Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

Retouched Magazine Now Available in PDF Format

Retouched Magazine, the interactive magazine from retoucher and beauty photographer Julia Kuzmenko McKim, has recently announced that they are also now available in PDF format. The magazine brings some of the most talented and experienced photographers and retouchers together to teach and share their insight into the field of retouching.

New Startup Aims to Revolutionize the Way You Manage Your Photography Business

There is a new cat in town and it's roaring like a lion. PICR is a startup from Portland, Oregon that promises to make your life as a photographer easier. They have created a platform for photographers that could build a bridge between the potential consumer and the service provider. An online agent of sorts. Can they really deliver? 

How Photographers Can Deal with Unprofessional Models

Once in a while, despite our due diligence and training, we all end up in circumstances where we must handle a difficult situation. As a model with a wide range of experience, I have a large network of professional photographer friends and have seen first-hand how unprofessional my fellow models can be.

Indoor Natural Light: Learn the Basics

Hey, friends! I recently shot in a natural light studio and thought I would share some tips on indoor natural light for those of you who are interested. Enjoy!

 

6 (Respectful) Ways to Reject Models

Ahhh…..rejection! Everyone has experienced rejection many times in their life, but it is especially prevalent in the fashion and photography industries. I’m sure you have been rejected as a photographer before, whether it was by a gallery, publication, or model you have wanted to work with.

Four Ways to Connect With Your Model

So you found the perfect model for your concept, reached out to him or her, agreed on a date, showed up at the location, and are about ready to shoot. You have never met this person in your life. Now what? We have all seen those unfortunate shots taken by our fellow photographers where the client or model looks wildly uncomfortable.

Resource Magazine's Bill Nye BTS Shows the Process Behind a Magazine Feature Spread

Resource Magazine has a big issue out this quarter: Bill Nye is telling the world why photography will save it. Want to know the answer? You're going to have to grab this fall's issue of Resource. But a behind-the-scenes video of the photo shoot for this feature's spread shows just how much compositing there is in modern-day photography.

Why You Should Keep Your Wedding Photography Brand Separate From Your Other Work

A few months ago I wrote a two part article on branding for photographers. In this article I will continue with branding for photographers, and why you should keep your brands separated. The most common thing I see are wedding photographers combining their wedding work with their family, baby, senior, and even commercial work.

'INPUT/OUTPUT' Is a Fun New Short That Holds Surprises in Every Frame

They say that the ability to still be surprised is the key to happiness. It's growing knowledge of the world around us that informs our expectations of behaviors of all kinds of entities that in turn ruins the surprise in our lives. It's the reason that we're not interested in our boring childhood toys.

Victoria's Secret at It Again With Cheeky Photoshop Job

The well-known underwear and lingerie company is at it again with its Photoshopping ways. Victoria's Secret has a long history of Photoshopping their models, but this time, have they gone too far with an editing job that's not just unnecessary, but very poorly executed as well? Check it out for yourself! 

FAA Proposes a Record Fine Against 'Reckless' Drone Operator

In a move that's sure to stir the pot of an already hot-button topic, the Federal Aviation Administration proposed a record $1.9 million fine against a drone company for operating in a "careless or reckless manner so as to endanger lives or property." SkyPan International, a Chicago-based aerial photography service, has been accused of conducting 65 unauthorized drone flights over New York

Conquering Color Correction with Commercial Photographer Andy Van den Eynde

In this video we see Antwerp, Belgium-based commercial photographer Andy Van den Eynde tackling color correction on location. Andy starts by dropping his base temperature down to a cool 2800K and then recreates the warm glowing effect of torch light using gels from his Rosco Color Correction Filter Kit.

The Monday Retouch Episode 3 - Submit Your Image To Be Retouched For Free

It's Monday so it's time for another speed retouch and episode of Retouching Mondays. This week image comes courtesy of last weeks winner, Ben Scott. If you would like me to retouch your image and send you back the full-high res final image, all you have to do is post your image in the comments and wait to hear back.

Over 1,500 4K Video Clips Available Free for Commercial Use

Philadelphia based Director of Photography Mitch Martinez thought the world needed access to more 4K footage for free. So, he collected clips he shot from all over the United States and created a catalog with over 35 different categories of footage on his website just for that.

How to Shoot Full Length Editorials in Studio: Full Gear List and Lighting Setup

In this tutorial I will show you how to setup your studio strobes for full length portraits as we shoot an editorial style lighting setup. First we will look at the entire gear list we used and you can use for a similar setup, from the backdrop to the studio heads. I will breakdown our lighting. with lighting diagrams and explanation of WHY we are placing our lights where we are.

Superstar Photographer Erik Almas Explains How to Market Yourself to Big Clients

Erik Almas is one of my all time favorite photographers. His work mixes equal parts clever advertising and personal vision in a way that makes each image intriguing to study. But behind all of his brilliant images is a businessman who works diligently to get his brand in front of art buyers and advertising agencies.

10 More Photographers You Should Be Following On Fstoppers

Last week I made a list of 10 of my favorite photographers to follow on Fstoppers and a few people complained that too many of them were "portrait" photographers. I've scoured the community again and today I've created a new list with 10 incredible, additional photographers who shoot much more than your average portrait.  

The Monday Retouch - Submit Your Images For Next Week !

Its Monday so as promised here is the completed retouch for last weeks winning submission by Mitchell Flores. For only being the first week of this regular segment we had an great number of submission and it was hard picking, can't wait to see what you guys submit this week.

Lighting on a Budget - 2 Speed Lights

Most amateur photographers assume that they need to buy a ton of expensive gear in order to compete or reach the level of most professional photographers. I’m quite guilty of doing the same. As a matter of fact, I spent the first couple of years studying the work of photographers that I admired and I was quickly intimidated by their level of production.

Submit Your Image To Get Retouched For Free This Week!

I'm excited to announce a new weekly segment, where you the Fstoppers community can submit your favorite image to be edited and retouched by me, Lance Nicoll. Post an image you recently shot, that hasn't been retouched yet, in the comments below. On Thursday I will retouch it an post the recording of the entire process! If you guys love it, I will continue to do this every week!

Use These Weird Lighting Tricks to Add Motion Blur to Your Photos

Holy butts. Sometimes the fact that I'm an artist and I'm allowed to get weird slips my mind. I don't have a boss, I'm allowed to create what I want, I'm allowed to try new things for the sake of playing, and I'm even allowed to start a blog post by saying "Holy butts." That rocks. 

The Story of a Homeless, Working Fashion Model and Photographer

Jane Ridely of the New York Post revealed a compelling story of New Yorker Mark Reay, who for years has worked as a High-Fashion Model while living homeless. The rooftop dweller breaks the stereotype of the dirty, lazy, drunk that we tag along side our homeless community. Reay's roles and his look as that of the sophisticated and affluent.

Canon Just Announced a Camera Capable of Shooting Over ISO 4 Million

That is not a typo. Canon's newest camera is its first "multi-function" camera and is capable of something entirely refreshing (and maybe even a bit scary): capable of shooting 1080p at an equivalent of over four million ISO, the ME20F-SH can shoot objects that even the naked eye cannot see (objects lit by less than 0.0005 lux of illumination) in Full HD.

The Debate Over Watermarks in Photography

Controlling your image is a valid quest for any photographer, as we all want to protect our brand. Seeing one’s work altered without permission can be frustrating, as can discovering your work on blogs that are void of any credit. The first response for most photographers is to watermark their images, ensuring that their logo or website graces every image that hits the internet.

Invaluable Insight into the Business and Art of Product Photography

Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching.

GoPro Licensing Allows Agencies to License Premium Content on Its Own Platform

Monday, GoPro unveiled a new licensing service that allows professionals to license content to agencies and brands. GoPro calls the service "a premium content licensing portal for global advertising brands and agencies to license premiere video and images” that “offers high production value content.” 

Forever 21 Will Rebuild Any Instagram Image With Spools of Thread For Free

This is a really clever marketing tool using photography.  The prototype agency Breakfast has created a super complex billboard made entirely of spools of thread (6,400 to be exact).  These bobbins are wrapped with fabric containing 36 colors and can mechanically recreate any image sent to its processor.

Ranking The Top 5 Fashion Photography Websites

For those of us who admire and look to gain a foothold into the fashion photography industry, finding reliable quality resources can be invaluable. Being a great fashion photographer goes beyond lighting and encompasses understanding the genre, trends, and the ever evolving industry as a whole. In this article we rank the top online resources for fashion photographers.

How to Prepare for the Unexpected at Your next Photoshoot

“Expect the unexpected” is great advice for anyone, especially for a photographer. Making the necessary preparations for a photoshoot is essential to success, but what about matters that are beyond your control? We will review three of the most common obstacles that can potentially derail your next session, and how to best handle them both preemptively and after the fact. 

The Value of Being a Published Photographer in the Digital Age

With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age? 

Quitting Your Job as an IBM Engineer to Be A Full Time Instagrammer

Many photographers begin their careers out of a hobby or simple interest in the field then eventually go part time as they continue to go to school or work another job in an unrelated field. I myself do this as a designer full time for an ad agency while also putting 40-50 additional hours into freelance photography and social media consulting on top of that.

Here's What It Takes to Become a Professional Travel Photographer

When I was just eight years old I would flip through the pages of National Geographic and imagine being a photographer in Africa. I was captivated by the faces and places that seemed worlds apart from my typical Middle American hometown. Fast forward years later, and I'm living the dream as a travel photographer working throughout Africa and Europe.

Set Etiquette for Photography Assistants

Assisting for a photographer or videographer can be a rewarding experience filled with knowledge and new perspectives. An assistant often receives an insider's view into how a photographer runs a production, and gains networking opportunities that may not have been accessible before. However, being an effective assistant requires more than holding light stands or reflectors.

5 Ways to Market Your Photography for Under $50

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads.

The Feud Continues: Taylor Swift Gets Called Out by Another Photographer

Here we go again! Another photographer named Joel Goodman has called out Taylor Swift over stipulations in the contract that is handed out to photographers shooting her most recent tour: 1989 World Tour. This time, however, the contract states that the entertainment group known as Firefly Entertainment reserves the right to "destroy the technology" that houses the photographs.

Photographer Calls Out Taylor Swift Over Hypocritical Rant

While Taylor Swift has continued her tirade against all things music streaming, a concert photographer, Jason Sheldon, has himself written an open letter to her. Jason calls her a hypocrite for her stance on musical artistry, given her stance on the art of photography.  

Dramatic Beauty Tutorial Part 5: High Contrast Black & White Conversion

In the final part of the Dramatic Beauty Portrait Tutorial, we will look at how I do my Black and White conversion. This image is a dramatic image so it calls for a punchy and high-contrast black and white conversion. In this tutorial, I will show you how I stack blending modes and adjustment layers to get my image exactly where I want it.

7 Tips for Casting the Right Model for Your Next Shoot

Working with models can be an exciting part of photography, as each model can lend a different look and unique perspective to your vision. Casting a model appropriately for each project is an important part of a photographer’s job, as it speaks to their ability to manage their ideas and make them a reality.