Schwartz Wins Most Beautiful Commercial of the Year

I know it's only a week and a half into the new year, but I'm calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards 'Machine Shop,' this video is a pretty spicy set of slow motion explosions. Schwartz calls it a 'Sonic Flavourscape.'

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli
and coriander were rigged to explode in sync with a lovely piece of piano music. Because it must sync in very slow motion, the music was drastically sped up during filming. Using the timing code of the piece, they were able to program the explosions to match the music within a millisecond.

Watch how they made "The Sound of Taste."

Via Sploid

Posted In: 
Log in or register to post comments

11 Comments

Dave Wallace's picture

So awesome!

Lee Ramsden's picture

Absolutely amazing!
see this is what F-stopers is all about, more content like this and less of the traffic calling done before reviews :0)

Dave Wallace's picture

If more people made content like this, we'd post it all!

What a coincidence! I just happened to see another advert on TV on similar lines. Both these ads are sheer brilliance in terms of execution and play of color.

http://www.youtube.com/watch?v=m_AREWFSwdA

Absolutely beautiful. It somehow struck me as the culinary version of Ocean's Eleven near the end when Claire De Lune's playing at the Bellagio fountains.

Superb job.

I'd love to know the budget for this advert. Fantastic

Vrijnesh Soomaroo's picture

Awesome video...

David Geffin's picture

Pure brilliant genius

who else was up for 'most beautiful commercial'?

Oh well, another one of those "splash paint and explode powder in slow motion" videos, how innovative...I have never seen something like this...