Commercial

Visual imagery, when used properly, can become one of the most powerful tools of making an impact around any disturbing topic. The recent campaign for an animal shelter World for All in India is a bright example of it. Photos of puppies and kittens might work, but I am inspired by how the creative team took this campaign beyond what we see on a regular basis. Optical illusion, more precisely figure–ground reversal, is used intentionally to create new visual images with the play of foreground and background within an existing image.

Last week Fstoppers released Mike Kelley's latest photography tutorial called "Where Art Meets Architecture: How To Photograph Hotels, Resorts, and the Business of Commercial Architectural Photography." It is the third installment of Mike's thorough educational series on shooting real estate, architecture, and hotels. Throughout our travels, we never turned off the behind-the-scenes cameras so that you can experience a first-person perspective of what goes into producing one of these tutorials. In episode 1, Mike gets settled into the amazing Mauna Launi Bay Resort on the Big Island of Hawaii and shows just how exhausting photographing complex properties can be.

Supermodel Gigi Hadid has become the latest high-profile celebrity commissioned to shoot for an international fashion feature. Following in the recent footsteps of Kendal Jenner and Brooklyn Beckham, the V Magazine Special Edition is made of backstage Polaroids taken by Hadid, laid out in collages alongside handwritten notes.

I'm taking a second to reflect on the lessons I learned from working with the legendary Art Streiber. Part one in the series is the benefits of preparation.

San Francisco based commercial and sports photographer, Alexis Cuarezma, has just announced he is launching a YouTube channel with 100 videos on photography. He'll be discussing topics such as lighting, working with models, and taking full advantages of your locations.

Have you ever gone to the see a romantic comedy and absolutely fallen in love? Have you ever gone to a romantic comedy and spent the majority of the film’s running time politely sneaking peeks at your watch? Have you ever realized that both movies were essentially the same story and wondered why you couldn’t get enough of the first, and got way too much of the second?

If there was one thing I wanted to know when I first became interested in shooting editorials, it was "How do I do this?" That seems like a broad question, and it is, but it goes to show what a mysterious subject this was for me. I wanted to know how to get started, and what steps I should take. In this article, I would like to pull back the curtain a bit for people who are interested in getting into editorial work and share what steps I go through to conceptualize, build a team, schedule, and shoot a fashion editorial.

As a professional wedding photographer, I spend a lot of time with people in front of my camera. But because I grew up racing motocross and driving fast cars, I have always been intrigued by automotive photography. So when I was asked by a friend of mine if I wanted to help shoot a 80s-styled cafe racer motorcycle, I jumped at the opportunity. Add to this that the shoot was going to be inside of an arcade filled with old-school machines, and this shoot sounded like one amazing time.

As part of a commitment to expand my portfolio in 2017 with work that showcase a broader understanding of concept and light, I decided to plan a shoot centered around a vintage travel theme. After weeks of planning the style, location, and overall shots I wanted to take away, I finally had the opportunity to execute the shoot yesterday and I’d like to share the results as inspiration for any interested readers.

I am always on the hunt for new stock images to incorporate into my photography and find that stock enhances my photography business in several ways. Stock provides me with the ability to incorporate different locations and textures into my images that I am not able to easily shoot. As a result, I have not only seen improvements in my own work, I have also gained an eye for spotting opportunities to take extra images to sell.

Mannequin poses in fashion e-commerce photography is now a thing of the past. Fact. Fashion website brands are now dominated by a hybrid style of photography that mixes editorial influences whilst satisfying the desire of the customer to view garments before purchase. We go behind-the-scenes with British fashion photographer Luke Ayling as he shoots 40 looks for The Sports Edit in one day.

Have you thought about trying your hand at product photography? Most of us see it in some form or fashion everyday. Some people might not give it much thought when they look at the products in the photo. A great photo will help tell the story of the product, so where would you start if you wanted to try it yourself?

There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.

Meeting face-to-face with a potential client is the best way to introduce them to your work. Here are just a few helpful tips to help you turn that handshake into a profitable relationship.

Have you been booked or plan on shooting a large group for their company team photo? Not sure what you need to do or even how to start? Jay P. Morgan from The Slanted Lens is back with another video with some of his tips on how he shoots his corporate group portrait photos.