Recent Commercial Articles

Yokohama's BTS of Sports Cars Playing Duck Duck Goose and X's and O's

In one of their most recent advertising campaigns, Yokohama blends a fun mix of high speed sports car chases and childhood games to produce two different commercials. The filming process involved multiple rigs and setups to get a variety of shots, including the director hanging through the windshield of a truck filming the driver. Check out the final commercials below.

Building The Animatronic Dinosaurs For Jurassic Park

Jurassic Park is my favorite movie of all time. The story line itself is captivating but the incredible special effects are what really set this film apart. The movie was released 20 years ago in 1993 and the CGI and robotic dinosaurs still look more realistic than the majority of special effects in movies today. Stan Winston has just released 3, never before seen videos of the creation of the robotic dinosaurs from the original Jurassic Park.

Behind The Scenes Of A Beer Photo Shoot

Hasselblad + Beer = Good stuff.

In this behind the scenes video, commercial photographer Rob Grimm and Phlearn, co-created a tutorial around the set of a beer photo shoot. Grimm does a great job explaining the lighting being used on set, how he works around reflections on glass with polarizers, how he creates highlights in the beer bottle and why chopsticks are necessary to make cereal malt beverages look crisp on camera.

Dangerous Situation for Models and Photographers

A few minutes ago I received an email that contained some big red flags and alerted me of a dangerous situation that all photographers and models should be aware is happening. Recently here on Fstoppers we reported on models that went missing after accepting jobs on these modeling sites. Well now I have discovered that someone is actually representing themselves as me on one of these sites and trying to setup various shoots with models.

$10 Photoshoots? Ourspot: A Place to Hire Amateur Photographers

With the current state of the photography business flooded by part-time professionals, Ourspot (or something like it) was ultimately inevitable. The website, which launches in San Francisco today (New York and Los Angels coming soon), is an online marketplace where anyone can hire an amateur photographer for as little as free to as much as a few hundred bucks.

15 Awesome Photos Of... Cars

Car photography can be done in many different ways using different techniques. Some people like shooting it with gelled strobes, some like to lightpaint it or just shoot with available light. There is no one right way to do it. Shooting cars is something most photographers can try: just take your (or your friends) car and start shooting it - but as easy as it is to try - its not easy to produce breathtaking results. Check out this collection of amazing car photos found on Flickr.

Christa Meola's Boudoir Photography Two Light Setup: NSFW

I have been following the amazing work of boudoir photographer Christa Meola for a couple of years now. Just a quick look at her portfolio and you will agree that her boudoir work is some of the best out there. Recently she posted a lighting diagram for a two light setup she has been using. Christa happens to use a nude model for the lighting setup so heads up.

Making the Perfect Shot of Whiskey (Photo That Is)

Patric Bergkvist is making a strong case as one of the better Swedish liquid photographers with his fantastic handle on the ideal lighting in very humble shooting spaces. We featured his exploding coffee and milk photo tutorial in early February and now he is back showing how to make a perfect shot of Whiskey. Photo that is.

The Story Behind the Mashup Photo of Pro Athletes and Angry Birds

Early in February of 2013, Rovio announced a new side project called "Angry Birds Superstars," which juxtaposed athletes with the hugely popular Angry Birds imagery. Though there likely are more on the way, Rovio has started the project with NHL Stanley Cup champion Anže Kopitar and NBA All-Star Veteran Andrew Bynum, both photographed by Jere Hietala. The point? Because it’s fun and awesome.

Interview With Celebrity And Commercial Photographer, Miller Mobley

I recently came across the work of Miller Mobley on Twitter on a random chance of browsing through a few recent tweets. I was linked directly to his blogwhich had a post about his recent shoot with Quentin Tarantino and Jamie Foxx. What I loved, more than his impeccable results, was how he was quite giving in regards to the details of the shoot.

Behind The Scenes: God of War Ascension's Superbowl Trailer "From Ashes"

During this last superbowl there were some pretty amazing commercials, but one stood out to me. The new live action, God of War Ascension trailer. Being a huge fan of the God of War series I was happy to see the character, 'Kratos', brought to life. Below are the behind the scenes videos on how they brought the game out of the Playstation and into the real world.

Adobe's CEO Deftly Dodges Questions About Unfair Pricing

The Verge and Gizmodo have featured a video found on Youtube that shows Adobe's CEO, Shantanu Narayen, masterfully avoiding answering a very direct question: "How can Adobe justify selling the Creative Suite for $1400 more in Australia than in the United States?" Rather than talking about the pricing of the Creative Suite, Narayen continually deflects to the Creative Cloud.

Behind the Scenes Video: eCommerce Shoot for Skreened

Skreened is an eCommerce company that specializes in on-demand screen printing. Shirts are their biggest sellers. Since each shirt design is unique, they needed a library of images with models in blank tees so they could overlay the latest designs in post. When they approached me to shoot for them, their main request was that these portraits be fun and energetic.

BTS of the Pistachio Super Bowl Ad Performed by PSY

Whether you watched the Super Bowl or not, it's very possible you saw the now world famous PSY perform an adapted version of "Gangnam Style" for a pistachio commercial. I have to admit, when I first saw the commercial, I was taken off guard by the lack of connection. Still, I've thought about pistachios since, so I guess the marketing campaign worked.

Photographing Richard Harrison: The Softer Side of Pawn Stars

For reasons unknown, I receive many calls to photograph pseudo reality TV shows more than almost anything other than athletic campaigns. Like sports, I try not to watch the shows I photograph. It is not out of disrespect for what the celebs and athletes are doing, but rather I want to remain distant from the connotations put upon them from commentators or editors. As much as we’d all like to believe that everything about a reality TV show is real, it is often far from it.

Fstoppers Lighting Diagrams: Using Your Office Hallway

Many of you readers are like me in that you don't have your own photography studio. While it's sometimes inconvenient, I have learned to make do without one. This diagram will show you how to get a polished looking product shot in a boring office hallway.

Ram Renews Idea From YouTube For Captivating Super Bowl Commercial

Now that the Superbowl is behind us we can all start talking about the best commercials we saw. All over social media it seems the one that got the big win for the night was the excellent commercial from Dodge truck with photos of farmers. Great commercial indeed... but did you know that it was inspired by an idea posted to YouTube back in 2011 by Farms.com. I have shared them both below.

The Life of a Super Bowl Sports Photographer

For sports photographers everywhere, tonight is the night that you someday hope to be working. Super Bowl Sunday has basically became a national holiday for Americans. Whether you’re watching for the commercials, or the game, photographers everywhere want to see that lineup of camera bodies and lenses on the sidelines.

Skateboarding + Fireworks = Quality BTSV

Our good friend Dave Lehl is at it again and this time he's moved out of the snow and into the skate park. To add a bit of flare to the standard skateboarding shot Dave taped sparklers to the bottom of the board and used smoke bombs to set the mood. Check out the full post to a link to the high res finished shots.

Behind The Scenes Video: Benjamin Von Wong Shoots Blazing Fine Art

Every Week Benjamin Von Wong releases new behind the scenes content for your viewing pleasure. This week Ben takes off for Paris and tackles the challenge of shooting a piece of fine art called the “WOM dog” by Cyril Anguelidis. Ben and his talented fire-wielding partner-in-crime, Andrey DAS, took their time in pre-production. They sketched out what exact effects were to be used around the expensive sculpture for the most dramatic look, while still keeping the crew and subject safe.

Photographing a Rattlesnake: How I Did It and Why I Won't Do It Again

Whenever I talk to another photographer the topic of “personal work” always comes up. Usually in the casual form of, “hey, have you shot any personal work lately?” This standard artistic rendition of the workplace, “how’s the weather” is usually brushed off and more enjoyable conversations quickly replace it. However, for me, it is probably better that my “personal work” remains limited, for doing it usually leeds to bodily harm (or in this case recurring nightmares).

Fstoppers Lighting Diagrams:  Shooting Products on Black

In my opinion, nothing is sexier than a glossy black surface. And you don't even need a black backdrop sweep to achieve it.

During my time as the lifestyle photographer for JackThreads, I shot many different products in many different ways. Since I was shooting an average of 10 brands per day, I had to work quickly and in a tiny space. Through working in this condition, I developed some cheap and easy lighting scenarios.

A Look into the Work of Zim Killgore

When I first got into portrait photography, I saw his work and I wanted to be Zim Killgore. Years later, I still have inspiration folders that are filled with his stuff. I've always been interested in his work because its nothing like anything I've ever seen before. Its a fresh take on portrait photography, that encourages you to just sit down and stare at it.

Shooting A Golf Course Campaign With The RED Epic - Behind The Scenes

In this fun behind the scenes video, we get to see San Diego-based production company SaintWest staging video shots for the "Find Your Moment" campaign with Torrey Pines golf course. Get an inside look on how the crew captures the golf experience in a cinematic way, but also improvises to make a simulated golf hole for a unique POV shot. Inside are the final videos.

Behind The Scenes Of The 24x360 Project

A few weeks ago Eric Pare released the 24x360 project which included 24 cameras taking a long exposure picture of a single subject. It's difficult to explain but once you see it you will understand. Eric was kind enough to write up an article just for us on how these incredible video clips were made.

Expand Your Skillset: Commercial Food Photography

Photography is an enormous, multifaceted industry that ranges from portrait and product to macro and landscape. As photographers, we owe it to ourselves to learn as much as we can about each specific genre of our trade. Even if you only shoot weddings or cars, it’s important to learn and practice new techniques, which will allow you to hone your skills and can keep you out of creative ruts. Recently, I have had the opportunity to take on several types of shoots that I either have never done before or have had very limited experience with.

Life As A Workaholic Commercial Photographer

I’m driving a beautiful triple-black Aston Martin DB9 V12 down a florida highway. Its nose so long that the sun striking it practically blinds me. AC/DC is blasting on the radio and the car’s 12 cylinders roar at the slightest touch to the throttle. One client has loaned me his beautiful British exotic so I could drive 90 minutes away to briefly meet another private client about photographing his multi-million dollar Bugatti supercar collection. Surreal, right? This sort of experience has become sort of commonplace for me recently, but it never becomes any less mind-blowing. Sometimes I just sit and wonder: how did I even get here? This is just crazy.

Using Film for Portraits of a Highway Patrolman

I started a new project recently creating portraits on 11x14 film. I have had an 11x14 back for my Deardorff for several years, but I have never shot much in that format. I decided to try a couple sheets in hopes of kick starting a new project.

Interview And Behind The Scenes With Fashion Photographer Luke Schneider

I have been following Luke Schneider's work for quite some time and it just keeps getting better and better. He has a nack for fashion photography and it clearly shows. I decided to find out a bit about him and what his goals are for the future and current project. He is still in college so he has quite a bit of time ahead of him to achieve his goals. From the looks of it, he is well on his way there.