Whether you watched the Super Bowl or not, it's very possible you saw the now world famous PSY perform an adapted version of "Gangnam Style" for a pistachio commercial. I have to admit, when I first saw the commercial, I was taken off guard by the lack of connection. Still, I've thought about pistachios since, so I guess the marketing campaign worked.
For reasons unknown, I receive many calls to photograph pseudo reality TV shows more than almost anything other than athletic campaigns. Like sports, I try not to watch the shows I photograph. It is not out of disrespect for what the celebs and athletes are doing, but rather I want to remain distant from the connotations put upon them from commentators or editors. As much as we’d all like to believe that everything about a reality TV show is real, it is often far from it.
Now that the Superbowl is behind us we can all start talking about the best commercials we saw. All over social media it seems the one that got the big win for the night was the excellent commercial from Dodge truck with photos of farmers. Great commercial indeed... but did you know that it was inspired by an idea posted to YouTube back in 2011 by Farms.com. I have shared them both below.
For sports photographers everywhere, tonight is the night that you someday hope to be working. Super Bowl Sunday has basically became a national holiday for Americans. Whether you’re watching for the commercials, or the game, photographers everywhere want to see that lineup of camera bodies and lenses on the sidelines.
Our good friend Dave Lehl is at it again and this time he's moved out of the snow and into the skate park. To add a bit of flare to the standard skateboarding shot Dave taped sparklers to the bottom of the board and used smoke bombs to set the mood. Check out the full post to a link to the high res finished shots.
Every Week Benjamin Von Wong releases new behind the scenes content for your viewing pleasure. This week Ben takes off for Paris and tackles the challenge of shooting a piece of fine art called the “WOM dog” by Cyril Anguelidis. Ben and his talented fire-wielding partner-in-crime, Andrey DAS, took their time in pre-production. They sketched out what exact effects were to be used around the expensive sculpture for the most dramatic look, while still keeping the crew and subject safe.
Whenever I talk to another photographer the topic of “personal work” always comes up. Usually in the casual form of, “hey, have you shot any personal work lately?” This standard artistic rendition of the workplace, “how’s the weather” is usually brushed off and more enjoyable conversations quickly replace it. However, for me, it is probably better that my “personal work” remains limited, for doing it usually leeds to bodily harm (or in this case recurring nightmares).
In my opinion, nothing is sexier than a glossy black surface. And you don't even need a black backdrop sweep to achieve it.
During my time as the lifestyle photographer for JackThreads, I shot many different products in many different ways. Since I was shooting an average of 10 brands per day, I had to work quickly and in a tiny space. Through working in this condition, I developed some cheap and easy lighting scenarios.
When I first got into portrait photography, I saw his work and I wanted to be Zim Killgore. Years later, I still have inspiration folders that are filled with his stuff. I've always been interested in his work because its nothing like anything I've ever seen before. Its a fresh take on portrait photography, that encourages you to just sit down and stare at it.
In this fun behind the scenes video, we get to see San Diego-based production company SaintWest staging video shots for the "Find Your Moment" campaign with Torrey Pines golf course. Get an inside look on how the crew captures the golf experience in a cinematic way, but also improvises to make a simulated golf hole for a unique POV shot. Inside are the final videos.
Special effects are crazy and if they're overused, can be off-putting (I'm looking at your Star Wars Episodes 1-3). But used right, and special effects can make a scene and drastically reduce set budgets. Check out these before and after shots of rather notable sets that we stumbled upon, including a pair from everyone's favorite zombie show, The Walking Dead.
A few weeks ago Eric Pare released the 24x360 project which included 24 cameras taking a long exposure picture of a single subject. It's difficult to explain but once you see it you will understand. Eric was kind enough to write up an article just for us on how these incredible video clips were made.
Photography is an enormous, multifaceted industry that ranges from portrait and product to macro and landscape. As photographers, we owe it to ourselves to learn as much as we can about each specific genre of our trade. Even if you only shoot weddings or cars, it’s important to learn and practice new techniques, which will allow you to hone your skills and can keep you out of creative ruts. Recently, I have had the opportunity to take on several types of shoots that I either have never done before or have had very limited experience with.