Go behind the scenes with beauty photographer Scott Wright as he creates a print ad for McCann. There is no talking unfortunately but you can see that the lighting is fairly straight forward and I'm sure lots of work goes into the retouching afterwards. Check out the final image as Scott combines all the elements which make a typical ad you may find in a women's magazine.
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Is this actually for a Maybelline ad? It doesn't look like the real deal at all. It's more like a 'pretend' Maybelline shoot for a model's portfolio.
Also, if you visit the photographer's website there is no evidence that he has shot any high-end cosmetic campaigns.