Commercial Photography

Commercial photography sits at the intersection of creative vision and client objectives — and navigating that relationship well is as important as the photography itself. This section covers the full scope of commercial work, from advertising campaigns and brand identity shoots to the production logistics, budgeting, and client communication that make complex projects run smoothly.

Patrick Boivin Creates "AT-AT Day Afternoon"

I have been on Vimeo for probably an hour going through one terrible BTS video after another. There is so much talent out there but so many of these videos have no details and are so boring. That all changed when I ran across Patrick Boivin's "AT-AT Day Afternoon." The BTS video has no talking but it is still totally informative.

The Bugatti Glamour 2009 Backstage

Our website is finally working again as the traffic from the iPhone video slows down. We are going to get back to releasing 1 BTS video every day. Friday night we had an Fstoppers get together in NYC and it was a big hit. About 22 photographers showed up including Tkae Mendez. Tkae just sent this great BTS video over to me. Enjoy...

The iPhone Fashion Shoot By Lee Morris

A few weeks ago I did a full fashion photo shoot with my iPhone 3gs. I posted a few of the images and asked people to critique them (never exposing that they were shot on my cell phone). I couldn't help but laugh when a few of our readers claimed that these were "the best images I had ever taken." Nobody ever claimed that they were too grainy, too soft, or lacked detail.

Dodge Challenger Commercial: Happy 4th

Hope everyone in America is having a happy 4th of July. Thought you guys might get a kick out of the latest Dodge Challenger Behind the Scenes commercial. Thanks to Thomas on the forum for sharing this with us! Click the full post to watch the final commercial.

Behind the scenes with the "Matrix" look

George Chatzakis is an advertising and fashion photographer based out of Greece. For the last Porcelana ad campaign, George used a bunch of small point and shoot cameras to get that "matrix" style effect where multiple camera angles are capturing in the exact same moment in time. It's a really cool, and expensive, trick you have probably seen on MTV or on the big screen.

Scott McClellan Blows Up A Kitchen

Tobi, one of our readers, just pointed me to this video. This is a fantastic example of a great concept for a photo shoot. After you check out the video you can see Scott's website here.

Joseph Watts Shoots Tom Anderson

Joseph just sent this BTS video over to me. The video is lacking but the images are so good that I wanted to post this anyway. It is pretty amazing what you can do with a small softbox on a stick. You can view more details about this shoot and the final images here.

Annie Leibovitz talks with Time Magazine

Earlier in the week we posted a quick video from Annie's photoshoot with Keith Richards. Today I thought I'd share an interview Time Magazine did with Leibovitz where she talks about some of her work, what it's like running a photoshoot, how she used to work with her assistants, and the whole Miley Cyrus controversy.

Annie Leibovitz photographs Keith Richards

I'm a big fan of Annie Leibovitz's photography (who isn't), and a few weeks ago I was admiring this photograph she did of Keith Richards for Louis Vuitton. I was really happy when I found a short behind the scenes video of it via Strobist even though the quality is really poor.

Zack Arias sits down with CJ

I was just chatting with some people from Atlanta about which photographer to feature for the next FS video and Zack Arias seemed to be the hands down favorite. Well Chase Jarvis beat us to it so I'll pass this along to you.

Contest Entry: Zak Shelhamer Shoots A Motorcycle

Zak Shelhamer has just submitted his contest entry; a behind the scenes video of him shooting his buddy on a motorcycle. The shoot isn't complicated at all and that is why I love it. Zak uses a van, 2 lights, and a stick to create very compelling images. You can join the dialog about this video below in the comments or head over to his forum post here.

Paul Ripke shoots a watch campaign with a sailboat

The first time I clicked on Paul Ripke's website and saw the images on it, I knew I had found something special. Fstoppers reader Thomas send us this video and Tobi helped translate what is going on this video. It maybe a little long for some of you especially if you only understand English but it's still pretty awesome.

Douglas Sonders captures a secret agent

Douglas Sonders is an amazing photographer out of Washington DC, and his work is very stylized with studio lighting and exotic action themes. Check out this behind the scenes video as he brings out the weapons, poker chips, and Bond characters during his Secret Agent shoot. Also check out his website for more inspiring work!

Fstoppers Original: Peter Hurley exposes the perfect headshot

Update: Fstoppers has just completed the full 4 hour tutorial with Peter Hurley. Check it out here.

Peter Hurley is a true inspiration. Not only is he an amazing headshot photographer but he is also one of the most fun, energetic, and encouraging photographers I have ever met. Let me tell you why.

How To Make A Transparent Car

"Can we make a transparent car?... Of course, we can do anything given the time and the budget"

https://www.youtube.com/watch?v=W3HM1bQzubw&feature=player_embedded

Marc & Louis Photography Storyboard their bloody shoots

I was sent this video by Marie-Louise Cadosch of Marc & Louis Photography based out of Switzerland, and I was absolutely blown away by the attention to detail in their planning and preproduction.  Their behind the scenes video "Bleed Like Me" is gruesome and not for the faint of heart but I doubt you have seen anything like it.  And if you are thinking about our DSLR Contest, you

Mark Tipple Shoots The Underwater Project

When I think of underwater photography I think about fish and coral. Mark Tipple thinks about shooting waves and swimmers from below the surface. Check out this very quick clip and then head over to his beautiful website here.

Shooting The Underwater Project. from The Underwater Project on Vimeo.

Dave Hamilton Makes It Reign

I was just about to throw up a new post and I got this video in an email and decided to change things up. Check out Dave's fantastic BTS video and then head over to his website here.

Dave Hamilton Photography - behind the scenes from tashunka b on Vimeo.

Pete Barrett Shoots A New Balance Ad (Update)

Here is a quick timelapse of one of Pete's latests commercial gigs. It is a bit difficult to see what he is exactly doing in terms of lighting but I am simply impressed by the complexity of this shoot. Look how many people are on the set! After you watch this video head over to his website and be prepared to be blown away.

Graeme Murray shoots Kenny Belaey jumping over dinosaurs

Graeme Murray just sent us this interesting video of Red Bull Athlete Kenny Belaey jumping his bike through some interesting backgrounds. Check out his photos in this behind the scenes video

Kenny Belaey Photoshoot from Graeme Murray on Vimeo.

Patrick Gosling's Playstation Composite

Patrick Gosling was faced with a problem: how do you create an image with more cars than you have available on set? This timelapse video proves that a little creative thinking can go a long way in creating an complex image without complex lighting. Here is what Patrick told us about the shoot:

Ray Demski Shoots Cliff Diving For Red Bull

Ray Demski, Marcel Lämmerhirt, and Chris Stadler were all commissioned by Red Bull to shoot their cliff diving event in Hamburg. Shooting the event was no easy task but luckily for us Ray Demski was kind enough to share how they did it.

Canon's Emmy Award Winning Commercial BTS

I actually just stumbled upon this and was really impressed. Below is the actual commercial and the behind the scenes video.

CANON Commercial - Freeze Tag from Saman Keshavarz on Vimeo.

CANON Commercial - Freeze Tag from Saman Keshavarz on Vimeo.

How To Mount A Camera To A Drifting BMW

Dan Bartolucci and Gevorg Karensky over at Influxlab have put together a little montage video for everyone to see how they rigged the car camera up for the latest BMW M3 commercial. I'm sure many of you have wondered how they secured a camera when being so wreckless in a car; I guess now we all know.

Frank Salle: Insight on Shooting Swim Spas

Frank Salle and John Trotto have an interesting video on how they approached a difficult task: shooting swim spas both in the studio and underwater. Check out this video as they talk about their lighting and some of the difficulties they encountered during the shoot.

You can see more of their work at www.franksalle.com and www.johntrotto.com

Fstoppers Original: King Street Studios Shoots Charleston Fashion Week

Have you ever wondered what it would be like to shoot a fashion show? Last month Patrick and I had the unique opportunity to follow Todd Surber and Reese Allen of King Street Studios around as they shot Charleston Fashion Week. Todd was in charge of capturing the standard runway shots and that freed up Reese to do something a bit more unique.

Dylan Coulter Makes Cyclocross Look Messy

Dylan Coulter and his team got pretty creative when asked to shoot a fashion spread for Men's Journal Magazine's May 2010 issue. Here is what Dylan told us about the shoot:

Carsten Fleck shoots Carol Hannah's first bridal collection

Carsten Fleck is an amazing fashion photographer out of NYC. In this video he teams up with Carol Hannah of Project Runway fame to shoot her 2010 bridal collection. This video was sent in by a viewer and I instantly recognized the model Courtney since she started her career right here in Charleston.

Matt Hawthorne shoots fashion in a haunted hotel

I was sent this video by a reader, and I thought the images looked really nice and the location was very cool. Then I got in touch with the photographer Matt Hawthorne and found out about the history of the Baker Hotel: the place is considered the most haunted building in all of Texas! This is what Matt has to say about the experience:

Okay Go Films A Video In One Take

I came across this story after watching some late night Carson Daily while editing some work (sound familiar?), and I thought our readers would appreciate it. If you aren't one of the 12 million people who have already seen this video, check it out below. For their latest video, This Too Shalll Pass, Okay Go decided to build a Rube Goldberg Machine and film it unfold in one take.

Aaron Nace Is At It Again

Aaron Nace is known for his incredibility imaginative photography and post production. Check out his shoot "torn" and then head over to his website here.

Behind the scenes Torn from Aaron Nace on Vimeo.

Here is a quick video showing some of his Photoshop skills

Seth Epstein Shoots Suzuki

If you own a DSLR that does video (which most do by now), hopefully we have persuaded you to at least try some of the video capabilities. The reality is the DSLR is the wave of the future and more and more commercial and professional videos are being shot on these new cameras. Check out what Seth Epstein did when he was contacted by Suzuki to shoot a commercial for their latest bike.

John Chiara's Camera Is The Size Of A Truck

Check out John Chiara's home made camera; it's so big he had to build it inside of a trailer! If you thought it was tough getting out and shooting, you now have no excuse after you watch the amount of effort put into making these images.

Tim Shepherd Spends 2 Years Photographing Plants

When I first saw this video I was completely blown away. Using timelapse and high speed photography, Tim Shepherd and David Attenborough produce some stunning footage of plants growing over the course of 2 years. Check out this crazy video produced by the BBC

Fstoppers Original: Dave Lehl, Snowboard Photographer

During the final weeks of March, Lee Morris and I decided it would be fun to feature a professional snowboard photographer on the front page of fstoppers. So we packed up all the cameras and headed out to Frisco, Colorado to see what our friend Dave Lehl could do to shed light on the amazing world of snowboard photography.

How To Snowboard On Leaves

Zimtstern, a clothing company needed a new commercial so they decided to advertise their snowboard apparel in a completely new way. Watch the behind the scenes video and the finished product below.

Behind the scenes

The finished product

The Bui Brothers Shoot Justine Ezarik At Night

It's not often that we see photoshoots taking place a night. After you watch the Bui Brothers knock this shoot out, head over to there blog to view the stills from the shoot here.

Justine Ezarik Photos – iJustine Photoshoot behind the scenes video from The Bui Brothers on Vimeo.

Douglas Sonders Shoots SWAT

Here is a very simple video of a very complicated photoshoot. I have trouble posing 1 subject but Douglas has to pose 7 guys, a truck, and a hovering helicopter. After turning day into night with Photoshop this is one successful shoot.

Swat Team Photoshoot - Douglas Sonders Photography from Douglas Sonders on Vimeo.

Patrick Lawler Inspires Me twice In 1 Week

A few days ago I posted Patrick's video of his friends jumping on a trampoline in the desert... I just ran across his skim boarding video on vimeo and I am once again smiling while I watch his work. You want to know how he did it? Simple; he put a GoPro HD Hero on a monopod and threw it around in the ocean. Love it!

Oscar Van De Beek Shoots The Seat Leon Cupra R And Explosions

Here's a really cool video of Oscar Van De Beek shooting a new car. What better way to show of the new car than with fire and explosions. You can check out Oscar's amazing portfolio here.

Behind the scenes of the New Seat Leon Cupra R photoshoot from Simon De Man on Vimeo.

Dave Hill Shoots Wrestlemania Promo

This video is a bit old but I know many of our readers may have never seen it so I thought I would post it. You can check out the finished images at Dave's website here.

081228 Wrestlemania 25 - photo shoot from Dave Hill on Vimeo.

The Latest Nissan Sentra SE-R commercial Is So Cool

I was blown away when a reader sent us this video today of the latest commercial for the Nissan Sentra SE-R. In this video we have mini Nissan cars, remote controlled cameras on RC cars, remoted controlled cameras on RC helicopters, and so many more fun little creative tricks as well. Watch as the directors and crew discuss how it was made and check out the final commercial below.

S1 Studio Shoots MMA fighters

S1 Studios in Toronto Canada have a really cool assistants shootout each month where they showcase new gear and how to it can be used in different situations.  In this video, watch as the Profoto Pro 8a packs light up two MMA fighters and shoot up to 10 fps!

Simon Gerzina Is At It Again

A couple of weeks ago I posted a killer video of Simon Gerzina behind the scenes shooting fashion. Well he is at it again and we love his video and finished product just as much as the first one. After you watch him work check out his other photography here. If you live in NYC don't miss out on his April 10-11 workshop.

Dominique Daher Talks About Shooting Wind Surfing

Dom Daher first started out as a professional downhill ski photographer. Now he shoots for some of the worlds largest publications and creates images of all sorts of extreme sports including mountain biking, snowboarding, skateboarding, and now wind surfing.