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Contest Entry: The 360 Project, Dancing Matrix Style

Contest Entry: The 360 Project, Dancing Matrix Style
Ryan Enn Hughes just submited his entry for our BTSV contest and it is quite impressive. Ryan teamed up with The Big Freeze and set up 48 D700 cameras in a circle and then fired them all at once as dancers did their thing. The photographs are pretty cool on their own but the real magic happened in post during the editing phase when Ryan teamed up with sound designers at Zelig Sound to create two incredible 30 seconds videos. Obviously this is an extremely high budget project but our contest will not be judge on that so don't be discouraged if you don't have 48 $3000 cameras to play with. As always, you can check out all of the submissions to our contest as they come in here on our forum.

Amazing 5 Minute Gatorade Commercial Shot In 1 Take

Amazing 5 Minute Gatorade Commercial Shot In 1 Take
A couple months back Patrick and I flew up to Chicago to film a BTS of a Gatorade commercial featuring Chaz Ortiz. We have still not completed our BTSV but someone just sent me ANOTHER Gatorade commercial shot at the very same school featuring Chaz Ortiz that has a killer BTSV. The video below was shot in one single take and it will blow your mind. Our video should be released soon but it will be hard (impossible) to top this one. Check out the full post to see the BTS.

Sony Experiments With HD In Their Ridiculously Awesome Camera Ad

Sony Experiments With HD In Their Ridiculously Awesome Camera Ad
This video was featured on the Fstoppers Forum and it had me laughing from the beginning. Luckily there is also a behind the scenes video that explains how in the world they created all of this "HD Porn". I would have never thought in a million years you could mix Iron Maiden, the most ridiculous looking poodle, the largest bubble machine I've ever seen, and flashing neon lights to produce an entertaining commercial for Sony high definition products. Then again I'm not paid the big bucks to think this outside the box either. Enjoy the final commercial below and then head over to full post to see how everything was put together.

Sunday In Rio: Behind The Scenes Of A MINI Coupe Commercial

Sunday In Rio:  Behind The Scenes Of A MINI Coupe Commercial
What could be more fun than drifting a MINI Coupé around Rio, Brasil during Carnival? Director Paulo Martins takes you behind the scenes in the latest MINI commercial from the Another Day, Another Adventure campaign. Instead of filming the commercial during the annual Carnival in February, Paulo recreated the festival months later so he could drive the car directly into the parade. I have to admit I was a bit nervous watching the stunt drivers weave in an out of the city but it does make me envy one of these small cars.. Click the full post to watch the final commercial and head over to the MINI Youtube Channel to watch other commercials in the series from Honk Kong and Iceland.

For Your Next Photoshoot, Try Building An Interesting Set

For Your Next Photoshoot, Try Building An Interesting Set
Taking your creativity to the next level can make all the difference between typical photographs and artistic photographs. Orb Outerwear just released their new Fall 2011 fashion designs and they included a fun behind the scenes video to go along with it. So many photographers already have a pretty solid understanding of lighting to produce great photos. What they lack is artistic vision to do something different and unique. Everyone who reads this blog can easily create a small team of set designers, hair stylists, makeup artists, and clothing stylists to produce studio quality catalog profiles. Try putting something like this together for your entry into the Behind The Scenes Contest we are running. Unfortunately I could not find out who the photographer was so if you know the talent responsible for these please reply in the comments. Click the full post to see a stop motion video of some of the final images (the snow shoot doesn't appear to have been published yet).

How To Add Sunlight To Your Overcast Photographs

How To Add Sunlight To Your Overcast Photographs
I'm sure many of you have heard the saying "overcast skies make for amazing photos". While it's true that soft overcast light is usually more flattering on people's faces, it can also make your photos super boring and even gloomy. So what can you do with your bag of tricks to spice up a photo session during cold, rainy, or overcast days? Damien Lovegrove explains how you can use a "dingle" (or more commonly a Cookie) to bring some pseudo-sunlight into your portraits . This clip is from Damien's Speedlight Mastery DVD and he does a great job explaining this super useful technique that can be applied to many of your own shoots at almost zero cost. Next time you see those interesting shadow patterns while thumping through your girlfriend's fashion magazines you can imagine the dingle that created them!

Does Adidas Use Too Many Lights For Their Ad Campaigns?

Does Adidas Use Too Many Lights For Their Ad Campaigns?
A big part of what makes commercial photography so interesting is it often requires photographers to incorporate the latest graphic trends into their work. In other words, in order to cut the mustard in commercial photography, you not only have to be at the top of your game but you also have to produce something eye catching in a market full of interesting media. That's exactly what photographer Gary Land did with his latest Adidas ad featuring soccer superstar Lionel Messi. However, his arsenal of Profoto lights and heavy photoshop has caused a bit of controversy over on the Strobist website where many photographers are claiming the final image is a bit overkill. I personally love the final image and think the direction Gary went is exactly what separates the boys from the men. However, I can appreciate the purists point of view who think great advertising photos should remain true to real life and capture a more realistic vision. Check out this great behind the scenes video of the latest Adidas shoe ad and let us know what you think in the comments. Check out Gary's interesting website as well for more inspiration.

Motorola Zoom Commercial BTS With Amazing Moving Sets

Motorola Zoom Commercial BTS With Amazing Moving Sets
Telstra, an Australian wireless carrier, recently produced an ad for the Motorola Zoom tablet. Instead of creating everything with computers in post, the team created most of the moving sets by hand. The question then becomes; was their effort worth it? Can consumers even tell that much of this is real or does the average person consider everything to be fake these days? Although this was an amazing accomplishment, I'm not sure it was worth the extra effort.

FS Original: How To Shoot And Retouch Beauty Photography

FS Original: How To Shoot And Retouch Beauty Photography
Patrick and I were invited to shoot a behind the scenes video with beauty photography Sam Yocum in NYC a few months ago. I've always been struck by the lighting and flawless models, makeup, and retouching that can be seen in high end Beauty work and so I couldn't wait to see a real professional work...Check out the video below to see a little on how Sam works as well as a very detailed tutorial on how he approaches his post production. Click the full post to see a bunch of Sam's beauty images.

Product Photography: How To Photograph A Beer Advertisement

Product Photography: How To Photograph A Beer Advertisement
Photographer Scott Bourke gives us a complete overview of how he took a fantastic product shot of a few bottles of beer. Scott uses a single flash and 4 reflectors to create a very professional looking image that any photographer (no matter how little gear they have) is capable of creating. As I have always said, photography is all about good lighting and good lighting does not mean expensive lighting. Let's hope that Scott is going to enter our BTSV contest. Check out the full post for the final image and a BTS diagram.

Twilight And Brokeback Mountain Photographer Kimberley French Talks Movie Photography

Twilight And Brokeback Mountain Photographer Kimberley French Talks Movie Photography
Hey everyone! I'm Reese and I'm excited to be a part of the Fstoppers team. My segment, The FS Spotlight, is a new weekly Q&A session with professional photographers at the absolute top of their field. The interviews are going to touch on everything from from how they reached rock star status to their shooting style to what cameras they shoot with as well as their advice to all aspiring photographers. Click the full post to read my interview with movie photographer Kimberley French! As a writer/photographer myself, I want to hear how photographers got to where they are and how they get these amazing shots; but more importantly I want to know what YOU want to hear from them as well. What’s your interest? Surfing? Combat photography? Food? Retouching? If you could score a 5 minute Q&A with any photographer in the world, who would that be? Let me know!

Annie Leibovitz Photographs Profoto Founder Conny Dufgran

Annie Leibovitz Photographs Profoto Founder Conny Dufgran
Everyone knows Annie Leibovitz is one of the most, if not THE most, well known photographer in the world. Her images evoke a strong sense of story, drama, and beauty. It's not surprising why so many advertising agencies choose Annie to take their clients' portraits. In this video Annie Leibovitz puts Profoto co-founder Conny Dufgran in front of his own lights for a series of environmental portraits. Like most of Annie's behind the scenes videos, you really have to pay attention to the details because she isn't going to spell it all out for you. The first time I watched this video I noticed how much feathering she does with her medium octaboxes, how she controls fill light with large black cards, and even a little on how she directs her subjects. I also like the magic arm trick she uses to get her softlighter closer to her subject...I might have to steal that one. If you have any tips you have taken from Leibovitz share them in the comments.

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