A couple of nights ago a close friend of mine, Jesse, gushed over Justin Bieber's new music video, 'Beauty and A Beat'. How it was entirely shot with the new Olympus TG-1 (a point-and-shoot camera) and how I should write a post about it for the site. So, taking his lead I went ahead and did some research on Justin's new music video.
Some of the most interesting and exciting video footage often comes out of car commercials. The current ad for Cadillac's new 2013 ATS features some pretty awesome footage of the luxury sports sedan speeding down the winding roads of Morocco's Atlas Mountain. This stretch of road overlooking the Dades Gorge is one of the most dangerous roads in the world. So when director Jeff Zwart decided to test the ATS's Brembo brakes and limited-slip differential, he not only put the drivers in danger but also put a ton of camera gear in harms way. Full behind the scenes video in the full post
Derrick Story of thedigitalstory.com has been a fan of the Olympus portable cameras for a few years now, and has really taken a liking to the Olympus OM-D E-M5 mirrorless camera. He recently traveled to Cologne, Germany armed with the micro four thirds compact camera, and his story proves that you can get a whole lot of bang for such a small package.
We here at Fstoppers are all about 'Behind The Scenes'. We are dedicated to finding the best behind the scenes content for your viewing pleasure. Most photographers usually have their videographer buddies film their shoots for videos, but Larry Perez and the people over at Kanga Marketing went a step further. They created two virtual tours of their shoot for the 2013 Pinch a Penny catalog.
Pirelli, known on this site mostly for their (NSFW) Calendar Photoshoots, also creates their TV spots with a high-level approach. Literally, this behind the scenes video shows the setup and production needed to capture skiers BASE jumping off of a huge cliff. How do Pirelli tires fit in? Check out the final cut of the completed video and you'll see how it all comes together. Spoiler Alert: They throw a car off of the cliff too!
A few months back Victoria's Secret accidentally released a dozen unretouched photos from a shoot with supermodel Doutzen Kroes. We shared those images in a post on Fstoppers and it caught the attention of many of you. The retouched versions of those same photos are now out. Let's compare the results!
As a retoucher, I'm always fascinated by the world of video and how retouching is done in beauty commercials. Foton Inc. released a video a few months ago showing how to make someone look younger with their “Age Reduction FX” technique. Now, here's another video showing how retouching in video is done in 4k format for a typical beauty video.
Here's an oldie, but definitely an interesting video. A few years ago when Jay Z released "Blueprint 3", I saw the cover art and immediately thought that it was done in photoshop. Why would they bother to do it as a physical effect? Boy was I wrong. The artist Dan Tobin Smith did the cover as a completely physical effect.
Back in August we featured Tim Tadder's series of water wig shots using bald guys. Well Tim is back and this time his impressive series of shots are done with women in latex. Does it get better! Actually as Tim explains the latex fit well as it went with the futuristic fashion shoot concept and allowed them to easily wipe dry after each shot. Red Bull was also on site with a Phantom camera to capture the entire shoot behind the scenes. The movie will be released soon and we look forward to seeing it as I am sure many of you are as well.
The past summer we were hired by the ad agency Tier 10 Marketing (same one as my Honda Accord campaign), under the creative direction of Scott Rodgers, to produce and film a new tv ad for Acura via the New York Acura Dealers Association. I've been an advertising photographer for years, but I co-founded a video production company, 8112 Studios, a few years back along with my friend Nicholas Cambata. We have been very busy with a variety of crazy challenging and fun projects this past year and this ad job was no exception.
In a world filled with portable speedlights and 3200 watt power packs, photographers might overlook another critical feature of their studio lights: flash duration. Basically flash duration is the time your strobe light contributes to the exposure of your photograph (flash actually can act as "constant light"). Earlier this year, we posted about Broncolor's flash duration compared to Profoto, but how does a much cheaper strobe like the Einstein compare? The results are pretty remarkable!
In a creative and fun spec commercial, Ross Ching uses a really cool Popsicle stick trick and creatively applies it to a fun story. As he describes, Popsicle sticks can fit together in a certain way so that when triggered, a chain reaction occurs down the line at 35 mph. To capture this process, he used the Phantom Miro shooting at 1000 fps.
The people over at MAKE Visual strive to create unique and compelling content for their clients and for the Lung Cancer Foundation of America's newest PSA entitled, 'The Haze', they wanted a look and feel that worked well with the message that their client was trying to get across. They shot on a RED Epic and used 3DS Max and Fume FX for their post processing to achieve the thin smoke effect.
To put a little twist on filming one of Nissan's most recent car commercials, the crew involved shot everything on a miniature scale by using a few different RC vehicles. Check out how the team tried to preserve some of the standard elements that you might see in a car commercial. The group gets quite creative in building customized camera mounts to keep the best angles.