Commercial

DCP Productions Puts the Geico Money Man into HDR Video

DCP Productions Puts the Geico Money Man into HDR Video

If you watch TV shows through any medium, there's a decent chance you've seen Geico's new Money Motorcycle Man. DCP Productions was kind enough to give a little behind the scenes on how they utilized 3D capture technology to video the money man and give him an HDR look. While the HDR effect has been explored extensively in the arena of stills, using it in video with 3D technology is quite innovative.

How to Shoot Comedians Will Ferrell And Zach Galifianakis

How to Shoot Comedians Will Ferrell And Zach Galifianakis

Jeff Lautenberger, staff Photographer for the Dallas News, had just three minutes to photograph comedians, Will Ferrell and Zach Galifianakis for a feature story on the duo's upcoming movie, "The Campaign". The set? An empty hotel room at the Ritz-Carlton in downtown Dallas. With no time to set up artificial lighting, Jeff improvised and had to use two windows next to the bed as a natural softbox.

The Art Of Motion Mixing: BTS With V Energy Drink

The Art Of Motion Mixing: BTS With V Energy Drink

Music and visual components have always been used together as a form of art, most famously in the music video. As technology expands so does the way we use it for expression. The people over at Frucor (V Energy Drinks) recently challenged Joel Little, lead singer of Goodnight Nurse, to create a single track that could be played (mixed) live using only a body's movements in this unique musical and visual journey of a marketing campaign.

BTS: Mike Johnston For Vater Percussion

BTS: Mike Johnston For Vater Percussion

I'm all about getting the shot that you need in camera as much as possible. If you can achieve an effect in front of your camera and spend less time in Photoshop then the more the better. Sasha Leahovcenco recently shot an ad for Vater Percussion with Mike Johnston. In this behind the scenes video he explains everything that he uses to create the shots, even explaining why he decided to go natural lighting on the main ad shot itself.

Going Behind The Scenes With Pantene and Natalie Coughlin

Going Behind The Scenes With Pantene and Natalie Coughlin

Follow Pantene Hair as they film Natalie Coughlin, eleven time Olympic medalist for USA Swimming (3 Gold, 4 Silver, and 4 Bronze) in their latest ad campaign featuring Olympic athletes for their Daily Moisture Renewal product line. Shot in two days in December of 2011 in Northern California and released in time for the 2012 Summer Olympics they use some impressive rigs and blue screens in this shoot.

Behind The Scenes At Monte Isom's Newsies Musical Shoot

Behind The Scenes At Monte Isom's Newsies Musical Shoot

Monte Isom is one of my all time favorite photographers. He's been featured on Fstoppers a bunch and is a regular at our New York City meetups. Not only is Monte hilarious but he's also a pretty dang talented commercial photographer. In this short BTS video, Monte shows how he shot the promotional material for the Broadway Musical Newsies in NYC. If you are a fan of Spiderman, you've probably seen his work lately too!

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