I really enjoy watching how photographers choose their camera settings, whether they shoot natural light or strobe, and how they work with models. This video is very inspiring and is a great tutorial and yes, it's ultimately an advertisement for V-Flat World, but still it’s a great way to see how these two photographers work and what you can learn from them.
I prefer shooting on location with natural light in most cases, and if the light isn’t quite right or I want to add some interest to the scene, I will add a strobe or a reflector. But there are some advantages to working in a studio with strobes. For one, you have total control over the light and your surroundings. I will say I do get a little nervous in parts of Los Angeles with all my gear out on the sidewalk, but luckily, I have never had any issues.
If I feel lazy I do 'natural light' which is what most of the Sony crowd are, but omg everyone loves those pictures!