Singapore Airlines Mixes a Travel Video With Its Safety Video, and It's Beautiful

Singapore Airlines' latest safety video mixes the regular safety video you'll see just before take-off with the dream of exploring Singapore. It's beautifully executed and shows how they'll push barriers to give you the travel experience you desire. Why is this important? Because it shows that the travel industry is really getting creative with their approach, and they are pushing the boundaries of just what's needed to evoke that curiosity and excitement of travel.

I think this video shows how we as creative image makers, whether it's stills or video, need to pay attention to new areas where projects with a broader scope can appear. It's not about finding a job or being commissioned. It's about creating the job you want to do. Let's explore potential projects you can start if you're just starting out.

Conceptualize and Execute

There are many ideas about how you can mix concepts. It's taking the photography you want to do, and actually getting started and shooting it. Your work is your showcase. The safety video that Singapore made is an example of what can be done in the travel video and photography industry. What other industries can you target? 

Food Photography

If you live in an area that has Uber Eats or any food delivery service delivering in your area and you find any restaurants on the app without photos of the menu item, contact them and arrange to shoot some for them. The first couple could be for free, and after that, you can license the images or sell them online to that restaurant.

Corporate and Commercial Videos

If you aim to shoot for corporate or commercial clients, create a how-to video explaining something. Maybe even make a video of how you work. This will show them how well you are able to explain an idea or process. 

If you shoot corporate portraits, how about a video where you are shooting yourself and where you explain what you would like to show in this portrait? 

Product Videos

Take a product you use often or something of which you love the design and make a video about it. All it takes is a light, a black or white background, and a macro lens. These are videos I've made recently for my portfolio:

Conclusion

It's not about the ideas. It's about actually executing them. The ones who actually make the calls and set up the meetings are the ones who will get the projects and build a network by doing so. So let's go!

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13 Comments

Glen Grant's picture

Brilliant. Paying attention never looked better.

Motti Bembaron's picture

beautifully done.

ALEXANDER TARDIF's picture

So clever, love it. Flying Singapore Air is always a treat - this video is very representative of the service they deliver, which is fantastic.

Lane Shurtleff's picture

To bad the American airline industry can't seem to follow in Singapore Airlines as well as Etihad and Emarites in the proper way to run a business. I feel it would help everyone if they stopped cramming so many people at such a low cost. Instead, remove the added seats ( if a plane was built with 140 seats. but they crammed them together creating 160 then not only is it uncomfortable for most but now you have less space in overhead compartments and longer times to board/unboard) spread the very slight added cost to all passengers (it would only add $5-8/seat) and all will be happy.

Roger Batchelor Jr's picture

This is very good. The Quantas 2017 Safety Video also makes you want to get on the plane and travel immediately
https://www.youtube.com/watch?v=Mg85u6ct_K0

Mike Kelley's picture

This is my favorite airline video ever

Maximilian Benner's picture

Similar one here by Iceland Air, quite impressive when I saw it. https://www.youtube.com/watch?v=6F99x4ngp6w

Great find and share. Definitely inspirational in so many ways. Something so common made… uncommon. I can't remember feeling relaxed and calmed by watching a safety video before this.

Simon Patterson's picture

I flew Singapore Airlines yesterday and they still had the old video. I wonder why they didn't use this one.

Chet Meyerson's picture

United Airline, take note how it done right! All three are wonderful. I would be in the back watching these every flight...but who would fly the plane LOL

Air NZ have been leading the safety video scene for years. Here's their latest: https://www.youtube.com/watch?v=oA33IAf23-8

Very cool, thanks for sharing this, my imagination is running right now for other potential videos!

Dave Hill's picture

Awesome !! I want to fly On Singapore airlines just because of the ad.