Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

Teaser Tutorial for The Photoshop World Conference and Expo

Matt Kloskowski, Director of education for Kelbyone, provides a taste of what attendees can look forward to at the 2014 Photoshop World Conference and Expo in this exclusive tutorial. This year's Photoshop World Conference and Expo will be held in Atlanta, Georgia between April 8-10th.

Behind the Scenes of Vivida's "Released by Love" Photoshoot

Simeon Quarrie, owner of wedding production company Vivida, is back with another amazing and unique editorial-style pre-wedding photoshoot for one of his couples. In this behind the scenes video he shows just how much planning and work goes into a great quality photoshoot production.

Color, Cinematography, Storytelling and Beauty Combine Wonderfully (Interview) - NSFW

I’ve just watched one of the best fashion shorts I’ve seen in months. It combines gorgeous color, cinematography, camera movement and Hitchcock-styled, film noir sensibility beautifully. Interestingly, after speaking to one of the directors, regardless of budget or what we’re shooting, there are real gems to be gleaned from their experiences. Read on for the full scoop.  

Photographer Takes You Behind the Scenes of Playboy Fashion Shoots (NSFW)

In his first ever published book Behind The Scenes, photographer Patrick Van Dam creates thoughtful juxtapositions out of snapshots taken behind the scenes on playmate photo-shoots. According to Van Dam's website there are "over 150 photos of unexpected, undirected and natural responses; humor, disillusionment, absurdism and vulnerability in an erotic setting." 

Don't Pose, Give Direction

If you are a lifestyle photographer one of your jobs is to make your images look natural- not stiff, not awkward, and definitely not staged. Your audience should see your images as moments that were going to happen regardless of whether or not you were there to capture it. The imagery that Roxy uses in their advertising is a spot-on example of this.

Photography Clients Are Still Willing To Pay A Premium For Unique Work

Last summer we flew Mike Kelley, one of my favorite architecture photographers, to Charleston for 3 weeks to film the 8 hour tutorial How To Photograph Real Estate, Architecture and Interiors . Mike's technique of light painting and compositing is so polished and time consuming that I assumed no Realtor would actually want to pay for it. I was wrong. 

'ICONS': Six Iconic Images Re-Created In One Seamless Shot

Have you ever tried to recreate an iconic image? It could take days of preparations to get anywhere close to the original. The location needs to be perfect, the makeup and wardrobe need to be spot on and the lighting needs to be accurate.

Become A Better Director With These 6 Tips

I recently came upon an exhibit entitled “Faces In The Crowd” by photographer Alex Prager and it really got me thinking. Not about the creativity, the concept, or the message. I wasn’t even thinking about any of the technical aspects that would have gone into creating these images.

Commercial Photography: Recipe For Success

My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia.

Schwartz Wins Most Beautiful Commercial of the Year

I know it's only a week and a half into the new year, but I'm calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards 'Machine Shop,' this video is a pretty spicy set of slow motion explosions. Schwartz calls it a 'Sonic Flavourscape.'  

Our First Shoot With The Canon C100 And Atomos Ninja

The release of the C series of cinema cameras from Canon has garnered a lot of attention of filmmakers as a great alternative to cameras like the RED. After much debate, our studio purchased the camera a few months back and recently flew to Austin to shoot two commercial spots. We couldn't have been happier with the results. 

Lights, Cameras, And Pirates: Behind The Scenes On A Malibu Rum Ad

In this behind the scenes video for Malibu Island Spiced Rum, various members of the video crew share nuggets of useful information about the work that went into the commercial. Multiple locations, a huge pirate ship, and fake food are just the start of what it took. The final, edited ad is at the end of the video. 

Filmmaker Creates Awesome Car Commercial For His Used '96 Nissan Maxima

Orlando-based Filmmaker Luke Aker recently decided to sell his old and (very) used 1996 Nissan Maxima. He knew it won't be easy to find a buyer for the car, so he used his talent and skills and created a video commercial for it. To be honest? It's way better than most car commercials on TV. "Luxury Defined". 

Fstoppers Reviews: Photographing Food E-Book by: Taylor Mathis

One of the biggest niches in commercial photography today is food photography. We've all had the same experience, walk into a small local restaurant and ask to see their menu. The photos look atrocious and you wonder to yourself, "who took these photos?" You know you can probably do a better job, but how much better can you really do?

It's Not All About The Money

Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner! 

How To Build A Tower Of Sandwiches | BTS RGG Photo

It's not every day you can make one big massive sandwich tower and get paid to do it. In this behind the scenes I take you through an average shoot in our Chicago studio. You can see the team of people that come together to a shoot like this happen. 

Fstoppers Real Estate and Architecture Photography Tutorial With Mike Kelley

Each year Patrick and I work on one extremely large project. Two years ago we created The Art Behind The Headshot with Peter Hurley. Last year we finished our 14 hour tutorial on how to become a wedding photographer. In 2013 we teamed up with Mike Kelley to produce what I believe is the best resource available on How To Photograph Real Estate, Architecture, and Interiors.  

Hands Down, This Is The Most Successful Commercial Of 2013

I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance.

FS Original: Mike Kelley Shows the Secrets to Shooting Architectural Images

It's been a while since we've released an Fstoppers original video, so today we want to take you behind the scenes with Mike Kelley. If you've been following Fstoppers then you know he's been a writer with us for a while and is also one of the most talented architectural photographers in the country.

14 Tips For Shooting Your Next Chaotic Event

In my filmmaking career, I’ve had the opportunity to film some pretty unique events. While shooting I often come across other event shooters and realize that we’re a unique breed.

The Importance of Taking It Easy

This is it. By now, You will have been inspired, honed your ideas, found the perfect location and booked your talent. You will have taken that little bit of inspiration and nurtured it into a full fledged shoot. If you are anything like me, you will have tossed out far more ideas than you kept and you will have spent hours upon hours solidifying the few that stuck with you.

Think Different. See Different. Stand Out.

What type of photography do you do? Portraits? Still life? Macro? Aerial? Fine art?  Fashion? Commercial? Advertising and editorial photographer Joseph Ford does many of these – sometimes simultaneously. His latest project of beautiful diptychs proves unequivocally that your creativity and innovation are what will set you apart and win you top tier commercial clients.

The Guide To Pricing Commercial Photography Part 4: License Fees

In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is! 

Low Budget, High Scale - Incredible Action Sequence With BTS

Whether you’re a photographer or you focus on video, this article highlights the high octane visual set piece created by Slaughterhouse Pictures, who successfully combined principles of both stills and motion work to create high impact visual media with zero budget and very limited resources.

Teenage Photographer Discovered by Maroon 5...On Flickr!

Everyone dreams about their big break in photography. We wonder when it will come and if we'll be prepared for it when/if it does. For Rosie Hardy, a teenage photographer in Manchester, England, it came more suddenly than she could ever have imagined. 

The Guide To Pricing Commercial Photography Part 3: What Are You Worth?

What am I worth? This is a question every new photographer ultimately asks himself. If you’ve ever wondered what you should be charging your clients and what the best way to go about it would be, keep on reading. I will go over how to determine your personal creative fee and how to present it to your client in a way that makes sense. 

Grow Your Photography Business With A Little Focus

Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business. 

LG Unveils New Ultra-Stable Chicken Cam

As cell phone companies continue to improve their cameras, users are finding it increasingly easy to take better photos. Aside from resolution and low light capability, most phones now offer some sort of Automatic Image Stabilization.

Using Shot Lists Will Make You a Better Photographer

When I first started shooting, I would spend absolutely no time planning my shots. I would focus tons of time and energy into every other aspect (location, wardrobe, mood, etc) but in some weird turn of events, it must have slipped my mind that the end goal is "The Shot." How that slipped my mind still baffles me.

Optical Art - A Beautiful Seamless Journey Through New York City

New technology really doesn't do much for me, I have to be honest. Until I see it applied in a creative way, at which point everything changes. When you place new tech in the hands of inspired, creative minds to see what they can come up with, it can produce fascinating results.

Helmut Newton Reveals the Secrets Behind His Images (NSFW)

In this fantastic little gem of a video, we are able to glimpse at something very few people have had the opportunity to see - images from Helmut Newton's contact sheets accompanied with the stories that go with them. The clip is taken from the documentary "Contacts, Vol. 1" and is one of my favorite videos on Newton.

"Free"lance: How To Work For Free

Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work.

The Best Way to Store Your Seamless

In my first rickety little studio I called a place to take portraits, I had nowhere but a corner to store my rolls of seamless paper. In my little budget corner I found a million ways to ruin whole rolls, or ruin parts of seamless paper on an hourly basis.

Taking it on the Road: Location Scouting 101

Lately I've been scouting locations for a calendar project I'm working on, and it got me thinking how little content I've come across online on how to go about it. Location scouting isn't really a science, there are a lot of ways to go about it, but there are a few simple tricks and tools to maximizing productivity in your efforts.

 

A Commercial for a Car Commercial: The CLA Project Update

A few weeks ago we featured an interesting project by Casey Neistat: The CLA Project. Casey was hired by Mercedes Benz to create a new, fresh and creative approach to the typical stock car commercials that you've seen on television for the past twenty years. The final commercial for the new Mercedes Benz CLA has finally been released.

Amazing Underwater Imagery Breakdown: Magic Moments

Guest writer Felix Hernandez R. is a commercial photographer based in Cancún, Mexico. He is a very active member of our Fstoppers Facebook group and is well known for his stunning composite work and food photography. In this article he explains how accomplished his amazing series, 'Magic Moments' with the use of compositing and underwater photography.  

 

Photographing The Most Epic Burger You've Never Eaten

Once upon a time at brunch in Santa Monica, I created the biggest, most complex cheeseburger anyone had ever even attempted to ask a chef to make. I basically picked my top 10 things off the menu and asked the chef to put it between ciabatta bread. Then I ate the entire thing.

This LG Commercial Shows How Having a Good Screen Can Make a Difference

As photographers and videographers, we always hate when people look at our work on a crappy-uncalibrated-small screen with bad colors. With their most recent commercial, LG proved how having a great calibrated screen can make a huge difference. With their new 84" ultra high definition TV they made people believe they were actually looking out a window.

5 Things To Consider Before You Go Full Time

Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.

Why Do Photographers Hate Photoshop?

According to what I've been noticing in a lot of the comments posted here on Fstoppers, there seems to be plenty of photographers who absolutely hate Photoshop. So lets have a bit of a discussion.

Fstoppers Interviews Swim and Lifestyle Photographer Joey Wright (Semi-NSFW)

Joey Wright is a swim and lifestyle photographer based in Florida. Despite only picking up a camera a few years ago, Joey is a already regular contributor to SI.com with clients ranging from Callaway Golf, the Atlanta Falcons and the Seminole Hard Rock Hotel & Casino and is recognized as a Wescott Top Pro. He's also really, really likable.