Recent Commercial Articles

Adding An Angry Mob Makes Any Portrait Interesting

These days, creating a portrait that grabs the average pedestrian's attention isn't an easy task. So what did local New York City comedian Colin Kane do to spice it up a little? He added a raging mob of crazy people behind him in this awesome portrait by photographer Monte Isom. It looks like Monte used a large 7' Octabank to light the crowd and then a beauty dish with a little fill from a smaller softbox to give Colin a harsh key light look without losing the shadows. I love the overall idea and I've personally always wanted to work with a big group of people like in this video. If you are in NYC, check out Colin's stand up act and definitely head over to Monte's site to see some mind blowing advertising images as well as the largest group photo ever! Click the full post to see the high res final image.

Comedian Colin Kane angry mob photo shoot with Photographer Monte Isom from monte isom on Vimeo.

Getting Wet With The Cast Of Hawaii Five-O

CLICK FULL POST IF YOU CANNOT WATCH THIS VIDEO! If you watched my video on how to photograph wakeboarding then you know I'm a big advocate of throwing water at your subjects during a photoshoot! So needless to say I was excited when this behind the scenes video surfaced showing how photographer Art Streiber shot the hero shots for the television show Hawaii Five-O. The whole lighting setup is pretty straightforward: one beauty dish and a bunch of back lights for the water splashes. To create the wave splash look Art fired high pressure water at each of the cast members with a 4,000 gallon water truck. Click on the full post to check out some of the final images as well as a few behind the scenes stills from the production.
The Lexus LFA Drifts Around A Sports Illustrated Model

Yu Tsai is an incredibly impressive fashion and advertising photographer. He also is an established film maker and director (check out his film section on his site). Recently Yu Tsai was faced with the task of trying to make a car ad stand out in one of the most popular magazines in the world: The Sports Illustrated Swimsuit Issue. His solution: have ace driver Rhys Millen drift dangerously close to SI supermodel Rianne Ten Haken and film the whole thing. I love the concept and it's nice to have a little behind the scenes video to go along with the final published images. Click the full post to see full resolution copies.
Behind The Scenes At Pixar

I'm not a huge fan their style of movies but I can totally appreciate the talent that Pixar puts into each of their projects. If you are at all interested in 3D animation, movie production, or incredible offices, this video is for you.
Fstoppers Original:  The Wakeboard Studio Shoot

One of my favorite things about Charleston, SC is being close to the ocean. I love being in and around the water, and although I'm not very good at it, I do enjoy wakeboarding. Charleston has become a pretty big hub for sports like kiteboarding and wakeboarding over the last few years, and this city is not short on talented athletes. I took an interest in wakeboard photography a couple years ago, and I always enjoyed shooting images from extreme angles. Although I've gotten some cool images, I never felt like I really had much control over my images with just daylight. I've tried to bring strobes outside to create something "different" but even those shots have been done a million times. I decided I wanted a way to shoot a rider flying through the air with interesting, studio quality lighting and this is what I came up with....click the full post for the full story. https://vimeo.com/19633416

Fstoppers Original: The Studio Wakeboard Shoot from FStoppers on Vimeo.

Annie Leibovitz Shoots Kirsten Dunst

The video below is a short excerpt from the DVD "Annie Leibovitz: Life Through A Lens". Annie is commissioned to shoot for the movie "Marie Antoinette". I found it really interesting how incredibly quick her shoots are. Before the subject ever shows up the concept and lighting has already been figured out. After a few clicks, the shoot is over.
Behind The Scenes On The 2011 Maybelline Calendar

Each year Maybelline creates a limited edition calendar featuring crazy concepts and wild makeup. This year the cosmetic brand teamed up with photographer Kenneth Willardt to produce some very vibrant images. Make sure you head over to Kenneth's commercial section of his website to view a bunch of the images. His ability to light a set is worth taking note as well as the overall production they put into these images.
How To Make A Rain Machine For Video Or Stills

Jay P. Morgan is at it again with his super informative, large production, BTSVs. Check out the video below where Jay shows us how to make a rain machine for a photo or video shoot. I never thought I would ever make one of these but after seeing this video it actually doesn't seem that hard.
Philippe Kerlo Shoots Beauty Shots Through Plexiglass and Paint

Philippe Kerlo is a really creative beauty and fine art photographer based out of Paris France. Some people are dubbing his work as "extreme glamour" which might be a fitting title. I was recently turned onto his work by one of our readers when they sent us this video of him shooting beauty portraits through plexiglass covered with paint, acrylic, wax, and other colored materials. The results are really stunning and the idea is so simple I thought I had to share it with everyone. Be sure to check out Philippe's portfolio because his work has a lot of interesting angles like the photos shown in the full post.
Behind The Scenes With Marc Jacobs, Madonna, and Louis Vuitton

Back in the Spring of 2009, Louis Vuitton creative director Marc Jacobs teamed up with music mogul Madonna produce their new ad campaign. This video is primarily from the point of view of Marc but that shouldn't prevent you from seeing how photographer Steven Meisel executed the overall shoot. I've always been a big fan of Steven's work, and after you watch this video you can browse through most of his extensive portfolio here. After clicking through 127 pages of amazing photo after amazing photo you will probably feel both inspired and completely worthless as a photographer! Click on the full post to view the photographs from this shoot.
Vincent Laforet's The Story Beyond The Still

Back in December of 2009, photographer turned film maker Vincent Laforet teamed up with Canon and Vimeo to start a social experiment in story telling. The idea was to create an short 3 or 4 minute video that would end on a single still frame. Then by taking that final frame as a starting point of reference, other film makers could continue the story and add their own twists and turns into the developing scripts. Each segment would be judged by industry heavy weights like Philip Bloom, Shane Hurlbut, Russel Carpenter, among others, and a new chapter would begin. Over the next year, hundreds of chapters were written with 6 lucky directors winning spots in the final video that is currently being shown at Sundance. Below is a summary of the final project and the final video in its entirety is included in the full post. Hopefully this contest not only inspires you in your own photography but also encourages you to test the waters in film making.
Watch Photography Can Take Hours To Perfect

If you were an Fstoppers reader back when we launched then you probably saw Lee Morris's humble attempt at how to photograph a Rolex watch. It wasn't perfect but I think it was helpful in shedding some light on how meticulous product photography can be. Well now Alex Koloskov has made an extremely detailed video on how he created his latest hero shot of a men's Marine Star Bulova watch. The video is very long and it might take you a second to cut through his Ukrainian accent but this video is well worth it. The quick(er) post production video is shown below so you can see how much time and effort goes into touching up a macro shot like this but you can also find the full length lighting video in the full post. Also be sure to head over to Alex's blog post if you have further questions about his workflow. Take your time on this and enjoy!
Profoto Takes On Ray Allen And A Trampoline

Profoto has really done everyone a great service in having photographer Matthew Jordan Smith explain some of his personal favorite images in his portfolio. In this particular image, Matthew decided to photograph NBA superstar Ray Allen in his own backyard while jumping on a trampoline. Equipped with just a single Profoto D1 Air and a magnum reflector for hard light, Matt was able to take a rather limited lighting setup and create a highly stylized image. I think it just goes to show that thinking outside the box and not limiting your shoot to any prior conception can be more important in making a great image than simply focusing on your initial plans.
Need A Little Inspiration? Check Out Karl X Johan - Flames

Our main focus here at Fstoppers is informative BTS content but sometimes as creatives we have the technical skills and we need a little bit of inspiration to get us going. I just ran across Karl X Johan's music video for the song "flames" by director Gustav Johansson and I was so impressed I had to post it. I've never seen story telling in this way and I'm sure you guys will enjoy it as much as I did. Make sure you watch it in HD!
Detailed Lighting Setup For An Amazing Western Shoot

Jay P. Morgan seems to be releasing one great BTSV after another. I have enjoyed them all but I must admit that this one is by far my favorite. At his last workshop, Jay used a 5D Mark II and 4 studio strobes to professionally light his western themed set. If you don't have all of the studio gear yet, keep in mind that it is possible to light scenes like these with much smaller and cheaper speedlights as well (like the SB-900 or 580EX), just keep in mind that they will not be as powerful as a studio system.
Andrew Zuckerman Shows How To Photograph WISDOM

While watching Carson Daly the other night I was exposed to a really exciting photographer named Andrew Zuckerman. On the show he was promoting his newest project MUSIC which I'll probably post here later in the month. But while researching his other works I came across an older project he did called Wisdom. These last few projects Andrew has taken on have involved shooting people (or animals) on pure white backgrounds while simultaneously interviewing them for a documentary. It's pretty brilliant to have both the single frame and the interview for both formats and what Andrew gets his subjects to reveal is really worth its weight in gold. Check out a little behind the scenes video on how he made Wisdom and check out the final hardcopy book here. https://www.youtube.com/watch?v=eTkCTajmEIQ
Matthew McConaughy Directs Country Star Jamey Johnson's Video

A few months ago I got a call from one of country star Jamey Johnson's managers asking me to take some photographs of him while he was passing through South Carolina. Since Jamey was born in my hometown of Enterprise Alabama I was pretty excited to work with the real deal country artist (not a pop country bone in this guy for sure). Long story short our schedules weren't able to work. So I was excited today when I came across a BTS video of his new single Playing the Part which was directed by Matthew McConaughy. Few people ever get to experience what it's like on set of a music video so I thought this tongue in cheek video was a good way for you guys to watch how it all goes down. Click on the full post to watch the entire music video.
The Ultimate Arm Shoots M.I.A.'s Born Free

Love it or find it overly offensive, rapper M.I.A.'s music video Born Free created a big stir on the internet last year when it was released. I personally thought it was a pretty good video considering what most artists release these days. Regardless of your view of the video, the cinematography is really awesome. In order to shoot the driving scenes, director Romain Gavras used the Ultimate Arm to create amazing jib style shots on the move. Check out this BTS on how the team filmed much of the film's final segment and click the full post to watch Born Free in it's entirety.
On Set With The Cast Of House

If you've ever seen one of those movie or tv show posters then you probably already know that they are usually huge composites of every actor. But that doesn't always mean that the different characters are simply shot against a white background. Check out this fun video featuring the cast of House season 6 as they pose for different promo shots in a studio large enough to fit an old motorhome. Photographer Florian Schneider has an excellent site to browse and even has an image or two from this shoot posted.
Jeff Johnson Takes Some Amazing Travel Photos

Jeff Johnson is a very talented lifestyle and advertising photographer based out of California. He is probably best known for his adventurous images as the staff photographer for Patagonia. He has also worked with Best Buy, Macy's, Target, and General Mills. So when he sits down with Marc Silber to talk about how he produces great travel photos you better take notes. I hope all you outdoor and nature photographers enjoy this video.
How To Shoot Models On A Tarmac

One of our reader's emailed me this fun concept photoshoot by photographer Levy Moroshan and I thought I'd share it with everyone this new year's weekend. The styling for this is pretty straightforward: fashion evening gowns with retro style airplanes. Most of the images are lit with just two Photek Softlighters and both the out of camera shots are shown along with the final photoshop edits. Too bad we didn't get to hear from Levy himself in this video as I'm sure judging by his portfolio he has a lot of useful tips to share.
One Part BTS Video, Three Parts Victoria's Secret

The holiday season is almost behind us and if you've spent any time watching college football tv then you've probably seen the new holiday Victoria's Secret commercials. The creative team at VS always makes some of the most high intensity commercials year in and year out. This year they have at least three different themes and one of the directors is even Michael Bay (creator of the greatest movie of all time Transformers 2). Of course VS can't give away all their secrets so don't expect to be shooting Adriana Lima on a white horse anytime soon! Hopefully you can at least pass these videos off as educational should your gf or wife question this content :) Two more videos in the full post. https://www.youtube.com/watch?v=W_4l_LpvL1M
Fstoppers Nikon Pocket Wizard FlexTT5, MiniTT1, And AC3 Review

Patrick and I have been in contact with LPA Design (the company that makes Pocket Wizards) for a few months now and we were excited to hear that they would be sending us a few beta units of the unreleased Nikon FlexTT5, MiniTT1, and AC3 units. Our website is not about reviewing gear but we did want to push these units. I called up Sigma and asked for a loaner 800mm 5.6 lens and Patrick planned a shoot that involved every SB-800 and SB-80DX that we own. Check out the video below, and then view the full post to read detailed info about the shoots and check out the high res images. If you enjoy this content, follow us on Twitter to stay updated when our next video is released.
Did These Guys Just Rip Off The iPhone Fashion Shoot?

Now I am not going to jump to any conclusions. Maybe these guys and gals had a VERY similar idea, and not one of them had seen the iPhone Fashion Shoot (which has been seen by about a million photographers so far). And even though this video is filmed in the exact same way and has all of the exact same information, MAYBE it is just a coincidence. And MAYBE this really is the worlds first and I am actually living in the Matrix. Still a good video though :) < The strangest part about this whole thing is that we actually used a super-clamp to mount the camera in my video but we changed it and went with the velcro because it was blocking the button on the phone and it was never actually shown in the video. It's like these guys were spying on me as I was doing it!
Origami, 3D Cameras, and 600 Photos Later...

One trend you will find happening in the advertising world is the merging of video and photography in a way that creates something no one has seen before. When it came time to start creating the next ad for Toshiba's new laptops and 3D TVs the team decided to create something completely original. Check out this video of how they created this painstakingly difficult video which involves using stop motion to capture complex Origami shapes "unfold" all while being shot in 3D. https://www.youtube.com/watch?v=v62Ns3yv23Y
Jeremy Cowart Explains Photography To Chase Jarvis

After starting off as a graphic designer, Jeremy Cowart stepped onto the photography scene with a sink or swim mentality. I love the series Chase Jarvis is doing over at Creative Live with real photographers, and this one with Jeremy is top notch. Chase definitely subscribes to our mentality of sharing knowledge freely, and I think you can learn a lot from this video whether you are a professional photographer or just someone who enjoys it as a hobby. I almost did not post this because the audio at the beginning is really rough on the speakers so be forewarned. Also while you are watching this video, head over to Jeremy's website to see a wide variety of images within his portfolio.
30 Years of BAD Photography

Bruce Dale is a veteran commercial and advertising photographer who has also taken some amazing nature and photo journalistic images over the years too. He's worked for National Geographic as well as the White House and companies like Nikon, Southwest Airlines, Caterpillar, and Acura. Finding success in so many fields of photography is not an easy task and that's why I love this career recap video that shows over 30 years of BAD photos. It moves pretty quick, but Bruce does take some time to explain a few of his most memorable images. I always enjoy watching videos from true professionals like Bruce since they really have 'been there, done that' which is not always true of the younger breed of photographers we have today. I hope you enjoy this weekend video and be sure to check out Bruce Dale's website too.

30 Years of BAD Pictures from Bruce Dale on Vimeo.

Behind the Shot:  Gun Slingers and Super Models

Do you guys remember that show The Shot that was on VH1 maybe 3 years ago? If you do then you probably remember 1st runner up Dean Zulich. Dean has released a great behind the scenes video that outlines everything involved with two of his shot setups. The results are great, and I think this video has something for both the beginner photographer and the experienced photographer. It's nice to hear Dean admit that sometimes you have to shoot on set with the realization that some work will have to be done in post production later. Great photography isn't always about doing it all in camera or all in post but rather knowing your original vision and making it happen...after all that's the only thing clients care about!

Behind the Shot from Marko Slavnic on Vimeo.

How To Create The 2.5D Effect AKA Animated Photos

We have all seen it before, you may have just not known what it was called. I think the first time I saw this was years ago in a Gatorade commercial and it really stood out to me. Today, 2.5D animations or "animated photos" are starting to pop up all over the place. Check out a cool example of 2.5D in action mixed with moving time-lapse by Ryan Flett below and then head over to Creative Cow to watch a fantastic tutorial that shows you how to create this effect in After Effects. FYI, simpler versions of this can also be created in programs like Premiere and Final Cut.

Backyard Booty Segment: Natural Progressions from Ryan Flett on Vimeo.