Long gone are the days of being pro- or anti-Photoshop. Today, it's use is ubiquitous in advertising and fashion. Rather, the discussion is now centered around how much Photoshop is appropriate, and at what point is it that something becomes "over 'shop'ed". Ad agency Victors and Spoils aptly demonstrates in this video how marketeers will stop at nothing to get the perfect message across when using Photoshop.
Orlando-based Filmmaker Luke Aker recently decided to sell his old and (very) used 1996 Nissan Maxima. He knew it won't be easy to find a buyer for the car, so he used his talent and skills and created a video commercial for it. To be honest? It's way better than most car commercials on TV. "Luxury Defined".
One of the biggest niches in commercial photography today is food photography. We've all had the same experience, walk into a small local restaurant and ask to see their menu. The photos look atrocious and you wonder to yourself, "who took these photos?" You know you can probably do a better job, but how much better can you really do? "Photographing Food" an ebook series by Taylor Mathis helps you take ordinary food photos and makes them extraordinary.
Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner!
Each year Patrick and I work on one extremely large project. Two years ago we created The Art Behind The Headshot with Peter Hurley. Last year we finished our 14 hour tutorial on how to become a wedding photographer. In 2013 we teamed up with Mike Kelley to produce what I believe is the best resource available on How To Photograph Real Estate, Architecture, and Interiors.
I’m calling it. It’s nearly impossible to skim through your newfeed without being barraged by stories about Toronto Mayor Rob Ford’s latest antics or Volvo Truck’s commercial featuring Jean Claude Van Damme. So, what is the logical step? Combining the two in a perfectly executed parody entitled #VANFORD.
I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With four eight twelve twenty four thirty million views and counting, let's take a look and see why this ad has been so successful.
In this video Canon Australia challenges singer-songwriter Guy Sebastian and Canon Master photographer Graham Monro to change the story of three different scenes simply by changing between lenses. Specifically the macro Canon EF-S 60mm f/2.8 Macro USM Lens, the portrait Canon EF 50mm f/1.4 USM Lens , the landscape Canon EF-S 10-22mm f/3.5-4.5 USM Lens and the sports Canon EF 70-300mm f/4-5.6L IS USM Lens.
Erik Almas creates scenes that make you stop and stare and wonder how it was created. His imagery evokes emotion, tells a story, and makes photographers wonder how he pulled it off. On this campaign for Don Julio Tequila, Erik takes us behind the scenes on multiple locations to show us the production that goes into one of his shoots.
It's been a while since we've released an Fstoppers original video, so today we want to take you behind the scenes with Mike Kelley. If you've been following Fstoppers then you know he's been a writer with us for a while and is also one of the most talented architectural photographers in the country. Mike's workflow and style is truly incredible and the amount of hours he spends on creating just one image is - as cheesy as it sounds - a work of art.
In my filmmaking career, I’ve had the opportunity to film some pretty unique events. While shooting I often come across other event shooters and realize that we’re a unique breed. Essentially, we're people willing to sacrifice food, rest and comfort to tell an amazing story. Even though we accept the stresses that comes with event shooting, there are a number of ways we can plan ahead and minimize headaches.
This is it. By now, You will have been inspired, honed your ideas, found the perfect location and booked your talent. You will have taken that little bit of inspiration and nurtured it into a full fledged shoot. If you are anything like me, you will have tossed out far more ideas than you kept and you will have spent hours upon hours solidifying the few that stuck with you. It is safe to say that the hard part is over.
How would you feel if you were given a paid commission to wander around and shoot whatever you fancied for one of the world’s leading whisky companies? Most of us would probably agree that this wouldn't be such a terrible gig. Unfortunately this sort of dream commission will probably remain little more than a dream for most of us. For Elliott Erwitt, on the other hand, this was just another day on the job.