Whether you’re selling a product, an idea, or simply reminding a generation that your brand is still relevant, it’s no secret that great advertising sells. Though traditional media channel consumption and distribution have changed over the years, one thing remains consistent: great concept plus production value equals great advertising.
When the top of the line car manufacturers look for people to call on in order to craft their new marketing materials for the newest and most technologically advanced cars off their assembly floor, they reach out to people like Richard Thompson, and that's exactly what Pagani Automobili did, for their newest and most advanced automobile yet.
Despite being one of the best jobs in the world, photography and retouching are both technical processes in which you usually deal with some problems and find solutions afterwards. Every shoot is a different problem to be solved, and mostly, this is the fun part of this job. But sometimes, you have to be prepared when dealing with large amounts of photos with a tight deadline. So, here are some tips for fast-paced workflows for a commercial photo shoot.
There are certain images that have become so ingrained in our psyches, they are almost dismissed outright. If you've ever been in a bookstore, browsing the photography section, you've seen the docile faces of the Weimaraners of William Wegman. The images are always clean, crisp, and have become immensely popular in the last 20 years, gracing coffee tables and calendars alike. The temptation to dismiss them as commercial drivel is strong. But that would be a mistake!
If you are a member of the United States and you own a drone, you know that some rules were made. Thankfully these rules didn’t kill us, they didn’t stop us from flying for commercial use, but they did give us a reasonable way to deal with drones in all kinds of different situations.
As Adobe’s Creative Cloud continues to grow, so does its most loved software, Photoshop. Over the years, Photoshop has single-handedly expanded its offering of creative tools to thousands of people across the globe, serving all types of industries from photography and design to forensics and astronomy.
From the company that pioneered the use of virtual car reskinning for video use, comes the newest innovation of film technology. The Mill, in partnership with JemFX, Performance Filmworks, and Keslow Camera, launched their new product onto the scene, dubbed "Blackbird." Resembling a mix of a Caterham 7, a dune buggy, and maybe some sort of Batman-esque type vehicle, the Blackbird is a small electric car that has pre-mapped tracking points on it to allow for easy replacement in post.
If you ask many filmmakers, or any video production companies, coming up with video ideas and concepts is not always the easiest thing to do. Especially when you're trying to make a series. However, through abstract story telling, Penzoil has successfully made a video series that so far, has kept viewers coming back for more with each iteration of the series. The first, a powerful trip through a city, the second a high speed trist around a race track before breaking back onto the streets, and with this last one, a high velocity excursion through the desert.
Last year, we shared Andreas Varro's popular photo series 'The Condom Challenge' here on Fstoppers. Varro has now pushed the limits, or in this case, the deep depths in his latest project. He was called for a commercial shoot for one of Sweden's most exclusive restaurants. How he came to his final composition is something you need to see to believe!
If you follow big name photographers or pages like FamousBTSMag on Instagram or elsewhere, you’ve likely seen a parabolic reflector. Even more likely is the prestigious names that are Broncolor or Briese plastered on the side. The results that these modifiers produce are absolutely gorgeous, there’s no doubt there. They offer the most even light spread of any modifier, a large range of sizes, and incredible versatility. If you’ve done some research, however, you’ll throw the idea of shooting with one out the door because of their incredibly steep price. A few months ago, I stumbled on a company by the name of Parabolix. What I found seemed entirely too good to be true.
Move over Craigslist. Letgo wants your used camera gear and tripod. The online classifieds market is heating up fast, with the impending merger of Wallapop and Letgo, two startups whose roots are in Europe, but who are making their mark on the U.S. market. Reports in the Wall Street Journal and Techcrunch this month put the combined cash infusion for the new company at 100 million dollars.
Calvin Klein recently released a photograph of a young girl (who looks underage but is actually 23) standing over the top of a camera with a skirt on and underwear visible. Is the ad crossing the line? Maybe, but the conflict is giving Calvin Klein millions of dollars in free advertising.