps you get hired for the right job. So how do you develop your style? The truth is that it’s not that difficult, but it does require consistency and patience. In this post, we’ll be looking at some practical ways to develop your style. 

Let’s jump in.

How to Constructively Critique a Photographer’s Work

As an aspiring photographer, it eventually becomes obvious that likes on Facebook or comments such as “Beautiful work Kiddo!” from your mother aren’t exactly providing an objective evaluation of your talent.

Four Secrets for Shooting a Compelling Music Video on a Tight Budget

As a music video filmmaker, the juggling of tight budgets is a regular occurrence. Emerging artists often survive on a shoestring, so commissioning a music video director for their latest release is often their largest cost in their marketing campaign. Once a concept is decided, it then becomes my job to provide high production value for my client.

How to Use a Big-Brand Strategy as a Beginner Photographer

If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction.

Planespotting: Photographing Luxury Jets With Pepper Yandell

When you think of photographing jets above rising cityscapes, some of you may think initially of a "Mission Impossible" type of situation: a daring photographer in a flight suit and goggles strapped to the back of a military-looking plane with the cargo ramp down, snapping off shots as they fly through the air. Sure, it's been done, maybe not to that extreme, but you get the gist.

Fstoppers Is Asking for Your Help

Fstoppers has worked hard to bring you valuable educational content from incredible photographers like Peter Hurley, Mike Kelley, Dylan Patrick, Elia Locardi, and Joey Wright. Now we're asking for your help!  We at Fstoppers are preparing to create our next premium photography tutorial which will probably cost around $300.

Organizing a Photoshoot Without a Professional Team

When I first started photography at 15 years old, I didn’t know anything about organizing a team. I would bribe my younger sister into being my model for the afternoon, pulling clothing from her wardrobe and doing the makeup (really badly) myself.

Mike Kelley's New Tutorial On Architectural Photography Is Now Available

Four years ago we filmed Where Art Meets Architecture: How To Photograph Real Estate, Architecture and Interiors Tutorial, and it has been the most successful tutorial Fstoppers has ever produced. We've teamed up with Mike Kelley again to produce Where Art Meets Architecture 2: How To Photograph Luxury Homes and Advanced Photoshop Techniques, and it's available now. 

Photograph Product on a Whiteboard to Easily Ensure Consistent Angles

When shooting catalog images of product it is very important to have consistency throughout the project. Oftentimes a single product might have several versions and each has to be shot separately. Since we want to ensure a consistent look for our clients we have to make sure the product lines up perfectly from shot to shot across all versions.

Official Study Guide for Commercial Drone Pilot Certification From the FAA

As most of us know, those who would like to fly for commercial use (any flying where the pilot will be paid) must now pass a test from the FAA and score 70% or over to fly legally. Now, I am a few days into studying for the test and realize that there is really a decent amount to know.  

Finding Your Style as a Fashion Photographer

Style is one of the most important aspects of fashion photography. Having a consistent portfolio of images that reflects who you are and your creative vision is really important when it comes to clients viewing your work.

Mermaid to Photographer: Life in Front and Behind the Camera

Photographers Kristina Sherk and Chris Crumley have been a dynamic pair for years with their underwater photography.  Crumley's shots of Sherk's mermaid modeling have gone viral around the world. However, Sherk decided to take on a new endeavor and create her own underwater art.  

Hilarious Viral Video Aimed At Saving Lives Through Organ Donations

Whether you’re selling a product, an idea, or simply reminding a generation that your brand is still relevant, it’s no secret that great advertising sells. Though traditional media channel consumption and distribution have changed over the years, one thing remains consistent: great concept plus production value equals great advertising.  

Richard Thompson on Photographing a Pagani Huayra BC

When the top of the line car manufacturers look for people to call on in order to craft their new marketing materials for the newest and most technologically advanced cars off their assembly floor, they reach out to people like Richard Thompson, and that's exactly what Pagani Automobili did, for their newest and most advanced automobile yet.

 

Tips for Photographers and Retouchers for Handling a Commercial Photo Shoot

Despite being one of the best jobs in the world, photography and retouching are both technical processes in which you usually deal with some problems and find solutions afterwards. Every shoot is a different problem to be solved, and mostly, this is the fun part of this job. But sometimes, you have to be prepared when dealing with large amounts of photos with a tight deadline.

Art and Dogs: A Fascinating Short of William Wegman

There are certain images that have become so ingrained in our psyches, they are almost dismissed outright. If you've ever been in a bookstore, browsing the photography section, you've seen the docile faces of the Weimaraners of William Wegman. The images are always clean, crisp, and have become immensely popular in the last 20 years, gracing coffee tables and calendars alike.

Testing Centers and UAV Rules for U.S. Drone Pilots

If you are a member of the United States and you own a drone, you know that some rules were made. Thankfully these rules didn’t kill us, they didn’t stop us from flying for commercial use, but they did give us a reasonable way to deal with drones in all kinds of different situations.  

Are Photoshop Plugins Still Relevant?

As Adobe’s Creative Cloud continues to grow, so does its most loved software, Photoshop. Over the years, Photoshop has single-handedly expanded its offering of creative tools to thousands of people across the globe, serving all types of industries from photography and design to forensics and astronomy. 

FAA Releases Long-Awaited Update for Commercial Drone Operators

Today brings great news for commercial drone operators. The FAA has finalized the Part 107 rules, which bring with them relaxed requirements. Experts estimate the new rules could generate $82 billion and 100,000 jobs for the U.S. economy in the next 10 years. 

Behind the Scenes: Photographer Composites Incredible Underwater Restaurant Shoot

Last year, we shared Andreas Varro's popular photo series 'The Condom Challenge' here on Fstoppers. Varro has now pushed the limits, or in this case, the deep depths in his latest project. He was called for a commercial shoot for one of Sweden's most exclusive restaurants. How he came to his final composition is something you need to see to believe!  

Fstoppers Reviews the Parabolix Parabolic Reflectors

If you follow big name photographers or pages like FamousBTSMag on Instagram or elsewhere, you’ve likely seen a parabolic reflector. Even more likely is the prestigious names that are Broncolor or Briese plastered on the side. The results that these modifiers produce are absolutely gorgeous, there’s no doubt there.

Letgo’s 'Commercializer' Makes You the Hollywood Producer

Move over Craigslist. Letgo wants your used camera gear and tripod. The online classifieds market is heating up fast, with the impending merger of Wallapop and Letgo, two startups whose roots are in Europe, but who are making their mark on the U.S. market.

Of Models and Men: Expectations and the Other Sex

Photoshopping models has been a hot button topic for as long as there has been Photoshop and models, but here we have a video that explores a less-visited side of the story. How do men feel about seeing their bodies manipulated outside reality? 

Calvin Klein Attacked For Upskirt Photo, Creates Successful Ad

Calvin Klein recently released a photograph of a young girl (who looks underage but is actually 23) standing over the top of a camera with a skirt on and underwear visible. Is the ad crossing the line? Maybe, but the conflict is giving Calvin Klein millions of dollars in free advertising. 

The Photography and Design Process for a Fantasy Book Cover

Hello, I'm Steven Meyer-Rassow. I was contacted by Wise Ink creative publishing, who wanted a photographically based cover image for an upcoming fantasy title by A.M. Justice. The following is the process of photography and design that went into the creation of the final cover. 

Sony's Humorous Ad Reimagines Cameras As People

Thanks to Sony's latest attempt at recapturing some of the DSLR market, in favor of their feature rich compact digital cameras, I'll never look at my Canon 5D Mark III the same again.

The Syrp Genie and Genie Mini Are Perfect for Food Photographers and More

A few weeks ago, I had the pleasure of reviewing Syrp's awesome, affordable, perfectly executed Genie Mini time-lapse device. However, time-lapse photography and videography barely covers the beginning of what can be done with the New Zealand company's awesome devices. The Slanted Lens' Jay P.

New Site Art-list Offers Unlimited Music for All Your Video Projects

Who else is sick of hearing the same five Premium Beat songs in what seems like every advertisement on TV right now? Well, fear not, a new site is in town to help you with your short film or commercial projects, and there is plenty of variety. For $199 a year, Art-list gives you access to universal licenses and unlimited downloads for all of your music needs.

How to Easily Shoot High-End Product Photography Using Light Trails

I've never been one for artificial light in my photography, and it's an issue that many photographers come across when leaving that oh, so beautiful natural light. The struggle of having a budget to put towards lighting equipment can be daunting but shouldn't limit you in finding the best way to create the shot.

The Why and How of Test Shoots With Models

My high school enemy is my new best friend. I'm talking about a glorious thing called "tests." In the photo world, a test is a shoot set up for the sake of portfolio-building, experimentation, fun, or all of the above. It's not a paid shoot, but these suckers pay off big time. A test shoot is when you book a model (we'll talk about how) to shoot a concept that you put together.

Portrait Photography In A Pool

Photographer Nick Saglimbeni recently shot an image of Jhené Aiko for a Humane Society campaign to save the shark population. The goal of the image was to photograph Jhené in the ocean at night (or at least make it look that way). To create this shot, Nick decided to use a pool and strobes to create a similar look.  

Essential Twitter Marketing Tips for Photographers

My name is Nico, and I'm a professional urban/street photographer based in London. In this article, I will show how you too can use Twitter to get more photography jobs, develop your network, and get your work seen by the right people.

Go Behind the Scenes to Learn What Drives Successful Pro Photographers

Have you ever wondered what motivates all those successful, high-end professional photographers you look up to? Chances are, if you're a fan of this site, you already have a lot in common with them but Nikon Ambassador Corey Rich helps put that drive into words as he goes behind the scenes with five of Nikon's heavy hitters.

3 Basic Editing Tips with Before and After Images

Ever since the middle of high school, I've been immensely interested in "the process." You know, that middle bit between point A and point B that nobody but the artist ever sees. I've always loved peeking behind the scenes to see where something started and what kind of work and thought went into creating the finished product.

The Best Commercial of 2015 Was Produced By Two Art Students

Many photography and film students fail to dream big enough during their undergraduate studies. The work they produce seems more like an exercise than a passionate project for their own portfolios. For German film students Daniel Titz & Dorian Lebherz this was definitely not the case.

ISIS Is Now Stealing Photographer's Artwork As Well

When the terrorist organization, ISIS, isn't busy terrorizing people, they are apparently busy stealing photographer's artwork. In this day and age, it's not uncommon to have your work stolen. Heck, it's pretty common. But having the bane of the earth stealing your work has to be a new experience. That's not the end of the story though. It gets worse.

 

A DSLR Shooter Reviews the Hasselblad CFV-50c

Last time I wrote an article for Fstoppers was almost a year ago when I had just picked up a Hasselblad V-system medium format film camera for the first time. If you remember my first post, I taught myself to shoot 120 film while traveling in Europe. I reported my findings as best as someone with only a month of practical experience could.

Critique the Community: Submit Your Best Food Images Now

To celebrate the holidays and all the delicious meals that are being prepared around the world, we invite you to share your best looking food images for our next episode of "Critique the Community." We will be critiquing the pictures from a commercial standpoint so submit the pictures that you think sells the food itself.

Why the Key Ingredient of a Successful Photographer Is a Recognizable Style

There are a zillion photographers out there, but there aren’t a zillion clients. How do you make your work stand out? Success comes when a client will book you because it's you and not because you are just another good photographer. In the process, having a recognizable style might also make you a happier photographer. But how can you get there?