This incredibly well thought out and carefully executed shot is an awesome lesson in not only designing an intriguing product photography shot that tells the right story, but also in bringing it to fruition. Check out this step-by-step video that walks you through the entire process.
I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot for advertising. What’s a standalone product hero shot you ask? It’s a standalone image of a product that’s generally well lit, super crisp, super clean, and essentially aids in selling a company's product.
Shooting products against a pure white (255,255,255) background, can be achieved using the pen tool in Photoshop, but what if you want to find an alternative way to create the same stunning images, but without the hassle of spending so much time in post-production? Dustin Dolby from Workphlo, has created an insightful online tutorial which shows just how simple it can be to create this effect, with minimal gear and maximum time saved. With the help of a couple of speed lights, strategically placed white and black card and a kit lens, Dustin is able to demonstrate just how easy is can be to control and shape lighting, to achieve the desired effect.
If you’ve ever spent time shooting product photography or still life, you probably recognize and appreciate random surfaces and textures that would make flattering surfaces to photograph things on. Here’s an easy and inexpensive way to create leather texture the next time you find yourself in need of a classy surface.
Back in 2010, I was commissioned to do a photo of some spices for a family friend. I had never done anything like that, so I wanted to do a good job, and invested in my first off-camera flash setup. It was daunting at first, but I’ll never regret dipping my toes in the water and starting to learn about one of the most important things about being a freelance photographer: learning to control light.
In this video, Commercial Photographer Joshua Geiger walks you through how to easily composite and retouch a product shoot using mid to low-range watches, yet brings them to life in a high end way. His technique is fairly simply but the experience he shows in layering his shot and adding texture via smoke and atmosphere is brilliant.
Shooting suspended objects in your images can be done a few different ways, from the use of Photoshop to the simple and effective use of wire or fishing line. My first instinct would be to grab clear fishing line. Not having done any work with fishing line in suspending objects, I would not even have thought about getting brown or even a greenish tint line to use in the set, as Jay P. Morgan from The Slanted Lens packs in his fishing line kit box for various projects and scenes. In this video, he shares all his tips on this approach, including how he decides to use a certain color based on the background.
Have you thought about trying your hand at product photography? Most of us see it in some form or fashion everyday. Some people might not give it much thought when they look at the products in the photo. A great photo will help tell the story of the product, so where would you start if you wanted to try it yourself?
There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.
There are many instances where I’m working on site and I need to adjust camera position while on a tripod. From interiors and architecture, food and product photography, often a tripod alone can’t provide the convenience or flexibility I need to get a job done quickly. In other situations where space is limited, my gear needs to occupy as small of a footprint as possible while shooting tethered. That’s where the Tether Tools T Setup and Tether Table Aero Traveler comes in.
If you’ve ever wanted to see how the pros light amazing studio shots, look no further. My wife and I recently moved into a new place that offers quite a bit of new space for studio style photography. Being a tad rusty I was excited about the plethora of shooting opportunities a controlled lighting space would offer, but found myself lacking motivation. Until I discovered Broncolor’s “How To” section on their website.
Karl Taylor is a name you’ve probably heard of if you look for photography videos on YouTube. He’s been working with big brands such as Hasselblad and Broncolor to create comprehensive content helping beginners as well as advanced photographers. In his latest video, he shows us how he created a beautiful lighting setup yielding photoshopped-like results.
It's happened to me and it has most likely happened to you: you order a shirt and can't wait for it to arrive. Then it does and it's a completely different hue than what was pictured in the online store or catalog. Odds are the photographer may not have used a color chart during his or her shoot. There are many photographers that never learn to use a color chart at all, and others who won't do a shoot without one. Here are a few major points on how a color chart can help make your product photography color spot on.