Italian fashion house Gucci debuted their #GucciTheRitual digital campaign shot entirely by their models in quarantine. The digital campaign initially launched with a 16-second clip featuring creative director Alessandro Michele with each of the models in their homes, singing and dancing along to "Alright" by Britpop band Supergrass.
We’ve heard the news, and we’re all a bit paranoid. It’s understandable. But, the economy is suffering, and so are our jobs and projects. Our clients aren’t calling, because the industry has come to a standstill. It’s said that we should (hopefully) have a vaccine by the end of next year, so for the immediate future, we will need to adapt.
It seems like over the last 10 years, more and more photographers, retouchers, and influencers have been accused of promoting distorted and unrealistic body image expectations to children and the general public. As a photographer, I was curious if retouching with Photoshop was more or less deceptive than using face-altering makeup. Today, I put my social experiment to the test.
When it comes to poking fun out of high fashion, it’s not particularly difficult. YouTube comedy duo Zac and Jay have it down to a fine art, however, and this year they employed a 78-year-old grandmother decked out in a green outfit accessorized with thrift-store accoutrements to playfully mock the industry.
Posing can be one of the trickiest aspects of photography for many people and takes a lot of work to truly master and feel confident at. If posing is something you personally struggle with, this helpful video will give you lots of tips and examples specifically for working with men.
Recently I got my hands on the new Fujifilm GFX 100 medium format camera and thought it would be fun to create a free fashion photography tutorial showing my entire workflow. The goal of this shoot was to create a bunch of different looking styled shoots using natural light in combination with a few strobes.
Italian Vogue has announced that the print magazine’s first issue of 2020 will include no photographs. The January edition has been curated "without traveling, shipping clothes or polluting in any way,” in an effort to counteract the “significant environmental impact associated with publishing a fashion magazine.”
Since the mid-2010s, there have been more photographs taken each year than existed in the history of photography. The democratization of photography and the removal of barriers to entry means there are also more professional photographers than ever before in history. Given this steep competitive curve, how is it possible to stand out?