Music and visual components have always been used together as a form of art, most famously in the music video. As technology expands so does the way we use it for expression. The people over at Frucor (V Energy Drinks) recently challenged Joel Little, lead singer of Goodnight Nurse, to create a single track that could be played (mixed) live using only a body's movements in this unique musical and visual journey of a marketing campaign.
I'm all about getting the shot that you need in camera as much as possible. If you can achieve an effect in front of your camera and spend less time in Photoshop then the more the better. Sasha Leahovcenco recently shot an ad for Vater Percussion with Mike Johnston. In this behind the scenes video he explains everything that he uses to create the shots, even explaining why he decided to go natural lighting on the main ad shot itself.
As a fan of the beach, Frederico Martins loves mixing his photography with the sand and surf. To throw a unique twist on his latest shoot for an 8 page spread in Elle, Frederico, decides to set up a beach shoot inside a house. With the use of a ton and a half of sand, a boat, two dogs, and a lot of natural light from the windows, Frederico grabs some really fantastic images.
Robert Gallagher knows his way around commercial photography. On this assignment, he puts Matt Kemp, a baseball player for the Dodgers, in front of the camera to shoot the cover of Forbes Magazine. As can be seen in the video, the studio set up includes 4 different lights. With a few assistants, Robert also manages to snag a one-light shot in the tunnel heading out to the field.
As I continue my articles on interior, architectural, and real estate photography, I thought it would be interesting to see different approaches to shooting these types of subjects. So, for this month's article, I've invited a number of professional interior, architectural, and real estate photographers to share their images and techniques with everyone who reads Fstoppers.
Follow Pantene Hair as they film Natalie Coughlin, eleven time Olympic medalist for USA Swimming (3 Gold, 4 Silver, and 4 Bronze) in their latest ad campaign featuring Olympic athletes for their Daily Moisture Renewal product line. Shot in two days in December of 2011 in Northern California and released in time for the 2012 Summer Olympics they use some impressive rigs and blue screens in this shoot.
We've featured architectural photographer Mike Butler before, when he shot the Intercontinental Hotel in Miami, FL. This time, Mike heads to Bogota, Colombia, to shoot the Virgilio Barco Library using a slew of hot lights and assistants. If you've ever wondered why it takes 8 hours to create a single architectural image, this BTS will show you exactly why.
Monte Isom is one of my all time favorite photographers. He's been featured on Fstoppers a bunch and is a regular at our New York City meetups. Not only is Monte hilarious but he's also a pretty dang talented commercial photographer. In this short BTS video, Monte shows how he shot the promotional material for the Broadway Musical Newsies in NYC. If you are a fan of Spiderman, you've probably seen his work lately too!
I've always been fascinated by technical photographs showing every single part of complex machines. And shockingly enough, most of those images are created with a lot less Photoshop than one would imagine. "Explode" photographer Adam Voorhees shows us a quick timelapse of his latest Kawasaki Moto photograph shot for ESPN. Click the full post to view the final image.
Pepsi Australia recently teamed up with Kelly Racing to produce the Pepsi Max super car. Photographer Chris Benny was hired to shoot the new car and lucky for us, he filmed a quick BTSV of the production. As with many shoots, the weather became a problem but Chris had a backup plan. With a little post work Chris made the outside shots pop and then moved the car inside to finish the shoot.
Product photography can be one of the most difficult facets of photography. Everyone expects organic objects (like a human) to have imperfections but clients want their products to look flawless in the finished image. Your choice of lens, angle, lighting, color, composition, and retouching must all work together or your shot won't hold up. In the past photographers would have to assist for years to learn the tricks of the trade but today, you can learn them for free from your laptop.
The art of sand sculpting has entered the realm of photography. Artist and world champion sand sculpture, JOOheng Tan, has incorporated these sculptures as a set for some great photographs. These were done for the OMO washing detergent campaign. Check out the series as well as a behind the scenes video on how this was done.
Alex Koloskov has had a few of his behind the scenes videos featured here on fstoppers. In this charismatic behind the scenes video, Alex takes the photography assignment of shooting some liqueur bottles in an attractive way and walks us through his set up. His in depth explanation of the lighting and staging process gives you a great understanding of how he got his final "sexy" shot.