Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

Matthew McConaughy Directs Country Star Jamey Johnson's Video

A few months ago I got a call from one of country star Jamey Johnson's managers asking me to take some photographs of him while he was passing through South Carolina. Since Jamey was born in my hometown of Enterprise Alabama I was pretty excited to work with the real deal country artist (not a pop country bone in this guy for sure). Long story short our schedules weren't able to work.

The Ultimate Arm Shoots M.I.A.'s Born Free

Love it or find it overly offensive, rapper M.I.A.'s music video Born Free created a big stir on the internet last year when it was released. I personally thought it was a pretty good video considering what most artists release these days. Regardless of your view of the video, the cinematography is really awesome.

On Set With The Cast Of House

If you've ever seen one of those movie or tv show posters then you probably already know that they are usually huge composites of every actor. But that doesn't always mean that the different characters are simply shot against a white background.

Jeff Johnson Takes Some Amazing Travel Photos

Jeff Johnson is a very talented lifestyle and advertising photographer based out of California. He is probably best known for his adventurous images as the staff photographer for Patagonia. He has also worked with Best Buy, Macy's, Target, and General Mills. So when he sits down with Marc Silber to talk about how he produces great travel photos you better take notes.

How To Shoot Models On A Tarmac

One of our reader's emailed me this fun concept photoshoot by photographer Levy Moroshan and I thought I'd share it with everyone this new year's weekend. The styling for this is pretty straightforward: fashion evening gowns with retro style airplanes. Most of the images are lit with just two Photek Softlighters and both the out of camera shots are shown along with the final photoshop edits.

One Part BTS Video, Three Parts Victoria's Secret

The holiday season is almost behind us and if you've spent any time watching college football tv then you've probably seen the new holiday Victoria's Secret commercials. The creative team at VS always makes some of the most high intensity commercials year in and year out.

Fstoppers Nikon Pocket Wizard FlexTT5, MiniTT1, And AC3 Review

Patrick and I have been in contact with LPA Design (the company that makes Pocket Wizards) for a few months now and we were excited to hear that they would be sending us a few beta units of the unreleased Nikon FlexTT5, MiniTT1, and AC3 units. Our website is not about reviewing gear but we did want to push these units.

Did These Guys Just Rip Off The iPhone Fashion Shoot?

Now I am not going to jump to any conclusions. Maybe these guys and gals had a VERY similar idea, and not one of them had seen the iPhone Fashion Shoot (which has been seen by about a million photographers so far). And even though this video is filmed in the exact same way and has all of the exact same information, MAYBE it is just a coincidence.

Origami, 3D Cameras, and 600 Photos Later...

One trend you will find happening in the advertising world is the merging of video and photography in a way that creates something no one has seen before. When it came time to start creating the next ad for Toshiba's new laptops and 3D TVs the team decided to create something completely original.

Jeremy Cowart Explains Photography To Chase Jarvis

After starting off as a graphic designer, Jeremy Cowart stepped onto the photography scene with a sink or swim mentality. I love the series Chase Jarvis is doing over at Creative Live with real photographers, and this one with Jeremy is top notch.

30 Years of BAD Photography

Bruce Dale is a veteran commercial and advertising photographer who has also taken some amazing nature and photo journalistic images over the years too. He's worked for National Geographic as well as the White House and companies like Nikon, Southwest Airlines, Caterpillar, and Acura.

Behind the Shot: Gun Slingers and Super Models

Do you guys remember that show The Shot that was on VH1 maybe 3 years ago? If you do then you probably remember 1st runner up Dean Zulich. Dean has released a great behind the scenes video that outlines everything involved with two of his shot setups. The results are great, and I think this video has something for both the beginner photographer and the experienced photographer.

How To Create The 2.5D Effect AKA Animated Photos

We have all seen it before, you may have just not known what it was called. I think the first time I saw this was years ago in a Gatorade commercial and it really stood out to me. Today, 2.5D animations or "animated photos" are starting to pop up all over the place.

Proof That Hand Models Are Insane

Does anyone remember the Domino's Pizza "cheese puller" video that we posted a few months back? Well I remember commenting about that lady because she seemed a little crazy. Well she did seem crazy until I saw this interview with Ellen Sirot. We all take our job seriously... but com'on...

The Creation Of The 2011 Pirelli Calendar NSFW

Pirelli is constantly pushing the envelope with their sexy Calendars. This year, mega fashion designer/photographer Karl Lagerfeld was in charge of shooting this Greek Goddess themed photoshoot. Karl seems to shoot most of the shots with 1 single bare bulb flash and his images are stunning. Once again this video is NSFW and does have lots of nudity. View with caution.

Jay P Morgan Explains A Three Light Setup

Jay P. Morgan is a commercial and advertising photographer based out in Los Angeles, California. We have featured his work before and this time Jay is using a three light setup to make some portraits of a jazz player. If you are still uncomfortable with your lighting skills, Jay does a really good job explaining exactly what each light does and why he placed them where he did.

Chris OConnell Strobes Above His Camera's Sync Speed

Our cameras sync at a maximum of 200-250th of a second but in this video Chris OConnell strobes at 1/500th of a second with his Broncolors. How does he do it? Well the new Pocket Wizard TT1 and TT5s are the secret. Instead of trying to explain it all here, watch the second video with more details.

Matthew Jordan Smith Diagrams Lighting Of Tyra Banks

Many of you have probably seen this beautiful portrait of Tyra Banks before. In this video Matthew Jordan Smith takes us through the details of his lighting and gives us a reality check on the nature of fashion and beauty photography.

Vincent Laforet Plays DP For TV Commercial

Most people know Vincent Laforet as the guy that got his hands on the 5DM2 before it was released to shoot that amazing promo video. Well he is a full time photographer but in the video below he got to be the DP for a Famous Footwear commercial. The final product is stunning.

Andreas Sjodin: How To Pull The Most Out Of Your Models

Andreas Sjodin is a commercial and catalog photographer who has basically shot for everyone under the sun. Right after you watch this video you need to head over to his website and check out his amazing portfolio! I've said this so many times I hope you guys aren't sick of hearing me say this: Great and interesting photographs are almost never about technical lighting.

How To Shoot A Commercial With Cinevate's Pegasus

Yes, this is an ad for Cinevate's Pegasus Carbon but this is worth watching. If you are into video, this ad gives some fantastic information about getting moving shots. The Pegasus isn't cheap at $900 but it is one of the best sliders money can buy for a DSLR.

Cinevate's Pegasus Carbon, DSLR Camera Slider from Cinevate on Vimeo.

Walking on Water: The Newest Extreme Sport

This video was released earlier this year but I really loved watching it so I figured you would too. It's a pretty clever way to advertise a product like waterproof shoes and would have make for an excellent commercial concept for an advertising ad. Click the full post to view a BTS video about this crazy new sport called Liquid Mountaineering.

Gregory Heisler Lights a Time Magazine Cover

When I first saw Gregory Heisler, I thought he was a college professor not a professional photographer. I guess in reality he is both since this is one of the most indepth BTS videos I've seen explaining how to construct lighting that doesn't call too much attention to itself.

Cinevate Does Some Drifting

I'm starting to realize how many of our readers enjoy the mix of sports cars, photography, and behind the scenes so this one is for you. I'm really not sure what is going on here but what happens at the very end is pretty remarkable! I wish the audio was a little cleaner but I'm sure if you are into drifting fast cars you probably can't hear anyways!

Dave Black: Shooting Motorcross with 8 Speedlights

Dave Black is a professional photographer who shoots some of the most stylized sports images I have ever seen.  In this BTS video, Dave is pairing up 8 SB900 flashes with two Radio Popper PX triggers on two Lightware Foursquare brackets.  Why does he use such a crazy setup when shooting motorcross?  Often times with fast action sports you need to shoot with quick shutter speeds b

Melissa Rodwell Shoots Harper's Bazaar Cover

Melissa Rodwell is back with Fashion Photography Blog shooting a Harper's Bazaar Cover. I'll let the video and pictures speak for themselves but I do have to say that I am huge fan of this simple single hard light. Easy setup, great results!

Update: Woops, I just realized that Strobist posted yesterday. Just wanted to give David credit as well.

For All the Drifting Fans: The Audi R8 V10 Commercial

From reading the posts over at the Fstoppers Forum, I've found that a lot of our readers enjoy taking photographs at motorsport drifting events. So if you enjoy fast cars and adrenaline you are going to love the commercial Audi created for their new 2010 R8 V10 sports car.

Batelco Creates One Heck of an Ad

Fstoppers reader Marcin from Poland sent me an email with one of the coolest BTS videos I've seen in a while. If you were like me, you might not have heard of Batelco before. Batelco is a major telecommunications company based out of Bahrain.

Photography Changes, Lighting Doesn't

Have you ever seen "How To" photography videos from the 80's and 90's? Most of these videos are so cheesy that it's hard to take anything of value away from them. In the video below Dean Collins teaches a workshop on the properties of light and instead of focusing on current trends, he sticks to the fundamentals. This video was shot in 91 but it is still completely relevant today.

How To Light A Land Rover By Tim Wallace

I just ran across this quick BTS of a Land Rover photoshoot. The video itself isn't that impressive but the photography sure is. It's really interesting to see how Tim Wallace determined his lighting. First he focused on the ambient light for the background and then after he had that locked in he added 3 strobes to fill in the car but keep the sky dark.

Alexia Sinclair Shoots Macbeth

This video was just sent over to us by a reader and I am so glad it was because I am now a huge fan of Alexia Sinclair. In this video Sinclair was hired to shoot the campaign imagery for the New Zealand Opera's performance of "Macbeth". The production value of the shoot alone is amazing and her retouching is amazing to watch as well.

How They Made "Zon Criatividade"

When I see videos like the one below on TV I usually pay no attention. My initial thought is that some guy on a computer made it. It isn't until I see the BTS that I really appreciate what goes into these creative works of art.

Zon "Criatividade" from Nuno Rocha on Vimeo.

Douglas Sonders Shoots In A Sunflower Field

Douglas Sonders just sent over this really quick BTS of a photoshoot he just did in a field of sunflowers. I think he does a great job of lighting his model and balancing the harsh sunlight with the strobes. Check out more about this shoot here.

Sunflowers & The Model Photoshoot from Douglas Sonders on Vimeo.

Jesse Rosten Uses iPad Studio Lighting

Jesse Rosten got his hands on $4500 worth of iPads and decided to do a photoshoot with them. You may be thinking that this is totally pointless and for stills I might have to agree that this is overkill but a single iPad could be used to add softlight to extremely low lit scenes; something a small strobe could never do.

The 2011 Subaru WRX STI Commercial

It's to easy to do things in post these days. If you can think it, someone can do it on a computer. To stand out, we are beginning to see a trend in TV commercials where directors do it "the old fashion way". So far on Fstoppers we have posted BTSVs for Old Spice, Lexus, Nissan, and Levi's commercials.

Joseph Anthony Baker Photographs Taylor Swift

Some musicians release a new album with a mediocre CD booklet or no booklet at all. But when country star Taylor Swift releases an album she sets out to create photographs that depict her songs in cinematic fashion.

Melissa Rodwell Shoots Fashion For Genlux

FashionPhotographyBlog.com brings us a great BTSV of Melissa Rodwell. Check it out to see what goes into large set design. Correct me I am wrong but she appears be shooting with a Nikon D3X and 85mm 1.4.

Beauty Confessional: 1950'sville

Beauty Confessional is a fashion based blog out of the UK but that doesn't mean that their tough motion photos shouldn't be appreciated world wide! I love what photographer Piers Vernon Kell has done with these images and the editing reminds me of something you'd see in a Hitchcock or Woody Allen opener.

Arev Manoukian Creates Nuit Blanche

One of our forum members recently posted this and I am so glad that he did. Arev Manoukian create "Nuit Blanche" about 9 months ago and I am shocked that I had never seen it. This may very well be my favorite short film of all time. View the incredible finished product below and then the BTS below that.

Nuit Blanche from Spy Films on Vimeo.

How Movie Effects USED To Be Done: HBO Style

Some of you may not remember this but as a very young kid with HBO in the house, I remember always being amazed watching this intro. Now I think movies on HBO just start with the parental ratings and nothing more. So next time you are thinking of making a cool intro for your business in after effects, remember how much harder it actually could be!

Gopro's Make Me Want To Get Extreme!

The newest promo video for the incredible GoPro HD camera has me wanting to get out of the house and do something exciting! We are big supports of what Gopro is doing and can't speak highly enough of these little cameras. If you enjoy adding a unique perspective to your own videos or want a small time lapse camera, you can't go wrong with these...well unless you destroy them :)

Her Morning Elegance: Stop Motion BTS

This music video created by Oren Lavie was a huge viral sensation back in Jan of 2009. I never knew there was a behind the scenes video showing the production of this clever project until fstopper reader Topshot posted this in the fstoppersforum. What's great about these videos is not so much the photography but the overall creativity with just one camera angle.

Stefan Segers Outlines an Ad Campaign

Stefan Segers is a commercial photographer from the Netherlands. Although all of his website is in Dutch, he was nice enough to produce a behind the scenes video in English just for Fstoppers. Stefan explains from start to finish how he created the artistic look for the lastest Pajar campaign.

Transformers 3 Behind The Scenes

Let's get one thing straight; I hate Transformers. I actually thought Transformers 2 was so bad that I walked out on the movie and since my friend actually wanted to continue watching it (and he had the car) I walked home 3 miles in the middle of the night... That's a true story.

Benjamin Von Wong's Uses Flour On His Shoots

Benjamin Von Wong is a part time photographer but his concepts and images are definitely top notch. He was smart enough to film a behind the scenes video for his photoshoot with designer Andy Nguyen and the results are very interesting. You can read more about the ins and outs of this shoot from the model's perspective here and some of the final photos on Von Wong's Flickr page.

How To Choose And Direct A Model

Here is a great video created by Yuri Arcurs dealing with stock/commercial photography. He makes a great point when he says that a model may be very beautiful but if they don't look nice and approachable then they won't sell. Check out his quick video to learn a few other fantastic tips about directing your model as well.

How They Broadcast MLB Into Your Home

Tom Guilmette is a professional camera operator for broadcast sports and definitely one of our favorite guys to feature here on Fstoppers (search his name for some other posts on him). So with all the excitement that Major League Baseball brings this time of year I thought it would be appropriate to give you a backstage peek at how guys like Tom work to bring the game into your home.

Mirage Boardshorts' Bullet Time Ad

FS reader Luke Avery just sent this video over to us and it's a great one. Check out all the work that goes into creating this 1 minute ad. The second video is the finished product.

Dentsu London Makes Paint Dance With Sound Waves

Remember Dentsu London? They were the guys that did the iPad video that we posted a few days ago. Well they just released their new project and I am blown away. These guys were hired by Canon to create a commercial for their Pixma printers. They decided to shoot splashing ink in ultra slomo.

Robert Hernandez Shoots Fire Up Close

Robert Hernandez created this video just for all of you FS readers out there. Robert's shoot isn't really that complicated from a photography stand point but I sure wouldn't call it easy. Robert is shooting images inside rooms purposely caught on fire for fire department training. The room reaches over 200 degrees while Robert attempts to get the shot and protect his gear.