Recent Commercial Articles

Superstar Photographer Erik Almas Explains How to Market Yourself to Big Clients

Erik Almas is one of my all time favorite photographers. His work mixes equal parts clever advertising and personal vision in a way that makes each image intriguing to study. But behind all of his brilliant images is a businessman who works diligently to get his brand in front of art buyers and advertising agencies. Today PRO EDU has released a free section about marketing from Almas' Composite Photography tutorial, and this advice is something every photographer should hear.

10 More Photographers You Should Be Following On Fstoppers

Last week I made a list of 10 of my favorite photographers to follow on Fstoppers and a few people complained that too many of them were "portrait" photographers. I've scoured the community again and today I've created a new list with 10 incredible, additional photographers who shoot much more than your average portrait.

The Monday Retouch - Submit Your Images For Next Week !

Its Monday so as promised here is the completed retouch for last weeks winning submission by Mitchell Flores. For only being the first week of this regular segment we had an great number of submission and it was hard picking, can't wait to see what you guys submit this week. In this post I'll go over some of the steps of the retouching process and talk about the challenges for this particular image. If you would like your image to be selected for next week, post your low-res image in the comments below by Wednesday of this week.

Lighting on a Budget - 2 Speed Lights

Most amateur photographers assume that they need to buy a ton of expensive gear in order to compete or reach the level of most professional photographers. I’m quite guilty of doing the same. As a matter of fact, I spent the first couple of years studying the work of photographers that I admired and I was quickly intimidated by their level of production. I didn’t think that I could possibly afford to invest in the type of equipment they used. It wasn’t uncommon to see these photographers use 3+ studio strobes on set, along with a seemingly endless list of modifiers they had access to. Their level of production just didn’t fit my personal budget at that time.

4 Wildly Fun and Educational Videos to Teach You How to Film Films with Filmmaking

Writer, director, and presenter Ryan Connolly, best known for his internet television shows Film Riot and Film State, has teamed up with CanonUSA to teach us the basics of film production. There is an amazing amount of information compressed into each short video but what's more amazing is how easily digestible and concise it all is. Factor in the entertainment value (I chuckled through every episode) and you will find these slapstick-styled gems beyond fun and educational. Even if you aren't interested in making films you will enjoy these videos and may even change your mind by the end.

Submit Your Image To Get Retouched For Free This Week!

I'm excited to announce a new weekly segment, where you the Fstoppers community can submit your favorite image to be edited and retouched by me, Lance Nicoll. Post an image you recently shot, that hasn't been retouched yet, in the comments below. On Thursday I will retouch it an post the recording of the entire process! If you guys love it, I will continue to do this every week! – And maybe in the future even do it as a Live Retouch with Q&A. The rules are as listed below. Really excited to see everyone's submissions. Submit your image by Wednesday at Midnight to be selected.

Use These Weird Lighting Tricks to Add Motion Blur to Your Photos

Holy butts. Sometimes the fact that I'm an artist and I'm allowed to get weird slips my mind. I don't have a boss, I'm allowed to create what I want, I'm allowed to try new things for the sake of playing, and I'm even allowed to start a blog post by saying "Holy butts." That rocks.

The Story of a Homeless, Working Fashion Model and Photographer

Jane Ridely of the New York Post revealed a compelling story of New Yorker Mark Reay, who for years has worked as a High-Fashion Model while living homeless. The rooftop dweller breaks the stereotype of the dirty, lazy, drunk that we tag along side our homeless community. Reay's roles and his look as that of the sophisticated and affluent. On set and walking through the streets of New York, you wouldn't guess that the well-dressed and well-groomed model may just be headed to sneak off to his rooftop sleeping quarters.

Canon Just Announced a Camera Capable of Shooting Over ISO 4 Million

That is not a typo. Canon's newest camera is its first "multi-function" camera and is capable of something entirely refreshing (and maybe even a bit scary): capable of shooting 1080p at an equivalent of over four million ISO, the ME20F-SH can shoot objects that even the naked eye cannot see (objects lit by less than 0.0005 lux of illumination) in Full HD. While all cameras are somewhat multi-purpose by nature, Canon's "multi-function" designation of this camera speaks to the wide range of uses for which the ME20F-SH can be adapted given such features.

The Debate Over Watermarks in Photography

Controlling your image is a valid quest for any photographer, as we all want to protect our brand. Seeing one’s work altered without permission can be frustrating, as can discovering your work on blogs that are void of any credit. The first response for most photographers is to watermark their images, ensuring that their logo or website graces every image that hits the internet. In today’s landscape, is watermarking your photographs the best way to protect them? Let's review both sides of this debate, and explore the current state of the watermark in photography.

Invaluable Insight into the Business and Art of Product Photography

Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching. From starting up and getting his first clients, to maintaining relationships with those clients and running a business, to establishing a style and making an impression on potential clients, Roslund’s stories and experiences that he shares are a perfect mix of interesting and informational.

GoPro Licensing Allows Agencies to License Premium Content on Its Own Platform

Monday, GoPro unveiled a new licensing service that allows professionals to license content to agencies and brands. GoPro calls the service "a premium content licensing portal for global advertising brands and agencies to license premiere video and images” that “offers high production value content.”

Forever 21 Will Rebuild Any Instagram Image With Spools of Thread For Free

This is a really clever marketing tool using photography. The prototype agency Breakfast has created a super complex billboard made entirely of spools of thread (6,400 to be exact). These bobbins are wrapped with fabric containing 36 colors and can mechanically recreate any image sent to its processor. Right now using the hashtag #f21threadscreen , clothing company Forever 21 will build and display any image on your instagram account in full 60 x 60 pixels live for the whole world to see.

Ranking The Top 5 Fashion Photography Websites

For those of us who admire and look to gain a foothold into the fashion photography industry, finding reliable quality resources can be invaluable. Being a great fashion photographer goes beyond lighting and encompasses understanding the genre, trends, and the ever evolving industry as a whole. In this article we rank the top online resources for fashion photographers. All of these sites can serve as inspiration and show insight for both new and established members of the fashion photography industry.

How to Prepare for the Unexpected at Your next Photoshoot

“Expect the unexpected” is great advice for anyone, especially for a photographer. Making the necessary preparations for a photoshoot is essential to success, but what about matters that are beyond your control? We will review three of the most common obstacles that can potentially derail your next session, and how to best handle them both preemptively and after the fact.

The Value of Being a Published Photographer in the Digital Age

With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age?

Quitting Your Job as an IBM Engineer to Be A Full Time Instagrammer

Many photographers begin their careers out of a hobby or simple interest in the field then eventually go part time as they continue to go to school or work another job in an unrelated field. I myself do this as a designer full time for an ad agency while also putting 40-50 additional hours into freelance photography and social media consulting on top of that. Only select few, such as famed photographer Eelco Roos, aka @Croyable on Instagram, get a chance to quit comfortable day jobs such as as an IBM Engineer to take on Intagramming full time.

Here's What It Takes to Become a Professional Travel Photographer

When I was just eight years old I would flip through the pages of National Geographic and imagine being a photographer in Africa. I was captivated by the faces and places that seemed worlds apart from my typical Middle American hometown. Fast forward years later, and I'm living the dream as a travel photographer working throughout Africa and Europe. If you've ever wanted to travel the world with your camera, here's my advice to help you get started and thrive in professional travel photography.

Set Etiquette for Photography Assistants

Assisting for a photographer or videographer can be a rewarding experience filled with knowledge and new perspectives. An assistant often receives an insider's view into how a photographer runs a production, and gains networking opportunities that may not have been accessible before. However, being an effective assistant requires more than holding light stands or reflectors. Great attention to detail and a humble can-do attitude can ensure your return to set, and solidify your reputation as a reliable assistant. While every photographer varies, we will review some of my tips for proper etiquette for assistants, from a photographer's perspective.

'Releases' Mobile App by Snapwire: Create a Free Model Release Form in 4 Easy Steps

Having only been shooting for a few years, it's taken me a bit longer to understand things like pricing, licensing, and even a simple model release form. Learning about these things early on could have started me on the right track to better habits in the future. Recently the mobile stock image site Snapwire came out with a simple way to solve one of those issues — the model release form — with their own app called Releases. The best part: it's free.

5 Ways to Market Your Photography for Under $50

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.

The Feud Continues: Taylor Swift Gets Called Out by Another Photographer

Here we go again! Another photographer named Joel Goodman has called out Taylor Swift over stipulations in the contract that is handed out to photographers shooting her most recent tour: 1989 World Tour. This time, however, the contract states that the entertainment group known as Firefly Entertainment reserves the right to "destroy the technology" that houses the photographs. This is one step beyond what the previous contract stated.

Photographer Calls Out Taylor Swift Over Hypocritical Rant

While Taylor Swift has continued her tirade against all things music streaming, a concert photographer, Jason Sheldon, has himself written an open letter to her. Jason calls her a hypocrite for her stance on musical artistry, given her stance on the art of photography.

Dramatic Beauty Tutorial Part 5: High Contrast Black & White Conversion

In the final part of the Dramatic Beauty Portrait Tutorial, we will look at how I do my Black and White conversion. This image is a dramatic image so it calls for a punchy and high-contrast black and white conversion. In this tutorial, I will show you how I stack blending modes and adjustment layers to get my image exactly where I want it. You can follow these steps in your own images or use the techniques and customize them for your own use. In the video you will also see how to use layer masks to create targeted adjustments for your high-contrast black and white portraits.

7 Tips for Casting the Right Model for Your Next Shoot

Working with models can be an exciting part of photography, as each model can lend a different look and unique perspective to your vision. Casting a model appropriately for each project is an important part of a photographer’s job, as it speaks to their ability to manage their ideas and make them a reality. Just as a casting director will carefully select the best actors for appropriate roles, the same is true for casting the right model for the right photoshoot. Below we will review some guidelines for making the most out of working with models, in order to produce the best photographs...

Motion & Still Photographer Ivan Agerton’s Beautiful Portraits - And What We Can All Learn From Them

What inspires you to pick up your camera? For Ivan Agerton, it’s people – and for all the talk about convergence between the worlds of stills and motion, Ivan is doing it. His ‘stills from motion’ portraits are both a visually gorgeous treat with their sublime use of slow motion, and thought provoking in the connection with the subject Ivan has captured. Not just creating eye candy, Agerton is a fascinating character and provides a great example of the life we can all construct for ourselves – if you decide to take the plunge and go for it.

8 Common Client Objections and How to Overcome Them

As you build up your clientele, you will undoubtedly encounter a host of requests that can blindside you. Many photographers will learn quickly how being a good salesmen is just as vital to their business as the quality of their photographs. Below I have compiled a list of the most common customer concerns, and how to best overcome them while building value in yourself and in your brand.

Dramatic Beauty Tutorial Part 4: What Is Negative Dodge and Burn

In my opinion, mastering negative dodge and burn is the key to any beauty retouch. There are many steps and many hours that go into a great retouch, but negative dodge and burn is as essential, if not more so, than any of them. The term "negative dodge and burn" is one that I first heard from fellow retoucher Pratik Naik. It was the concept of having a specific process of removing distractions and smoothing tonal transitions through dodge and burn that was responsible for one of the biggest jumps in my own personal retouching game.

The World's First Wireless Flash Trigger for the iPhone Is Here

Vancouver-based company Tric is attempting to be the maker of the first wireless flash trigger exclusively for the iPhone. They are taking their new invention to Kickstarter in hopes that popular demand will help their aspiring iPhone wireless flash trigger dreams come true. As they say in their Kickstarter ad, "Taking professional photos on your iPhone is a challenge. Without a way to properly light your scene, photos turn out looking too dark or unevenly lit." Taking professional photos with your iPhone is indeed quite the challenge, but if you're one of those professional photographers who uses their iPhone for their shoots, this may be for you.

How to Shoot Big Productions on a Low Budget

Dreaming big is never a bad thing for a photographer. The more imaginative your ideas, the easier it is to stand out amongst your peers. Yet there is often a very real, and very high price tag associated with grand productions. Producing personal projects that you’re passionate about is vital for many photographers in the fashion industry. However, it can be frustrating to lack the funds necessary to bring your vision to life for more ambitious projects. Fortunately, there are many options available to photographers to help them bring that production to life, without breaking the bank in the process.