Commercial Photography

Now this isn't your normal behind the scenes video. The guys over at Jess3, a creative agency, were asked by ESPN to create a video that explains how the Nielsen television rating system works.

Chase Jarvis has become one of the most inspiring figures for both amateur and professional photographers alike. His successful career as an advertisement photographer has only been eclipsed by his overall entrepreneurship. Recently Chase sat down for an interview with Tamara Lackey to explain his self proclaimed "10 year overnight success".

Videographer Jeff Newton is most well known for his work shooting war zones. When he wasn't being shot at Jeff decided to take up climbing as a hobby and through that heard of free climber Alex Honnold. After meeting Alex, Jeff was hired to film one of his giant free climbs.

Ryan Enn Hughes just submited his entry for our BTSV contest and it is quite impressive. Ryan teamed up with The Big Freeze and set up 48 D700 cameras in a circle and then fired them all at once as dancers did their thing.

A couple months back Patrick and I flew up to Chicago to film a BTS of a Gatorade commercial featuring Chaz Ortiz. We have still not completed our BTSV but someone just sent me ANOTHER Gatorade commercial shot at the very same school featuring Chaz Ortiz that has a killer BTSV. The video below was shot in one single take and it will blow your mind.

This video was featured on the Fstoppers Forum and it had me laughing from the beginning. Luckily there is also a behind the scenes video that explains how in the world they created all of this "HD Porn".

What could be more fun than drifting a MINI Coupé around Rio, Brasil during Carnival? Director Paulo Martins takes you behind the scenes in the latest MINI commercial from the Another Day, Another Adventure campaign. Instead of filming the commercial during the annual Carnival in February, Paulo recreated the festival months later so he could drive the car directly into the parade.

Taking your creativity to the next level can make all the difference between typical photographs and artistic photographs. Orb Outerwear just released their new Fall 2011 fashion designs and they included a fun behind the scenes video to go along with it. So many photographers already have a pretty solid understanding of lighting to produce great photos.

I'm sure many of you have heard the saying "overcast skies make for amazing photos". While it's true that soft overcast light is usually more flattering on people's faces, it can also make your photos super boring and even gloomy. So what can you do with your bag of tricks to spice up a photo session during cold, rainy, or overcast days?

A big part of what makes commercial photography so interesting is it often requires photographers to incorporate the latest graphic trends into their work. In other words, in order to cut the mustard in commercial photography, you not only have to be at the top of your game but you also have to produce something eye catching in a market full of interesting media.

Telstra, an Australian wireless carrier, recently produced an ad for the Motorola Zoom tablet. Instead of creating everything with computers in post, the team created most of the moving sets by hand. The question then becomes; was their effort worth it? Can consumers even tell that much of this is real or does the average person consider everything to be fake these days?

In this weeks episode of The Slanted Lens, Jay P. Morgan shows us how to light and photograph a glass bottle. This video is also about superimposing products into real scenes so that the product looks it's best. Tutorials like this are priceless for anyone who is interested in product photography. Glass can be extremely tricky but Jay makes things super simple for us.

The team over at [Framed] has created another great BTSV, this time with underwater fashion photographer Mallory Morrison. Mallory, a dancer for 23 years, uses her history in the field to help direct her models under the water. I've attempted underwater photography like this before, and it is so much harder than it looks. Check out the video below to see a master at work.

Photographer Scott Bourke gives us a complete overview of how he took a fantastic product shot of a few bottles of beer. Scott uses a single flash and 4 reflectors to create a very professional looking image that any photographer (no matter how little gear they have) is capable of creating.

Stop motion videos are becoming increasingly more popular as digital cameras and software make them easier to create. Dave Wallace decided to make things quite a bit harder when he shot 2335 images, had them printed out, and then shot them a second time in picture frames on the wall. It took hours of work but the finished product is well worth the time. Check it out below.

Kimberley French has the job you didn’t even know you wanted: she’s a still photographer working on movie sets.   French has not only shot stills and behind the scenes on such renowned movies as Oscar award-winning film Brokeback Mountain, The Assassination of Jesse James, Shooter, and Halloween Resurrection, but French even claims the poster images for

Everyone knows Annie Leibovitz is one of the most, if not THE most, well known photographer in the world. Her images evoke a strong sense of story, drama, and beauty. It's not surprising why so many advertising agencies choose Annie to take their clients' portraits.

Last time we featured a video from Mike Tittel, he was showcasing his edgy lighting look on some female tennis players. This time he has taken his photography team to the salt flats of Utah to photography the Brazilian sport Capoeira. For this shoot, Mike pulls out a few Profoto 7Bs with 2x3' gridded softboxes for many of the shots.

This time last year Lee and I were profiling concert photographer David Bergman as he was shooting a series of Bon Jovi concerts in their New Jersey hometown. A lot has happened since then with David, and he is now currently traveling the world and seeing some pretty amazing venues.

Laptop makers Lenovo have released a new series of laptops that they claim can startup in less than 10 seconds. The new ThinkPad T420s and IdeaPad Y570 are using a new technology called Rapidboot which they claim makes their computers boot up faster than any other computer on the market. Lenovo teamed up with the ad agency McKinney to prove just how fast their Windows 7 computers can start.

Recently LeBron James was photographed for GQ Magazine. The video below is really just a promotion for that magazine but if you keep a sharp eye, there is some really good information to be learned. The lighting for most of the shots appears to be pretty simple; a single light above the camera.

In Jay P Morgan's newest video he is shooting MTV's Darren McMullen. The concept is simple; create a hotel room set and photograph Darren as he destroys every inch of it. As we have come to expect, Jay P. gives us an inside look at his lighting diagram.

The guys over at Stillmotion video have come up with a rather interesting way to film point of view video. Instead of mounting something small like a GoPro to a helmet, Stillmotion decided to use a Canon T2i. The camera was upside down directly in front of several football players' eyes as they trained in the 2011 NFL combine.

Have you ever wondered how to make your own breakaway glass? It's surprisingly simple and in the video below Jay P Morgan walks us through the process step by step. Jay is also currently giving away 2 bottles from Alfonso's to one of his Twitter followers so make sure you are in the running!

Every now and then it's fun to go back in time to see how photographers approached photoshoots requiring a large amount of production. Back in 1988 Brian King was on the cutting edge of digital photography with his use of Sitex imaging computers.

A few weeks ago we posted a video by SLR Lounge that we called "The New iPhone Fashion Shoot." In that video a reflector was used to light a model and the results were fantastic. In the video below Pye takes us through a few of the ways that you can use a reflector to get similar results.

I just ran across an incredible ad by Nike called "Nike Chosen." The concept was to grab the best surfers, snowboarders, skaters, motocross, and BMX riders and film them doing their thing at night. The BTS footage is not as informative as I would like but if you pay attention to the details, there is a lot to be learned.

Here's a clever idea... EA decided to make the cover shoot for Madden 2012 a promotion in itself. How did they do it? Well they created a studio in the center of Time Square in NY and allowed thousands of people to watch the photoshoot take place live, and in person.

Have you ever seen a car ad in a magazine and wondered "how did they do that?" The car itself seems to be glowing and the location is always perfect. I've always known that tons of photoshop is involved by I didn't know if the car was actually shot in that location or if it was shot in the studio and dropped into the scene in post.

Travis Tank needed to shoot a portrait of a bicyclist riding down the road. The average person would probably shoot this with natural light but Travis wanted to light his subject with a large, off camera light source. For this to happen Travis mounted Profoto lights to a vehicle. The video seems to have been shot on a cell phone but this video is still very informative.

When I saw this commercial I assumed that it was all CGI. Surprisingly, most of the footage was shot on film and then the bugs were added later. I have absolutely no understanding of motion graphics but I still enjoy watching how it was done.

Over the weekend, one of our readers sent us this amazing behind the scenes video for the bicycle saddle manufacturer Brooks England. The basic concept for the photoshoot was a couple saving a fox from a bunch of hunting hounds while out in the British countryside.

For the last three years or so, Scarlett Johansson has been the face behind the acclaimed Spanish clothing company Mango. In their latest Spring/Summer 2011 campaign, set in the Goldstein Residence in Beverly Hills, photographer superstar Mario Sorrenti builds his images exclusively with natural light and reflectors.

Everyone claims that they know how to shoot subjects on pure white but many of them still struggle with the background light washing out their subject. In the video below, Olivia Speranza shows us how she created the look for a video but the same techniques apply to flash as well. The key is to light the background as evenly as possible and expose it so that it is just barely pure white.

Last year we showed you some of the first footage of a new 360 camera made by Yellowbird. Well now Mitsubishi is using that technology in their campaign Test Drive The World's Most Dangerous Road. The Yungas Road is found in South America connecting the Bolivian cities of La Paz and Coroico.

Bruton Stroube Studios sets up a beautiful breakfast only to throw it into the air and film it in super slow motion. It's obvious that a lot of planning went into such a simple concept but it was worth all of the effort. Check out the BTS first and then the finished product below that.

We have featured the work of Jonathan Mannion previously on Fstoppers but he has so many great videos that I figured we'd share his work again. Mannion has shot everyone in the rap scene including Eminem, Lil Wayne, Jay Z, DMX, and Ice Cube. Often borrowing from his mentor Richard Avedon, Jonathan's work can be edgy and provocative but also clean and iconic.

Below is a fantastic video filled with random bits of priceless knowledge from 5 acclaimed photographers. Albert Maysles, Sylvia Plachy, Andrew Moore, Timothy Greenfield Sanders and Gregory Crewdson casually answer questions for Ovation TV about all aspects of the business.

Each year Time Magazine picks the 100 most influential people in the world to feature in their magazine. Take a small look at what photographer Martin Schoeller had to go through to get a few of the shots.

via PetaPixel

RETV, a new video based website started by Resource Magazine recently filmed a quick interview with Albert Watson. During the interview Watson talks about his humble beginnings and walks us through a few of his famous shoots. Watson claims that many photographers get into the field simply because they enjoy the technical aspects of the gear.

Yes, it has been done to death but everyone loves to see it so we will keep posting it. Digital Rev TV has been doing a series called the "Cheap Camera Challenge" and so far they have created 3 videos with 3 different photographers shooting on 3 different cheap cameras.

Here is an example of the complete opposite; amateur photographer with a pro camera.

I released The iPhone Fashion Shoot back in July of 2010 thinking that it would be a fun way to prove a simple point (that people can create compelling images with any camera). I never thought 1, that the video would become so huge and 2, that 50% of everyone who saw it would totally miss the point.

This video gives a quick look at Jay P. Morgan's latest advertising campaign for Pedia-Sure. The video isn't quite as informative as Jay's average BTSV but there is still a lot to learn from it. I was really impressed by the size of the campaign and then range of images that were taken.

Annie Leibovitz: Life Through a Lens traces the arc of Annie's photographic life, her aspirations to artistry and the trajectory of her career. The film depicts the various phases that shaped her life including childhood, the tumultuous sixties, her transition from Rolling Stone to Vanity Fair magazine and later her most significant personal relationships including motherhood.

Most guys are drawn to fashion photography for the over the top concepts and beautiful women. The issue is that most of these men will never truly gain an interest for fashion and sadly, shooting a pretty girl isn't really "fashion photography" at all.

Many photographers claim that they will never shoot a wedding because there is too much pressure. If you miss some of the key moments, you will never get another chance. I agree with this to an extent but at least weddings have hundreds of "moments" over the course of a day. If I miss a couple, it's usually not a big deal.

Full time photographers aren't the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business.

Douglas Sonders has been one of the most featured photographers on Fstoppers because he not only has great photoshoots but he also makes great BTS videos. Recently he headed out to Nelson, Nevada (a requirement of any photographer traveling to Vegas) to shoot a few promotional posters for The Showbots' Droidz.

We have featured many of Mark Wallace's excellent tutorials with Adorama TV, and it is apparent from the comments that everyone appreciates his simple and thorough explanations. Recently Mark released a full length DVD that covers a wide range of topics for all levels of photographers.

Sometimes it's a pain to bring a client to your studio, or maybe you don't even own a studio. In these situations you must figure out a way to bring the studio to the client. Diana Deaver shows us a quick glimpse of her last shoot that involved bringing a paper background and a single large parabolic reflector into a clothing store.