For the last three years or so, Scarlett Johansson has been the face behind the acclaimed Spanish clothing company Mango. In their latest Spring/Summer 2011 campaign, set in the Goldstein Residence in Beverly Hills, photographer superstar Mario Sorrenti builds his images exclusively with natural light and reflectors. It's hard to imagine a wet haired Johansson ever not looking incredible, so it should not come as a surprise that Mario and company produced...
Everyone claims that they know how to shoot subjects on pure white but many of them still struggle with the background light washing out their subject. In the video below, Olivia Speranza shows us how she created the look for a video but the same techniques apply to flash as well. The key is to light the background as evenly as possible and expose it so that it is just barely pure white. If your background is a few stops past pure white, the light will begin to eat into your subject.
Last year we showed you some of the first footage of a new 360 camera made by Yellowbird. Well now Mitsubishi is using that technology in their campaign Test Drive The World's Most Dangerous Road. The Yungas Road is found in South America connecting the Bolivian cities of La Paz and Coroico. Apparently this path, which is only wide enough for one car in places, is responsible for 300 average deaths a year. Below is a little teaser on how they made the campaign for the 2011 Outlander and Outlander Sport. Click the link above to view the 360 degree footage throughout the entire 40 kilometer test drive and the full post for a truly horrifying first person experience on the death path.
We have featured the work of Jonathan Mannion previously on Fstoppers but he has so many great videos that I figured we'd share his work again. Mannion has shot everyone in the rap scene including Eminem, Lil Wayne, Jay Z, DMX, and Ice Cube. Often borrowing from his mentor Richard Avedon, Jonathan's work can be edgy and provocative but also clean and iconic. In this video Jonathan showcases a lot of his work featured in the Milk Gallery exhibition he did last year. It's pretty interesting to hear Jonathan talk about trying to remain creative with his work while at the same time knowing the specific image the record labels want for their musicians' brand.
RETV, a new video based website started by Resource Magazine recently filmed a quick interview with Albert Watson. During the interview Watson talks about his humble beginnings and walks us through a few of his famous shoots. Watson claims that many photographers get into the field simply because they enjoy the technical aspects of the gear. He also says that these are the same people the continue to ask him the same "stupid question" when he shows his work; "What camera was this shot on?"
Yes, it has been done to death but everyone loves to see it so we will keep posting it. Digital Rev TV has been doing a series called the "Cheap Camera Challenge" and so far they have created 3 videos with 3 different photographers shooting on 3 different cheap cameras. Check out the full post to see all 3 videos.
I released The iPhone Fashion Shoot back in July of 2010 thinking that it would be a fun way to prove a simple point (that people can create compelling images with any camera). I never thought 1, that the video would become so huge and 2, that 50% of everyone who saw it would totally miss the point. Half of the comments made on my video are about my expensive studio lights, professional model, professional hair, makeup, and retouching. People still didn't want to admit that they were capable of taking great shots on whatever gear they had. Still to this day I get emails all the time where people suggest that I do another iPhone Fashion Shoot outside with natural light and without a professional model but I was never interested. I really don't want to become known as the "iPhone photographer" and these videos are a lot of work to produce. Well I just got an email from Pye at SLR Lounge and he did all of the work for me! Pye takes a normal girl outside and uses 2 reflectors to create stunning images... It does not get any more simple than this... The point has now officially been made. No more excuses people.
This video gives a quick look at Jay P. Morgan's latest advertising campaign for Pedia-Sure. The video isn't quite as informative as Jay's average BTSV but there is still a lot to learn from it. I was really impressed by the size of the campaign and then range of images that were taken.
Annie Leibovitz: Life Through a Lens traces the arc of Annie's photographic life, her aspirations to artistry and the trajectory of her career. The film depicts the various phases that shaped her life including childhood, the tumultuous sixties, her transition from Rolling Stone to Vanity Fair magazine and later her most significant personal relationships including motherhood. Check out the full post for the rest of the documentary.
Most guys are drawn to fashion photography for the over the top concepts and beautiful women. The issue is that most of these men will never truly gain an interest for fashion and sadly, shooting a pretty girl isn't really "fashion photography" at all. Mario Testino is to many, the top fashion photographer in the world. Testino rarely allows cameras to roll while he shoots but in these three videos we can get a glimpse of what a true fashion photographer is. Check out the full post for the other two videos.
Many photographers claim that they will never shoot a wedding because there is too much pressure. If you miss some of the key moments, you will never get another chance. I agree with this to an extent but at least weddings have hundreds of "moments" over the course of a day. If I miss a couple, it's usually not a big deal. A first descent is another story though. In the video below, Lucas Gilman shows us all of the work that goes into capturing just 5-10 seconds. When it comes to something like this, there is absolutely no room for error.
Full time photographers aren't the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business. What's unique about the products shots on the Threadless website is that they aren't the typical white studio shots or stock images of models wearing generic shirts. Instead, many of the shirts are actually photographed at the in-house studio or on location around the office. It's pretty amazing to see how photography is being used in businesses like Threadless considering so many other sites have stuck with the traditional boring photos. After the video, check out some of their most popular shirts here.