As a retoucher, I'm always fascinated by the world of video and how retouching is done in beauty commercials. Foton Inc. released a video a few months ago showing how to make someone look younger with their “Age Reduction FX” technique. Now, here's another video showing how retouching in video is done in 4k format for a typical beauty video.
Here's an oldie, but definitely an interesting video. A few years ago when Jay Z released "Blueprint 3", I saw the cover art and immediately thought that it was done in photoshop. Why would they bother to do it as a physical effect? Boy was I wrong. The artist Dan Tobin Smith did the cover as a completely physical effect.
Back in August we featured Tim Tadder's series of water wig shots using bald guys. Well Tim is back and this time his impressive series of shots are done with women in latex. Does it get better! Actually as Tim explains the latex fit well as it went with the futuristic fashion shoot concept and allowed them to easily wipe dry after each shot. Red Bull was also on site with a Phantom camera to capture the entire shoot behind the scenes. The movie will be released soon and we look forward to seeing it as I am sure many of you are as well.
The past summer we were hired by the ad agency Tier 10 Marketing (same one as my Honda Accord campaign), under the creative direction of Scott Rodgers, to produce and film a new tv ad for Acura via the New York Acura Dealers Association. I've been an advertising photographer for years, but I co-founded a video production company, 8112 Studios, a few years back along with my friend Nicholas Cambata. We have been very busy with a variety of crazy challenging and fun projects this past year and this ad job was no exception.
In a world filled with portable speedlights and 3200 watt power packs, photographers might overlook another critical feature of their studio lights: flash duration. Basically flash duration is the time your strobe light contributes to the exposure of your photograph (flash actually can act as "constant light"). Earlier this year, we posted about Broncolor's flash duration compared to Profoto, but how does a much cheaper strobe like the Einstein compare? The results are pretty remarkable!
In a creative and fun spec commercial, Ross Ching uses a really cool Popsicle stick trick and creatively applies it to a fun story. As he describes, Popsicle sticks can fit together in a certain way so that when triggered, a chain reaction occurs down the line at 35 mph. To capture this process, he used the Phantom Miro shooting at 1000 fps.
The people over at MAKE Visual strive to create unique and compelling content for their clients and for the Lung Cancer Foundation of America's newest PSA entitled, 'The Haze', they wanted a look and feel that worked well with the message that their client was trying to get across. They shot on a RED Epic and used 3DS Max and Fume FX for their post processing to achieve the thin smoke effect.
To put a little twist on filming one of Nissan's most recent car commercials, the crew involved shot everything on a miniature scale by using a few different RC vehicles. Check out how the team tried to preserve some of the standard elements that you might see in a car commercial. The group gets quite creative in building customized camera mounts to keep the best angles.
Like the majority of photographers today, I most often capture digitally for my clients. However, for special projects, I still like to shoot film - especially large format film. Normally, my Deardorff 11x14 camera lives in the studio. But every now and then, I get the crazy idea of taking it on location.
Kevin Winzeler, a commercial photographer based out of Salt Lake City, Utah, had an amazing opportunity this summer to travel to New Zealand for one of his advertising shoots for Altra Footwear. He shot both in the studio for the initial product shots, but he also took the shoot outdoors in some amazing New Zealand locations for some actions images, as well.
Peter Lundstrom shot the look-book for Courtrai Apperal in a featureless room that they built out of 5 basic walls and painted them all white for one look, and all black for the other. The final shots look great and leave the viewer looking at the image for a few extra seconds, which hopefully leaves them remembering the clothing a bit better than another brand with a model standing straight up. Below are some of the shots before they were cropped tight for the look-book as well as a video showing how they built the set and shot the book. Enjoy!
A few weeks ago you may remember Ikea's attack on product photography. Today news has spread that the Saudi Arabia franchise has photoshopped all females out from catalogs distributed throughout the Islamic nation. Women aren't the only ones being censored, however, as even glasses of wine have been transformed into less offensive "festive cups". What does Ikea have to say about the post processing changes found in their catalogs?
Northern Virginia Magazine wanted a fun and different approach to an ad for their bargain locator website, Specialicious.com. Jonathan Thorpe, an amazing commercial photographer and a regular on our Fstoppers Facebook group, was assigned the task of shooting the project. The concept, a beauty queen who shopped on the website and is trying a paintball experience for the first time.
What does it take to turn a blue BMW M5 into a bullet? A little of this, and a little of that, but mostly it takes a team of talented individuals with a dream and the know-how. With a limitless imagination, impeccable understanding of light and meticulous attention to detail, photographer/director Marek Glaser and Big Block digital productions took the imaginary and made it reality.
If you've ever had to photograph a large group of people, you probably understand how difficult it can be to capture every single person looking great. Imagine if that group photo was made up of 12 of the worlds richest Billionaires! That's what photographer Michael Prince did when he had to photograph the cover of Forbes Magazine during the 400 Summit on Philanthropy back in June.