[Video] The 5d Mark III and The Jaw-Dropping, Head-Scratching Sport of Radball

Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as "soccer meeting BMX meeting Urban Outfitters."


While the video is certainly pretty cool, it doesn't quite do anything for me.  Take, for example, Nikon's D4 Release Video. It had some insane action sports, people risking life and limb, and due to the conditions that the athletes were shot in, we got to see how the D4 performed in bad light, good light, in water, near water, out the side of a helicopter, with a variety of lenses, you name it. That video really showed off the capabilities of the camera. While the Radball video is interesting and somewhat chuckle-inducing, I don't know if it was the best way to showcase the 5d Mark III. Take a look for yourself and tell us what you think (about either Radball or the camera itself)!

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Michael Kelley (mpkelley.com) is a Los Angeles-based architectural and fine art photographer with a background in digital art and sculpture. Using his backgrounds in the arts, he creates images that are surreal and otherworldly, yet lifelike and believable. A frequent traveler, Michael's personal work focuses on the built environment of unique

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16 Comments

Nice editing, but it really doesn't "show off" what the MKIII can do.  I

This video is so hipster it hurts

 COTM

Already seen the BTS of this, and yeah I am not seeing much to show off. Better that what I could do but I've seen more impressive stuff on the 5DII. That is not the fault of the camera though.

I think my favourite that I've seen so far is the marinette video on here: http://web.canon.jp/imaging/eosd/samples/eos5dmk3/

Called "Mario and Nette"

I agree, some of those shots had a really nice presence to them, especially the natural light stuff. 

 thanks for the link, that was quite slick.

who cares about the camera.... that sport is ridiculous

The goalkeeper standing by the goal like a retard
with his hands covering the only area that the ball can
go through it's what kills this game/sport/joke ?

the real low light test we've been waiting for can be found here: http://vimeo.com/groups/5dhd/videos/37838697

 nice.. looks like the markiii will be way better than the (already good) markii in low light.  i'll be buying this

I'm not seeing anything here that couldn't be created with a 5D MKII.

Unless Radball is only physically possible if filmed by a 5D MKIII?

What else could they film to show the new options on the camera.... maybe lower light? Maybe they were showing how canon made it a little better with weatherproofing? They updated the focus...? Sick video. 

Compared to the new Nikon video this almost seemed like a "Dodgeball", Will Farrell spoof. I thought any moment a boom box toting Beastie Boy was going to join the fun. Fun video, but no where near something to announce the Markiii.

What I understand from this video is that the mkIII is for hipster willing to do with a lot of bucks what they could with a GoPro or an iPhone (troll alert)
The Nikon video, beyond the fact that it has more rhythm to it, gives a far better impression of what the camera can do.So Nikon 1:0 Canon (and I'm a Canon user, so no trolling)