Recent Commercial Articles

Stop Motion Video Created With 2335 Prints

Stop motion videos are becoming increasingly more popular as digital cameras and software make them easier to create. Dave Wallace decided to make things quite a bit harder when he shot 2335 images, had them printed out, and then shot them a second time in picture frames on the wall. It took hours of work but the finished product is well worth the time. Check it out in the full post.
Twilight And Brokeback Mountain Photographer Kimberley French Talks Movie Photography

Hey everyone! I'm Reese and I'm excited to be a part of the Fstoppers team. My segment, The FS Spotlight, is a new weekly Q&A session with professional photographers at the absolute top of their field. The interviews are going to touch on everything from from how they reached rock star status to their shooting style to what cameras they shoot with as well as their advice to all aspiring photographers. Click the full post to read my interview with movie photographer Kimberley French! As a writer/photographer myself, I want to hear how photographers got to where they are and how they get these amazing shots; but more importantly I want to know what YOU want to hear from them as well. What’s your interest? Surfing? Combat photography? Food? Retouching? If you could score a 5 minute Q&A with any photographer in the world, who would that be? Let me know!
Annie Leibovitz Photographs Profoto Founder Conny Dufgran

Everyone knows Annie Leibovitz is one of the most, if not THE most, well known photographer in the world. Her images evoke a strong sense of story, drama, and beauty. It's not surprising why so many advertising agencies choose Annie to take their clients' portraits. In this video Annie Leibovitz puts Profoto co-founder Conny Dufgran in front of his own lights for a series of environmental portraits. Like most of Annie's behind the scenes videos, you really have to pay attention to the details because she isn't going to spell it all out for you. The first time I watched this video I noticed how much feathering she does with her medium octaboxes, how she controls fill light with large black cards, and even a little on how she directs her subjects. I also like the magic arm trick she uses to get her softlighter closer to her subject...I might have to steal that one. If you have any tips you have taken from Leibovitz share them in the comments.
Utah Salt Flats:  Photographing Capoeira With Natural Light And Strobe

Last time we featured a video from Mike Tittel, he was showcasing his edgy lighting look on some female tennis players. This time he has taken his photography team to the salt flats of Utah to photography the Brazilian sport Capoeira. For this shoot, Mike pulls out a few Profoto 7Bs with 2x3' gridded softboxes for many of the shots. However it's his natural lit shots that really grabbed my attention which he lit using the very helpful 4x6 California Sunbounce to fill his subjects. After the video, head over to Mike Tittel's Website to check out more of his work and click on the full post to read how Mike lit these shots in his own words.
Catching Up With Concert Photographer David Bergman

This time last year Lee and I were profiling concert photographer David Bergman as he was shooting a series of Bon Jovi concerts in their New Jersey hometown. A lot has happened since then with David, and he is now currently traveling the world and seeing some pretty amazing venues. Mark Wallace recently caught up with the rockstar photographer and asked him some specific questions about both his photography and his concert website TourPhotographer.com. If you follow David on facebook, be prepared to be blown away and extremely jealous of his news feed - he's always up to something interesting.
Behind The Scenes: Throwing Lenovo Laptops Out Of Airplanes

Laptop makers Lenovo have released a new series of laptops that they claim can startup in less than 10 seconds. The new ThinkPad T420s and IdeaPad Y570 are using a new technology called Rapidboot which they claim makes their computers boot up faster than any other computer on the market. Lenovo teamed up with the ad agency McKinney to prove just how fast their Windows 7 computers can start. The idea was to throw a laptop out of a plane at 12,500 feet and see if it could trigger the parachute after loading Windows. Check out the behind the scenes video below and then head over to the full post to watch the final commercial. I'd love to see Apple run a marketing campaign like this!
LeBron James Photographed For GQ Magazine

Recently LeBron James was photographed for GQ Magazine. The video below is really just a promotion for that magazine but if you keep a sharp eye, there is some really good information to be learned. The lighting for most of the shots appears to be pretty simple; a single light above the camera. The size of the light changes from shot to shot from a huge parabolic reflector to a simple bare bulb held by an assistant.
Jay P. Morgan Photographs Darren McMullen Trashing A Hotel Room

In Jay P Morgan's newest video he is shooting MTV's Darren McMullen. The concept is simple; create a hotel room set and photograph Darren as he destroys every inch of it. As we have come to expect, Jay P. gives us an inside look at his lighting diagram.
An Athlete's POV Requires A DSLR Mounted To Their Heads

The guys over at Stillmotion video have come up with a rather interesting way to film point of view video. Instead of mounting something small like a GoPro to a helmet, Stillmotion decided to use a Canon T2i. The camera was upside down directly in front of several football players' eyes as they trained in the 2011 NFL combine. Everything was made from common parts you can find at Home Depot or Lowes and the results are pretty interesting. After you watch the behind the scenes video below, head on over to the NFL Network to check out the final promo piece.
How To Create Your Own Breakaway Candy Glass

Have you ever wondered how to make your own breakaway glass? It's surprisingly simple and in the video below Jay P Morgan walks us through the process step by step. Jay is also currently giving away 2 bottles from Alfonso's to one of his Twitter followers so make sure you are in the running!
Sitex Computers:  The Photoshop Of the 80s

Every now and then it's fun to go back in time to see how photographers approached photoshoots requiring a large amount of production. Back in 1988 Brian King was on the cutting edge of digital photography with his use of Sitex imaging computers. Well before the advent of Photoshop, Brian was able to piece together multiple images by scanning negatives and turning them into primitive digital media. By today's standards, the final product is pretty comical but this is what the first results of 'digital photography' looked like in the advertising world. I have to say, if a single photograph took this much effort and planning today I would probably have given up on commercial photography a long time ago.
Multiple Ways To Use A Reflector To Light Your Subject

A few weeks ago we posted a video by SLR Lounge that we called "The New iPhone Fashion Shoot." In that video a reflector was used to light a model and the results were fantastic. In the video below Pye takes us through a few of the ways that you can use a reflector to get similar results.
BTS Of Nike Chosen Campaign: Extreme Sports At Night

I just ran across an incredible ad by Nike called "Nike Chosen." The concept was to grab the best surfers, snowboarders, skaters, motocross, and BMX riders and film them doing their thing at night. The BTS footage (that can be found in the full post) is not as informative as I would like but if you pay attention to the details, there is a lot to be learned. The lighting, especially for the surfing session, is really amazing and although you may not ever do a shoot of this size, the same techniques could be used for your still photography at night.
Watch EA Sports Shoot The Madden 2012 Cover Live In Time Square

Here's a clever idea... EA decided to make the cover shoot for Madden 2012 a promotion in itself. How did they do it? Well they created a studio in the center of Time Square in NY and allowed thousands of people to watch the photoshoot take place live, and in person.
An Inside Look At Car Photography Post Production

Have you ever seen a car ad in a magazine and wondered "how did they do that?" The car itself seems to be glowing and the location is always perfect. I've always known that tons of photoshop is involved by I didn't know if the car was actually shot in that location or if it was shot in the studio and dropped into the scene in post. In the case below, the car was shot on location and lit with a very simple rig (umbrella on a stick). The magic happens in Photoshop afterwards.
How To Get Studio Quality Lighting On A Moving Subject

Travis Tank needed to shoot a portrait of a bicyclist riding down the road. The average person would probably shoot this with natural light but Travis wanted to light his subject with a large, off camera light source. For this to happen Travis mounted Profoto lights to a vehicle. The video seems to have been shot on a cell phone but this video is still very informative.
BTS Of VW's Black Beetle Commercial

When I saw this commercial I assumed that it was all CGI. Surprisingly, most of the footage was shot on film and then the bugs were added later. I have absolutely no understanding of motion graphics but I still enjoy watching how it was done.
One Foxy Advertising Campaign

Over the weekend, one of our readers sent us this amazing behind the scenes video for the bicycle saddle manufacturer Brooks England. The basic concept for the photoshoot was a couple saving a fox from a bunch of hunting hounds while out in the British countryside. Photographer Frank Herholdt and his team had to balance two models, a tamed fox, four hounds, forest smoke, well placed studio strobes, and the natural elements to pull of this classic looking image. This is such a great example of taking your photography to the next level by pushing your concept and focusing on production value rather than just lighting a simple subject correctly. If any of our readers have any opinions on one of these saddles specifically, let us know on our Twitter because I'm in need of a new bike seat myself!
Scarlett Johansson Behind The Scenes With Mango

For the last three years or so, Scarlett Johansson has been the face behind the acclaimed Spanish clothing company Mango. In their latest Spring/Summer 2011 campaign, set in the Goldstein Residence in Beverly Hills, photographer superstar Mario Sorrenti builds his images exclusively with natural light and reflectors. It's hard to imagine a wet haired Johansson ever not looking incredible, so it should not come as a surprise that Mario and company produced some stunning images. Hopefully these photographs will encourage a lot of photographers to step away from the strobes every now and then...

How To Create A Pure White Background For Video Or Stills

Everyone claims that they know how to shoot subjects on pure white but many of them still struggle with the background light washing out their subject. In the video below, Olivia Speranza shows us how she created the look for a video but the same techniques apply to flash as well. The key is to light the background as evenly as possible and expose it so that it is just barely pure white. If your background is a few stops past pure white, the light will begin to eat into your subject.
360 Degree Camera Drives The World's Most Dangerous Road

Last year we showed you some of the first footage of a new 360 camera made by Yellowbird. Well now Mitsubishi is using that technology in their campaign Test Drive The World's Most Dangerous Road. The Yungas Road is found in South America connecting the Bolivian cities of La Paz and Coroico. Apparently this path, which is only wide enough for one car in places, is responsible for 300 average deaths a year. Below is a little teaser on how they made the campaign for the 2011 Outlander and Outlander Sport. Click the link above to view the 360 degree footage throughout the entire 40 kilometer test drive and the full post for a truly horrifying first person experience on the death path.
Breakfast Interrupted: Smashing Food In Super Slow Mo

Bruton Stroube Studios sets up a beautiful breakfast only to throw it into the air and film it in super slow motion. It's obvious that a lot of planning went into such a simple concept but it was worth all of the effort. Check out the full post to see the finished video.
Jonathan Mannion Talks Hip Hop Photography

We have featured the work of Jonathan Mannion previously on Fstoppers but he has so many great videos that I figured we'd share his work again. Mannion has shot everyone in the rap scene including Eminem, Lil Wayne, Jay Z, DMX, and Ice Cube. Often borrowing from his mentor Richard Avedon, Jonathan's work can be edgy and provocative but also clean and iconic. In this video Jonathan showcases a lot of his work featured in the Milk Gallery exhibition he did last year. It's pretty interesting to hear Jonathan talk about trying to remain creative with his work while at the same time knowing the specific image the record labels want for their musicians' brand.
The Best Photography Tips From The Best Photographers

Below is a fantastic video filled with random bits of priceless knowledge from 5 acclaimed photographers. Albert Maysles, Sylvia Plachy, Andrew Moore, Timothy Greenfield Sanders and Gregory Crewdson casually answer questions for Ovation TV about all aspects of the business.
The Making Of Time Magazine's 100 Most Influential People

Each year Time Magazine picks the 100 most influential people in the world to feature in their magazine. Take a small look at what photographer Martin Schoeller had to go through to get a few of the shots. via PetaPixel
The Life And Career Of Photographer Albert Watson

RETV, a new video based website started by Resource Magazine recently filmed a quick interview with Albert Watson. During the interview Watson talks about his humble beginnings and walks us through a few of his famous shoots. Watson claims that many photographers get into the field simply because they enjoy the technical aspects of the gear. He also says that these are the same people the continue to ask him the same "stupid question" when he shows his work; "What camera was this shot on?"
More Videos Of Pro Photogs Shooting With Cheap Gear

Yes, it has been done to death but everyone loves to see it so we will keep posting it. Digital Rev TV has been doing a series called the "Cheap Camera Challenge" and so far they have created 3 videos with 3 different photographers shooting on 3 different cheap cameras. Check out the full post to see all 3 videos.
A New iPhone Fashion Shoot To Silence The Haters

I released The iPhone Fashion Shoot back in July of 2010 thinking that it would be a fun way to prove a simple point (that people can create compelling images with any camera). I never thought 1, that the video would become so huge and 2, that 50% of everyone who saw it would totally miss the point. Half of the comments made on my video are about my expensive studio lights, professional model, professional hair, makeup, and retouching. People still didn't want to admit that they were capable of taking great shots on whatever gear they had. Still to this day I get emails all the time where people suggest that I do another iPhone Fashion Shoot outside with natural light and without a professional model but I was never interested. I really don't want to become known as the "iPhone photographer" and these videos are a lot of work to produce. Well I just got an email from Pye at SLR Lounge and he did all of the work for me! Pye takes a normal girl outside and uses 2 reflectors to create stunning images... It does not get any more simple than this... The point has now officially been made. No more excuses people.
Add Special Effect And Costumes To Your Photos

This video gives a quick look at Jay P. Morgan's latest advertising campaign for Pedia-Sure. The video isn't quite as informative as Jay's average BTSV but there is still a lot to learn from it. I was really impressed by the size of the campaign and then range of images that were taken.
Annie Leibovitz: Life Through a Lens

Annie Leibovitz: Life Through a Lens traces the arc of Annie's photographic life, her aspirations to artistry and the trajectory of her career. The film depicts the various phases that shaped her life including childhood, the tumultuous sixties, her transition from Rolling Stone to Vanity Fair magazine and later her most significant personal relationships including motherhood. Check out the full post for the rest of the documentary.
Behind The Scenes With Fashion Photographer Mario Testino

Most guys are drawn to fashion photography for the over the top concepts and beautiful women. The issue is that most of these men will never truly gain an interest for fashion and sadly, shooting a pretty girl isn't really "fashion photography" at all. Mario Testino is to many, the top fashion photographer in the world. Testino rarely allows cameras to roll while he shoots but in these three videos we can get a glimpse of what a true fashion photographer is. Check out the full post for the other two videos.
How To Photograph/Film A First Descent

Many photographers claim that they will never shoot a wedding because there is too much pressure. If you miss some of the key moments, you will never get another chance. I agree with this to an extent but at least weddings have hundreds of "moments" over the course of a day. If I miss a couple, it's usually not a big deal. A first descent is another story though. In the video below, Lucas Gilman shows us all of the work that goes into capturing just 5-10 seconds. When it comes to something like this, there is absolutely no room for error.
A Million Tshirts And One Photo Studio

Full time photographers aren't the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business. What's unique about the products shots on the Threadless website is that they aren't the typical white studio shots or stock images of models wearing generic shirts. Instead, many of the shirts are actually photographed at the in-house studio or on location around the office. It's pretty amazing to see how photography is being used in businesses like Threadless considering so many other sites have stuck with the traditional boring photos. After the video, check out some of their most popular shirts here.
Robots Have Taken Over The Desert

Douglas Sonders has been one of the most featured photographers on Fstoppers because he not only has great photoshoots but he also makes great BTS videos. Recently he headed out to Nelson, Nevada (a requirement of any photographer traveling to Vegas) to shoot a few promotional posters for The Showbots' Droidz. In the video, Douglas uses a few White Lighting Strobes with 7" reflectors and does some desaturated edits with Nik Software's Color Efex Pro. Click on the thumbnail image to view the final images.
Full Tutorial On Mastering Studio Light

We have featured many of Mark Wallace's excellent tutorials with Adorama TV, and it is apparent from the comments that everyone appreciates his simple and thorough explanations. Recently Mark released a full length DVD that covers a wide range of topics for all levels of photographers. There must be over 15 different lighting setups, and he covers everything from portraits, headshots, fashion, and glamour to camera gear, light modifiers, and the properties of light. We always feature quality videos for free on Fstoppers, but we also realize a lot of work can go into these extensive DVD tutorials. If you've enjoyed the tutorials Mark has given for free, take some time to check out his Studio Lighting Essentials DVD. If you prefer a more hands on approach, Mark has several Studio Lighting 101 classes which we hope to check out ourselves next time we are in Phoenix, AZ.
Bring The Studio To Your Client

Sometimes it's a pain to bring a client to your studio, or maybe you don't even own a studio. In these situations you must figure out a way to bring the studio to the client. Diana Deaver shows us a quick glimpse of her last shoot that involved bringing a paper background and a single large parabolic reflector into a clothing store.
A Glimpse Of Shooting Commercial Ads With Hot Lights

I was a little on the fence whether this video was good enough for the front page of Fstoppers or not. Although there is no technical information in this video, I think the final photos by Thomas Vassort are outstanding and should inspire us all to raise the bar on our commercial style shoots. I really love the aviation vibe Daniel Hechter went with on their Spring 2011 clothing campaign. It appears most if not all of these images were shot using natural light along with hot lights or HMIs which is probably a lighting style few of us have used. It also appears these were all shot on a regular old Canon DSLR (somewhat rare for campaigns like this). Check out the final photos in the full post.
Lakai Blows Up Skateboarders To Sell Shoes

You may remember a post that we did months back of Lakai shooting a video with skateboarder jumping over huge flames... Well I believe this video is actually older but I like it more. This time the shoe company used explosives to ramp up the excitment and I love it! Usually we post the BTS on the front page but the finished product is so cool I'd rather you watch it first; then you can hit the full post to see all of the "mistakes" that actually made it into the finished product.
Hasselblad Goes To The Ocean

After our half disastrous sailing trip in the Charleston Harbor today, it's only fitting to feature this really inspirational video on sailboat photography. Tim Wallace is an amazing auto and commercial photographer but today he is taking his Hasselblad out on the water. Shooting large boats like this with just natural light is always a challenge but Tim makes it look like a walk in the park. Equipped with helicopters, chase boats, models, and expensive cameras most people probably can't afford, Tim creates some spectacular images in Project Genevieve. I love this shoot because it's both commercial and editorial in nature and features spectacular shots of the sailboat as well as some lifestyle images with models that aren't hard on the eyes. Be sure to check out Tim's full portfolio especially if you like automotive photography.
Cat Footwear Produces A Slow-Mo Matrix Style Commercial

Director Paul Clements produced a pretty amazing commercial for Cat Footwear. By using a single high frame rate video camera and a large array of DSLRs he produced something that I am having trouble describing with words. You'll just have to watch it for yourself. Check out the BTS below and the finished product in the full post.
The Black Keys Behind The Scenes

One of my favorite bands recently is The Black Keys (ironically, I like most bands with the world Black in them). They have really exploded in popularity with the release of their current album Brothers, and the latest video to come from that album is Howlin' For You. In a nutshell, this video is ridiculously badass; I've never seen a music video completely bury the music under a fake trailer before! The Black Keys are pretty good about making BTSVs, and in this one Chris Marrs Piliero explains the concept behind probably his best video to date. There's not a lot of technical talk in this clip but the overall concept and great directing make it worth watching. Pick up at least one Black Keys record if you think about it and check out the final music video in the full post.
EA Sports NCAA Football 12 Cover Shoot

EA Sports has been allowing fans to vote for the cover of their newest installment in the college football series NCAA Football 12. For the contest, they filmed four short behind the scenes videos from each player's photoshoot which can all be found in the full post. The photoshoots consist of two primary setups: hall of fame style portraits and on the field action shots. Each portrait was created with a gridded beauty dish and a hard background light while the action shots were lit with a huge octabank, some stripboxes, and a bunch of white v-flats acting as both gobos and reflectors. I'm not sure that the final images are online yet since the contest just wrapped up, but you can see a lot of them on photographer Tim Mantoani's site. My vote goes to Mark Ingram; roll tide roll!
Having A Model Release Might Still Get You A Lawsuit

One of the first things you learn as a photographer is to get a proper model release when considering to sell your work commercially. However, simply having a model release still might not prevent you from litigation. A law firm recently published an ad looking to represent firefighters who were affected by the federal James Zadroga Act. The advertising agency used by the law firm photoshopped a stock image of Robert Keiley who was modeling as a firefighter. They then created a scene where it appeared as if he had been at Ground Zero on 9/11. The argument is how much can a stock image be altered before it becomes false advertising (the ad did clearly state that the image was a depiction of a 9/11 firefighter)? In this Fox News story, two attorneys give two different sides of the argument. I think the law might fall in favor of the law firm who hired the ad agency; what do you guys think?
Baseball Portraits With 400 Pounds Of Plexiglass

Robert Seale is a high end sports portrait photographer who was recently commissioned by Sports Illustrated to photograph Evan Longoria of the Tampa Bay Rays. His attempt to create something unique and a bit off-kilter involved using a huge 8'x5' piece of Plexiglas that was 1.25 inches thick and 400 pounds. He then set the huge piece of Plexi on a 5 foot tall frame of scaffolding. Using a couple of Profoto Pro-7B strobes and a unique 'below the player' angle, Robert was able to create this photograph for the magazine. The concept and image are fantastic but unfortunately the BTS video is just a timelapse. If you have a hard time imagining what is going on in this video, head over to Rob Galbraith's post for a traditional write up.
Megan Fox In Underwear, Armani Underwear

I was going to post a video showing Rafael Nadal's latest Armani underwear shoot but figured Megan Fox might be a little easier on the eyes. Now you are probably thinking that any photoshoot with Megan Fox wearing little to nothing would probably produce strong images from any photographer and you'd be right. But what I found interesting was the way photographers Mert and Marcus used hotlights and large scrims to light the entire set creating a natural light feel. You can see the setup around :35 seconds. Not everyone has access to large HMI lights but it's still an interesting way to shoot and could probably be reproduced firing strobes into white walls in a room. Click the full post to see the final video and you can see the photos here.
Vanessa Williams In Her Natural State

If you've ever been hired to photograph an environmental portrait or a lifestyle image, most of the time your client is expecting a very natural looking image. Using too much flash will kill the mood and remove any sense of a natural environment. Matthew Jordan is no stranger around here, and we love his videos because he articulates his intentions well and tells why he does the setups he does. In this short and to the point video, Matthew talks about how he photographed a natural lifestyle portrait of Vanessa Williams with her daughter. Knowing how to pull off an image like this is an important tool to have in your bag of tricks and is a big money maker in the editorial and lifestyle market.
How To Play Tennis On The Wings Of A Flying Plane

Novak Djokovic is currently ranked alongside the top tennis pros in the world. Only a crazy person would put his life and talent in jeopardy...but that is exactly what Head Tennis Racquets have done for their Untek IG Speed MP racquet commercial. The full commercial is really awesome with mysterious briefcases, seductive women, vintage prop planes, and music straight out of a Tarantino film. As far as I can tell there are no special effects here just lots of conjones by Novak and his tennis trainer.
Behind The Sound: Black Swan

As creative professionals, we always take extra care to notice the details in our work and to make sure that everything we do is as perfect as possible. In the video world, sound engineering and production can actually make a huge difference in the overall success of the visual elements on the screen. If you enjoyed seeing how Oscar winning editors produced the sound of Inception a few months ago, you are going to enjoy listening to Craig Henighan as he explains some of the effects used in the blockbuster hit Black Swan.
Space Shuttle Program Turns 30, Takes An Epic Picture

This month NASA's space shuttle program turned 30. To commemorate the occasion they decided to take a single image that included every single employee standing together in the shape of a shuttle.
Jonathan Mannion Is Hip Hop's Photographer

I'm a pretty big fan of Hip Hop music and I have seen every one of the pictures in these two videos. What I didn't know was that they were all taken by a single person. Jonathan Mannion is extremely talented but he also seemed to be around in exactly the right time to shoot the faces of this growing genre of music. Check out the full post for the second video.