Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

iPads, Light Painting, And A Lot Of Calculations

I remember when I was first playing around with my first SLR camera and someone explained to me the concept of painting with light over the course of a long exposure. Well the guys over at Dentsu London have decided to make light painting extremely complex by creating a sort of stop motion animation with ipads displaying different shapes.

How To Light Glass

Lighting products can be extremely tricky. Especially if that product happens to be reflective. Check out this video from LearnMyShot.com and see how they choose to light 7 wine bottles. The video itself isn't a large production but there is a boat load of good info to be learned.

Andreas Yannelos Destroys A Guitar To Get The Shot

Andreas Yannelos just threw his new video up on our forum and I thought it deserved a little time on our front page. Enjoy a quick look at his last photoshoot and then head over to his site and try to figure out Swedish.

Jay P. Morgan Brings The Outdoors Inside

Jay P. Morgan sent me this quick video tutorial he created a few weeks ago and I just remembered to post it. It actually works out well because Jay just let me know that he is doing a Photo/Video Seminar in Universal Studios back lot. If you happen to be California around November 6th I highly suggest checking it out. Check out the second video to learn more about the upcoming seminar.

John Lund Shoots Imaginative Stock Photography

We have all seen standard stock photography before and most of the time its not so good. John Lund shoot stock, but it is unlike anything else you have seen before. Check out his quick interview below.

Brother Makes A Stop Motion Ad

TV commercials are a big business these days. As the production budgets grow, the creativity grows as well. Check out all of the work that went into this new Brother Printers ad. I tried to find the full commercial but I couldn't. If you happen to find it please post it in the comments below.

David Jackson Creates a Creepy Circus

David Jackson is a commercial photographer based out of Appleton, Wisconsin and this week he has released a personal project entitled "Circus". Dave puts a lot of effort into not only every detail of this shoot but also in explaining why it is important to shoot for yourself and not just for clients.

The Lexus IS Makes Music

Last time we ran a behind the scenes video on music we got a great response. So today I thought I'd share a video emailed to us in the same vein. In the commercial world, the biggest challenge is finding something unique that no one has seen before or at least something that will stick into the viewers mind.

Nissan Has A New Electric Car; And Polar Bears Love It.

Nissan has a new commercial out that is pretty clever. Whether you believe in global warming or not you probably still lust after a car that uses less gas and doesn't require half a Benjamin at the gas pump. The idea Nissan had for their new car the Leaf was to follow a polar bear around as he travels across the US trying to track down the owner of the new electric car.

Fstoppers Original: David Bergman Photographs Bon Jovi

Back when Fstoppers was still pretty much just an idea, I contacted a few photographers I respected and asked if they would be interested in sharing their knowledge and images to an audience of photographers online. One of the photographers I reached out to was David Bergman.

Jay P Morgan Shoots 50's Style

I just got off the phone with Jay P Morgan, a big production photographer out of California. Jay shoots usually entail big concepts and bigger set designs but in this video he keeps it relatively simple. Check out Jay's lighting scheme for this 50's style shoot.

Chase Jarvis Sits Down With Jasmine Star

Chase Jarvis has started a really cool idea called Creative Live in which he gives back helpful information to other creative individuals. In this video Chase sits down with Jasmine Star who is one of the top wedding photographers in the business. I first came across Jasmine through David Jay and instantly fell in love with her.

Skateboards + Fire = LAKAIROMANIA

I just stumbled upon this amazing skateboard video moments ago. As I was watching it I thought, "man I wish I could put this on FS but I'm sure there isn't any BTS". I was pleasantly surprised to find that the second half of the video is all BTS footage. Enjoy!

"LAKAIROMANIA" from Marc Ritzema on Vimeo.

Chase Jarvis Shoots Womens PGA (A While Ago)

What does a guy have to do to find a high quality, informative BTSV around here? Apparently I have to start looking at videos that were released years ago.

Here is a quick BTS Chase made over 2 years ago. We haven't ever posted it but if you have seen it, don't get mad at us; good BTSVs are hard to come by these days.

Underworld Evolution CGI

If you have ever watched an action movie or fantasy movie, you have probably heard people taking about how anything can be done with CGI. But how many times have you stopped to consider what was actually real and what was computer graphics?

Amazing Green Screen CGI From John Adams

I am a huge fan of the technology behind movie special effects. Here is a quick look behind the scenes of the movie John Adams. It's amazing what is possible these days.

Back In Black: Visa Black Card

You may not be one of the 1% of Americans who owns a Visa Black card but that does not mean you cannot enjoy their marketing. This video was sent in by Grant Lankford and features Curt Morgan and his team at Brain Farm as they work on the current ad campaign for the Visa Black Card.

How To Photograph A Movie Theater By Rich Legg

Rich Legg is a successful stock photographer, and he goes all out in this video as he tries to make the prefect stock photo of a movie theater audience. If you haven't checked out stock photography, I highly encourage you to sign up and test your skills. Nothing proves whether your photography is marketable or not like putting it up on a site like shutterstock or istockphoto.

Leibovitz Shoots Sean Connery For Louis Vuitton

Annie Leibovitz is perhaps the most well known photographer in the world and her work always stands out from the crowded world of photography. While her Louis Vuitton campaign with Sean Connery is a few years old now, there is still a lot of great information to be gained from the beach shoot.

How To Shoot Splash Photography

Here is a very simple but totally informative video about splash photography. I cannot figure out who this photographer is, if you happen to know please post it in the comments below.

Contest Entry: Burning Steel Wool

Dave, Jono, and Braden are some fun lads from Australia who like to sling around burning metal during their photoshoots. Luckily for our readers they decided to participate in the behind the scenes video contest and show everyone how they too can get this wild effect. Check out this interesting video and feel free to leave comments for the guys below!

Contest Entry: Andrew Roshka's "Out At Sea"

Andrew Roshka doesn't like to shoot the average portrait. Instead Andrew begins with an idea and a drawing. He then brings this concept to life no matter how complicated that may be. Check out this great BTSV on his very in depth shoot.

fstoppers.com bts Andrew Roshka - high res from Andrew Roshka on Vimeo.

Freddie Wong Sky Dives Out Of His House

I was just introduced to Freddie's youtube channel and I am blown away. Freddie and his friends keep creating fantastic videos with some impressive homemade CGI and then they explain how they did it. Watch this BTS below and the finished product in the full post.

Monument Valley Timelapse With Philip Bloom

Philip Bloom is an amazing British DP, Director, and Film Maker who also works hard to bring us some neat gadget to use out in the field when filming DSLR video. When I saw this timelapse video of Monument Valley out in Utah, I knew this BTS video/audio would appeal to our landscape photographers who are often stuck watching fashion and commercial videos.

Contest Entry: Sans Talbot's Spitfire

As Lee has posted earlier, this week we are going to continue to feature some of our favorite BTS videos from the FS Contest. Austin, TX based photographer Sans Talbot really raised the bar on the contest when he filmed the shooting of his visual concept "Spitfire".

Contest Entry: Keith Bradshaw Shoots A Music Video

Some of you may remember Keith Bradshaw and his DIY Steadicam Merlin. Well Keith is at it again with a few DIY techniques and some very creative video ideas. I think Keith's music video and BTS video are probably the most involved video of all of the contest submissions. Even if you are not shooting music videos I think there is something to take away from this video.

Tom Guilmette Shows How Sports Are Done

We were first introduced to Tom Guilmette's work last week when he showed us how to shoot slow motion video at 718 fps. This next video is even better! Tom takes us behind the scenes of a Big East college basketball game. Cox Sports shows us everything that goes into producing a sports program at the event and piping it to your television at home.

Mark Lebryk Turns To Tanning Beds For His Contest Entry

Mark Lebryk decided to try something a bit different for his BTS contest entry and we are glad he did! Mark worked together with his client Ultrasun USA to show what goes into shooting product photos for a website. In a nutshell, Mark takes over 100 photographs of each tanning bed, retouches each one, and then renders them into an interactive 360 degree web presentation.

Contest Entry: Thomas And Grant Shoot A Corvette

The bar has officially been raised. Thomas Woodson and Grant Lankford just submitted an amazing BTSV for the contest. This video has it all; it is fun to watch, it is informative, and it has fantastic final images. The most exciting part to me though is that they did all of this with just 1 strobe and a bed sheet!

Richie Thomassen Shoots The Most Beautiful BTSV Ever

Let me begin by saying that this BTSV is not very informative. I usually only post videos that will help others learn but I must make an exception. This video is the most beautiful behind the scenes video I have ever seen. As creative professionals this video should be inspiring to us all on so many levels. Who would have thought that you could turn a simple photoshoot into a work of art.

Contest Entry: Zach And Corinne Are Back

A few days ago I posted a video this duo created to help all the haters understand that expensive gear does not equal quality pictures. Well Zach And Corinne are back at it again with their contest entry. I was hoping for something a bit more in depth from these guys but they packed some quality into 3 minutes.

Contest Entry: Lorand Peli Puts Models On Lava

Ok, not REALLY, but that was the concept for the shoot. I like this BTSV for 2 reasons. First, he has a concept. So many photographers just take headshots of girls and forget about coming up with any sort of idea or theme for the pictures. Lorand Peli planned this shoot out before he ever started and it shows.

Tom Guilmette Plays With Slomo

We have all seen great slomo videos on the internet but rarely do you get to see what it takes to film them. Check out Tom Guilmette's quick BTSV.

Fastec Imaging High Speed Camera - Testing 718 Frames Per Second at 720p from Tom Guilmette on Vimeo.

The Next Generation of Fstoppers

This week we are featuring a few standout BTS videos created by our readers for the Fstoppers Behind the Scenes Contest ending this Saturday. If you want to see all of the submissions jump on over to the forum and see how the competition is shaping up. In the meantime, you have to check out what Parker Smith and his [jr]high school friends created for the contest.

Do You Want To Be a Man?

On the heals of Isaiah Mustafa, we were sent this already viral video on a parody of the old spice commercial for the Harold B. Lee Library at BYU. Unfortunately, Old Spice does not film behind the scenes videos of their commercials so you are left only hearing about how it was shot after the fact (which is great nevertheless).

Fstoppers Welcomes Klaus!

This week we are going to be featuring some of our favorite BTS videos submitted to our Behind the Scenes Contest that ends this Saturday! When this video from photographer Klaus (if he really even is a photographer) was posted on our Forum, it sparked up a lot of dialog.

How They Filmed The New Old Spice Commercial

Everybody likes the old spice towel guy and his single take commercials right? Well they are some of the most popular commercials of all time because nobody can figure out how they were shot. It kills me that they don't film complete BTSVs of the whole process but we have the next best thing below. Isiah Mustafa, the towel guy himself, will walk you through it.

Don't Cut The Cheese, Pull It

Want to know what goes into creating a few seconds of a Domino's Pizza commercial? How often do you screw your pizza into the table? By the way, I think their hand model may be a serial killer when she isn't pulling cheese.

Contest Entry: Hang Up And Drive

Doug Howell just submitted his BTSV for the contest. This video is short but it packs in the technical details! It's great to see the making of a real advertisement from start to finish. Please remember to give Doug some feedback below.

Contest Submission: Benjamin "Von Wong" Shoots Zombies

Benjamin "Von Wong" just submitted his BTS contest entry that was shot by Eric Bindman. This is our first large production entry and is defiantly an inspiring watch. The pictures can be seen here and I must say, they are quite stunning. I think Benjamin may have easily won this contest if he had given more technical detail about the shoot itself but hey, I am not going to be the judge.

Walk Across America

Jeff Calbom just sent this amazing video over to us. This group of guys decided to travel across the US in 14 days while creating one of the most complicated stop motion videos I've ever seen. Nothing will ever be more complicated than this stop motion video though. You can view the BTSV and the final product below.

Zach Andrews And Corinne Alexandra Have My Back

As you all know The iPhone Fashion Shoot created a heated debate on the internet. I responded to all of the haters but according to my scientific tests, 95% of internet trolls are illiterate so they never read it.

Speedo Outlines A Complete Ad Campaign

I'm always interested in underwater photoshoots because I've failed miserably trying to do my own underwater shoots in the past. I was happy when I came across this video created by Speedo where they show you exactly how they came up for their new 2010 print ad campaign.

Contest Entry: Rydell Belles (Who Needs Video Gear?)

Nathan Smith and Chris David had a shoot lined up with the Rydell Belles, a local roller Derby team. Nathan didn't have a video camera or professional editing software but he managed to create a BTS video anyway. The final images may not blow your mind but the video should be a huge inspiration because Nathan created this with his iPhone 3gs and iMovie.

Mike Sisk Makes A Mess

Mike Sisk of FX Studios just sent this video over to us. He used falling paper to make his background a bit more interesting and appeared to tether his camera to his iPad to review his shots. Cool idea!

Flying Papers - BTS from Fx Studios on Vimeo.

Sam Nicholson's Short Film "World Cup"

As a photographer, I really enjoy seeing how the film guys approach their filming and there is no better way to learn than to watch behind the scenes of some larger productions. Check out what Sam Nicholson and his team of videographers did with the new ARRI Alexa Camera in their short film called "World Cup". Click the full post to see the final product.

An Interesting Perspective On A Photoshoot I'd Never Do

When I first saw this video it put a big smile on my face. I really wish the photographer had shared some insight on this video since it seems like such a unique situation but we are just left with this short clip. You can see the final photos here but I'm not sure why they did not use a more interesting shot of the bear.

Cole Barash Shoots Sports Silhouette's

It's rare that I watch a BTS video that gets me all excited but Cole Barash has done it. This video reminds me of what Fstoppers is all about because I am once again inspired. When you think that it has all been done before it's nice to be reminded how wrong you are. Check out the final shots from this fantastic shoot here. Please remember to comment below and give this photographer some love.

Lady Gaga for Rolling Stone Magazine

Love her or hate her, you have to admit Lada Gaga is a breath of fresh air when it comes to being creative with her music videos and photoshoots. When it comes to going all out in both production and creative thinking, Lada Gaga is always an inspiration. In this video you can see just how many looks she goes through to find a compelling image for the cover.

Scott Wright Shoots Composite for McCann

Go behind the scenes with beauty photographer Scott Wright as he creates a print ad for McCann. There is no talking unfortunately but you can see that the lighting is fairly straight forward and I'm sure lots of work goes into the retouching afterwards. Check out the final image as Scott combines all the elements which make a typical ad you may find in a women's magazine.