Profoto has really done everyone a great service in having photographer Matthew Jordan Smith explain some of his personal favorite images in his portfolio. In this particular image, Matthew decided to photograph NBA superstar Ray Allen in his own backyard while jumping on a trampoline. Equipped with just a single Profoto D1 Air and a magnum reflector for hard light, Matt was able to take a rather limited lighting setup and create a highly stylized image. I think it just goes to show that thinking outside the box and not limiting your shoot to any prior conception can be more important in making a great image than simply focusing on your initial plans.
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Smith is awesome...! Good ideas for a book
I think it definitely had to help, working with a pro like Ray Allen. He said he had "99" other great shots, I think that says a lot about the quality of the subject.