Commercial

In this tutorial I will show you how to setup your studio strobes for full length portraits as we shoot an editorial style lighting setup. First we will look at the entire gear list we used and you can use for a similar setup, from the backdrop to the studio heads. I will breakdown our lighting. with lighting diagrams and explanation of WHY we are placing our lights where we are. Also, in this video tutorial we share some Behind The Scenes from our shoot day.

Erik Almas, one of the best commercial composite photographers, has recently teamed up with the team at PRO EDU to create a fully comprehensive tutorial on his complete shooting and retouching process. In this video Almas takes us through an hour-long tutorial, retouching and completing the backplate for one of his tutorial images. I'm always impressed when photographers and retouchers, especially those at the top of our industry, open the doors and reveal their entire process and Almas has done no less here.

Erik Almas is one of my all time favorite photographers. His work mixes equal parts clever advertising and personal vision in a way that makes each image intriguing to study. But behind all of his brilliant images is a businessman who works diligently to get his brand in front of art buyers and advertising agencies. Today PRO EDU has released a free section about marketing from Almas' Composite Photography tutorial, and this advice is something every photographer should hear.

Last week I made a list of 10 of my favorite photographers to follow on Fstoppers and a few people complained that too many of them were "portrait" photographers. I've scoured the community again and today I've created a new list with 10 incredible, additional photographers who shoot much more than your average portrait.

Its Monday so as promised here is the completed retouch for last weeks winning submission by Mitchell Flores. For only being the first week of this regular segment we had an great number of submission and it was hard picking, can't wait to see what you guys submit this week. In this post I'll go over some of the steps of the retouching process and talk about the challenges for this particular image. If you would like your image to be selected for next week, post your low-res image in the comments below by Wednesday of this week.

Most amateur photographers assume that they need to buy a ton of expensive gear in order to compete or reach the level of most professional photographers. I’m quite guilty of doing the same. As a matter of fact, I spent the first couple of years studying the work of photographers that I admired and I was quickly intimidated by their level of production. I didn’t think that I could possibly afford to invest in the type of equipment they used. It wasn’t uncommon to see these photographers use 3+ studio strobes on set, along with a seemingly endless list of modifiers they had access to. Their level of production just didn’t fit my personal budget at that time.

Writer, director, and presenter Ryan Connolly, best known for his internet television shows Film Riot and Film State, has teamed up with CanonUSA to teach us the basics of film production. There is an amazing amount of information compressed into each short video but what's more amazing is how easily digestible and concise it all is. Factor in the entertainment value (I chuckled through every episode) and you will find these slapstick-styled gems beyond fun and educational. Even if you aren't interested in making films you will enjoy these videos and may even change your mind by the end.

I'm excited to announce a new weekly segment, where you the Fstoppers community can submit your favorite image to be edited and retouched by me, Lance Nicoll. Post an image you recently shot, that hasn't been retouched yet, in the comments below. On Thursday I will retouch it an post the recording of the entire process! If you guys love it, I will continue to do this every week! – And maybe in the future even do it as a Live Retouch with Q&A. The rules are as listed below. Really excited to see everyone's submissions. Submit your image by Wednesday at Midnight to be selected.

Holy butts. Sometimes the fact that I'm an artist and I'm allowed to get weird slips my mind. I don't have a boss, I'm allowed to create what I want, I'm allowed to try new things for the sake of playing, and I'm even allowed to start a blog post by saying "Holy butts." That rocks.

Jane Ridely of the New York Post revealed a compelling story of New Yorker Mark Reay, who for years has worked as a High-Fashion Model while living homeless. The rooftop dweller breaks the stereotype of the dirty, lazy, drunk that we tag along side our homeless community. Reay's roles and his look as that of the sophisticated and affluent. On set and walking through the streets of New York, you wouldn't guess that the well-dressed and well-groomed model may just be headed to sneak off to his rooftop sleeping quarters.

That is not a typo. Canon's newest camera is its first "multi-function" camera and is capable of something entirely refreshing (and maybe even a bit scary): capable of shooting 1080p at an equivalent of over four million ISO, the ME20F-SH can shoot objects that even the naked eye cannot see (objects lit by less than 0.0005 lux of illumination) in Full HD. While all cameras are somewhat multi-purpose by nature, Canon's "multi-function" designation of this camera speaks to the wide range of uses for which the ME20F-SH can be adapted given such features.

Controlling your image is a valid quest for any photographer, as we all want to protect our brand. Seeing one’s work altered without permission can be frustrating, as can discovering your work on blogs that are void of any credit. The first response for most photographers is to watermark their images, ensuring that their logo or website graces every image that hits the internet. In today’s landscape, is watermarking your photographs the best way to protect them? Let's review both sides of this debate, and explore the current state of the watermark in photography.

Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching. From starting up and getting his first clients, to maintaining relationships with those clients and running a business, to establishing a style and making an impression on potential clients, Roslund’s stories and experiences that he shares are a perfect mix of interesting and informational.

Monday, GoPro unveiled a new licensing service that allows professionals to license content to agencies and brands. GoPro calls the service "a premium content licensing portal for global advertising brands and agencies to license premiere video and images” that “offers high production value content.”

This is a really clever marketing tool using photography. The prototype agency Breakfast has created a super complex billboard made entirely of spools of thread (6,400 to be exact). These bobbins are wrapped with fabric containing 36 colors and can mechanically recreate any image sent to its processor. Right now using the hashtag #f21threadscreen , clothing company Forever 21 will build and display any image on your instagram account in full 60 x 60 pixels live for the whole world to see.

For those of us who admire and look to gain a foothold into the fashion photography industry, finding reliable quality resources can be invaluable. Being a great fashion photographer goes beyond lighting and encompasses understanding the genre, trends, and the ever evolving industry as a whole. In this article we rank the top online resources for fashion photographers. All of these sites can serve as inspiration and show insight for both new and established members of the fashion photography industry.

“Expect the unexpected” is great advice for anyone, especially for a photographer. Making the necessary preparations for a photoshoot is essential to success, but what about matters that are beyond your control? We will review three of the most common obstacles that can potentially derail your next session, and how to best handle them both preemptively and after the fact.

With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age?

Many photographers begin their careers out of a hobby or simple interest in the field then eventually go part time as they continue to go to school or work another job in an unrelated field. I myself do this as a designer full time for an ad agency while also putting 40-50 additional hours into freelance photography and social media consulting on top of that. Only select few, such as famed photographer Eelco Roos, aka @Croyable on Instagram, get a chance to quit comfortable day jobs such as as an IBM Engineer to take on Intagramming full time.

When I was just eight years old I would flip through the pages of National Geographic and imagine being a photographer in Africa. I was captivated by the faces and places that seemed worlds apart from my typical Middle American hometown. Fast forward years later, and I'm living the dream as a travel photographer working throughout Africa and Europe. If you've ever wanted to travel the world with your camera, here's my advice to help you get started and thrive in professional travel photography.

Assisting for a photographer or videographer can be a rewarding experience filled with knowledge and new perspectives. An assistant often receives an insider's view into how a photographer runs a production, and gains networking opportunities that may not have been accessible before. However, being an effective assistant requires more than holding light stands or reflectors. Great attention to detail and a humble can-do attitude can ensure your return to set, and solidify your reputation as a reliable assistant. While every photographer varies, we will review some of my tips for proper etiquette for assistants, from a photographer's perspective.

Having only been shooting for a few years, it's taken me a bit longer to understand things like pricing, licensing, and even a simple model release form. Learning about these things early on could have started me on the right track to better habits in the future. Recently the mobile stock image site Snapwire came out with a simple way to solve one of those issues — the model release form — with their own app called Releases. The best part: it's free.

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.

Here we go again! Another photographer named Joel Goodman has called out Taylor Swift over stipulations in the contract that is handed out to photographers shooting her most recent tour: 1989 World Tour. This time, however, the contract states that the entertainment group known as Firefly Entertainment reserves the right to "destroy the technology" that houses the photographs. This is one step beyond what the previous contract stated.

While Taylor Swift has continued her tirade against all things music streaming, a concert photographer, Jason Sheldon, has himself written an open letter to her. Jason calls her a hypocrite for her stance on musical artistry, given her stance on the art of photography.

In the final part of the Dramatic Beauty Portrait Tutorial, we will look at how I do my Black and White conversion. This image is a dramatic image so it calls for a punchy and high-contrast black and white conversion. In this tutorial, I will show you how I stack blending modes and adjustment layers to get my image exactly where I want it. You can follow these steps in your own images or use the techniques and customize them for your own use. In the video you will also see how to use layer masks to create targeted adjustments for your high-contrast black and white portraits.

Working with models can be an exciting part of photography, as each model can lend a different look and unique perspective to your vision. Casting a model appropriately for each project is an important part of a photographer’s job, as it speaks to their ability to manage their ideas and make them a reality. Just as a casting director will carefully select the best actors for appropriate roles, the same is true for casting the right model for the right photoshoot. Below we will review some guidelines for making the most out of working with models, in order to produce the best photographs...

What inspires you to pick up your camera? For Ivan Agerton, it’s people – and for all the talk about convergence between the worlds of stills and motion, Ivan is doing it. His ‘stills from motion’ portraits are both a visually gorgeous treat with their sublime use of slow motion, and thought provoking in the connection with the subject Ivan has captured. Not just creating eye candy, Agerton is a fascinating character and provides a great example of the life we can all construct for ourselves – if you decide to take the plunge and go for it.

As you build up your clientele, you will undoubtedly encounter a host of requests that can blindside you. Many photographers will learn quickly how being a good salesmen is just as vital to their business as the quality of their photographs. Below I have compiled a list of the most common customer concerns, and how to best overcome them while building value in yourself and in your brand.

In my opinion, mastering negative dodge and burn is the key to any beauty retouch. There are many steps and many hours that go into a great retouch, but negative dodge and burn is as essential, if not more so, than any of them. The term "negative dodge and burn" is one that I first heard from fellow retoucher Pratik Naik. It was the concept of having a specific process of removing distractions and smoothing tonal transitions through dodge and burn that was responsible for one of the biggest jumps in my own personal retouching game.

Vancouver-based company Tric is attempting to be the maker of the first wireless flash trigger exclusively for the iPhone. They are taking their new invention to Kickstarter in hopes that popular demand will help their aspiring iPhone wireless flash trigger dreams come true. As they say in their Kickstarter ad, "Taking professional photos on your iPhone is a challenge. Without a way to properly light your scene, photos turn out looking too dark or unevenly lit." Taking professional photos with your iPhone is indeed quite the challenge, but if you're one of those professional photographers who uses their iPhone for their shoots, this may be for you.

Dreaming big is never a bad thing for a photographer. The more imaginative your ideas, the easier it is to stand out amongst your peers. Yet there is often a very real, and very high price tag associated with grand productions. Producing personal projects that you’re passionate about is vital for many photographers in the fashion industry. However, it can be frustrating to lack the funds necessary to bring your vision to life for more ambitious projects. Fortunately, there are many options available to photographers to help them bring that production to life, without breaking the bank in the process.

Heck yes! I'm pretty dang pumped about this post. Ever since the middle of high school, I've been immensely interested in "the process." You know, that middle bit between point A and point B that nobody but the artist ever sees. I've always loved peeking behind the scenes to see where something started and what kind of work and thought went into creating the finished product. I know I'm not the only one because a lot of you have asked to see before/after's of certain shots on my Facebook so I decided to create a new series that not only shows you the before/after's (hover...

The photography industry is beyond saturated. Everyone is clamoring for a tiny piece of the shrinking pie. Instead of battling for scraps, California-based photographer Hannah Ray is busy baking her own pie by crashing through the boundaries of conventional commercial photography.

In Part 3 of the Dramatic Beauty Portrait Tutorial, we will finally get into the first main step of the skin retouching process. Basic skin retouching involves addressing subtle skin and texture issues on our portrait images. We will not only look at techniques for skin retouching in Photoshop, but also discuss the theory behind our decision process during the retouching process. I will also show optional techniques for those looking for quicker or alternative options during their portrait or beauty retouching. In case you missed it, during Part 1 of the tutorial we went over the lighting and shooting of our image and in Part 2 we looked at the "pre-editing" process.

A couple of weeks ago I had a chance to shoot with the Broncolor Siros Monolights for the first time. Until now, my light of choice has been the Profoto D1. I, like many of you, have seen reviews on Broncolor's new monolight, and like many of you as well, have been a bit skeptical about their delve into competing with Profoto's D1 and B1 Series for the high-end monolight market. The Siros is available in two models, a 400W/s monolight and an 800W/s monolight, and for this shoot I used five Siros 800s. In this article I will give you my complete lighting setup, gear list, a retouching preview, and complete review of my experience with the Siros Monolight and BronControl app.

Whenever you work with someone new, whether it’s a member of your crew or a client, there is often that initial hesitation that comes with working with someone untested. There is a question of personalities clashing, of their skill, their expectations, and how they’ll handle direction or feedback. The sooner you are able to ramp up production and start capturing photographs, the better. Here are some best practices for making the most of the first look, and setting a great tone for your next photoshoot.

In Part 1 of our Dramatic Beauty Portrait Tutorial, we looked at the lighting setup, gear breakdown, and shooting of our dramatic beauty shoot. In Part 2 of the tutorial we will now look at two different ways of exporting and preparing your image for retouching. The first method involves creating versions in Lightroom and exporting directly to Photoshop. The other method utilizes Adobe Camera Raw and the ability to make variations within Photoshop. I will also discuss the overall goal of our pre-edit stage.

In the often collaborative world of fashion and commercial photography, there are many who contribute to the final product. From the styling of the model and the brands involved, to your crew and retoucher. No fashion image is a solo act, yet there are many who will never credit those that were a part of the production. This phenomenon is not exclusive to photographers, but to models and other creative professionals. Before you post up your next photograph without credits, give the following reasons some consideration.

Today at 6 p.m. EST there will be a live Twitter chat with Russian-born, Indianapolis-based commerical photographer and Pattern Fashion Magazine creator Polina Osherov. The chat will cover a lot of ground, from the impact of recent trends in mobile on commercial photography to what it takes to build an international community from a mid-sized city like Indianapolis with virtually no budget to begin with. To participate in the chat, follow along at Element Three's Twitter account.

This is Part 1 in what will be an 8 part series for a dramatic beauty portrait. In the series of tutorials, we will go through everything from the gear used, to the lighting setups, and all the way through the complete retouching process. In Part 1, I will breakdown my gear list used for the shoot and I will thoroughly go through my lighting setup. In this video tutorial not only will you see the gear and setup, but also a behind the scenes look as me and my team go through hair, makeup, and shooting. The complete series of videos will be available here on Fstoppers and on my YouTube Channel.

I am a bartender. After 15 years of slinging drinks it’s still hard to come out and admit that shooting isn't what I do full time. The path I've taken has been a twisted, gnarled, winding thing fraught with frustration and surprise. I've been shooting for 11 years and I never expected to still be behind a bar. But, such is life! I’m here to talk about dealing with that gut-wrenching feeling that comes along with any artist who hasn’t quite made it: shame.

It’s not quite “sharks with frickin’ laser beams attached to their heads” like Dr. Evil intended, but the recently released photos of the European Southern Observatory’s new 22-watt LASER show a beautiful marriage of science and photography that’s hard not to love.

When I saw this wedding shoot I was stunned into silence for a few moments. I really didn't know what to think of it! In my mind, when I think of wedding photography, I think of a world of immaculate white dresses, expensive shoes, thoughtful furnishings and of course, smiling wedding couples and their guests.

When building a successful photography business, there is no aspect more crucial than a client meeting. This is your chance to represent the very best of your brand, while putting a face to the person behind the camera. For many photographers, the decisive face-to-face meeting can be an intimidating challenge. For others, it is their opportunity to shine and demonstrate how personable they are. Whether your are a wedding photographer or a commercial photographer, there are many techniques that can make your meeting a success.

Photographer Jason Lanier is on a mission to end discrimination against the small business photographer. As seen in the video above, he and his group were confronted multiple times while attempting to do a shoot. In the first location they are asked to leave the premise altogether. In the second they were asked to "make it look less commercial" by getting rid of a strobe. In both instances they weren't interfering with any event around them nor were they disturbing the public and only had a single portable strobe setup. Lanier notes a growing trend to neglect and discriminate against the small business photographer.

Many photographers use the word “make” to describe their process of photography. “I made these images,” you might hear a professional say describing his work. The layman phrase, “take pictures” or “capture photographs” evokes a feeling that the photographer did not put any work into the image, that they simply pointed the camera and the photo just came to be. Any creative medium takes skill and I’m not here to argue the artistic validity of a photograph over a painting or sculpture. But a somewhat fatal flaw of the digital age is the ease of which photography can be transferred, saved, downloaded, and reproduced in comparison to that of physical artistry.

This month I'll be traveling to 5 European cities with Vincent Laforet to shoot and edit video for him as part of Project AIR, his new night aerial stills project. We have been working hard to offer something pretty unique – a totally free, direct first hand social event open to anyone who is interested in photography, video or the creative process, where we can share skills, technique and project support for your own projects as a result of what we’ve learnt with AIR. If you live in London, Barcelona, Berlin, Paris or Venice, we are throwing the doors open to you all.

This ingenious video has gone viral as the true level of photoshopping to manufactures 'beauty' is exposed. In this clip, we see 6 hours of photoshopping sped up to fit into a 90 second clip. All of these hours of work has gone into creating just one perfected image of a model.

The creation of a successful fashion image is often a team effort. Aside from the model and the photographer, the contributions of a talented creative team can elevate your fashion photography from good to great. In this article, we will review the key members of a creative team, and how you can cultivate a reliable crew.