Recent Commercial Articles

Transformers 3 Behind The Scenes

Let's get one thing straight; I hate Transformers. I actually thought Transformers 2 was so bad that I walked out on the movie and since my friend actually wanted to continue watching it (and he had the car) I walked home 3 miles in the middle of the night... That's a true story. That being said, I can always appreciate a quality production and Michael Bay never fails with that. Check out this home made BTSV of Transformers 3 in the making. Fast forward to 2:15 for the good stuff. https://www.youtube.com/watch?v=0MqGHJSZ3rk<
Benjamin Von Wong's Uses Flour On His Shoots

Benjamin Von Wong is a part time photographer but his concepts and images are definitely top notch. He was smart enough to film a behind the scenes video for his photoshoot with designer Andy Nguyen and the results are very interesting. You can read more about the ins and outs of this shoot from the model's perspective here and some of the final photos on Von Wong's Flickr page. If you enjoy these types of videos, Benjamin and others are posting them over at the Fstoppers Forum. I'm always amazed by what our readers come up with during their own shoots!
How To Choose And Direct A Model

Here is a great video created by Yuri Arcurs dealing with stock/commercial photography. He makes a great point when he says that a model may be very beautiful but if they don't look nice and approachable then they won't sell. Check out his quick video to learn a few other fantastic tips about directing your model as well. >https://www.youtube.com/watch?v=XV20gD3t_hQ<
How They Broadcast MLB Into Your Home

Tom Guilmette is a professional camera operator for broadcast sports and definitely one of our favorite guys to feature here on Fstoppers (search his name for some other posts on him). So with all the excitement that Major League Baseball brings this time of year I thought it would be appropriate to give you a backstage peek at how guys like Tom work to bring the game into your home. For whatever reason, Tom has yet to allow embedding of my favorite video he has ever created so after you get done watching this sort video, head over to his blog to watch a much longer video with this sort of content.

Fenway HD Camera - Sony HDC-910 - Canon 75x from Tom Guilmette on Vimeo.

Mirage Boardshorts' Bullet Time Ad

FS reader Luke Avery just sent this video over to us and it's a great one. Check out all the work that goes into creating this 1 minute ad. View the full post to see the finished product. <
Dentsu London Makes Paint Dance With Sound Waves

Remember Dentsu London? They were the guys that did the iPad video that we posted a few days ago. Well they just released their new project and I am blown away. These guys were hired by Canon to create a commercial for their Pixma printers. They decided to shoot splashing ink in ultra slomo.

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

Robert Hernandez Shoots Fire Up Close

Robert Hernandez created this video just for all of you FS readers out there. Robert's shoot isn't really that complicated from a photography stand point but I sure wouldn't call it easy. Robert is shooting images inside rooms purposely caught on fire for fire department training. The room reaches over 200 degrees while Robert attempts to get the shot and protect his gear.

Fire Department Live Fire Photo Shoot Behind the scenes from Miami-Dade Fire Rescue on Vimeo.

iPads, Light Painting, And A Lot Of Calculations

I remember when I was first playing around with my first SLR camera and someone explained to me the concept of painting with light over the course of a long exposure. Well the guys over at Dentsu London have decided to make light painting extremely complex by creating a sort of stop motion animation with ipads displaying different shapes. There is really no way I can explain this so you pretty much just have to watch this for yourself. You can read more about this project over at Dentsu London's blog here.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

How To Light Glass

Lighting products can be extremely tricky. Especially if that product happens to be reflective. Check out this video from LearnMyShot.com and see how they choose to light 7 wine bottles. The video itself isn't a large production but there is a boat load of good info to be learned. >https://www.youtube.com/watch?v=NicM0o87dPE<
Andreas Yannelos Destroys A Guitar To Get The Shot

Andreas Yannelos just threw his new video up on our forum and I thought it deserved a little time on our front page. Enjoy a quick look at his last photoshoot and then head over to his site and try to figure out Swedish. ><
Jay P. Morgan Brings The Outdoors Inside

Jay P. Morgan sent me this quick video tutorial he created a few weeks ago and I just remembered to post it. It actually works out well because Jay just let me know that he is doing a Photo/Video Seminar in Universal Studios back lot. If you happen to be California around November 6th I highly suggest checking it out. Check out the full post to see a second video promo for this upcoming seminar.

Electra Bike: Photo How to Video! from Jay P. Morgan on Vimeo.

John Lund Shoots Imaginative Stock Photography

We have all seen standard stock photography before and most of the time its not so good. John Lund shoot stock, but it is unlike anything else you have seen before. Check out his quick interview below. ><
Brother Makes A Stop Motion Ad

TV commercials are a big business these days. As the production budgets grow, the creativity grows as well. Check out all of the work that went into this new Brother Printers ad. I tried to find the full commercial but I couldn't. If you happen to find it please post it in the comments below.

The Making Of Brother Ambition 141% from Ronan Pollock on Vimeo.

David Jackson Creates a Creepy Circus

David Jackson is a commercial photographer based out of Appleton, Wisconsin and this week he has released a personal project entitled "Circus". Dave puts a lot of effort into not only every detail of this shoot but also in explaining why it is important to shoot for yourself and not just for clients. You only book the types of jobs you already have in your portfolio and if you want to book something new down the road you really have to go out and shoot similar images for yourself first...and for free. This first video is a bit long and has few BTS clips but there is also a second less informative BTS video just for the shoot itself. Both videos are in the full post and if you want to see the final images check them out here. David also has a second post outlining in complete detail every element of the photoshoot which is really worth checking out here. Lots of videos, lots of posts, but a pretty cool concept.

Shear Chaos Salon Circus Shoot :: Technical Banter from David Jackson on Vimeo.

The Lexus IS Makes Music

Last time we ran a behind the scenes video on music we got a great response. So today I thought I'd share a video emailed to us in the same vein. In the commercial world, the biggest challenge is finding something unique that no one has seen before or at least something that will stick into the viewers mind. So when Kevin Fitzgerald was approached by Lexus to film the new ad for the Lexus IS, he went all crazy with dozens of drum kits and percussion instruments. I love these sort of behind the scenes videos that mix music and video to produce something that stands out. Hope you guys enjoy this as much as I did. https://www.youtube.com/watch?v=CMcWk5w_37w<
Nissan Has A New Electric Car; And Polar Bears Love It.

Nissan has a new commercial out that is pretty clever. Whether you believe in global warming or not you probably still lust after a car that uses less gas and doesn't require half a Benjamin at the gas pump. The idea Nissan had for their new car the Leaf was to follow a polar bear around as he travels across the US trying to track down the owner of the new electric car. I always love seeing behind the scenes videos of real commercials running on tv and being able to give commentary during commercial breaks. Now everyone, go out and grab a potentially dangerous wild animal and start making your own BTS videos :) https://www.youtube.com/watch?v=ASM4lR5soQw<
Fstoppers Original:  David Bergman Photographs Bon Jovi

After two months of editing and waiting for David Bergman to get off tour, I am proud to unveil a behind the scenes video on Tour Photography featuring rock icons Bon Jovi at the New Meadowlands Stadium in New Jersey. Many of you may know David Bergman from his Sports Illustrated photos or his gigapan image of Obama's inauguration, but David's primary focus these days is shooting live events through his company TourPhotographer.com . David discusses his previous work, reviews his equipment, and takes you on an all access preview of what it is like shooting for one of the biggest rock and roll bands in the world! Click the full post to read more about our unbelievable experience filming this as well as a full list of all of David's recommended gear.

Fstoppers Original: David Bergman Photographs Bon Jovi from FStoppers on Vimeo.

Jay P Morgan Shoots 50's Style

I just got off the phone with Jay P Morgan, a big production photographer out of California. Jay shoots usually entail big concepts and bigger set designs but in this video he keeps it relatively simple. Check out Jay's lighting scheme for this 50's style shoot.

50's Shot using a Beauty Dish & OctoDome. from Jay P. Morgan on Vimeo.

Chase Jarvis Sits Down With Jasmine Star

Chase Jarvis has started a really cool idea called Creative Live in which he gives back helpful information to other creative individuals. In this video Chase sits down with Jasmine Star who is one of the top wedding photographers in the business. I first came across Jasmine through David Jay and instantly fell in love with her. I love how they express their frustrations with living a typical 9 to 5 lifestyle and how professional photography allowed them to live the life they wanted to live. Just like them, I too went to school for something compeletely opposite of photography, and it was conversations like this that eventually lead me to change my career path to become the photographer I am today. Chase says it really well when he says, "There is no prescription for how you get to become a photographer." This video is not about fstoppers and shutterspeeds but rather about how to take control of your life and your passions and turn them into a business. I know wedding photography often gets a bad wrap but through wedding photography, I have been able to support myself financially every weekend and still have time to pursue other fields of photography during the week. Jasmine Star's story is about as good as it gets, and it's inspiring to hear her share her success story with everyone so candidly. I hope you guys enjoy this video as much as I have and I'm only half way through it! <
Skateboards + Fire = LAKAIROMANIA

I just stumbled upon this amazing skateboard video moments ago. As I was watching it I thought, "man I wish I could put this on FS but I'm sure there isn't any BTS". I was pleasantly surprised to find that the second half of the video is all BTS footage. Enjoy!

"LAKAIROMANIA" from Marc Ritzema on Vimeo.

Chase Jarvis Shoots Womens PGA (A While Ago)

What does a guy have to do to find a high quality, informative BTSV around here? Apparently I have to start looking at videos that were released years ago. Here is a quick BTS Chase made over 2 years ago. We haven't ever posted it but if you have seen it, don't get mad at us; good BTSVs are hard to come by these days. ><
Underworld Evolution CGI

If you have ever watched an action movie or fantasy movie, you have probably heard people taking about how anything can be done with CGI. But how many times have you stopped to consider what was actually real and what was computer graphics? In today's movies, the line between reality and computer animation is more blurred than ever and that's why I enjoyed watching this short film about the movie Underworld Evolution. It's always crazy to me to see how creative camera angles and complex stunt rigging can be combined with computer graphics to produce these shots we are so used to seeing on the big screen.

Underworld Evolution - Behind The Scenes from Jeff Castelluccio on Vimeo.

Amazing Green Screen CGI From John Adams

I am a huge fan of the technology behind movie special effects. Here is a quick look behind the scenes of the movie John Adams. It's amazing what is possible these days. <
Back In Black:  Visa Black Card

You may not be one of the 1% of Americans who owns a Visa Black card but that does not mean you cannot enjoy their marketing. This video was sent in by Grant Lankford and features Curt Morgan and his team at Brain Farm as they work on the current ad campaign for the Visa Black Card. Everything about this video is sick from the choppers, the model in black leather, the one of a kind black yacht, and of course the cinematography. This video shows just how much creativity you can have with a simple concept like "back in black". https://www.youtube.com/watch?v=DqtAd6rG0c8<
How To Photograph A Movie Theater By Rich Legg

Rich Legg is a successful stock photographer, and he goes all out in this video as he tries to make the prefect stock photo of a movie theater audience. If you haven't checked out stock photography, I highly encourage you to sign up and test your skills. Nothing proves whether your photography is marketable or not like putting it up on a site like shutterstock or istockphoto. This video is great on how to light large groups and also how to efficiently gather model releases from a large pool of model.
Leibovitz Shoots Sean Connery For Louis Vuitton

Annie Leibovitz is perhaps the most well known photographer in the world and her work always stands out from the crowded world of photography. While her Louis Vuitton campaign with Sean Connery is a few years old now, there is still a lot of great information to be gained from the beach shoot. Using nothing more than a Photek Softlighter, Annie balances her ambient light well with her soft broad lighting to create a really awesome series of images. ><
How To Shoot Splash Photography

Here is a very simple but totally informative video about splash photography. I cannot figure out who this photographer is, if you happen to know please post it in the comments below. <
Contest Entry:  Burning Steel Wool

Dave, Jono, and Braden are some fun lads from Australia who like to sling around burning metal during their photoshoots. Luckily for our readers they decided to participate in the behind the scenes video contest and show everyone how they too can get this wild effect. Check out this interesting video and feel free to leave comments for the guys below! <
Contest Entry: Andrew Roshka's "Out At Sea"

Andrew Roshka doesn't like to shoot the average portrait. Instead Andrew begins with an idea and a drawing. He then brings this concept to life no matter how complicated that may be. Check out this great BTSV on his very in depth shoot.

fstoppers.com bts Andrew Roshka - high res from Andrew Roshka on Vimeo.

Freddie Wong Sky Dives Out Of His House

I was just introduced to Freddie's youtube channel and I am blown away. Freddie and his friends keep creating fantastic videos with some impressive homemade CGI and then they explain how they did it. Watch this BTS below and the finished product in the full post. <