In the dynamic world of commercial photography, staying current and adaptable is crucial for success, especially in 2024. The industry has undergone significant changes since 2020, evolving rapidly and becoming almost unrecognizable. This video delves into the essential strategies that commercial photographers must adopt to stay relevant and avoid being left behind in this fast-paced environment.
Coming to you from Scott Choucino of Tin House Studio, this excellent video discusses commercial photography strategies for 2024. A key point highlighted in the video is the rising influence of AI in photography. Choucino reassures viewers that AI is not poised to replace traditional photography soon, much like how digital photography didn't eliminate film. There's a clear emphasis on the growing demand for diverse content due to the constant need to feed social media platforms. This shift has broadened the scope of work for photographers, from traditional billboard campaigns to creating daily content for platforms like Instagram and TikTok. The video stresses the importance of understanding and engaging with these platforms, even if they don't align with one's personal preferences. Knowing how to compose images that work across various aspect ratios is now a critical skill.
Furthermore, the video touches on the changing trends in image quality and aesthetics. There's a move towards more natural, less polished content, which aligns with the current cultural zeitgeist. This trend suggests that photographers might not need to invest in higher-resolution cameras, as the market is shifting towards a preference for lower-resolution, more authentic imagery. The video also discusses the intersection of photography and video, encouraging photographers to explore video content creation as an additional creative outlet, without necessarily replacing their focus on still imagery.
The final takeaway from the video is about managing business overheads effectively. Emphasizing the profit-first system, Choucino advises photographers to keep their expenses well within their means, avoiding debt and maintaining financial stability. Check out the video above for the full rundown from Choucino!
