Casey Neistat was approached with an unusual proposition from Mercedes Benz. They wanted Casey, a successful Youtube filmmaker to make a car commercial for the new Mercedes Benz CLA, even though Casey has never filmed a car commercial or anything close to resembling one. The following set of the three videos is his rather interesting journey so far. With Casey's charismatic personality it's curious to see how the commercial will turn out. I will update this when the final commercial is released. Enjoy.
It seems utility companies are looking for more creative ways of bringing their message across to television viewers in their commercials. Ontario Power Generation has recently come out with two commercials using miniature sets in their commercial production. Watch this very detailed behind the scenes video on how they created the sets, and how they filmed the fresh new take on water safety.
A single photograph from a photography session barely shows you all the planning and execution that goes into a photoshoot. Dozens of ideas, shooting styles and concepts often come into play in the pre production, not to mention the hours that can be spent in post production as well. As a result, I decided to give you all a breakdown of my recent photoshoot with good friend and model, Harmony.
One guy in our industry that continually impresses me with his execution of beautiful environmental portraits is Joey L. One concept he has been wanting to shoot for sometime is some portraits of "artic explorers" but rather than fight with the elements of the weather he pulled it all off in studio. Read on to learn how it was done and what equipment was used.
Designer Roberto Cavalli recently designed a gown for Beyoncé, exclusively for the Mrs. Carter Show World Tour. In an official press release that was sent out by the Italian fashion house on Tuesday, one very controversial photo of Beyoncé wearing that dress was attached. In what looks like a heavily Photoshopped image, the company behind this ad made her look very thin, unrealistically thinned and stretched her legs. As art it's interesting, but it wasn't received well by many viewers.
This year Patrick and I were invited to Gulf Photo Plus in Dubai to film a behind the scenes look of what it's really like to go to this exotic workshop. The experience itself was one of the highlights of my life but the most memorable moment for me was the few minutes I had with each of the instructors. I decided to interview them about the pitfalls of their careers and what it takes to become successful as a photographer.
Several months ago, Brazilian ad agency AlmapBBDO teamed up with Getty images to produce 'From Love to Bingo in 873 Images.' The ad showed off the extensive photographic library Getty has to offer with a creative story of boy meets girl. Recently, the same creative team came up with a similar concept to advertise Getty's video library.
Finding a great retoucher (if you use one) can be a pretty daunting task. Most photographers end up doing their own - picking up techniques and tricks along the way. Ashlee Gray is a beauty and fashion photographer and [primarily a] retoucher based in New York whose clients include Tresemme, Starbucks, Rebecca Minkoff and Gatorade. As a photographer, her images are beautiful, feminine and even delicate. It's that same underlying aesthetic that she applies to her retouching- yet still managing to retain the unique style of the individual photographers she works with.
"Coty Tarr is an active lifestyle photographer based in New York City," so says the not quite so lengthy bio on his website. On initial thought, one might think the concise personal description is a little off-putting, but to anyone that has ever met Coty, it is nothing if not an apt discriptor. In a world where many photographers feel the need for shameless overpromotion (not that there's anything wrong with that), Coty takes a more subtle approach, working tirelessly and letting the caliber of his images and his work ethic speak for him.
I woke up this morning to find an email from Chase Jarvis's camp showcasing his new photo campaign for the Samsung 9 Series Monitors. It feels like ages since Chase has released one of his epic behind the scenes videos, so I was excited to see he's still alive and kicking the creative cloud (pun intended). If your imaginative juices don't start flowing after watching this video then it might be time to put your camera into retirement. Check out the behind the scenes video and then
A Spanish organization called "Aid to Children and Adolescents at Risk" (ANAR) created a new ad campaign to bring awareness to kids at risk, using a cool new idea (but a very old technique). By using Lenticular printing, they were able to show two different ads in one print - one for kids, and one for adults. Adults see a different image and message than what the kids see. Smart, creative and important.
Last week I did a photo shoot for Leo's Wisdom, which is a company that makes handmade, high end jewelry. The purpose of the shoot was to provide the client with product shots and lifestyle images for their promotional needs. Their mood board for the shoot was filled with images depicting lush locations and high society. But we were shooting on a rainy day in Columbus, Ohio. So we made lemonade.