I consider myself an advertising connoisseur - both of print and motion. As I continue on my journey as an image-maker, however, it becomes harder and harder for ads to impress me. I'm jaded. But that said, Under Armour is really killing it these days with their highly relable and modern ads.
As a commercial photographer, I specialize in product, food, and architecture. One of the products we've been shooting a lot of lately is jewelry, specifically jewelry for catalog use. In my opinion, jewelry is one of the hardest things to photograph, and many photographers don't know where to start. Whenever we're tasked with photographing shiny, reflective, spherical objects, our studio sounds like a group of sailors on leave with all the profanity flying around (often times strung together to make complete sentences).
The Corcoran Group specializes in the more exclusive brand of real estate. As such, a more exclusive brand of photography makes perfect sense. In her latest ad campaign, Annie Leibovitz shot numerous well-known talent in the fitting nature of their own homes. Dubbed, "Live who you are," the campaign centers around the idea of finding a home that perfectly complements your lifestyle. The spread between Jimmy Buffett and Tyson Chandler doesn't even begin to cover the variety of personalities in the new campaign that highlights some of the best-suited East Coast properities.
For many, it's a coffee table staple to browse and shop with, or simply to gawk at. To several photographers I know, it is eagerly awaiting the latest Victoria's Secret catalog so they can scour the images for inspiration. If you ask most glamour or boudoir focused photographers what they cite the most as their image making inspiration, the Victoria's Secret catalog comes up just as often Playboy, the Sports Illustrated swimsuit issue, and even Sue Bryce. And for good reason; it is generally very well done, and tasteful.
We have been sold on the biggest myth of all time; In order to succeed at anything and have a lustrous career you must spend 4 years in an overinflated educational institution and spend a small fortune, which doesn’t include costly textbooks, supplies and living expenses. All in exchange for a fancy sheet of paper we call a degree… a piece of paper that gives us instant credit and a golden ticket to the gravy train. Right?
How do you achieve long term success? Whether you want to grow a huge photography or video business, or just improve your skills, it would pay to look at the dramatic failures of others rather than just the “success stories”. Why? Because long term success is the result of resilience and determination in the face of constant failure and almost insurmountable odds, and if we understand - and embrace - this philosophy, we can overcome almost anything.
Advertising photographer, historical Fstoppers contributor and good friend of mine Blair Bunting today published a blog detailing exactly how he achieves his iconic images, specifically his popular football portraits. Blair has become known in advertising circles for his excellent use of rim light and kickers, and now you too can get this iconic look.
As one might expect (though perhaps not quite so soon after the H5D-50c announcement), Hasselblad has taken to Instagram to announce the H5D-200c MS, a 200-megapixel, multi-shot variant of the H5D-50c. The camera, which can still produce normal 50-megapixel stills at 6200 x 8272 pixels, also ads 4- and 6-shot capabilities for applications such as fine art reproduction, product photography, and more. At its highest resolution, the 200c MS produces massive and glory-clenching 600MB, 16-bit TIFF files.
Ever since I started diving into studio photography the term “V-Flat” has been a big mystery to me. Google and YouTube have been the quintessential resource for photography knowledge and for whatever reason there isn't much detailed information on how to construct a V-Flat or what purpose they actually serve. It took time to sift through the noise of nonsensical DIY fabrication and even more time to unfold the enigma of this studio essential.
The challenge: 30 images in 5 days for an international tool company. New York based advertising, fashion, and fine art photographer, João Carlos was the man chosen by Lisbon agency Ivity Brand Corp. to accomplish the mission. A Hasselblad Masters winner with clients like Nike, MTV, Avon and Sandisk, it was clear Carlos had the vision and expertise to turn the agency’s mood boards into an incredible campaign for their client.
Kessler Crane recently shared an in-depth behind-the-scenes look at one of filmmaker Joe Simon’s more recent short documentaries – Gerry. The film is about Gerry Beathard, a gunsmith and engraver located in Austin, Texas. The behind-the-scenes look includes a wealth of information that Simon lays out in simple language: everything from pre-production planning, to lighting diagrams, gear used and even the finished film. Regardless of your skill level as a photographer or videographer, you’ll be sure to find inspiration within that can help you better plan your next big project.
One of the members of performance artist YouTube channel RV Wonderspunk is claiming that fast food chain Burger King not only used her photo in an unintended and sexually charged way, but also did so without asking permission or paying for the image. Aside from the fact the photo is allegedly stolen, this is an example of how far from original intent some can take an image.
The largest ring light I've ever seen consists of 27 bulbs and is four feet in diameter. Six months ago, I built it. With so many questions left unanswered, I put together a short film that explains how I built it, why it was built, and why it's the most amazing light I've ever used to date.
Dave Hill and crew have put together a behind the scenes documentary video to showcase their latest collaboration with Fiat for a unique four concept ad in Vanity Fair. Watch as they break down the concepts and show you in detail the amount of work and production that went into each image!