Rick Genest (aka Zombie Boy) is nothing if not intense. The 26-year-old Canadian fashion model is tattooed head to toe to look like a decomposing corpse, representing “the art of the rotting cadaver.” Genest, who you may recognize from Lady Gaga’s “Born This Way” video, spent over 6 years and thousands of dollars on his body art project, so who better to star in a commercial for tattoo-cover-up cosmetic company Dermablend?
The commercial challenges us all to think beyond the visual, to not judge a book by its cover. I’ll venture to say it certainly makes an impact. Check out the finished commercial below, but if you’re looking for more then definitely take a minute (or three) for the BTS video below. What do you think of Zombie Boy and this commercial? Anyone heading off to the tattoo parlor?
![[BTS Video] Free Falling With Joao Carlos](https://cdn.fstoppers.com/styles/small-16-9/s3/wp-content/uploads/2012/03/Jcarlos2.jpg)
Wow. As intense and bizarre a commercial as this one is, if this example doesn't convince any one of how good the product works, I don't know what will.
Yeah, totally surprised me!
SImply amazing. On a side note, he's a good looking guy without those tats - that's some dedication to an art right there!
Amazing product. Very troubled man!
Amazing product, yes.. Troubled, naw... He just has the stones to express himself in a way most couldn't. Awesome production all around!
Ironically, not 'born that way' at all.
If I would ever need to cover my ink then now I know the kick ass product to get.
I'm sure this is a repost. I saw it about 6 months ago.