Have you ever wondered where those amazing air-to-air shots you see in airline marketing videos and the like come from? Go behind the scenes of Wolfe Air Aviation's marketing work with Air Canada for their new livery on the Boeing 787-9 and one of the coolest photoshoots you'll ever see.
You might say they are late to the pack, and it's quite ironic. One of the largest photography communities in the world and Adobe Lightroom, the software many photographers use to make the photos look the way they do. I'm glad they are doing it, but why now? I mean, Fstoppers has over 325,000 followers on Instagram. It's because of the love of photography and the community that we form part of. And I am not sure I can say the same thing for Adobe Lightroom starting up their profile now. Instagram just became a very viable marketing platform too, so it makes sense for brands to come into the fray, especially brands who make products for the photographic market.
At Monday’s WWDC keynote, Apple announced the latest iteration of the iPad Pro, leading with a 75 second commercial that is as slick as one would expect with any Apple product launch. The iPad Pro will sell by the bucketload no doubt, but “Any Given Wednesday,” directed by Leonardo Dalessandri, is worthy of recognition itself as a supreme piece of commercial filmmaking.
The third episode of Mike Kelley's Behind the Scenes series from his architectural tutorial is now live. In this episode, Mike shows you how you can turn an overcast day into a sunny afternoon, how to photograph a resort from a helicopter, and also teaches you an effective way to make a hotel lobby look more inviting. You can also watch as the Fstoppers crew goes night diving with massive manta rays off the coast of the Big Island of Hawaii.
In 2006, Leah Caldwell was eating at a Chipotle near the University of Denver when a photographer took her picture. When she got up to leave, the photographer asked her to sign a release form for use of the images, but she said no. Eight years later, when Caldwell went into a Chipotle in Orlando, Florida, she saw her picture on one of the restaurant’s walls, and subsequently in two other locations in California.
Telling a joke to an audience large or small can be a risk. An edgier joke can offend as many people as it amuses. Using humor in photography carries that same risk. Many photos can have a natural humor, but when a professional photographer is tasked with creating a humorous photo from scratch it can be serious business.
Creative genius rarely erupts onto the scene full force and in your face. Its entrance into the world is often quiet, gentle, allowing only a few to see it and recognize its brilliance. Such is the case with Portland, Oregon-based Kate Woodman, whose use of color in her work produces an instant halt to the ever scrolling feed of images - causing even the average user to stop and appreciate the story unfolding before them.