Commercial

A user on the popular social website Reddit was the first to bring our attention to this enormous Photoshop fail. A recent Target advertisement left one of the models sporting a little something extra. You won't believe your eyes when you see this, nor will you believe that somehow, nobody caught the mistake.

Casey Neistat is a great film maker that you may remember for his Peanut Butter Lid Lens Hack. Recently he was hired by Nike to create something interesting for their Nike + Fuel Band. The story goes that instead of making a traditional commercial, Casey took Nike's budget and traveled around the world until it was all spent. He filmed his 10 day escapade and produced the following video. Even if the Nike story was staged, it's still a pretty inspiring video made by an incredible budget film maker.

Our good friend Blair Bunting is at it again. This time Blair was hired to shoot the ad campaign for The Discovery Channels hit show River Monsters. The concept was relatively simple; to have the show’s host Jeremy Wade wrestling a giant fish in the shallow waters near South Beach, Florida. To do this Blair's team used a fake fish that was then replaced in post. To freeze the water with a quick flash duration and stay portable Blair used the new Photoflex Tritons.

Most of you know Mark Wallace as the face behind Adorama TV. He's a very accomplished photographer based out of Phoenix, Arizona and we recently were able to share some drinks with him when we filmed Blair Bunting's Aventador video. Mark gave us a little glimpse about his 2012 Workshop Tour and now the details are finally able to be revealed. If you are a fan of Mark, which we hope you are, click the full post to hear about his new 7 city tour!

We get asked to show our lighting for our Fstoppers Original interviews all the time but it seems like we always forget to shoot our lighting schemes. StillMotion just released a killer video that shows how they light interviews with key, fill, hair, and background lights. By using Profoto's new HMI lights with Air remotes, you can easily change the output of each light without moving from behind your camera. Of course all of this still applies to still photography as well.

The Canon 5D MkIII and the Nikon D800 are two of the hottest cameras on the market right now. In this video commercial photographer Nathan Elson joins up with The Camera Store's Chris Niccolls to see how these two cameras stack up in the image quality department. Enjoy!

Photographer Dave Hamilton takes us behind the scenes on his latest shoot with hockey legend, Trevor Linden. This video is very informative and well produced - including a lighting diagram for each of the different setups. Aiming to get that perfect cover shot for Vancouver View Magazine's April 2012 issue, Dave was able to get some nice shots using his Canon 5D Mark II.

You may remember Canon's promo video for the 5d Mark III that I posted a couple of weeks ago, which showcased the, ehem, interesting sport of Radball. Love it or hate it, I think we can at least agree that it was pretty entertaining. Canon recently released a companion to the promo video which goes behind the scenes into the filming of the piece.

The Photoshop team rolled out a video which showcases some of the direction which Adobe intends to go in the future. It was shot and then edited entirely in a future version of Photoshop. Though the video itself is pretty standard, it's a glimpse of what's to come. Do you believe that Adobe should keep video editing separate from Photoshop? We want to hear your thoughts.

Good friend of Fstoppers and Commercial Photographer, Monte Isom, takes us behind the scenes on his latest shoot with world class boxer, Sergio Martinez. Click through to the video to check out his lighting placement and setups. Enjoy!

Commercial photographer Dean Bradshaw provides us with a unique perspective of his recent photo shoot for "Startrac". The shoot involved a handful of athletes being shot while mock competing in their individual sports. The athletes were shot in a controlled environment and then composited into different backgrounds in post.

In this behind the scenes video, Jay P Morgan shows us how he combined natural light and strobes to get that perfect shot while on location. First, he starts by determining where the sun is going to set on the horizon by using the very handy iPhone app, Sunseeker. For this project, he was shooting stills as well as video, which can get a bit tricky. Using a Kessler Crane he was able to get the video shots just before sunset. After the sun started setting he pulled out the strobe lighting; two Hensel Porty L 1200 kits. If you enjoy this video be sure to check out some of his other...

Rick Genest (aka Zombie Boy) is nothing if not intense. The 26-year-old Canadian fashion model is tattooed head to toe to look like a decomposing corpse, representing “the art of the rotting cadaver.” Genest, who you may recognize from Lady Gaga’s “Born This Way” video, spent over 6 years and thousands of dollars on his body art project, so who better to star in a commercial for tattoo-cover-up cosmetic company Dermablend?

Who doesn’t love watching the X Games? Those athletes are crazy. Just as captivating, though, is this behind-the-scenes two-part video on The Northface and X Games Baldface commercial. Director Todd Jones pulls out all the stops in this two part BTS documentary, breaking out a Phantom HD Gold, a helicopter, and building one really enormous jump.

It goes without saying that besides the Superbowl commercials, we can pretty much expect the same run of the mill advertisements. Whether it's cartoon bears with toilet paper stuck to their butts, or of babies talking like grown adults, this commercial really blew them all out of the water. Advertising film director, Bruno Aveillan, (along with a crew of about 50 people) spent two years putting together this epic 3.5 minute journey celebrating the 160 year history of luxury jeweler, Cartier.

Corey Rich was one of the first photographers to demo the new Nikon D4. His extreme athlete documentary "WHY" was one of the best product launch videos I've seen yet. Luckily for all of us, Nikon asked Corey to produce a behind the scenes video on how he and his crew filmed the various athletes for the short film. Watching this BTS video was one of the most inspiring videos I've seen in a good while. Not only am I pumped to have

Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as "soccer meeting BMX meeting Urban Outfitters."

Just about everyone I know is hooked on critically-acclaimed series Breaking Bad. (A high school chemistry teacher with cancer turned meth dealer? How could that not be interesting?) But as TV still photographer Ursula Coyote will tell you, shooting

It's crazy to compare todays advertising campaign's to those of 30 years ago. They are becoming more involved, creative and technically advanced than we could have ever imagined. In this video, Photographer Tim Macpherson takes us behind the scenes on the new campaign for the fabric company 'Sunbrella' which was shot and filmed in South Carolina! While this video lacks technical information, it is still really awesome to see how much planning and time it took just to film and shoot one simple scene.