Commercial Photography

Rick Genest (aka Zombie Boy) is nothing if not intense. The 26-year-old Canadian fashion model is tattooed head to toe to look like a decomposing corpse, representing “the art of the rotting cadaver.” Genest, who you may recognize from Lady Gaga’s “Born This Way” video, spent over 6 years and thousands of dollars on his body art project, so who better to star in a commercial for tattoo-cover-up cosmetic company Dermablend?

Who doesn’t love watching the X Games? Those athletes are crazy. Just as captivating, though, is this behind-the-scenes two-part video on The Northface and X Games Baldface commercial. Director Todd Jones pulls out all the stops in this two part BTS documentary, breaking out a Phantom HD Gold, a helicopter, and building one really enormous jump.

It goes without saying that besides the Superbowl commercials, we can pretty much expect the same run of the mill advertisements. Whether it's cartoon bears with toilet paper stuck to their butts, or of babies talking like grown adults, this commercial really blew them all out of the water. Advertising film director, Bruno Aveillan, (along with a crew of about 50 people) spent two years putting together this epic 3.5 minute journey celebrating the 160 year history of luxury jeweler, Cartier. 

Corey Rich was one of the first photographers to demo the new Nikon D4. His extreme athlete documentary "WHY" was one of the best product launch videos I've seen yet. Luckily for all of us, Nikon asked Corey to produce a behind the scenes video on how he and his crew filmed the various athletes for the short film. Watching this BTS video was one of the most inspiring videos I've seen in a good while. Not only am I pumped to have

Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as "soccer meeting BMX meeting Urban Outfitters."

Just about everyone I know is hooked on critically-acclaimed series Breaking Bad. (A high school chemistry teacher with cancer turned meth dealer? How could that not be interesting?) But as TV still photographer Ursula Coyote will tell you, shooting

It's crazy to compare todays advertising campaign's to those of 30 years ago. They are becoming more involved, creative and technically advanced than we could have ever imagined. In this video, Photographer Tim Macpherson takes us behind the scenes on the new campaign for the fabric company 'Sunbrella' which was shot and filmed in South Carolina! While this video lacks technical information, it is still really awesome to see how much planning and time it took just to film and shoot one simple scene. 

Marcus Nilsson thinks outside the box. A former chef, Nilsson stumbled into food photography and ended up being one of the photographers who shaped our contemporary approach to cuisine.

Today, Pocket Wizard rolled out the newest in their line of wireless flash triggering devices: the long-awaited update to the industry standard Pocket Wizard Plus II, the Pocket Wizard Plus III. We at Fstoppers have been playing with them for awhile, and we're here to give you all the details, including an exclusive video look at the new Pocket Wizard Plus III.

Shooting the guy who’s shooting another guy who is acting like he is shooting an athlete. Should we go one level deeper? Canon Explorer of Light Tyler Stableford was featured by Canon in a commercial called “The Craftsman” for their EOS Digital products. Director Sng Tong Beng puts Tyler in an interesting role reversal for this project.

When photographers think about their dream shoot, it usually has more to do with Angelina Jolie and a Ferrari than painstakingly positioning a piece of cooked cauliflower.

At a recent TED Talk, conceptual photographer Erik Johansson broke down his approach and method into a bite-size chat. While many photographers consider their work finished as soon as they hit the shutter button, apply contrast, and upload to Flickr, Erik decides to take it further (quite a bit further, in fact).

As a music lover myself, the Grammys is one of the few awards shows I sit down to watch year after year. This something interesting happened I had never seen before; a commercial featuring Willie Nelson singing Coldplay's The Scientist actually outshined the live performance from Coldplay moments before. Twitter was ablaze with comments about "that cute Chipotle" commercial.

We've featured Yuri Arcurs, the worlds most successful micro stock photographer, many times here on Fstoppers. In a time when people complain that the value of photography has gone the way of the buffalo, Yuri has created an empire on images that cost less than $1.

In this video, Photographer Tyler Oxendine takes us behind the scenes on his shoot for the 2012 D1 Combine Class. In the first lighting setup, he's using two Alienbee B800's with a PLM Umbrella and a yellow gel attached. In the second setup, Tyler dropped down to using just one of the Alienbee B800's with a PLM Umbrella.

I recently had a chance to sit down with Pulitzer Prize winning celebrity photographer Brian Smith, who’s work has appeared in LIFE, Sports Illustrated, Communication Arts, Time, GQ, Forbes and ESPN The Magazine, just to name a few.

Have you ever wondered what printer ink would look like exploding in slow motion? Wonder no more! This fantastic behind the scenes video from a Canon Pixma commercial shows how the team captured ink explosions using an audio trigger. It certainly helps that they chose to use a camera capable of shooting at a face melting speed of 5400 frames per second.

We are still making our way through all 179 contest entries and posting our favorites as we come to them. I'm a big fan of the BYU Photo Team's shoot below which involved shooting the girls with splashing water. By soaking the gymnasts right before they jump, the team is able to capture the motion of their moves with the water.

The guys over at stillmotion have always got their hands in something new and creative. This time, they teamed with up Shootsac to film a short commercial showing the point of view of their Tote & Shoot bag. To film this, they used the Red Epic with a Zeiss CP2 Lens.

Product photography can get pretty tedious at times, but this shoot for the new Volvo FH 540 is on another level. Photographer Tim Bjorn shows us how to shoot a massive, shiny vehicle all while having an incredible workflow and paying much attention to detail.

The guys over at SLR Lounge created a killer new bag called the "ONE" bag that can be used to hold just about anything you need. A couple weeks back they created a kickstarter project to help raise money to produce the bag and they also created a BTSV that explained how they shot the kickstarter video.

Doesnt matter if you're a pro, semi-pro or a beginner - you can always learn new things. Check out this great trick for all you fashion photographers out there. This might save you some post processing time and more importantly, people wont judge you for retouching the models in your shots.

Do you have secret tricks of your own? share it with us below.

This video is a couple years old now but it's the first time I've seen it. One part Geico caveman, two parts Macgyver, Bryan Peterson shows how easy it can be to create a simple yet eye catching stock photo.

Weetabix Food Company recently produced a new commercial to advertise their Weetabix Chocolate Spoonsize Cereal. The young hiphop dancer in the video is talented, Arizona Snow, and the Teddy Bears - well, they're actually giant life-size costumes. Weetabix brought in professional hiphop dancers to dance inside of the costumes in front of a green screen.

Amy Lynn must really want to win some of the $20,000 in photo gear we are giving away in our Behind the Scenes Contest because the photoshoot idea she came up with is one of the most original ideas we've seen yet! Amy wanted to create a fashion image with a twist.

We are heading into the final stretch for our 2011 Behind The Scenes Contest and someone is about to win a truckload of gear! The latest video that caught my attention was from LA photographer Mike Kelley. Mike has been featured on our site before but in case you missed that post, his portfolio is full of some pretty kick ass commercial images of buildings and outdoor environments.

Okay, I know my title is a bit dramatic but nevertheless I really think this is one of the best videos I've seen this last year for any working professional. Yesterday, Chase Jarvis had Ramit Sethi on his Chase Jarvis Live site, and the conversation was a cornerstone pillar for any working professional photographer.

A few weeks ago, commercial photographer Jay P Morgan showed us how to balance strobe light with ambient light on a large 18 wheeler (which involved closing down a California highway on ramp). In this video Jay is shooting a lifestyle image for Pilot Freight Services which requires him to light a large outdoor areas with studio lighting.

Russell James is perhaps my favorite photographer of all time. His images of sexy women never look cliche, and basically everything about his photographs are brilliant. But few people probably know what steps Russell took in becoming one of the world's most successful photographers.

There are a ton of car photographers out there but very few of them are this good. Lee Howell just sent me his newest portfolio shoot that involved shooting a new Audi R8 GT in a soon to be opened tunnel. Lee got his hands on one of the craziest car rigs I have ever seen and walks us through the basics of his production.

Most people know Joe McNally for his photojournalism or his editorial work. Others know him as the author of some of the best photography books on lighting. But Joe "numnuts" McNally is also one heck of an advertising photographer too. Recently Joe photographed the Anti-Gravity Dancers in an ad campaign for Epson's new R3000 printers.

These days it's not surprising to find out that most of what you see in a movie or commercial is completely green screened or created with CGI. So I was pleasantly shocked when I saw the behind the scenes video for the outdoor clothing company Quechua's latest advertisement.

Yesterday we got an interesting email from our friend Pye Jirsa over at SLRLounge.com. Pye recently helped film a video campaign for a friend's Kickstarter product launch called One and he decided to film a quick behind the scenes video on how he lit and filmed the different scenes. Pye is a big DIY guy and many of the lights he used on this production can be found for super cheap.

Now this is clever. Victorinox makes a few fragrances and wanted to create an interactive video that shows just how fresh their perfume makes you feel. So they sent a crew up to Cauma Lake in Flims/Laax, Switzerland to film a 360 degree video UNDERWATER! To capture 360 video footage they used the new Yellowbird camera which works a lot like the Google streetview car.

I am shocked that I've never seen this amazing commercial before. I actually overlooked it a few times because I thought it was fake. It wasn't until I saw this BTSV that I found out that this really did happen. The camera had to endure temperatures down to 90 degrees below 0 and a massive fall once the balloon finally popped.

We just received a very interesting contest entry from Viet Q. Mac, a recent graduate from the University of California, Santa Cruz. His buddy from Film Matters contacted him about an upcoming video production involving the 311RS and a couple Red Epics. Viet decided that this would be the perfect opportunity to create something for our BTS Contest.

Some of my favorite behind the scenes videos we've featured on Fstoppers are of Matthew Jordan Smith. He speaks well and always articulates his lighting and setups in a way that both amateurs and pros can understand.

In this Slanted Lens lesson Jay shows you how to create background motion by moving the camera and subject together on something with wheels. This image was shot at a warehouse for one of Jay's clients. Jay was trying to think of something a little different when putting the camera on the fork lift idea came out.

For any of you DSLR video shooters out there, you might not know why you may need some of the equipment you often see on some of the larger rigs found on major studio sets. Well the guys over at Cinevate show you exactly why you might need one of those tools called a mattebox.

Some of our readers might have met up with Monte Isom at last month's Fstoppers NYC Meetup. His videos have been fan favorites on the site and this week he is sharing another one of his commercial shoots. In this behind the scenes video, Monte shows you how he photographed his latest Molson Export Ale ad campaign featuring hockey players as they slide in towards the camera.

As we have said many times before, we are huge fans of the crew at StillMotion for their wedding work. In this video, the team steps outside of their standard job to shoot for Shedd Aquarium. They decided to film most of the project on the new Red Epic so that they could shoot at variable frame rates up to 300fps.

If you were approached by a big client and asked to only shoot with one light, would you freak out or would you make the most of the situation? In Nike's latest basketball commercial Basketball Never Stops, they only used one single hard light to tell the story how the game and fans go on even after the court lights turn off.

Joel Grimes is a commercial advertising photographer who is most known for his composite portraits. In his recent interview with [Framed], Joel discusses how he got started with his career, how he uses 16bit HDR images in his workflow, does a full photoshoot, and even shows off his musical talents. The video is long so take your time watching it because he gives a lot of useful tips. I'm trying to persuade Sean Armenta to create an Fstoppers Post Production Tutorial on this type of composite editing so if you have questions leave them in the comments below.

This striking image (pun intended) was shot by Blair Bunting for a Deadliest Catch ad for Discovery Channel. Curious to know how he did it? Well, luckily for us, his assistant Paul Morton filmed the whole thing, and Mike Maez was kind enough to edit it down into a digestible and inspiring video.

I was just sent a fantastic video by architectural photographer Scott Hargis. In the video Scott talks about framing a shot, something that I struggle with at every interior shoot I've ever had. It's very temping to shoot ultra wide so that you can see more of the room but as Scott points out, when you do you also loose the feeling of that room.

Jay P Morgan is a commercial photographer out of California who has a history of creating some of the best most educational behind the scenes videos out on the internet (click here to watch tons of them). In this video Jay explains how you can shoot athletes in a studio environment and composite them into any scene easily and effectively.

The amount of effort that went into Sony's 3D commercial Two Worlds is pretty unbelievable. I've watched this video twice now and still don't know if I know what I'm seeing. The creative team filmed the actors at 2500 FPS which required more than half a million watts of lighting and some of the largest fabric grids I've ever seen.

Now this isn't your normal behind the scenes video. The guys over at Jess3, a creative agency, were asked by ESPN to create a video that explains how the Nielsen television rating system works.