Commercial

The best camera is the right one for your particular job. But what are some of the less than obvious reasons why we pick up one camera instead of another?

If your goal for 2020 is to become a full time professional, make sure that you start doing these things now.

The eternal debate: to prime or not to prime. Here are a few thoughts on why less can often be more.

In today's Fstoppers video, I set out to create some conceptual fashion images with Puerto Rican model Krystal Xamairy. Using the brand new Tamron 35mm f/1.4 lens, a few strobe lights, and a couple colored LED panels, I will walk you step by step through the entire process.

Despite heavily investing in new cameras over the last couple years, it is the still excellent Nikon D850, purchased two years ago, which has suddenly become brand new to me.

Shooting out on location in a busy environment like New York City can be extremely difficult. When dealing with police, public safety, traffic, and pedestrians, it can often be near impossible to create the look you want without sacrificing your lighting. The way videographer David Geffin tackled these issues in his latest project, "Let's Dance," is pretty brilliant.

As I've gotten older, one thing I've learned is that it's often easier and quicker to learn from someone else who has "been there and done that" than it is to learn by trial and error on your own. In this video, Serge Ramelli interviews Joel Grimes about what it takes to be a successful photographer.

A recent spate of camera purchases has indeed improved my photographic skill, but perhaps not in the way you may be thinking.

In the world of professional photography, the value of our work doesn’t always line up with our client’s budgets. But as tempting as it is to take the money and run, holding firm can often be more profitable in the end.

Starting out in commercial photography is a daunting prospect, especially for those who are more creator than entrepreneur. I was one of these people, and I'd like to share some tips that are very easy to implement that could save you from a lot of headaches down the road.

The business of photography is unique in a specific way like few other careers are. Many people that call themselves professional photographers are also hobbyists that love to shoot whether they get paid for it or not. Is that a gift or a bonus to calling photography your career or is it an affliction?

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts and why I decided on certain aspects.

After finding myself in yet another strange new world last week, I began to reflect on the future of photography and steps necessary to protect the profession we love.

As advanced technology becomes more affordable, we seem to be seeing more and more photographers and videographers using robots to help them create jaw-dropping work, which requires precise movements. These machines are no longer only in the domain of the likes of NASA, Google, or Hollywood — and that's really exciting.

Today, I’d like to share with you a story. A story about a brief moment that was a long in the making.