Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as "soccer meeting BMX meeting Urban Outfitters."
While the video is certainly pretty cool, it doesn't quite do anything for me. Take, for example, Nikon's D4 Release Video. It had some insane action sports, people risking life and limb, and due to the conditions that the athletes were shot in, we got to see how the D4 performed in bad light, good light, in water, near water, out the side of a helicopter, with a variety of lenses, you name it. That video really showed off the capabilities of the camera. While the Radball video is interesting and somewhat chuckle-inducing, I don't know if it was the best way to showcase the 5d Mark III. Take a look for yourself and tell us what you think (about either Radball or the camera itself)!