Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

Bulletproof Backup Strategies For Digital Photographers

As your photography archive grows, so does the need to handle and protect that data. What happens if your computer doesn’t boot, or an image file won’t open? What if your home or studio gets robbed, or worse, catches fire? What if your backup drive fails, or your laptop gets stolen? These are all questions I ask myself when planning my backup strategy.

Evolution Of Me - 5 Investments That Changed My Career Forever

I have only been shooting photography for a little over 3 years now. Things have progressed so quickly during that period of time that I haven't really had the chance to look back at the evolution of my photography. I had to think thing long and hard about the investments I have made over the 3 years and the things that really changed the game for me.

How To Photograph And Light Real Estate At Dusk On A Budget

Last year we teamed up with Mike Kelley to produce the 7+ hour tutorial: How To Photograph Real Estate, Architecture and Interiors. We were fearful that Mike's fancy equipment would be discouraging to new photographers so we asked Mike if he could create a signature image with much cheaper gear. Mike shot an incredible, world class image with the original Canon Rebel and kit lens and only a few accessories. 

Be Creative with Your Edits Like These Japanese School Girl Ninjas

What started out as a couple of school girls playfully creating a video ends up as an ad spot for Suntory's C.C. Lemon.  This is not an educational video so much as another good demonstration of how low cost gear and some skilled editing can turn out pretty awesome, that is, if the camera shakes don't make you nauseous.

Photography Compositing Insanity, A Dress Made Of Hands

I ran across the incredibly imaginative portfolio of John Flury a few weeks ago. When I viewed his image "Provincial Uprising" where a womans dress was made of human hands I couldn't figure out how it was made. 

Amazon Pushes Forward In Their Quest To Bring Amazon Prime Air To Life

In December of 2013, Amazon teased the world with the thought of delivering (small) packages to your doorstep using drones, as first reported here. It got a lot of people talking. But since that initial announcement from Amazon, there hasn't been any indication that it was real. Was it purely a publicity stunt? If it was, it was a good one. But what if it was real?

17 Simple Tips To Help You Better Control And Master Natural Light

Most of us love natural light and feel comfortable shooting with it – but how well do you really know how to utilize it effectively and to control it with precision? I just spent the day with Erik Valind, a New York City-based lifestyle photographer in his 'Controling Natural Light' workshop. Here are 17 simple ways to help get great results from better understanding and utliizing natural light.

Beyond The Key - Building A Subtle Light Setup

Lighting isn't easy, a world-class-perfectly-lit studio portrait happens with a lot of instinct and experience. A strong grasp of lighting comes with experimentation and practice. Those that know my aesthetic know I'm a huge fan of one light photography. With that said, every image I produce I try and maintain the look of one light, even though it very well be lit with six lights. If I'm shooting for a hair, the hair needs to be well lit. If I'm shooting for makeup, the light needs to fill the face and really show detail. The same applies to product photography or fashion. I always give the client what they need, but always retain my dramatic lighting style.

13 Incredible Examples Of Nude Body Painting

Today I stumbled upon the incredible body painting work of Emma Hack and I started surfing the web for body painting projects. I ended up finding 13 totally unique body painting projects that I believe are worth sharing. 

The Fastest and Easiest Way to Learn Adobe Lightroom

Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week. 

Game of Thrones Season 4 - Wight Attack Sequence Behind-the-Scenes

The ever talented team at Scanline VFX have posted their most recent BTS video of the popular wight fight scene from the Game of Thrones Season 4 Finale. In this run down you can see the incredible detail and heavy visual effects work that goes into each and every scene from that fight. This one sequence has been remored to be one of the most expensive scenes created for the show.

Terry Richardson's Before and After Photoshop Pictures of Mariah Carey Leaked

Famous portrait photographer Terry Richardson is back in the news... this time it is for un-retouched images of Mariah Carey leaking to Jezebel. He recently had a photoshoot with her for Wonderland magazine's summer issue, and unfortunately, the un-retouched images were leaked, according to Jezebel.com.

Chris Crisman Shoots The Perfectly Powerful Peanut Campaign

His client list reads like a who's-who in iconic businesses: Pearl Vision, American Standard, Shell Oil, Virgin Galactic, AOL, Wells Fargo, Salesforce, Red Bull, Minute Maid, Costco, and Allstate. He has even photographed celebrities like Kevin Spacey, Richard Branson, and Al Gore. No doubt you've seen the remarkable work of Chris Crisman in the past, but photographers want to know how does he do it? What does his studio look like? What equipment does he use?

Eight Tips I Wish Someone Told Me Early in My Career

Regret is the worst feeling in the world but as humans, we feel it. There are times we all look back at, kicking ourselves thinking "if only I had known… I would've done it differently." I remember telling myself if I was ever given the opportunity to be heard, I'd collect a list of tips to share with others so they don't have to feel the frustration that often comes along with regret.

Back Lighting: Shooting and Editing

Lighting is key. It has an influence on just about everything we do when making an image. Light will affect what time of day we shoot, where we place our subject, our shutter speed, our aperture, how we edit the images, blah blah blah. You get the idea, right? Understanding and controlling light is crucial to the success of your work.

Accidents Happen – 5 Items That Can Save Your Shoot

I’m always one to preach the importance of prevention and preparation before walking into a photo shoot, but there are some things you just can’t prepare for. The more you shoot the more you come to find that gear will tend to fall apart after a excessive number of uses... and abuses.

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos? 

DJI Phantom 2 Now Features Autonomous Flight

DJI has been a major player in the quadcopter arena for quite some time. While there are MANY other brands out there, DJI has set out to make flying easy, especially for those with no experience. Now it will be even easier to start flying thanks to the addition of Autonomous flight. They call it Ground Station.

BTS: Beats by Dr. Dre World Cup Ad, "The Game Before the Game"

If you've been following the world's favorite sports championship as closely as they do everywhere except in the U.S., you've undoubtedly noticed snippets of Beats' beautifully filmed World Cup commercial, "The Game Before the Game." Featuring Serena Williams, Lil Wayne, and numerous soccer stars, the cinematic ad shows the world's greatest talents' pre-game/pre-show preparations from patriotic nail polish to prayers and phone calls to home.

Lighting Like Leibovitz – The One Light Challenge

I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.

Clint Davis Proves Promo Mailers Aren't Dead

Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.

Unconventional, Yet Effective, Method for Recording Audio with a 5D Mark III

My friend Chris Lavigne is what I like to call the "master of media" over at Wistia, which means he gets to make all their product videos and also spends a lot of time sharing tips and tricks he uses as a cinematographer. He recently released this video which explains how he records audio to his 5D Mark III in a somewhat unconventional, yet still effective, way.

The Power of Perception – Creating A Reality For Commercial Clients

The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.

Fstoppers Atlantis: The Most Fulfilling Experience Of My Life So Far

I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.

Content Is King: 5 Fundamentals To Increase Social Engagement

It all started with a conversation between filmmaker Justin Gustavision and I this past Friday. Justin works for Nadus Films who just released a brilliant award-winning documentary “BBoy For Life” which shows how break dancing has provided teenagers a way out of Guatemalan gang life. The film has been picked up by Starz and Discovery Channel, yet their social media presence could be considered dry, when it should be arousing a well-deserved tornado of hype.

Your Emails Might Be Losing You Jobs

One of the biggest frustrations any new professional photographer has is obtaining clients. I’m going to assume that at this point you have sufficiently nailed down your technique, you’ve built up a decent portfolio, and you have a website that is easy to navigate and shows off your work. So why are you not getting replies from your prospective clients? Well the answer may have NOTHING to do with your photography.

YouTube Deleted My Viral Video & There is Nothing I Can Do About It

A few weeks ago I released a video featuring my friend and fellow photographer Blair Bunting in the backseat of an F16. The video blew up on Reddit (#1 in r/Videos making it to the top 5 of the front page), was featured on Gizmodo, Jalopnik, Daily Mail, Telegraph, CNN, ABC World News with Dianne Sawyer, hundreds of other blogs and even was officially recognized by YouTube. But for reasons still unexplained to me, it has been removed from YouTube and there is nothing I can do about it.

Vincent Laforet’s "Directing Motion" Workshop Review

Vincent Laforet’s Directing Motion workshop has done what every workshop should do – it’s challenged my current way of working and given me clarity on how I can improve my work. Less than 24 hours after the workshop, I was working differently, shooting differently and thinking differently. This might just be the best workshop for those shooting (or with an interest in shooting) motion work, ever.

Achieving The Unachievable - Capturing a Group of 34 From 60 Feet Above

During an initial meeting with local publication NFocus Magazine, the Editor-In-Chief asked for a unique aesthetic on Louisville's theater and arts community and wanted a massive group shot, but not your traditional group shot. I threw out the idea to shoot actors and their "characters" from directly overhead on a theater floor, as if they were action figures laid out and organized. Two seconds after I uttered the idea, I realized I had no clue how I would pull it all off.

Tethering And Tape - The Importance Of Investing In Prevention

I always tether. Whether it's for a client or fashion editorial, the CamRanger has played a very important role in capturing rock solid images. But, before the wonderful technology of wireless tethering came into the picture, I always tethered to a workstation. However, that came with the annoyance of a long tether cable dangling off your camera. I always felt the sense of being trapped or held back from moving freely, I was always concerned and it was always a distraction.

When The Social Media Game Changes, Change Your Social Media Game

About four years ago - or about a month or so after I picked up a camera and decided I was a photographer - I thought it would be in my best interest to start up a Facebook Fan Page (as they were called back then). I assumed that because a few friends were liking the random collection of photos that I was posting to my personal Facebook page, strangers - and eventually clients - would find my Fan Page, like it, and then money and fame would come rolling in.

How I Overcame My Fear of Using Strobes

Every photographer, at some point in their career, will have an internal debate to accept or decline a job because they may feel insecure about having the right skill sets or gear to complete the job. Personally, I have found myself accepting certain jobs and a few hours later, I wonder if I made a mistake in accepting the job since I may muck up a huge opportunity. A few days ago, I was offered a job that, at first, I did not think I could execute. Luckily though, I talked myself down the ledge and remembered I was in fact prepared for it.

Bringing Pan Am Back To Life: Photographing And Lighting The First Class Cabin of a 747

I’m a bit of a dreamer. I’m also a huge aviation geek, and I often catch myself browsing the web at 2am looking up articles on aviation and aviation history. So when I found Anthony Toth and learned more about his life’s work, I knew that I had my next personal photography project in mind. As I'm mostly an architectural photographer, I got bored of waiting around for an airline to hire me to photograph their next ad campaign, so I decided to hire myself into my dream gig.

Not All Heroes Wear Capes: A Series Worth Viewing

Brandon Cawood, from Dalton GA, has taken appreciating first responders to the next level. What began as a personal project to photograph local EMS personnel, soon blew up and went viral. Cawood captures priceless moments in the daily lives of firefighters, police and other public safety personnel. He has a movie poster style and pulls it off in a flawless manner.

Capturing The Catwalk: The Ultimate Guide To Photographing Runway

Zoom, focus, spray and pray. That seems to be the M.O. of many photographers who shoot runway. I admit, I was one of those photographers. The one who scours through thousands of images at the end of the night, wishing they had shot more strategically. And, after two hours of culling, flagging three images per look, they’d be lucky if only one was tack sharp. After many shows, I’d criticize my every move and would long for a time machine to do it all over again.

Pixels.com Lets Photographers Set Their Own Prices for Digital Image Licenses

Yes, you did read the title correctly, Pixels.com has launched a new image licensing marketplace, and you're in control. Pixels.com is an online image licensing marketplace that enables artists and photographers to self-manage their images, prices and licenses. Take a look at how Pixels.com is structured, works, and proves to be a major game-changer for our entire industry.

How to Light Clothing Like a Product Photographer

A while ago I wrote an article summarizing some of the key tools which are required when shooting apparel for commercial clients. That article served it's purpose to demonstrate the vast number of supporting tools we use on a daily basis, but the magic really happens when we roll out the lights. Today I would like to show you some of the considerations you need to take when lighting clothing for your clients.

Color Grade Like A Pro – The Secret To Cinematic Imagery

Getting it right in camera is one of the most important steps to achieving a great photograph, but color grading is what can really take your work to entirely new level. It has taken me nearly 2 years to find the right process and perfect combination to obtain the right look. And, over the course of my time writing for Fstoppers, I've been asked dozens of times about the coloring and process behind my imagery. Well, I've finally broken it all down in one quick tutorial.

Lighting A Lighthouse With A Strobe Attached To A Drone

As a photographer, I'm always looking to capture something in a unique way. This is the craziest landscape photoshoot I have ever done. By taping a tiny Nikon Flash to my DJI Phantom II Drone, I was able to fly my remote helicopter up the side of a lighthouse and light the entire thing with flash. Creating this photograph was one of the trickest shoots I've ever done, and this is how I made it happen.

Putting Together A Photoshoot Part I: Moodboard And Concept Development

When we first start out on any sort of endeavor, be it creative or otherwise, we all most likely begin same way: a head full of ideas, but a distinct lack of understanding and experience of how to achieve them. Over time, through the benevolence of others, and many hours of Youtube tutorials, our ability catches up and we reach the place where creativity meets experience

Truth In Advertising? "This Is A Generic Brand Video" Is Equally Parts Scary And Funny

Creative writer Kendra Eash wrote a painfully accurate article for Timothy McSweeney's Internet Tendencies that put into perspective what most brand and corporation videos look and sound like. Taking it to the next level, stock clip site Dissolve realized it was indeed generic, and pulled together their own stock clips cut to Kendra's writing, resulting in a hilarious edit.

Say Yes To Noon Sun - Create Amazing Portraits With One Simple Tool

I've been there, standing in the middle of a field on a hot day with a scorching sun, mulling back and forth on how to capture a quality shot. In the back of my mind, I'm wishing for some cloud cover or an overcast sky to magically move in. A commercial client or art director doesn't care what time it is, they just want the right image. It’s up to you to capture that image with the weather Mother Nature has dealt.

Coke's PSA Pranks Theatergoers With Some Fast Editing

Ok, sure it's advertising but it's creative, entertaining advertising by global ad agency Saarchi & Saatchi and executive creative director Jason Mendes. Imagine going to your favorite local theater, plopping your butt down with your popped corn in one hand and coke in the other. And just as you settle in look up to find that you have become an advertising superstar.

Subject Matters - Kicking Technicalities For Content

I'm guilty. As a commercial and fashion editorial photographer as well as a writer for Fstoppers, I love lighting, bokeh, rigging, and all technicalities involved with cinematography and photography. For many months, content fell second to setup. From my experience, there are three types of photographers: those that confide in instinct and sunlight, those that rely on post processing, and those that excel at artificial lighting and formalities.

7 Simple Principles To Ensure Success On Your Next Shoot

A few months ago, I was involved in a shoot that seemed to do everything right. Managing ever larger shoots, photo or video, is not rocket science but does require planning and thought. Here are some basic pointers of what I saw first hand that we can all apply to increase the chances of successful outcomes on our shoots.

See A $500,000 Platinum Portrait Being Made

Here's a bit of fun Sunday watching: a halftone portrait made with tens of thousands of platinum balls will soon be available by special order from Platinum Sphere Portrait. Personally, I find this more intersting from an engineering point of view rather than a photographic one. And sure, a 58x80cm portrait done in half a million dollars worth of platinum is mind boggling expensive but let's be honest, wouldn't it be cool to have one of your prints immortalized in an lustrous precious metal that will never tarnish or fade?

How to Color Match Strobes to Any Lighting Condition

Knowing the importance of color matching strobes indoors is crucial when combining strobes and ambient lighting. Fixing mismatched lighting temperatures can be extremely difficult in post process. Ian Christmann, a commercial and lifestyle photographer discovered a method which will change your life.

Teaser Tutorial for The Photoshop World Conference and Expo

Matt Kloskowski, Director of education for Kelbyone, provides a taste of what attendees can look forward to at the 2014 Photoshop World Conference and Expo in this exclusive tutorial. This year's Photoshop World Conference and Expo will be held in Atlanta, Georgia between April 8-10th. The conference is a Photoshop-nerd mecca with special events like: parties hosted by Canon, portfolio reviews and tons of other great networking opportunities.