Weetabix Food Company recently produced a new commercial to advertise their Weetabix Chocolate Spoonsize Cereal. The young hiphop dancer in the video is talented, Arizona Snow, and the Teddy Bears - well, they're actually giant life-size costumes. Weetabix brought in professional hiphop dancers to dance inside of the costumes in front of a green screen. The concept behind the commercial is the cereal sparks kids imaginations. Regardless, it's pretty awesome to watch this little girl tear it up. Click the full post to see the behind the scenes footage.
Amy Lynn must really want to win some of the $20,000 in photo gear we are giving away in our Behind the Scenes Contest because the photoshoot idea she came up with is one of the most original ideas we've seen yet! Amy wanted to create a fashion image with a twist. Her plan was to take a bunch of photos of her friends in a circle and stitch them together in a way that would allow the viewer to pan around the scene in full 360 degrees. I wasn't quite sure how the image would turn out when I first started watching her video but the final product is pretty impressive. I've embedded the final image HERE so make sure you check out the full post to see how awesome this turned out. If you have any questions for Amy about how she created this awesome fashion image, leave her a comment below. We wish Amy and everyone else who has entered this contest so far the best of luck!
We are heading into the final stretch for our 2011 Behind The Scenes Contest and someone is about to win a truckload of gear! The latest video that caught my attention was from LA photographer Mike Kelley. Mike has been featured on our site before but in case you missed that post, his portfolio is full of some pretty kick ass commercial images of buildings and outdoor environments. So it was only fitting for his contest entry to showcase how he approaches an outdoor commercial architectural shoot. Mike uses a lot of exposures and some well thought out accent lighting to create a composite image that looks really nice. As much as I love this video, Mike won't win this competition by impressing anyone here at Fstoppers. Instead his video has to make a lasting impression among our celebrity panel of judges. If you have any questions for Mike, leave them in the comments below.
Okay, I know my title is a bit dramatic but nevertheless I really think this is one of the best videos I've seen this last year for any working professional. Yesterday, Chase Jarvis had Ramit Sethi on his Chase Jarvis Live site, and the conversation was a cornerstone pillar for any working professional photographer. You see, Ramit is a New York Times and Amazon best seller book author (his book I Will Teach You To Be Rich is a classic), and he dropped by Chase's studio for some candid yet blunt answers on how a professional should run his career. Ramit covers how to book worthwhile jobs that satisfy you both creatively and financially and a ton of great advice that can be very psychological at times. The interview is super long so pace yourself, but if you stick with it I think you will be 10x more successful than you currently are (but hey I'm no fortune teller). Oh and if you want an early start on a great career in photography, why not let Chase Jarvis judge your own work by entering into our behind the scenes contest he is judging! Sorry about the sound at times.
A few weeks ago, commercial photographer Jay P Morgan showed us how to balance strobe light with ambient light on a large 18 wheeler (which involved closing down a California highway on ramp). In this video Jay is shooting a lifestyle image for Pilot Freight Services which requires him to light a large outdoor areas with studio lighting. The answer to the question in the title could probably be "one light," but using one strobe on a commercial shoot is not only going to produce a less than perfect image, it is also going to look unprofessional from the eyes of the art director. When photographing large advertising campaigns, I've learned that giving your clients that "wow" experience is perhaps even more important that the actual final image so don't underestimate the saying under promise and over deliver. What is great about this photoshoot is that even if you don't shoot large campaigns like this on a daily basis, it should still force you to think why certain lights are needed, and more importantly, ask what you yourself would do if this was your hired job.
Russell Jamesis perhaps my favorite photographer of all time. His images of sexy women never look cliche, and basically everything about his photographs are brilliant. But few people probably know what steps Russell took in becoming one of the world's most successful photographers. Check out this behind the scenes video as Russell photographs the 2011 Victoria's Secret Christmas campaign and dives into his history of becoming a photographer. I love how much attention goes into making the models comfortable and creating a connection with them. If it wasn't for Peter Hurley teaching me otherwise, I would have completely gawked at Russell's lighting and production. In reality, what makes every one of Russell's images stand out is his subject's connection with the reader. Hope you guys enjoy this as much as I did.
A few weeks ago we posted a video by Nick Fancher that became a huge hit. Nick showed us what it was like to shoot for an online clothing store that required over 10 unique looks shot and edited every day. I was hoping that Nick would create another video for our Behind The Scenes Contest which ends on December 31st and lucky for us he did. With a camera and a few on camera flashes, Nick creates some fantastic shots.
There are a ton of car photographers out there but very few of them are this good. Lee Howell just sent me his newest portfolio shoot that involved shooting a new Audi R8 GT in a soon to be opened tunnel. Lee got his hands on one of the craziest car rigs I have ever seen and walks us through the basics of his production. With a little bit of post work, the images become world class shots. Head over to Lee's website to get more info and pictures.
Most people know Joe McNally for his photojournalism or his editorial work. Others know him as the author of some of the best photography books on lighting. But Joe "numnuts" McNally is also one heck of an advertising photographer too. Recently Joe photographed the Anti-Gravity Dancers in an ad campaign for Epson's new R3000 printers. By using huge Octobanks and powerful gridded rim lights, McNally and his team were able to create some dramatic portraits of the dancers flipping and soaring above the New York City skyline. Click the full post to see the final image and a BTS lighting setup and head over to Joe McNally's Blog to view a ton of images throughout the day. This shoot looks like a ton of fun and has my wheels turning a bit!
These days it's not surprising to find out that most of what you see in a movie or commercial is completely green screened or created with CGI. So I was pleasantly shocked when I saw the behind the scenes video for the outdoor clothing company Quechua's latest advertisement. The slow motion footage of wild animals interacting with hikers and campers is nothing sort of amazing. Hopefully you guys enjoyed this video as much as I did. Click the full post to watch the final video. Happy Thanksgiving everyone!
Yesterday we got an interesting email from our friend Pye Jirsa over at SLRLounge.com. Pye recently helped film a video campaign for a friend's Kickstarter product launch called One and he decided to film a quick behind the scenes video on how he lit and filmed the different scenes. Pye is a big DIY guy and many of the lights he used on this production can be found for super cheap. We don't usually post a lot of Kickstarter proposals but the lighting tips from this one were simply too good to pass up. Watch the BTS video below and then click the full post to view the final video.
Now this is clever. Victorinox makes a few fragrances and wanted to create an interactive video that shows just how fresh their perfume makes you feel. So they sent a crew up to Cauma Lake in Flims/Laax, Switzerland to film a 360 degree video UNDERWATER! To capture 360 video footage they used the new Yellowbird camera which works a lot like the Google streetview car. After watching the behind the scenes video, click the full post to see the final interactive campaign and you yourself can smell like a clean lake from Switzerland.
I am shocked that I've never seen this amazing commercial before. I actually overlooked it a few times because I thought it was fake. It wasn't until I saw this BTSV that I found out that this really did happen. The camera had to endure temperatures down to 90 degrees below 0 and a massive fall once the balloon finally popped. Luckily the gear survived with the help of a parachute and they were able to create this amazing commercial. Check out the finished commercial in the full post.
We just received a very interesting contest entry from Viet Q. Mac, a recent graduate from the University of California, Santa Cruz. His buddy from Film Matters contacted him about an upcoming video production involving the 311RS and a couple Red Epics. Viet decided that this would be the perfect opportunity to create something for our BTS Contest. Although this video leaves many questions unanswered it is a beautiful look at a production of this size. To check out all of the contest entries as they come in you can keep an eye on our forum.
Some of my favorite behind the scenes videos we've featured on Fstoppers are of Matthew Jordan Smith. He speaks well and always articulates his lighting and setups in a way that both amateurs and pros can understand. In this video Matthew talks about exposing for a high key background, metering your subject's face for dramatic studio light, and balancing ambient backlight with a studio keylight. I'll be honest and say that I've never used a Sekonic Light Meter but I can see how useful they can be for more advanced studio lighting. I think Matthew might be the only professional I know of shooting on a Sony DSLR! I guess it goes to show that your camera brand makes little difference in producing great images. Check out more of Matthew's tutorials here.