The Challenge: Change Your Story by Changing Your Lens

In this video Canon Australia challenges singer-songwriter Guy Sebastian and Canon Master photographer Graham Monro to change the story of three different scenes simply by changing between lenses. Specifically the macro Canon EF-S 60mm f/2.8 Macro USM Lens, the portrait Canon EF 50mm f/1.4 USM Lens , the landscape Canon EF-S 10-22mm f/3.5-4.5 USM Lens and the sports Canon EF 70-300mm f/4-5.6L IS USM Lens. Obvisouly this is a promo video for Canon lenses but it's interesting to watch none the less.

“At Canon, we believe a story can change depending on the lens you look through, so we invited Guy Sebastian and Canon Master Graham Monro to put our lenses to the test. For the last 75 years, it's been our focus to not only develop the finest optical glass there is but to create the best range of lenses in the world. Canon lenses are created specially for Canon Cameras. They feature leading innovative technology and pioneering optics that offer picture perfect results. So whether you're in a studio, on safari or somewhere in between, go with Canon lenses to tell the stories that are important to you.”
via [iso1200]

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E Port's picture

Canon accidentally pitched a reality TV show where they take the contestants to unknown locations to see who gets the best shots of the day.

Nice concept